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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 29 Documents
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Search results for , issue "Vol 10, No 3 (2021)" : 29 Documents clear
Financial Strategy Based on Financial Performance Analysis of PT Bukit Uluwatu Villa during COVID-19
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Bukit Uluwatu Villa Tbk is a provider of in accommodation services (cottages) and hospitality in Indonesian. They offer a luxury resort experience that is suitable for visitors who seek peace, comfort, and closeness to nature. The company strives to showcase the unique local culture as well as the green concept that characterizes the Company's properties. Three properties that have been operating for a long period of time; show a good reputational company and good brand name position in hospitality industry with several awards and achievement. The problem however is that they face demand loss due to impact of COVID-19 crisis which begin in 2020 and uncertain situation for demand recovery. This brings forth the urgency to monitor company financial performance during the period. To analyze and research company’s financial performance, financial ratio analysis is used in this research to gain information about the business situation that company will face. The primary data gathered is BUVA’s Annual Report between 2015 to 2019 and BUVA’s Financial report Q3/2020. The data analysis reveals company’s financial performance is in bad condition due to poor profitability ratio. Therefore, operational restructuring is recommended to optimize the company's profitability to save the company from a possible default in short term due to uncertainty situation caused by COVID- 19 crisis. Keywords: financial performance, financial ratio, profitability, dupont analysis, hospitality industry
HR Architecture in Directorate of Production PT. Dirgantara Indonesia
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Dirgantara Indonesia (Persero) is a company that established as a part of strategic effort of Indonesia state in air dimension. To support and survive in existing businesses, company needs to have competitive advantages, including those obtained from their human resources. Therefore, we need a model of human resources that is aligned between the business and the strategy implementation. The implementation of human resource management in this research is through the HR Architecture model. With this model, using a matrix of HR characteristics, companies can assess jobs that provide value to the company by paying attention to the described quadrant. Thus, the focus of development, investment and competency improvement is will get more focused. Based on this, in accordance to HR Architecture model for each quadrant, it is expected that the company will be able to adjust the employee relationship model, determine sustainable investment in human resources and focus on work that increases value and becomes a competitive advantage for the company. Keywords: alignment in strategy, competitive advantage, human resource, HR Architecture model
Business Strategy To Increase Competitiveness and Profitability of Premios Dessert Proposed Marketing Strategy of General Daily Pikiran Rakyat in Facing Online Media Competition for PT. Pikiran Rakyat Bandung
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The development of print media in 2020 closed several national and regional print media which caused a decrease in revenue from the advertising sector and the circulation sector. In addition, the public has many options for obtaining information. This makes PT.Pikiran Rakyat Bandung strive to provide the best service to the community by implementing a media convergence strategy. The purpose of this study was to determine and analyze the marketing strategy carried out for General Daily of Pikiran Rakyat to survive in the midst of intense competition with online media and social media. This study uses a descriptive method with a qualitative approach. Information determined purposively based on consideration of mastering the problem, having complete and honest data and providing data openly/honestly and objectively. Data analysis was carried out by systematically arranging interviews, data literature, and formulating descriptively. The results showed that the People's Mind implemented a media convergence strategy with aspects of cloning, content sharing, crossprice and crosspromotion. In dimensional cloning and content sharing, the editorial department seeks to improve news quality, design features, create various rubrics, content published in PR Print is also published in PR Online, PR Groups and packaged in digital format. Dimensions of crossprice and crosspromotion, the marketing department for newspapers and advertisements makes promotions or advertisements and their coverage can be found in PR Groups, PR Online, Mesos and PR FM. On the crossprice aspect, Advertisers can pay a package price to display their ads in either print PR or Online PR.Keywords: Marketing Strategy, Online Newspaper & Digital Reader
Proposed A Design Knowledge-Based Performance Management Systems Framework In Pertamina University
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This year, the Ministry of Education and Culture is innovating by creating a transformation program aimed at universities. The innovation in this program is the establishment of eight Main Performance Indicators (IKU) that universities need to follow and fulfill. The method that universities can use in order to adapt to this program is to implement a Performance Management System (PMS). Most of the tertiary institutions do not have PMS which can present the eight Main Performance Indicators. Therefore, the aim of this research is to design PMS that have been integrated with the eight IKU from Ministry of Education so that it can make it easier for universities to achieve and fulfill these indicators. In this study, the college used as the object is Pertamina University. In this study, the PMS used was the Knowledge-Based Performance Management System (KBPMS). KBPMS has three perspectives, organizational output, internal processes and resource capabilities. This perspective is also divided into several aspects of the criteria and for KPIs that have been prepared by the Ministry of Education and Culture will be integrated into non-financial aspects from the perspective of organizational output.Keywords: Pertamina University, Performance Management System, “Indikator Kinerja Utama”, KBPSM
