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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 24 Documents
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Search results for , issue "Vol 10, No 2 (2021)" : 24 Documents clear
MSMEs IN TIME OF COVID-19 PANDEMIC. STRATEGY AND CHALLENGES OF ECOMMERCE ADOPTION: EVIDENCE FROM INDONESIA
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

MSME in both developing and developed countries play an important role in industrialization and economic growth by contributing significantly to increasing the workforce, increasing income and catalyzing growth in both cities and villages. E-commerce technology is now generally accepted, and its use can provide numerous benefits to companies, especially small and medium-sized enterprises. Big corporations, on the other hand, are largely responsible for the expansion in e-commerce use by enterprises. As opposed to bigger corporations, MSME acceptance of e-commerce lags behind. Furthermore, MSME in developed countries continue to struggle to implement e-commerce technologies into their operations. Obstacles such as a lack of human resources, internal opposition, and unprepared customers and corporate associates, to name a few. lack of support, security issues and high cost still preventing MSME to adopt e-commerce technology. In order to formulate strategies for MSME, Comprehensive strategy-formulation framework is chosen. According to analysis, the priority order of strategies for MSME to adopt e-commerce technology are government intervention followed by partnership, training school and communication leadership. Keywords: E-Commerce, MSMEs, Barriers, Strategy
IMPROVEMENT OF RECRUITMENT PROCESS FOR TRAINEES IN LINGKAR KALAYA NUSWANTARA COOPERATIVE
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Cooperatives have a general purpose, to improve their member’s welfare. Lingkar Kalaya Nuswantara is one of the cooperatives in Indonesia. The cooperation is established on 2018 but receive their formal recognition from the government in 2019 by acquiring their cooperative id. Lingkar Kalaya Nuswantara is based on Jakarta, Indonesia but they have a training center for their members in Lembang, West Java, Indonesua. They are backed by Indonesian Ministry of Manpower. They worked on services sector. With the improvement of Indonesia and Japan relationship and the declining number of productive workforces in Japan, it become an opportunity for Indonesian workforce to work abroad especially in Japan. For migrant worker Japan has their own policy called SSW (Specialized Skilled Worker). Lingkar Kalaya Nuswantara sees this as an opportunity and because their relationship with one of Japanese Cooperation, they want to be one of the organizations that will send worker to Japan. Their program called “dijepang”. They will give an orientation to their trainee and short course before they work abroad. To acquire the skilled worker of their own, Lingkar Kalaya Nuswantara need to recruit them. A proper recruitment process will help an organization to recruit the candidate that suit them. Also, with a proper recruitment process the organization can filter the candidate and eventually choose the best talent that apply to a position. A best talent will help the organization to gain competitive advantage. Lingkar Kalaya Nuswantara is a new cooperative, and they just launch the “dijepang program”, they already conduct a recruitment process trial, and they recruit ten trainees. But their recruitment process is unsustainable and unreliable if they want to recruit a large number of trainees, so their recruitment process still needs an improvement. This study aims to give the recommendation on the improvement of the recruitment process and also a competency dictionary as a basis of evaluating every candidate. This study uses a qualitative approach by doing an interview to several people that involved in the cooperative especially the program. After gathering the data and doing a theoretical study this study will provides the improvement of the recruitment process and also the core competency dictionary. The recommendation from this study will help the cooperative solve their problem regarding the recruitment process of “dijepang program”.Keywords: Recruitment, Competency, Recruitment Process, Core Competency, Competency Dictionary
Influence of Motivation Factor on Consumer Engagement and Purchasing Intention for Moselo.com
