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The Indonesian Journal of Business Administration
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The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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IT Project Management Practice at PT. Bank BRI Syariah Suhatman, Zaldy; Firman, Aries F
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract— PT. Bank BRISyariah (BRIS)  has three pillars of strategic plans for the bank development, the first pillar is general business affairs to increase commercial performance, linkage, retail and the third party fund. The second pillar boosts business growth in micro business, consumer financing and office channeling optimization. As the foundation there are network, Core banking and IT Application, Human Resource and Culture, Operation, Risk Management. Core banking and IT Application must able to support three pillars of strategic plan, BRISyariah as growing company need Core banking development and IT Application Development conducted by IT Group is a fast, efficient and cost friendly. Currently an application development project carried out by using SDLC (System Development Life Cycle) method as contained in Circular Letter of Bank Indonesia, if only using this method are still many inefficiencies. There are, however, methods of PMI (Project Management Institute) that is based on the PMBOK (Project Management Book of Knowledge), which is the reference for project managers around the world. Then this final project aims to look at the factors of inefficiencies in the development process with the current method and process efficiency Core banking development and IT applications by combining methods of SDLC and PMBOK. These factors were obtained based on the results of interviews with some respondents who are in the IT group itself and also the respondent from another group that is often associated with process development and process development Core banking IT Applications.  Application of PMBOK combined with SDLC best practices so as to produce a solution that can reduce or eliminate inefficiencies. Best practice solutions to be built for 1 year starting with a preparatory phase for 6 months consisting of socialization to users, and then to IT Staff, Training and PMP certification to project manager and implementation Project Management application system. then proceed with the change management program for implementation and monitoring during the next 6 months. Important after the implementation phase is monitoring and feedback to ensure that best practice solution can make the development process core banking and IT applications become more efficient and effective Key words: Project management, Information Technology, SDLC, PMBOK.
Marketing Strategy In New Wave Era For Accessories Online Shop: Lovely Loui Accessories Widyanto, Eva Paramitha; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
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Abstract- Lovely Loui Accessories primarily engaged in the manufacture of accessories for women, with distribution channel through the Internet, which has put together a collection of accessories creations, such as, headpieces, hats, necklace, bracelets, brooch and others. Lovely Loui Accessories are marketed through online channel such as Facebook, Kaskus, Berniaga, Instagram, etc. that is why New Wave Marketing are considered to be the most appropriate marketing strategy for it. From analysis of business situation and company situation through internal-external conditions and current marketing methods applied by Lovely Loui, it is shown that even though Lovely Loui has been in the business more than 3 years but the company seems to be stagnant in revenue and lack of customer awareness and loyalty. Thus, in order to strived in competitive market it needs to implement up-to-date marketing strategy to increase brand awareness and revenues. Along with the development of technology, marketing strategy has been shifted from legacy marketing to the new wave era. Therefore, this paper proposes to implement the whole new wave marketing concepts as solution to improve company’s performances. After reviewing 12 C in New Wave Marketing elements, it is shown that Lovely Loui but must added another 4C’s for the solution of current challenges and new business model has been proposed in business canvas model as an action plan.
The Study of Consumer Perception on Indonesia Rattan Furniture as the Basic Knowledge for Strategy Formulation of Rattan Furniture Business in Indonesia Rasyid, Mohammad Rizqi; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract—The purpose of this academic journal is to study the consumer perception toward Indonesian rattan furniture as the basic knowledge for strategy formulation of rattan furniture business in Indonesia. To formulate a business strategy, a sample company XYZ Furniture is used because the company has the condition that correlates with the business problems. The variables of research including product, brand equity, consumer knowledge and purchase intention. The study of these variables would become the basic knowledge for the strategy formulation. Keywords-component; consumer perception, strategy formulation, Indonesian rattan furniture.
