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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 29 Documents
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Search results for , issue "Vol 10, No 3 (2021)" : 29 Documents clear
Service System Design Utilizing a Service Science Perspective: Case of Pijar Mahir Digital Education Platform
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia has made significant progress on improving education access in the last few years. One of the leading telecommunication and technology company see the need to deliver competitive advantage into this sector through digital education platform technology business unit. The current service design of digital education platform has several problems, first is the infectivity of content delivery and second is the gap between value proposed and value perceived. Through external analysis of PESTEL and SWOT, internal analysis of service blueprint and lean canvas, the author deliver solutions for digital education platform technology through the perspective of service science in a form of new service blueprint and value co-creation activity based on the value orchestration strategy. The findings of this study show that to increase the effectivity of the service delivery and reduce the gap between value proposed by Pijar Mahir and value perceived by its customer, there are several improvements of the service needed. First is the addition of question-and-answer features of content delivery. Second is the improvement of content delivery method through case study and virtual tutoring. Third is the addition of customer service real time chat. Fourth is the improvement of rating questionnaire for related content.Keywords: Service Science, Value Co-Creation, Value Orchestration, Service Blueprint, Digital Education Platform
Performance Evaluation on Project Management Implementation at PT. Indojaya Lima Abadi (Case Study: Home Office Renovation and Site Development of PT. Global Creative Farmer)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Indojaya Lima Abadi Merupakan salah satu pelaku industry kecil di bidang konstruksi. Seiring dengan pergantian generasi penerus, perusahaan tersebutpun mulai melakukan perubahan dengan menambahkan sub-divisi perencanaan dan perancangan arsitektur. Dalam pembentukan divisi perencanaan, PT. Indojaya Lima Abadi masih banyak belajar dalam hal manajerial proyek yang dikerjakan. Terlihat pada kasus proyek renovasi dan pengenmbangan lahan milik PT. Global Creative Farmer. Proyek tersebut mengalami keterlambatan. Hal tersebut dapat menjadi citra yang buruk bagi perusahaan dan bisa merugikan kedua pihak. Perencanaan proyek perlu diperbaiki dan perencanaan penjadwalan perlu dilakukan. Salah satu metode yang digunakan untuk penjadwalan adalah metode network planning. Dengan metode tersebut dapat memperlihatkan hubungan antar pekerjaan sehingga dapat ditemukan penyebab dari keterlambatan. Setelah itu, perhitungan network planning tersebut diterapkan pada barchart yang bergunan sebagai alat komunikasi untuk tim konstruksi sebagai acuan pengerjaan. Analisis faktor lain pun ikut dilakukan dan mengkaji dengan teori manajemen proyek guna menemukan akar dari permasalahan. Dari seluruh analisis tersebut maka didapatkan rumusan mengenai tahapan manajemen proyek. Rususan tersebut diajukan kepada perusahaan dan diharapkan dapat diterapkan pada perusahaan dalam merencanakan dan mengerjakan proyek-proyek yang akan datang. Kata kunci: Arsitektur, Keterlambatan, Network Planning, Manajemen Proyek, Pembangunan dan Perencanaan
Application of Kano Model And Importance Performance Analysis To Improve Service Quality Of Chatbot (Case Study Of Telkom Indonesia)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Chatbot is one of the most advanced technological developments. Telkom decided to implement technological developments in their customer support by offering an IndiHome Chatbot called Indita. Indita is a chatbot feature of the myIndiHome app that can assist customers. In 2020, Indita became a trending topic on Twitter. The chatbot fails to help and frustrates them. This research explains what the user thinks of the Indita and which quality attributes in the customer's view should be enhanced based on the degree of importance, with the aim of improving the performance of the chatbot. In conducting market research, the author reflected on chatbot service quality attribute by Verleye et. al (2019) with total 8 dimensions (functionality, trustworthiness, safety, efficiency, graphical appearance, humanity, empathy, and responsiveness) and 28 attributes that can evaluate the quality of service and make the best recommendation for chatbot performance to be more effective and efficient. The author uses Kano Model and Importance-Performance Analysis to find out what service attributes met and need to be improved in order to increase customer satisfaction. This research used quantitative method by distributing questionnaires to 206 users. From the integration of Kano Model and IPA that has been done previously, 28 attributes have been successfully reduced to 12 attributes that divided into 2 improvement priorities. First priority consists of interpret commands accurately, able to maintain a discussion, read and respond to moods, personalization options, responding immediately, and productivity. While second priority consist of flexible in interpreting knowledge, number of service available in the chatbot, robustness to unexpected input, use of emojis and pictures, create and enjoyable interaction, and convey personality. This research finding can be a guide for companies to make improvements in accordance with the expectations of the customer towards the features provided by the company. Keywords: Chatbot, Importance-Performance Analysis, Service Quality, Kano Model