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Technology as main drivers of economy and the government were also aware of the change, therefore, government has been aware of the importance of the creative economy for turning the Indonesian economy's wheels. The creative economy were divided into 17 sectors which culinary, fashion and craft as the three main sector that contribute in Indonesia GDP. Moselo were an e- commerce platform that engage in the field of craft and illustration which established from PT. Komunitas Karya Kencana in 2017. The aims of this study is to enhancing brand awareness and purchase intention for Moselo brand using motivation as a drivers. Moselo were realized that motivation of their customer were impacting the brand awareness and purchase decision. The lack of brand awareness of Moselo among the audience were the main issues of this study. There are three motivation that could influence consumer engagement that may impact brand awareness and purchase intention, the motivation is hedonic motive, utilitarian motive and social motive. The data were collected in two types, the primarily data were collected from 50 respondents as a supporting data for business issue, and the study data were collected from 210 respondents from Bandung, Jakarta, Bekasi, Central Java, East Java, Sulawesi, Kalimantan, Bali and Sumatera with the age range of respondents in 20-35 years old. The data was distribute used online questionnaire and processed using partial least square (PLS) estimation. The result for the study is the social motivation were significant for consumer engagement and the consumer engagement were also significant for brand awareness, therefore, brand awareness significant related to purchase intention. Among the six factor there are two motivation the hedonic and utilitarian factor that insignificant for the model. The overall analysis result generate business solution using point of parity (POP) and point of difference (POD) also purchasing decision process approaches. Furthermore, researcher were formulated 5 alternative solution such as developing brand ambassador, contest, video advertising, Instagram content and social media ads. The solution were related to one and another and could be implemented for Moselo to increase brand awareness and purchase intention.Keywords: E-Commerce, Motivation, Consumer Engagement, Craft
PROPOSED IMPROVEMENT FOR DISASTER MANAGEMENT FRAMEWORK IN CONDUCTING EMERGENCY RESPONSE PROJECT IN INDONESIA (CASE STUDY OF WAHANA VISI INDONESIA)
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia is located at the meeting points of three tectonic plates, which leads to higher risk of natural disaster occurrence. Based on data from National Disaster Mitigation Academy (BNPB), the number of natural disasters increased significantly from 2010 until 2020. Natural disaster causes casualties, injured people, damaged infrastructures, and will affect a lot of lives significantly. This is where emergency response takes the most important role to restore and recover the lives of victims. Emergency response is a part of disaster management process, which involves preparation and mitigation phase to make the process effective and efficient. WVI is a non-profit organization, which also perform emergency response in many natural disasters in Indonesia since 1998. WVI’s emergency response for Lombok earthquake in July – August 2018 (Lombok Earthquake Emergency Response project) is selected as subject of this research. WVI performed several programs in LEER project such as distribution of non-food item (NFI) program and water sanitation and hygiene (WASH) program. Based on interview with the first team leader of LEER project, there was delay in procuring and delivering the aid materials in the emergency program. The team leader mentioned that based on his experience, the delay reached until 2 weeks for the procurement for WASH program. After analyzing the root cause using Fish Bone Diagram, the delay was caused by several factors, but mainly due to lack of man competency and lack of procurement system. The lack of man competency was about the staff assigned in disaster area which didn’t have the logistic and warehousing competencies and experience. As for the lack of procurement system, although WVI already has vendor database, but it still hasn’t had the vendor category and area mapping, which enable staff in disaster area to quickly procure the aid material needed. In the case of LEER, WVI had to procure materials from Jakarta and Surabaya due to local vendors evacuated themselves, which finally caused more time and cost to be spent.As the solution for the root causes, the researcher proposed the creation of WVI Emergency Supplier Network (ESN) to address the lack of procurement system, which will enable WVI to have broad coverage of vendor and material alternatives from each province in Indonesia. ESN will help WVI to quickly locate the nearest vendor to the disaster area, and finally help the procurement process to be quicker. For the lack of man competency, the creation of Emergency Response Handbook is proposed as solution, since it has a comprehensive and easy-to-understand guidelines for emergency response, especially the logistic and warehousing function. Both proposed solutions are hoped to strengthen the current preparedness of WVI disaster management, and finally produced better and faster emergency response. Keywords: disaster management, emergency response, preparedness