Proposed New Business Model on Virtual Reality Tour Based on Customer Segmentation (Case Study of PT Telkom Indonesia)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

A virtual reality tour or VR tour is one of the current tourist industry trends. Virtual tours have become widely known since the pandemic, and virtual tours are an alternative to entertainment while at home. Nevertheless, the use of VR in Indonesia itself is still relatively minimal. Seeing the opportunities in the development of VR in Indonesia, PT Telkom has the initiative to develop VR tours with the theme of ten new Balis as a collaboration with the ministry of tourism to promote tourist destinations. However, due to the lack of use of VR in Indonesia, PT Telkom is still unable to determine the right target market for the development of this virtual tour business. The target market is the first step to determine the business model that Telkom wants to develop. In developing a virtual tour that is in accordance with the wishes of consumers, this research conducted a survey of customers. The survey was conducted using an open-ended survey to gain insight from customers on virtual tours. Based on the survey results, the root of the problem lies in the lack of experience they get when using virtual tours because the content such as images and videos received is unclear. From this problem, a solution is made in a business model to develop a virtual tour tailored to the customer's needs using lean business model. In implementing the implementation plan, the author recommends using pirate metrics starting from the awareness of potential customers to how potential customers can invite other potential customers to use this virtual tour.Keyword: Customer Segment, Lean Business Model, VR, Virtual Tour
Optimizing Maintenance Cycle Time to Improve System Availability and Reduce Loss Production Opportunity in Water Injection Pump Benar Gathering Station
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. BLUE is one of the largest oil and gas companies in the world and have business unit that Operates in Sumatra. PT BLUE's operational area in Sumatra is known as the block rokan. The rokan block consists of several areas, namely: Bangko - Balam area, Bekasap area, and also Duri area. Each of these areas has several places for the process of collecting oil or better known as the Gathering Station. One of the most well-known gathering stations in Bangko - Balam Area is Benar GS. Benar GS is a gathering station which is also a contributor to producing oil which is large enough for Bangko - Balam Area. Benar GS has several equipment to help produce sufficient oil, including the Water Injection Pump (WIP), where there are 5 water injection pumps (WIPs) in the Benar GS area at the moment. This water injection pump is really needed to be able to inject water into the well to be able to push the fluids (water, oil and gas) in the well to the surface so that it can be processed later at the Gathering Station. In 2019 - 2020, there were 16 failures that occurred in the Water Injection Pump at this Benar GS. Problems such as an increase in temperature at the Water Injection Pump, the vibration that occurs in the Water Injection Pump which is caused by a lack of pressure suction on the Water Injection Pump and also problems in the electrical system such as problems with voltage and operating load for WIP. This problem causes WIP to shut down for a long time so that it will cause a loss of production oil (LPO) which is quite large with an average LPO that occurs at 682.5 BOPD. Therefore, a system that is able to increase the availability of Water Injection Pump is needed and reduce cycle time to repair if there is damage to the WIP so that it can reduce the loss of production oil (LPO) caused by WIP. The lean sigma method will be used in this case, where with this method a monitoring system will be produced which can be used as a reference for carrying out predictive maintenance so that it can prevent the Water Injection Pump (WIP) from experiencing long damage so that the LPO is the also get reduced. The results obtained from this improvement were a decrease in the number of failures that occurred at WIP in 2021 to 2 failures with an average LPO of 195 BOPD.Keywords: Availability, Cycle time, Lean Sigma, Loss production, Predictive Maintenance
Proposed Customer Experience to Increase Cashless Payment at Gas Stations in Bandung City
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Telkom has been assigned by Pertamina to provide digital payment service at gas station and create positive experience as such customers could change their behavior from cash payment to cashless payment, and in turn taking part for the success of Government's program in the Gerakan Nasional Non Tunai (GNNT) or Non-Cash National Movement. However, the number of cashless payments is still smaller in number compare to cash payments. This research was conducted with the objectives, first, to analyze factors those could significantly influence customer experience in using digital payment; and second, to develop customer experience strategy as an effort to increase cashless payment behavior at the gas stations. To help finding the root causes of this problem, the author used mix-methodology of qualitative and quantitative research. First, external analysis of macro environment, industry environment, competitor, and consumers of gas station was conducted consecutively using four methods, i.e., PEST Analysis, Porter Five Forces, Competitor Analysis, and Consumer Analysis. Second, internal analysis toward Telkom company was conducted using three methods, i.e., Marketing Mix, STP, and VRIO Analysis. As the result, this study generates six root causes or problem relates to convenience, brand trust, substitute product, limited features, promotion, and target market, which indicates the need to improve customer experience at Pertamina gas station. Therefore, the authors proposed nine customer experience strategy based on significant factors those influence customer experience in using digital payment; and as an effort to increase cashless payments at Pertamina gas station. Keywords: Digitalization gas stations, Telkom, Customer Experience, Digital Payment
