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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 24 Documents
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Search results for , issue "Vol 10, No 2 (2021)" : 24 Documents clear
Proposed Service Recovery Strategies for Jenius BTPN
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The digital era creates new opportunities and new competitors in the financial and banking industry, marked by the emergence of Financial Technology (Fintech), digital payments, cryptocurrency, and also digital banking. The use of digital banking has become a way of banking transactions that is increasingly prevalent today. People are starting to shift from conventional transactions to using digital banking services. Jenius is a digital banking application launched by Bank BTPN. They launched a digital-based financial application specifically designed to help people manage finances through smart phones. In its implementation, Jenius experienced problems, namely due to service failures that caused customers to experience problems and make complaints about their performance. Therefore, the aim of this study is to find out what are the causes of customer complaints and to find out which service recovery strategy is most appropriate for customers after a service failure. This study uses a combined method of qualitative and quantitative research to assess Jenius's external and internal environment. First, general environmental analysis, competitor analysis and customer analysis are carried out to assess Jenius' external environment. Second, this research analyzes the company's internal situation using the marketing mix analysis approach and current service recovery analysis conducted by Jenius. The overall results of the analysis are then summarized in a SWOT analysis; as well as being an input to identify the root causes of these business problems. As a result, this research will found the root of the problem that occurred in terms of internal and external factors from Jenius, which caused the gap between the service recovery strategies that had been implemented still not in accordance with the expectations of customers. Then, formulating solution based on the TOWS matrix approach. Three alternative solutions which are then divided into seven strategies relevant to the root of the problem are used to develop a service recovery strategy. The next implementation plan is developed in such a way that the proposed strategy can increase customer satisfaction and customer intention to be loyal to Jenius. Keywords: Service Failure, Service Recovery Strategy, Digital Banking, Jenius
Competitive Landscape Of Excavator Product In Indonesia
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Infrastructure development is one of the strategic choices in enhanced development and equitable distribution of the Indonesian economy. In recent years Government has contributed to improving the quality of infrastructure in Indonesia. One type of heavy equipment that is often used for excavator is an excavator. Excavator is a heavy equipment construction equipment that has the function to do heavy work such as excavating land, collecting land, moving, transporting land and transporting goods. PT Pindad is currently developing Excavator capacity of 20 tons to meet the market demand for heavy equipment in the Infrastructure development in Indonesia, the absence of heavy equipment made in Indonesia, to reduce dependence on foreign producers and increase local content in heavy equipment domestic. The availability of heavy equipment in Indonesia is still very dependent to import product.The object of research in this final project is current condition of Excavator Market in Indonesia and marketing strategy for Excavator at PT Pindad. To solve the problem, the conceptual framework is needed to have alternative marketing strategies that are appropriate for the company.In this final project will use external and internal analysis, for external analysis using Market Overview, Consumer Analysis, PEST Analysis, Porter Five Forces Analysis and Competitor Analysis. Meanwhile, the internal analysis will use Segmenting Targeting Positioning, Marketing Mix, Resources, Capabilities, VRIO model and Value Chain Analysis. SWOT analysis is carried out to analysis the company's Strengths, Weaknesses, Opportunities and Threats. Through TOWS Analysis to get a strategy in accordance with this research.Based on TOWS strategies and analysis mentioned before, author choose of strategy Product development of variant excavator as the biggest heavy equipment business so PT Pindad will develop excavator products for excavator variants in addition to the 20 ton type excavators.Keywords: Infrastructure, Excavator, Marketing
Optimizing Transmission-Oil Vendor Selection Using AHP and FAHP Methods: A Case Study In Aircraft Services – PT. Dirgantara Indonesia
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In 2013 and 2014, Procurement function of Aircraft Services had issued a Purchase Order (PO) to a vendor to order 240 cans of transmission oil (Part Number: ROYCO555) for 17 unit of NBell-412 helicopters that should be assembled in 2014 – 2015. Due to any miss – calculation, there are 238 cans of transmission oil that were not used and has been expired in 2019. By that time, Aircraft Services had already loss a mount of money. In 2019, Procurement function had issued another PO to a vendor to order 168 can of ROYCO555 for 9 unit of Bell-412 EPI that should be assembled in 2020 – 2021. Learning from the past, the Procurement function should involve every factors (Quality, Cost, and Delivery) and had it compared by using Multi-Criteria Decision Making (MCDM) method before deciding to issued a PO to a selected Vendor. That’s why the Procurement function of Aircraft Services should had a system that could be used to automatically – select vendors based on its specific needs. Keywords: procurement, logistic, vendor selection, AHP, Fuzzy AHP