Business Strategy To Increase Competitiveness and Profitability of Premios Dessert
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Nowadays, culinary industry was growing up, online system also was very reliable in terms of supporting the business such as promoting, marketing, selling, and delivering the food. In this situation,the owner of Premios Dessert does not want to miss the opportunity. They run the business of dessert in one of apartment located at North Jakarta which the business classified as home industry scale. After running for 3 years, several strategies have been applied to improve the process of production, increase customer satisfaction, and increase the revenue as well. However, the number of monthly selling stuck in average of 150 packs.Some improvement on business strategy must be in placed to overcome the low growth of selling number. In order to formulate the improvement strategy, internal analysis and external analysis are conducted as well as gap analysis then identifying the root cause. The methodology that used for analysis in this research was based on quantitative and qualitative data that gathered from literature study, business owner, internet searching, market place and also survey from customer. The aspect from internal that analyzed to discover the competitive advantage of Premios Dessert are resources, capabilities, core competencies and value chain. The aspect from external that analyzed to identify the existing opportunities and threats are general environment consist of Demographic, PEST and Sustainable Physical Environment; Industry environment consist of Porter’s Five Forces; and Competitor environment analysis. The aspect that analyzed to identify the gap are customer analysis and SWOT analysis. In identifying the root cause, 5 Why method is used and the result is current financial capacitiy only afford for current business scale.By having a comprehensive analysis and to address the issue, there are 7 strategies are developed by using TOWS Matrix. The strategies then divided into 3 main strategies which are increase competitiveness by upgrading the financial resources, improve the internal management and improve the marketing strategy. The implementation of these strategies will be divided into short term and medium-long term implementation. Keywords: Dessert, business strategy, monthly selling
Packaging Redesign of Zitrolin Film Coated Caplet 500 mg Production of PT Otto Pharmaceutical Industries to Increase Brand Awareness
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Otto Pharmaceutical Industries in its production process produces more ethical medicines than OTC. The consideration is that the product is more widely used and in demand by the public. The ethical drug production process at PT Otto Pharmaceutical Industries must be made well, one of which is by making good and attractive product packaging. Product packaging design is a representation of the product. Good packaging is able to give a positive impression on the company's products and brands. With the growth of a positive image, it will be able to encourage the level of product sales (Anggoro, 2000: 59).The unit of analysis in this study is ethical drug packaging design and corporate image. This study seeks to see the extent to which ethical drug packaging designs can improve the company's image of PT. Otto Pharmaceutical Industries and in the end was able to increase sales of these ethical drug products.Quantitative methods are used in this study. Researchers collect data from several sources to achieve goals with appropriate and relevant information, namely primary and secondary data. Primary data was obtained by means of researchers preparing a questionnaire about the opinion of respondents about the packaging of Zitrolin Selaput 500 mg capsules. The respondents are doctors and marketing personnel. Secondary data was obtained by collecting information from the internet, literature and articles related to research. This study uses six criteria according to Keller (2013:171) as research indicators which include: Memmorability, Meaningfullness, Likalibility, Transfarability, Adaptability and Protectability.The results showed that the packaging design of Zitrolin Selaput 500 mg capsules was in the "Good" category. The "Good" category was able to maintain the position of Zitrolin Selaput 500 mg Caplet in the ethical drug market position for two years (2019 and 2020), but this condition cannot be tolerated because the market tends to be dynamic, the competition is getting tougher. The market position of Zitrolin Sealed Caplet 500 mg in 2019 and 2020 is below the top of mind by five brands, namely: Ziromax produced by PT Pfizer, Mezatin produced by PT Sanbe Farma, Zycin produced by PT Interbatt, Zithrax produced by PT Kalbe Farma and Zibramax produced by PT Guardians. The market position of Zitrolin Selaput 500 mg capsules needs to be improved, so that it does not continue to be below the top of mind of the five brands or even lose in the competition because the product brand is unknown or forgotten. Efforts to improve it need to be carried out in an optimal and planned manner towards the ""Very Good"" category. Keywords: Packaging, Brand, Design, Ethical, Zitrolin Film Coated Caplet 500 mg.
