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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 29 Documents
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Search results for , issue "Vol 10, No 3 (2021)" : 29 Documents clear
Evaluation of The Online Learning System at MBA (Case Study: School of Business and Management Bandung Institute of Technology)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Through developing business, management and entrepreneurship, ITB founded the School of Business and Management of ITB on 30 September 1990. SBM ITB is located in Bandung, Jatinangor and Jakarta. Due to the pandemic, every school activity, including SBM ITB, postponed their face-to-face activity until an unknown time. Despite the number of postgraduate students being raised, the quality output of studies has decreased due to online classes and makes students feel less effective with the online studies, MBA ITB students also felt unmotivated with online learning due to having to manage the school between the home’s atmosphere. The methodology for this research is using a questionnaire process based on DELES’s quality of learning and Bersin’s employee experience transitioned into student experience will be conducted from MBA ITB students. From both quantitative and qualitative processes. The form of the questions is a likert scale, using 5 response points and using regression analysis to find the relationship between student experience and quality of learning.After performing a test using simple linear regression, the independent variables (Student Experience) towards the quality of learning were all found to be significant predictors of student experience from employee experience’s Bersin from Deloitte. Based on the result, the study concluded that the quality of learning survey result is in a good shape, meanwhile some of the student experiences’ dimensions need to be improved. Therefore, this study proposes a solution is conducted in order to improve the quality of learning and student experience in MBA ITB. Keywords: Quality of Learning, Student Experience, Online learning
Increasing Employee Performance of Gideon Mula Gabe Ltd. Company by Increasing The Employee Experience of The Company
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Every company has got affected by pandemic COVID-19. But, the low performance of the company is not only because of the domino effect of the economy. Based on Deloitte Human Capital Research there is change within the habits and preference of the employees that caused by COVID-19 they more likely prefer well-beingness than any other benefits. The fact is many companies still not taking this seriously and provide low investment for the well-beingness of their employees. As a company that affected and have similar symptom within the result of Deloitte Human Capital Research, the researcher which also the CEO of Gideon Mula Gabe Ltd. company want to explore the relationship between employee experience as the tools to get well-beingness and employee performance which at the end of the day affected company performance especially within the company that running in Palm Oil Plantation Industry. Also, to find the business solution that can increasing and have stability due to uncertainty in the future and created well beingness within the company. This research taking 100 employees as the participation respondent, and using a questionnaire with the Likert Scale as the parameter to answer. The results show there is a positive relation between Employee Experience and Employee Performance. Solution found are Digital Experience, Employee Housing, and Digital Farming.Keywords: COVID-19, Employee Performance, Employee Experience.
Analyzing Factors Influencing Concertgoers on Revisit Intention at Online Music Concert Using PERVAL Framework
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The music industry is one of the industries that contributes the most to the country’s GDP, contributed 8% in 2017 and contributed to the creative economy GDP of IDR 4.89 trillion. Concerts or festivals are one of the crucial mediums for the development of the music industry. Due to the COVID-19 pandemic, causing a decline in the music industry. There were 113 concerts, tours, and music festivals that were delayed as of April 2020, currently around 50,000 creative workers in the music festival event industry are in danger of losing their jobs, and 1,218 organizers throughout Indonesia, the minimum potential loss obtained is IDR 2.69 trillion and a maximum of IDR 6.94 trillion. This causes event promoters and musicians must adapt to the current conditions that prohibit crowds of people, by holding online music concert. Based on the problem, this research aims to analyze factors influencing concertgoers willing to move from live music concert to online music concert and revisit intention at online music concert.There are several related theories in this research, including PERVAL framework. It showed that perceived value is a strong indicator and