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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
 1   2 
Search results for , issue "Vol 2, No 7 (2013)" : 11 Documents clear
Analysis and Development of Change Management Framework in Jatis Solutions Febria, Dwina; Tjakraatmadja, Jann H; Welly, John
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The study aims to analyze change management implementation in Jatis Solutions and develop solutions to the finding issues to mitigate obstacles and accelerate the change stick. The company wanted to renew its business strategy and has announced it to the employees in Q4 2010.  The organization was restructured, the business process also changed according to the new strategy. Turnover ratio was increased from 17% to 58% in 2011. A study conducted in 2012, analyzing the change implementation by comparing with Kotter’s 8-steps Change Management model. Realizing the change is stuck in removing obstacles and creating short term wins steps, the interconnection business elements of the current change was measured using 7S McKinsey to see the probable imbalance of elements which might be the core obstacles to the change. The initiatives execution then measured using DICE methodology to understand the obstacles on winning the short terms. Improvements to change programs are proposed by preparing readiness for change to managers and employees motivation programs. Keywords: Change Management, IT Delivery Service, Kotter’s 8 Leading Step of Change, 7S McKinsey, DICE methodology
Bond as an alternative financing for BCA Mortgage and mortgage processing service level improvements at BCA consumer loan bandung office Handoko, Kakan; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Research is performed to find an alternative long-term funding to finance housing loans (mortgages) at PT. BCA, Tbk because BCA  have a huge third party funds , but the majority of third-party funds in BCA consists of short-term funds, savings and current accounts. Currently the number of outstanding mortgages are still smaller than the number of long-term funds (time deposits), with projection the increase year on year mortgages much larger than the increase year on year  in deposit, so that when the projections made using the average year on year in the last 5 years, the number of outstanding mortgage will exceed the total deposits in 2016. From the analysis of several alternative long-term financing, financing through the issuance of bonds is the most feasible funding for BCA, because of the results of analysis using Flexibility, Risk, Income, Control, and Timing (FRICT) framework, these bonds are best suited for mortgage financing. In addition to the search for alternative sources of long-term funds, in connection with the new regulations of Bank Indonesia on the regulations of the maximum LTV to 70%, causing an increase in mortgage applications were canceled by the prospective borrowers in the Bandung consumer loan office. BCA mortgages in order to continue to grow and compete with other banks need to be done to improve service level of mortgage 5 business days to 3 days, with a simplified mortgage process and change the mortgage regulations. Keywords:  FRICT framework for issuance bonds, improving service levels, change the mortgage regulations.
Festival Citylink Brand Audit and Improvement Riswandi, Ridwan; Iskandar, Budi Permadi
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Festival Citylink (FCL) is a shopping center that using concept mixed-use integration between shopping center, hotels and convention center located in South Bandung area. The problem that faces by Festival Citylink is low on brand equity performance, brand history and the intense of competition. Based on survey result in 2011, Festival Cityink has low in brand awareness, recall and response. The negative perception brand image from predecessor Mollis as shopping center before Festival Citylink. The intense competition among shopping center in Bandung that account for 30 shopping centers. This lead to low market share which reaches only 5% compare to competitors and the average of customer traffic reach only 11.000 visitor/day considered below the company target for 20.000 visitor/day. The conceptual framework is using Customer Based Brand Equity (Keller,2008). The brand audit is done by searching source brand equity from customer and company perspective. From company perspective to find the brand strategy committed by company and from customer perspective to know what customer perception about brand, product and service offered by company. The focus of this final project is to provide solution to increase brand equity Festival Citylink in the midst of competition. the internal and external analysis conduct to find the root cause of the problems. The result shows that there are three problems consist of (1) Brand element considered less effective in create strong, unique and favorable association and low brand performance. (2) The effectiveness and efficiency of integrated marketing communication. (3) Low service environment performance for shopping center.              Some recommendation proposed for increasing brand equity consists of the change and maintain brand element that supports for brand equity performance, propose target market and positioning, increase integration marketing communication and improve servicescape to get positive experience and image. Keywords: Shopping Center, CBBE, Brand Equity, Association, Festival Citylink
Proposed Product Design of Solar Street Lighting System Using Quality FUnction Deployment (QFD) Method in PT Solare Bandung Prabowo, Wisnu Ajie; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The emergence of competition in business is inevitable. With competition, every company faced with both opportunities and threats coming from outside or from within the country. Companies should seek to minimize their weaknesses and maximize strengths. Thus the company is required to select and define strategies that can be used to deal within the competition. PT SOLARE was established in 2004, as a manufacturer of solar home lighting system and at 2007 manufacture a street lighting system. PT SOLARE has never achieved sales target of street lighting system that defined by the management. That was an impact of the intense competition in the industry. It also because PT SOLARE was unable to achieved customer needs and wants from the street lighting system. Root cause need to be determined to know why PT SOLARE unable to achieve the sales target. Business situation analysis and Customer needs and wants analysis need to be conducted. Business situation analyses were conducted by analyze Porter’s Six Forces and Ansoff Matrix. Customer needs and wants analysis was conducted by Quality Function Deployment (QFD) method. Based on above analyses, the root causes are PT SOLARE were unable to fulfill the customer need for a product that able to operate in wide battery fluctuation, the selection height of the product according to the provision, and a low temperature LED lamp.  Objective of this research is to give a recommendation proposed design of street lighting system for PT SOLARE, suggestion for adding more production lines, some suggestion price from target profit pricing method for the minimal product sales per month for PT SOLARE to get the break-even-point (BEP) and an implementation plan to manufacture the product. These recommendations are expected to help PT SOLARE to achieve the target sales. Keywords: Quality Function Deployment (QFD), Solar Street Lighting System, New Product Development. 