FINANCIAL FEASIBILITY STUDY FOR “SPASI” CONCESSION PROJECT AT PT. WIJAYA KARYA BANGUNAN GEDUNG TBK
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

To develop the capabilities of Engineering, Procurement and Construction (EPC) to undergo the opportunity to work on projects from Government, Private, and International. In order to support the running process of state infrastructure, PT. Wijaya Karya Gedung Gedung Tbk. in collaboration with PT. Bank Mandiri to establish an agreement to create a pop-up mall “SPASI” to support the surrounding economy through infrastructure. However, due to the Covid-19 Pandemic, the mall industry experienced a decrease in occupancy rate to 82.9% which caused the SPASI project needed to be reviewed. Keywords: PT. Wijaya Karya Bangunan Gedung Tbk., Capital Structure, SPASI, Debt Ratio, Construction Project Scheduling
Relationship of Industry 4.0 Readiness on Individual Innovativeness of Telkom Corporate University Employee in Bandung
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Massive advancement of technology is affecting the industry in Indonesia so that many businesses force to shifting into digital technology. This shifting is known as industry 4.0. The state of the Covid-19 pandemic also has a role in accelerating the shift in business processes. This shifting process requires Indonesian human capital to have the proper knowledge, skills, attitude, and culture. Even better, if it is supported by capable big data analytical capabilities. Furthermore, Indonesian human capital must also have high innovative behavior, especially at the individual level. It will affect the company's innovation level and ultimately at the national level as a country. Indonesia is a country with potential and has a lot of resources but is still lacking in terms of digital talent and innovation at the individual level to take advantage of its advantages. Telkom CorpU is a function within Telkom Indonesia which focuses on training and human capital development. Therefore, this research was conducted on Telkom CorpU employees in Bandung as the vanguard of human capital in Telkom Indonesia. This research is a quantitative research. Data was collected by filling out a questionnaire that was distributed to all Telkom CorpU employees at random (random sampling) and obtained 77 employees who filled in as a sample. The questionnaire was compiled based on the industry readiness theory 4.0 and Individual Innovativeness which consisted of 58 question items which were then processed using SPSS 21 with the multi-linear regression method. In this study, researchers created two regression models, namely the main variable regression of knowledge, hard skills, soft skills, attitudes, big data analytics, individual values and beliefs towards individual innovation. In the second model, the researcher added demographic factors to see the effect and increase the power of the regression model. The results of the regression consistently show that there is a significant relationship between aspects of knowledge (p <0.05), hard skills (p <0.05), soft skills (p <0.1) and big data analytics (p <0.1) on the variable readiness 4.0 for innovation. individual Telkom CorpU employees. So that the regression model is a robust model.. Individual Innovativeness is a need for employees in dealing with rapidly changing business conditions. The readiness variable for industry 4.0 has a real influence on the level of innovativeness that employees have so that it must be a concern and continue to be improved by the company if you want to have digital talent that is capable of facing industry 4.0. Keywords: Human Capital Readiness, Big Data Analytic, Culture, Readiness industry 4.0, Individual innovativeness
Proposed Marketing Strategy For Work From Home Application By Telkom Indonesia
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Telkom Indonesia is a state-owned enterprise that is engaged in the telecommunication and information technology sector. Since the dawn of COVID-19 pandemic, the majority of business sectors are migrating their workers to work from home (WFH). Meanwhile, Telkom Indonesia doesn’t have a WFH application in their product offering. The author of this study felt that the lack of WFH application is a missing opportunity for Telkom Indonesia to gain additional revenue from. This study is meant to understand what is the proper marketing strategy to market the WFH application.A strategic management process is used in this study to craft the best marketing strategy for the WFH application. The process starts from external and internal environment scanning and culminates into SWOT analysis. Segmenting, targeting, and positioning (STP) method used to choose which target market to tap into then a further analysis using TOWS matrix to choose suitable strategies given the opportunities or threat presented from the external factor; strength and weakness owned by the company.The proposed marketing strategy then formulated from the combination of the result of STP analysis and the TOWS analysis results in what is the best target segment to tap into and what is the suitable marketing strategy for the target segment. The following implementation program then formulated using the proposed marketing strategy.Keywords: Telkom Indonesia, marketing strategy, work from home, STP, TOWS, SWOT