Proposed Marketing Strategy For N219 Aircraft in Domestic Market
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In the last 5 years, the sales of the military aircraft of PTDI has been stagnant. The dependency of PTDI to the military customers’ budget makes the business more volatile and uncertain since it is strongly influenced by political situation and economy changes.To compensate the demand uncertainty from the military market, PTDI has to start expanding its aircraft business to the commercial market. Therefore the N219 aircraft was initiated and PTDI started its development in 2014 and accepted its Type Certification in December 2020. However, despite all the marketing effort since 2018 and high potential market, N219 has not been able to win any contracts from the potential customers in domestic market.This research is using internal and external analysis approach to understand the situation that has been faced by N219. AHP method is also used to understand the criteria and sub criteria that are prioritized by the airlines potential customers to make a decision on buying a new aircraft. The analysis then formulated into SWOT analysis. From it, the author can identify the root causes of N219 business issue.The current Marketing Strategy, Marketing Tactics and also Man power are the main root causes that was identified from the analysis the author had conducted. Therefore, there are several things in those areas that require major changes and are also very crucial, namely Target Market, Positioning, 4P and People plus the Organization.The target market of N219 has to be adjusted with the capability of N219-100. While the new positioning needs to highlight the N219 benefits aside from its product performance. The Marketing Mix stage has to start from strengthening the man power of N219 marketing and sales department and as the consequences, the organization of PTDI should be changed. For the Product aspect, N219 has to offer other value added package to the potential customers, both airlines and local government, such as benefits non-product, namely excellent after sales service, financing facility, long-term pioneer routes flight contract, operation package, human resource development and multiyear budget package. As for the Price aspect, N219 should offer the competitive number for the launching price, while still giving the value added package to the potential customer. Meanwhile, for the Place aspect, PTDI has to consider the expansion of N219 service facility in several areas in Indonesia to provide faster response for the customers. Other than that N219 has to optimize the Digital Platform to increase its accessibility. Last but not least, the Promotion aspect, with an integrated marketing communication approach that is maximizing every marketing channel including Events and Experience, Public Relation and Publicity, Direct Marketing, Interactive Marketing and Personal Selling.The implementation of the Marketing Mix is the responsibility of all parties involved in the company. However, in order to implement the Marketing Mix optimally, the commitment from the management is the first key activity to start focusing on the N219 business. The implementation plan has to be realized within a year since N219 needs to enter the domestic market before it loses its moment and more competitors enter the market. Keywords: N219, marketing strategy, marketing tactics, benefits non-product
DIGITAL CULTURE MATURITY ASSESSMENT CASE STUDY AT DANONE AQUA
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Founded in 1973, AQUA Group is the pioneer of Bottled Drinking Water (AMDK) in Indonesia, which then established a strategic partnership with Danone in 1998. Danone Aqua has been implementing the digital transformation about 8 years. Initially the priorities were to improve the efficiency of many internal processes and ways of working, and the motivations behind this initial transformation were principally for the benefit of its business operation, rather than the customers’ experience (although benefits can be mutual). Currently their digital transformation already covered in many aspects of business.In this study, the author tried to assess the digital culture maturity of Danone Aqua as initial picture of their digital transformation that have been implemented since 8 years ago, to identify the strengths as well as weaknesses of digital transformation elements, to identify the gaps and key areas focus improvement. The study using digital culture model from Daniel Rowles. Quantitative survey conducted to determine the digital culture maturity, it involved 107 managerial level staff. Qualitative survey conducted to confirm the quantitative result, it involved key stakeholder of digital transformation.Base on quantitative and qualitative study, the author able to conclude that the digital transformation at Danone Aqua particularly Operation division has been implemented in proper level. It shown by good level of digital culture maturity at 79% and it has level four – process measured and controlled.Keywords: Digital transformation, Digital culture model, Digital skill, System - Technology.