The Use of Twitter in Multiplying TV-online Visitor (Study Case: Telkom UseeTV) Mashari, Imam; Iskandar, Budi Permadi
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The tight of competition in telecommunication industry encourages PT. Telkom to develop their core business into information, media, and edutainment area. Therefore, PT. Telkom launched UseeTV service. UseeTV is an over-the-top service based on website where customers can watch TV and video, as well as listen to radio anytime and every time. UseeTV stray to young man and netizen as their target market. In another case, the increasing life style of young man and netizen in accessing social media, especially Twitter can be an opportunity for UseeTV to build brand awareness in society. There are many ways to do campaign in Twitter. In this research, it discusses how Twitter campaign can increase the number of UseeTV’s website visitor. The Twitter campaign was executing by creating buzz message and Re-Tweeting other Tweet. Twitter campaign was executed using 19 Twitter account with total 8.331 Followers. The observation time was started since August, 1st 2012 until September, 1st 2012. In the planning stage, this research using social media strategy model from Kloos as guidance to make planning strategy of UseeTV’s social media marketing. The result of this stage is a scenario of Twitter campaign. Then, the Twitter campaign program executed. After that, the campaign program is measured to see its influence to increase the number of UseeTV’s website visitor. The measurement using several social media tools, namely Tweet Level, Kred, Klout, and Google Analytic. From the research, it found a formulation in executing Twitter campaign. The finding is 24 buzzers can generate 882 website visitors. Moreover, it also found that collaboration between Twitter campaign and offline marketing can increase the result of Twitter campaign. Furthermore, in the end of the research, there are suggestions how to implement Twitter campaign effectively. Keywords: Twitter campaign, buzzer, Kloos social media strategy model, UseeTV, website visitor 
Inventory COntrol Optimization of Datang Jual Beli (DJB) Shop as A Startup Company Anggrianto, Jeffy Eugene; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Internet as one of business means for making money is very popular especially among youngster. Many young people see this opportunity and use it. Although this business need more knowledge about the internet and its relation, but it still attractive. Many executive see “time is money” as their motto which also making internet more attractive since everyone, even busy people can chat, shop, or even just browsing from their seat at home or office. Recently internet business is growing a lot more in Asia including Indonesia where the growth of new online business such as online shopping were very fast expanding. This also become one reason for Datang Jual Beli (DJB) Shop to open an online shop which sell gadget and accessories with brand name Dicapac from Korean Supplier. Currently DJB Shop face some problem related with operational matter namely exceed inventory stock problem and delivery product problem. Since delivery product issue already mitigated, then the focus change to the exceed inventory stock issue. Through this research, it is determined that through Fixed order quantity model with safety stock and optimal order quantity can resulted a lower annual cost. This solution is expected to solve the inventory problem as prioritized one and provide some recommendation to be implemented for better operational improvement Keywords : inventory control method, operational, online shop, delivery service   
Warehouse Performance Improvement at Linfox Logistics Indonesia Pratama, Riyan Galuh; Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The objective of this research is to provide alternative solutions for Linfox Logistics Indonesia (LLI) in facing warehouse performance issues. The main warehouse performance indicators called Customer Case Filling on Time (CCFOT) and Case Picking Productivity failed to achieve the target. Several analyses were carried out regarding current dispatch process, value stream mapping, and root causes identification. The results find that much waste occurred in dispatch process. Proposed improvements include reengineering business process and implementing ABC cycle counting. Using Monte Carlo simulation, each solution is examined to find expected lead time and customer case filling on time. Expected cases picking productivity is estimated by eliminating the waste. It is shown that reengineering dispatch process and implementing ABC cycle counting could eliminate all wastes, shorten delivery lead time, and make both KPIs surpass the target. Keywords: warehouse, dispatch process, Monte Carlo simulation, ABC cycle counting, Linfox Logistics Indonesia 