Proposed Business Strategies of Social Enterprise: Teman Tanpabatas
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Teman Tanpabatas is a social enterprise that has a mission to empower person with disability, so people with disability can independently economy after graduated from Special School. Understanding PWD might be complex yet challenging. Nowadays more then 21.84 million people with disability live in Indonesia. There are also more than 74.4% people with disability still do not have a work in their life. All the stakeholders must give their best support to solve this problem. SLB graduates who still do not have a place for life after they graduate from school and in society. It should be prepared when they are still at school. Teman Tanpabatas was established as the part of community and become the bridge between PWD and the other stakeholders, so that awareness about the economic development in PWD will be increased. For this reason, it is very important to develop skills for PWD and non-PWD so that it remains sustainable so that it can develop a value-selling product that involves PWD, SLB, and the community. After doing some research and strategic analysis, author propose Teman Tanpabats strategies to improve its performance. In the end, TTB could become a platform for business and product development for PWD.Keywords: Social enterprise, business strategy, performance, people with disabilities, Teman Tanpabatas
Proposed Marketing Strategy of Ina Cookies Surabaya
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Ina Cookies founded by Hj.Rr. Ina Wiyandini since 1998. Ina Cookies opened distributors in Surabaya has been around for 5 years ago. After 5 years, sales performance continued to increase. But in 2020 the business world experienced a storm due to covid 19, so sales performance decreased drastically, especially sales made by traditional marketing channels, namely marketers and outlets in modern shopping centers. The study aims to explore the issue of declining sales by conducting external analysis of PEST Analysis, customer Analysis and competitor analysis, combining internal analysis of business of Segmentation, targeting, positioning, and marketing mix. Referred to business analysis, resulted what is root causes of business issues. Using TOWS Matrix analysis was resulted the choice of alternative strategies and find the right marketing strategy to solve business problems.The business solution was choosing program Ina Cookies for Giving where Ina Cookies Surabaya switch target market from product to services. Ina Cookies provides a solution for those not only who want to consume cookies but also for customers who want to give Ina Cookies as a gift. To realize that, Ina Cookies Surabaya develop product support services in the form of cookies parcel packaging.Keywords: Ina Cookies, Cookies, marketing channel.
IMPROVEMENT OF DRILLING AND COMPLETION MATERIAL WITHDRAWAL SYSTEM AT PT. CHEPACINDO THROUGH JUST IN TIME APPROVAL PROCESS
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Rig operation is critical activity in upstream oil production. To support 24/7 operation the company operates 24-hour material Go Down and Warehouse. There is redundancy in operation of these two facilities. The cost of this redundancy is contributed from manpower, transportation, heavy equipment, and utility cost with total per year around 3.4 billion rupiah.To identify the existing process and connection between the factors, swim lane diagram was used, and then the root cause was investigated using current reality tree. It was found that the operation of D&C Go Down during office hours and the delay purchase approval have caused this redundancy.By evaluating the existing process the redundancy process can be eliminated by using just in time approval process. The combinations of alternatives were assessed and selected using the Kepner – Tregoe method. In the new procedure, D&C Go Down can be closed during office hour.Implementation of this new procedure will require new IT tools, delegation of Authority of purchase approver and socialization of new procedure to all stakeholders. With the implementation of selected solution, redundancy of D&C Go Down and Warehouse can be eliminated.Keywords: Rig operation, Rig material distribution, Material buffer storage, Just in Time Approval
Measuring Sociolla Services Quality Influence To Customer Satisfaction and Behavioral Intention
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In the midst of many online shopping transactions through e-commerce in Indonesia, Sociolla offers an e-commerce that specifically sells beauty products such as make-up, skincare, and beauty tools. Along with this phenomenon, problems about quality of services on e-commerce have started to raised. This study will analyze the effect of e-service quality and perceived product quality on customer satisfaction and behavioral intention in the case of e-commerce. The method used is a quantitative method by distributing questionnaires to 302 consumers who experienced in buying toner products from Sociolla. The data were analyzed by doing factor analysis and path analysis using SPSS and SmartPLS. The results show that the each perceived product quality and e-service quality have a positive and significant influence on customer satisfaction. In addition, the customer satisfaction resulting from the quality provided by e-commerce has a positive and significant influence on behavioral intention. Last, e-service quality provided by e-commerce also has a positive and significant influence on behavioral intention. Keywords: e-service quality, perceived product quality, customer satisfaction, behavioral intention, e-commerce.