The Influence Of Capital Structure And Macroeconomic Factors On The Profitability Of The Manufacturing Industry In The Consumer Goods
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The goal of this research is to look into and analyze the impact of capital structure and macroeconomic factors on profitability in the consumer goods manufacturing industry, which was listed on the Indonesia Stock Exchange (IDX) from 2015 to 2019. Return on Equity (ROE), Debt to Equity Ratio (DER), inflation, interest rate, and exchange rate are the research variables. Purposive sampling was used in this study, and a total of 33 companies were sampled. Panel data regression analysis was used as the research method, and EViews 9 was used to process the data. The overall variable has a 6,36 percent effect, according to the findings of this study. Depreciation and amortization (DER), inflation, interest rate, and exchange rates are all variables that have an impact on Return on Equity (ROE).Keywords: Capital Structure, Profitability, Debt to Equity Ratio, Macroeconomic Factor
Intention to visit Malaysian Youth Traveler (Case Study: Ciletuh Palabuhanratu UNESCO Global Geopark)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

UNESCO Palabuhanratu global geopark or it can be abbreviated as CPUGG. It is aninternational standard geological, biological, and cultural tourist location located in the Sukabumi areaof West Java. With the name UNESCO as the name of the organization that oversees the existence ofCiletuh Palabuhanratu, it is hoped that this can attract International Travelers to come to CPUGGwhich will have an economic impact on the surrounding area. CPUGG has a problem with the verysmall portion of foreign tourists. So there is a need for research on their intentions to visit touristattractions. In this study, quantitative research was used to determine the regression relationshipbetween motivation and intention to visit tourist attractions.Keywords: Intention to visit, Malaysian Youth traveler motivation, CPUGG
Analysis Of Factors Non Performing Loan And Restructuring Credit For Commercial Segment (Case Study: Bank XYZ)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Credit distribution is the main activity of banks, therefore the main source of income for banks comes from this activity which provides output in the form of loan interest income. Banking plays an important role in national economic growth to increase people's productivity by circulating money for consumption, working capital and investment. Issuance of OJK Regulation Number 11/PJOK.03/2020 concerning National Economic Stimulus as a Countercyclical Policy for the Impact of the Spread of COVID-19. The regulation states that debtors whose businesses are affected by the pandemic can apply for restructuring to related finance companies, such as banks. There are two research models, namely to find out what factors affect NPL and the success of restructuring by knowing the most effective method from several alternatives, where one alternative is taken from the previous model. This research step begins by processing data on the financial statements of four state-owned banks from 2011-2020 using panel data regression with independent variables, namely CAR, LDR, NIM, BOPO, inflation rate and BI rate with the dependent variable being NPL. The second research is to take one sample, namely Bank XYZ, with qualitative methods through direct interviews with experienced employees at the management level. To get a more objective decision, the author uses a decision making tool using the Analytical Hierarchy Process (AHP) Expert Choices methodology. The results of this study indicate that the factors that affect the NPL are BOPO, NIM and CAR. The most effective restructuring method is the rescheduling method. Based on these facts, it is necessary to implement and develop strategies that support the success of restructuring and provide clear boundaries regarding debtor criteria in each method of credit restructuring and effective risk management to avoid the risk of bad loans.Keywords: Restructuring, Non-Performing Loan, Panel data regression, AHP.

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