Business Model and Strategy Development of Commulus Digital Marketing and COmmunication Indonesia Saputra, Arif Fajar; Motik, Suryani Sidik
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The findings of this study will help CIDMAC as new venture in digital advertising industry to formulate their business strategy (Especially in the beginning of their business) to be able to compete with existing competitors and capture many opportunities ahead. The authors propose the formulation of CIDMAC’s business model and DIAMOND Strategy as outlined in the implementation of business strategies in short term (1 year) and long term (3 years) that are expected to make CIDMAC business continues to grow and sustain in the long run. Moreover, the findings will give the latest overview of digital advertising in Indonesia. Keywords: Business Strategy, Indonesian Creative Industry, Digital Advertising Agency, Internet Marketing, Digital Marketing.
An Experiment of Game Promotion and Selling Using Twitter Indika, Deru R; Iskandar, Budi Permadi
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

— The combination of the internet, social media and mobile phones makes the social mobile game is becoming a huge market with high growth rates from year to year. This trend is attract the game developers/publisher vying to enter this game market including in Indonesia. In other hand, Twitter as one of social media has a major influence on consumer purchase decisions especially in social mobile games. Consumer seeking recommendation about game that they want to download based on their friend recommendation and content that their consume in social media before visit online store. As for Indonesia game developers most of their marketing activities were more to game gathering or events, there is little that effectively use social media as marketing channel. Social media adoption including twitter in Indonesia game developer is at stage of connectivity and proff of company existance. The purpose of this research is to know does using twitter as social media marketing have effect to influence consumer and download mobile game.  In this research, experiment methodology was employed. Experiment was choosed because to have real insight about the effect of twitter as social media marketing in building games relationship with consumer and increase the number of game download. Stack The Stuff, game from PT. Nightspade was choosed as research object. The implementation using OASIS frawework as guidance. The results from the experiments in this research measured using Social Model Exposure-Engagement-Influence-Action from Don Bartholomew.Twitter as media marketing executed by carrying experiment 1 (15 August 2012 - 15 September 2012) with buzzing methods first, after it finish, followed by experiment 2 (22 September - 22 October 2012) with tweeting and offering method. Then, both experiment results compared to know which the better Twitter marketing method. The measurement using several tools, namely TweetLevel, Sprout Social, and downloads data. With confidence level 95%, our results suggested that twitter as media marketing with buzzing method have effect to increase game download and tweeting and offering method have effect to increase product engagement and influence in Twitter. Furthermore, in the end of research, there are recommendations to implement twitter as social media marketing for small-middle sized company like Indonesia game developers Keywords: Twitter, social media marketing, experiment methodology, Social Model Exposure-Engagement-Influence-Action
Performance Analysis and Portfolio Optimization Method on Stock Market INvestment: A Study of PT Telekomunikasi Indonesia Pension Fund Year 2006-2011
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Telekomunikasi Indonesia Tbk., Pension Fund (DAPENTEL) during year 2006 to 2011 was cannot meet the targets of Return on Investment (ROI) which was set in each early year by its management. This is because most of its funds invested on the stock market investment where the target of investment return is not achieved. The DAPENTEL method of stock investing by external investment manager will give additional investment cost and were not give optimal investment return for the company since most of the year 2006 -2011 resulting in negative value of ROI. Motivated by these problems I show that stock investment performance analysis by using valuation of the Holding Period Return (HPR), stock risk analysis, and risk premium analysis and selected stocks which are have higher performance than the market as a next year stock investment portfolio. Last, considering their performance value and their risk value as a weighting method will give a better investment result for DAPENTEL Return on Investment (ROI). Keywords: pensions fund, investments, stocks, ROI, HPR, Risk, Risk Premium, and Stock weighting

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