RECOVERY EXECUTION PLAN WASTE SOIL AT PT. ABC INDONESIA OPERATION AREA
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. ABC Indonesia (PT.ABC) has oil field under one of Indonesia PSC (Production Sharing Contract) where PT. ABC is as a contract operator of Government of Indonesia. Remediation activities have been going on for several years, with hundreds of sites having waste soil successfully clean up to obtaining a clean declaration letter from Government of Indonesia. A field verification review was carried out by identifying several sites that were very difficult to complete considering the very complex process from the beginning to the remediation activities. Government of Indonesia asked PT. ABC to seeks things that can be done before the end of concession period and develop a good execution plan that can be done by PT. ABC as well for the next operator. By carrying out very good discussions and brainstorming to the main leads in line with the objectives of PT. ABC and Government of Indonesia, and taking into account the critical factors in making the execution plan, can determine the best alternative from the criteria to align with all stakeholder. Continuing to submit the remediation plan along with continuing delineation and land access efforts, and carrying out surface removal is the best solution for this execution plan.Keywords: Analytical Hierarchy Process (AHP), Critical Factors, Execution Plan, Standard Remediation Process
Education Technology Industry in Indonesia: EDUKA SYSTEM (PT EDUKA TEKNOLOGI INDONESIA) and The Competition Landscape)
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Eduka System is a company engaged in the Education Technology industry. Eduka System provides services like tryout online tests and learning exercises. Starting 2019, based on the decision of the Indonesian government, all prospective students must do a computer-based test as a university entrance exam (UTBK). With this decision, a tryout test service for UTBK emerged so that students get used to taking tests online. Some business people have also begun to see opportunities in this service so many companies have also started providing online tryout services.This research is aimed to help Eduka System to analyze the competitive landsacape of education technology industry in Indonesia. This research uses competitor analysis to compare Eduka System with its competitors. The method used is benchmarking. The results obtained are there are some factors that influence users' loyalty and retention to use Eduka PTN, there are the competitors who held tryouts when Eduka PTN do not, the competitors who have better products, features, and promotions, and the market leader who has other services aside their main services.Keywords: Eduka System, tryout test, competitor analysis, benchmarking
The Impact of Monetary Policy on Financial Performance of Indonesia Commercial Banks: Evidence from Major Challenges during the COVID-19
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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This study investigates the impact of Bank Indonesia through its monetary policy response on financial performance of Commercial Banks Group of Business Activities 3 and 4 amid the rising of recent global uncertainty and economic shocks due to COVID-19 outbreak. The sample of this study is in the form of balanced panel data that comprises 33 commercial banks in Indonesia over the period of 2016:1 to 2020:3. To control the effect of the monetary policy responses during the COVID-19 pandemic, this study applied a dummy variable. This study performed a two-step system Generalized Method of Moment (GMM) to achieve the aims of the study. The results show that the lagged dependent variables, monetary policy interest rate, net interest margin, and reserve requirement statistically have a positive impact on bank profitability. The COVID-19 pandemic statistically has an inverse relationship with banks’ performance, it indicates that the occurrence of this virus has disrupted the business of the banks by eroding its financial performance. This study suggested that Bank Indonesia should continue implementing the expansionary monetary policy to maintain the effectiveness of monetary policy transmission in the bank lending channel.Keywords: Monetary Policy, Return on Assets, Return on Equity, COVID-19, Two-step System GMM.

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