Customers Perception Study to Increase Brand Awareness in BJB Precious
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Bjb Precious the priority services owned by PT Bank Jawa Barat Banten (bjb). Although the number of customers is increasing every year, but it is not accompanied by the brand awareness of bjb Precious. To avoid language barriers for bjb Precious in the public, in 2021 bjb Precious will do a rebranding into bjb Prioritas so that it is better known to the public. With low brand awareness, bjb Precious will make some improvements after the rebranding. This research is intended to propose a marketing strategy to increase brand awareness of bjb Precious. In this study, identification was carried out internally and externally through the marketing mix (7P's), STP analysis, PESTEL analysis, competitor analysis, Porter's Five Forces analysis, and consumer analysis. In consumer analysis, this study uses a qualitative approach based on observations and interviews from several related parties. The interview was addressed to bjb Precious employees, bjb Precious customers, and priority customers in other banks. Interviews with customers were conducted to determine their perceptions of priority services and bjb Precious. From the interview results, there are several findings from this research, including priority customers from other banks who are not interested in using bjb Precious services, because they do not trust in bjb Precious. Besides that, they do not know about the products, facilities, or privileges provided by bjb Precious. Most of them do not know bjb Precious at all. Therefore, bjb Precious needs to build positive communication with the public on an ongoing basis. In addition to priority customers in other banks, customers from bjb Precious also provide their perceptions based on the marketing mix of bjb Precious. From these findings, several business solutions will be proposed, in terms of service improvements and how to communicate them to customers to increase brand awareness of bjb Precious.Keywords: bjb Precious, perception, brand awareness, marketing mix, marketing communication.
DESIGNING HUMAN CAPITAL MANAGEMENT SYSTEM IN PT. HARIFF POWER SERVICES
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Hariff Power Services is national private company engaged in Mechanical and Electrical Services, especially transformer maintenance services. At the end of 2020, target for transformers quantity that must be repaired could not be achieved, causing company's revenue to not match the target, also some employees are dissatisfied with the company's current performance. Main factors that cause employee dissatisfaction are caused by ineffective work coordination, unclear details of work and miscommunication between individuals. This research aims to determine the implementation of several human resource management practices elements in an integrated human resource management system, so it can help company problems within scope of human resource management. This study uses 5 elements in human resource management practice, such as job analysis, performance measurement, competence, career management, and recruitment.Based on research results, it can be seen that more targeted job descriptions and job specifications have been prepared for each position as part of the job analysis, besides that more measurable Key Performance Indicator (KPI) framework has been developed for each position as part of performance measurement. In competency element, competency model that consist of 22 competencies dimension has been compiled for each position accompanied by competency level, where this competency level becomes data that will be processed using hierarchical cluster analysis to describe career-path for each position which is divided into 3 clusters and 3 job levels. In recruitment element, more integrated recruitment flow has been proposed along with determination of stakeholders and materials for each position.Keywords: human capital management practices, job analysis, performance measurement, competencies, career management, recruitment, mechanical electrical services, transformer
Market Study For Improving Market Stategy (Case Study: RA Planner Bookstore)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

RA Planner Bookstore is a company that introduces new nuances to the process of maintaining a daily journal, with features such as an appealing design, ease of use, and, of course, a unique design each year. In the journal/planner product, RA Planner always tries to bring innovation with a new design, new specification, or new future. This study employs both qualitative and quantitative methodologies, with the former relying on internal analysis and the latter on the distribution of questionnaires to respondents. To validate customer value mapping, quantitative methods were utilized to deliver a questionnaire to 301 respondents.This study employs both qualitative and quantitative methodologies, with the former relying on internal analysis and the latter on the distribution of questionnaires to respondents. To validate customer value mapping, quantitative methods were utilized to deliver a questionnaire to 301 respondents. Keywords: Market study, retail business, marketing strategy

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