positively influences future purchase intentions or behaviour. This research used a quantitative method by using questionnaire to collect the data via Google Forms. The data was distributed to 200 respondents who have attended online music concert. There are several other variables in this research, which are satisfaction, loyalty, and motivation.The data is processed using SmartPLS 3 software to conduct a Path Analysis. The findings show that emotional value, social value, quality value, and price value significantly influence satisfaction. Satisfaction and loyalty significantly influence revisit intention at online music concert. But motivation variable does not have a significant value on revisit intentions at online music concert. Keywords: PERVAL Framework, Satisfaction, Loyalty, Motivation, Revisit Intention, Online Music Concert
Proposed Marketing Strategy For CN235-220 Aircraft to Enter Latin America & Africa Region
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In the last five years PT Dirgantara Indonesia (PTDI) has experienced a decline in its military aircraft business portfolio, the problem is that PTDI is very dependent on the Ministry of Defense's strategic plans and focused to penetrate the Asia Pacific Region. On the other hand, many CN235 aircraft operating in Latin America and Africa are already aging and are likely to be replaced with PTDI products. In addition, other problems come from the marketing mix, limited marketing & sales manpower and the absence of monitoring and evaluation. To formulate the right strategy, the author uses internal analysis, namely VRIO analysis, STP (Segmenting, Targeting, and Positioning) and Marketing Mix. In addition to external analysis, the authors use CAGE distance, PESTEL analysis (Political, Economic, Sociocultural, Technological, Ecological, and Legal), Porter's 5 Forces analysis, competitor analysis, and customer analysis. From the whole analysis, the marketing strategy to enter Latin America can be started from Chile, the global strategy is to use the Global Standardization Strategy with a joint venture entry vehicle, the proposed marketing strategy, for the product starts from support excellent product support and provides maintenance and modification for the CN235 aircraft in Latin America after that PTDI can offer to sell aircraft products. For Price, PTDI can offer a financing scheme, for Place PTDI can collaborate/joint venture with local companies, for Promotion, PTDI can participate in aviation exhibitions, make marketing events with vendors, make presentations, and collaborate with the Indonesian Embassy and Athan in Latin America . For Africa, can starting from Morocco, the proposed strategy for the product is to be able to sell CN235 aircraft with the same business scheme as Senegal, serve aircraft services, develop new configurations for CN235-220 aircraft. For Price, PTDI can offer financing schemes and conduct countertrade schemes, for Place PTDI can strengthen collaboration with existing resellers and open cooperation with marketing representatives in potential countries, and build maintenance center facilities. For promotion, PTDI can participate in aviation exhibitions, roadshows to African governments, and collaborate with the Indonesian Embassy and Athan. The implication of those PTDI global strategy, the suitable organizational structure is Multidivisional structure.Keywords: Military aircraft, global standardization strategy, joint venture, marketing strategy
ANALYZING EMPLOYEE ENGAGEMENT TO IMPROVE EMPLOYEE PERFORMANCE AT BNI KC KUNINGAN DURING PARTIAL LOCKDOWN
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The VUCA condition caused by the Covid-19 outbreak has significant impact on BNI’s business, including the increase in NPL (non-performing loans) and increasing use of e-money. BNI’s employees are required to work harder to be agile in a VUCA situation. Based on the results of employee performance appraisals in 2020, it is known that the performance of BNI KC Kuningan employees is not satisfactory. This research uses a mixed method, which consists of quantitative and qualitative data. First, researcher conducted a brief inteview to HR Department. Then, conduct a survey. The survey was conducted by distributing questionnaires to 41 samples of BNI KC Kuningan employees. Next, conduct in-depth interviews to confirm the survey results. According to the results of the initial interview, it was found that the cause of unsatisfactory employee performance was the lack of attachment between employees. Furthermore, a survey was conducted to measure the level of employee engagement. For further analysis, the four bottom score need to be improved, include communication between employees and management, recognition of employee performance, employee initiative, and employee effort at work. Then, conduct in-depth interviews to confirm the results of the survey and get the root cause of the problem.Keywords: Employee Engagement, Employee Performance, Communication, Reward and Recognition.