DIGITAL MARKETING STRATEGI OF WATCH BRAND CASE MYLUXGOODS.ID
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The shopping behavior from offline to online which has become a phenomenon in Indonesia is an opportunity for online businesses. Myluxgoods.id is an online store that was formed in September 2019 that sells watch products that focus on selling online because the system used is dropship. At this stage, myluxgoods.id focuses on increasing sales and branding so that myluxgoods.id products can be recognized by the target market segments. Therefore, by selling online myluxgoods.id requires the right digital marketing strategy so that the business plan can be realized. Quantitative methods are used to obtain and collect information needed to achieve the targets of the plans that have been made, SWOT analysis, IPA analysis is used to see the performance of myluxgoods.id, to identify business situations used internal analysis and external analysis, internal analysis used. power and value chain analysis, as well as external analysis used, namely strength analysis and analysis of competitors. Based on the results of the analysis, myluxgoods.id has to do several digital marketing points, including improving in terms of content, trying SEO (Search Engine Optimization) methods, influencer endorsements, and scale up promotions.Key words: Market wants and needs, company performance, digital marketing.
Human Resources (HR) Productivity in Access Infrastructure (Sub-Division) to Succeed Digital Era (Case Study PT. Telekomunikasi Division of Telekomunikasi Regional III West Java)
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Telekomunikasi Indonesia prepares Human Resources who have broad insight (global mindset) as well as those who have special criteria including being able to interact with business partners, humble and able to adapt to the business environment. The problem in this research is the limited number of employees in the Infra Access section of the Regional III West Java. There is also an imbalance between the number of recruits for fresh graduates and the number of employees who leave (retired). With this case there will be a negative impact on the achievement of business/production targets at the company. With these problems, the researcher explores matters relating to employees as the most important organizational asset owned by the company. This study analyzes the things that affect employee productivity, employee innovation and how the network management function in the company reaches the customer properly and smoothly. This research method uses a SWOT analysis method that produces a TOWS matrix, namely SO, WO, ST and WT. This study also uses a qualitative descriptive method by collecting interview and observation data. Interviews were conducted with internal stakeholders of PT. Telecommunications Division Telkom Regional III West Java, which includes elements of Human Capital, Finance, Infra Access Network and personnel who are directly involved with employees who create innovations. The results of the study show that the company's targets can be achieved and increase every year. This is analyzed from financial data for three consecutive years from 2018 to 2020. The results of work productivity and employee creativity & innovation are also able to make breakthroughs and applications that simplify customer service on the internet, IndiHome, IPTV etc. Keywords: Access Infrastructure, Work Productivity, Innovation, Telecommunication
Propose Corporate Performance Management System In PT CDE
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT CDE, is one of the original aerospace companies in Asia with core competencies in aircraft design and development, aircraft structure manufacturing, aircraft production, and aircraft services for civil and military light and medium aircraft. However, in recent years CDE has had a fluctuating performance, company face several challenges to develop performance management system to maintain corporate performance to achieve targets and further to achieve the vision and corporate mission.The performance management system proposed using the Balanced Scorecard (BSC) framework by Kaplan and Norton (1992), Performance Prism (PP) Neely (2002) and Wibisono's Integrated Performance Management System (IPMS) (2003) from the three frameworks will be proposed. the most suitable framework to be proposed will be used by CDE. It is hoped that implementing this performance management system can help solve the problems faced by CDE. Each perspective has measurable indicators to measure its achievement. Knowing the achievement of each indicator is expected to become a monitoring system which is the starting point for further analysis and can be used as input for decision making for management.Keywords: performance management system; Balanced Scorecard (BSC); Performance Prism (PP); Integrated Performance Management System (IPMS)

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