Proposed Marketing Strategy in Suburban Area (Case Study: Hook 88 Coffee & Food)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Coffee shop business is one of the business which have a lot of interest, many business actors, ranging from big cities, small cities to rural areas, are eyeing this industry. Hook 88 Coffee & Food is one of the F&B business brands that offers processed coffee drinks and various foods with industrial rustic place concept. The problem is unstable revenue in 2019 and 2020, this is due to several things. The purpose of this research is to determine the suitable marketing strategy in sub urban area in order to stabilize the revenue. To analyze and research, both methodology, qualitative and quantitative methodology is used to gain information and alternatives for improvement in the business. The primary data gathered is from questionnaire of consumers who came to Hook 88, Competitors analysis, Marketing Mix 7P analysis, STP analysis, Porter’s Five Forces, PESTEL analysis, Pandemic Situation analysis Value Chain analysis, Research Based View using VRIO analysis and SWOT analysis. For analysis technique, descriptive analysis is performed. Based on the analyses, Hook 88 needs to improve marketing strategies to make the revenue stabilize. Customer seek for several facilities and new added value. To resolve the problem of sales issues the company will implementing solutions in marketing and development strategies e.g : keep location and improve several facilities, Provide Several Promotion Program in Social Media, keep the price and build loyalty program, collaborate with social media influencer and another brands, and the time and scheduling to implementing the strategy is using OKR method.Keywords: Coffee shop, Sub urban, Marketing Strategy, SWOT Analysis, OKR method
PROPOSED STRATEGY TO OPTIMIZE DIGITAL MARKETING ACTIVITY FOR THE BUYER’S JOURNEY OF VEMA ID
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The growth in the number of companies operating in Indonesia will always increase every year. To run its business on a daily basis, a company will not be separated from the use of the company's fixed assets. The more of fixed assets of the company used, the greater the work to manage all these fixed assets. Vema ID as a business-to-business (B2B) company that provides barcode-based software named VemaFATS and barcode equipment to help companies manage the company's fixed assets has decreased the number of clients by 82.75% from 29 clients in 2019 to 5 clients in 2020. Apart from knowing the internal and external factors of Vema ID, this research also intends to find out the buying process that is passed by Vema ID and its client’s company which is very time consuming and involves many specific positions within the company. To find out who is involved in the decision-making unit and how the client goes through several stages in the buyer’s journey framework during the buying process, the author uses a qualitative method in the form of interviews with 5 Vema ID clients. From the interview, it is known that each company of the client involves at least 3 people in his company to carry out the buying process. Also, in going through several stages of the buyer's journey, all interviewed clients found VemaFATS through Google and in the interview, it was also known that all of them were looking for other alternatives when taking decision. One of the interview clients reveal that the information about the products provided by Vema ID on the VemaFATS website was somehow lacking. The author proposes several strategies to optimize digital marketing activities that must be carried out along several stages in the buyer's journey. To optimize digital marketing activities in the awareness stage, Vema ID needs to do Search Engine Optimization by Google AdSense and YOAST Subscription. To optimize digital marketing activities from the consideration stage until the decision stage, Vema ID can provide beneficial articles on the website, then create a communication medium on the website and by providing complete information about products and services on the website. Lastly, to optimize digital marketing activities in all stages of the buyer's journey, Vema ID can do social media activation. Keywords: Fixed asset, software, the buyer’s journey, the decision-making unit, Vema ID, VemaFATS
ICT-BASED KNOWLEDGE MANAGEMENT FOR INTERNSHIP PROGRAM STUDY CASE OF ATOURIN
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In today's digital era, phenomena such as the gig economy are one of the results of technological advances. Programs such as internships have now been carried out by many companies in order to maximize the business practices they run. Atourin is one of the start-up companies that are also running the program. In the end, the company's ability to maximize both the experience and knowledge gained from the program is a challenge in itself considering the large number of enthusiasts from the participants. This thesis focuses on finding the most suitable ICT-based knowledge management system for the company. The data collection carried out in this thesis uses a qualitative approach and direct observation by the author during an internship at the company. Through a data processing process that has a problem identification stage, then determining the purpose of solving the problem, identifying what knowledge is needed, and analyzing the core components of knowledge management, namely people, processes, and technology. All these processes are then completed using SECI to determine the flow of knowledge sharing. In the end, it was found that the interns developed more knowledge on the externalization process. This thesis also provides a plan for the implementation of the results of the research conducted in the last chapter. The plan takes 6 months with evaluation at the end of the process. Keywords: Knowledge Management, Gig Economy, Internship, SECI, PPT, ICT.
Proposed Marketing Strategy for Bandung Ciskek
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

MSME in Indonesia have a very large and crucial contribution to the national economy. Bandung Ciskek is one of the culinary MSMEs from Bandung that sells Japanese Cheese Cake as its main product. As one of the MSME in Bandung, Bandung Ciskek has faced several business issues. The business issue they are currently facing is decline in sales. Therefore, this research is needed which aims to help Bandung Ciskek formulate a marketing strategy to increase their brand awareness. This research using quantitative methods. The first phase in this research is to identify the business issue that is currently faced by Bandung Ciskek. The second phase is to do a business analysis. Business analysis is done through two approaches, external analysis, and internal analysis. The internal analysis consists of STP Analysis and Marketing Mix Analysis. The external analysis consists of, PEST Analysis, Porter's Five Forces Analysis, Customer Analysis, and Competitor Analysis. These solutions focus on maximizing promotional strategies in order to increase brand awareness of Bandung Ciskek, including social media optimization, registering a business location on google my business, implement a new direct marketing strategy, and endorsement using a food blogger. Keywords: Marketing strategy, culinary industry, MSME, brand awareness

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