An Evaluation On Critical Factors Oftime Performance: Engineering, Procurement And Construction At Senoro Project Febriana, Mega; Firman, Aries F
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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 Abstract— Sendev Project, operated by Joint Operating Body of Perta – Medgi (PERTACO), has purpose to deliver the gas to the buyer in December 2014. Delay is common in a project, and it is inevitable that it is also occurred in Sendev Project. The delay can be caused by internal and external factors. To overcome the delays, the contribution factors of the delay shall be evaluated first. This study focus on creating a map of the critical factors that give impact to the time or duration of Engineering, Procurement, and Construction (EPC) Sendev Project at Central Processing Plant (CPP) area. The data collection used in this research is the primary data obtained by interviewing five (5) key personnel from PERTACO and secondary data obtained from monthly and weekly reports and weekly of Sendev Project from January to June 2014. The critical factors based on literature were also evaluated toward the Sendev Project. As a result from the data analysis and literature, thirteen (13) factors were identified as critical factors which give impact to the time or duration of Sendev Project which are the manpower sufficiency and productivity, performance of sub-contractors, machine sufficiency, and Project Management Team (PMT) decision-making and authority, construction management strategy, engineering design change, material sufficiency, weather, social awareness, proper planning of the contract, good project implementation, effective risk allocation, and communication. The critical factors will be used as reference to develop the mitigation plan in order to minimize Sendev Project delay. Keywords: project, delay, critical factors, Project Management Team (PMT)
Business Impact Analysis Implementation Within Business Continuity Management Framework at PT Adhya Tirta Batam Ariyanto, Roni Hartawan; Susilo, Leo J
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Potential risks such as power outages, natural disasters, fires, and other crisis automatically impact water utilities. Considering these potential risks, ATB’s top management had decided to conduct a critical evaluation about the capability of the company and thoroughly address how they will keep their utility in operations and business during and after disasters. They need to identify and assess the potential business impact whether these activities are interrupted over varying timeframes, determine the timeframes within which critical business activities must be resumed following an emergency or disaster, and identifying resources that are required to support these activities for Business Continuity purposes through the implementation of Business Impact Analysis (BIA) as foundation for Business Continuity Management (BCM) implementation. BIA objectives are to determine: (a) corporate and departments Minimum Business Continuity Objective (MBCO) during disaster situation, (b) critical department within ATB organization during emergency event, (c) critical processes during emergency event, and (d) minimum human and physical resources to be allocated to recover and resume the department in the event of disaster. Results of BIA indicate that recovery process after disaster in ATB should be started within 4 hours with Production and Distribution departments as first group to start their recovery to supply 30 liter per person per day per corporate MBCO. From total 13 departments were identified 2 departments as critical process, 9 departments as important units and 2 departments as non-critical units. To perform such processes, ATB needs minimum 224 peoples from existing staffs to support critical processes in the event of disasters.  Keyword: Business Impact Analysis, Business Impact Analysis Questionnaire, Business Continuity Management, Minimum Business Continuity Objective.
Analysis of The Development of Online Business in Indonesia and Recommendation for Online Startup Entrepreneurs Wafiah, Zahratul; Titus, Amol
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - E-commerce is an exchange of goods or money by buying and selling goods via internet which includes the movement of goods from one place to another. Online shopping is a form of e-commerce. This business directly connects sellers with buyers (Business-to-Consumer, B2C) via the Internet. In Indonesia, the online shopping retail product is currently experiencing high growth. Unfortunately despite high growth, its share is still small compared with total retail sales. There are still a lot of rooms that could make online shopping is growing and supporting the Indonesian economy. These rooms can be filled by companies/entrepreneurs who are interested in opening a business through the internet. The experience of some business owners can be studied and used as an example for the startup entrepreneurs. Products that are interested more to the Indonesian market can be known by survey. Those can be reference for the startup entrepreneurs. Online shop is very attractive and offers plenty of opportunities to new and young entrepreneurs as well as SMEs. Even though the potential barriers are there however these potential barriers can be eliminated. It is evident from this thesis that Indonesian consumers who are very tech savvy are using internet to purchase items. E-commerce is helping company reach remote areas and link-up with other traditional industries. The potential size of market is huge and will grow as internet infrastructure and connectivity improves. Indonesia has potential to become one of the largest e-commerce nations with many benefit for industry and consumers. Keywords: e-commerce, online shopping, Business-to-Consumer
Analysis of Job Satisfaction, Employee Engagement and Turnover Intention at Millenia Embroidery Datischa, Ulva; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Millenia Embroidery is a company in the form of small medium enterprises (SMEs) that operates in computer embroidery services. The company receives computer embroidery services both from individuals and organizations such as garment companies, footwear companies, etc. The company has been running the business since 1993. Nowadays, there are many new players in computer embroidery industry and the company found a difficulty in retaining their employees. There were many employees joined and left within a short term so that the employee turnover rate high. This negatively impacts on the productivity of company. Therefore, the company needs a solution and improvement to retain their employees. The author conducted a field study in the form of observations, interviews with company representatives, as well as documentation of company data. Next, the author conducted an employee survey with the approach of job satisfaction and employee engagement as the concept, as well as turnover intention. These two concepts were chosen as the approach because based on previous researches frequently found that job satisfaction and employee engagement have a relationship with employees’ intention to leave the company. Result of the study revealed that the root cause of employees’ job dissatisfaction at Millenia Embroidery due to factors of employee relationship with management, compensation and benefit, and work environment. While the root cause of employee disengagement due to factors of engagement opinions, engagement behaviors, and conditions for engagement. After knowing the causes of employee dissatisfaction and disengagement in the company, the author proposed an improvement recommendation in the form of solution based on issues that have been found and implementation plan of job satisfaction and employee engagement improvement that suit company condition. Key word: Job Satisfaction, Employee Engagement, Turnover Intention
Proposed Business Strategy for Milka Baby Shop Wulandary, Aztried; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
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Abstract - Milka Baby Shop is a family business retail that provides a variety of children need from their born preparation phase until their growth phase. Milka Baby Shop established in January 2011 which located in Taman Galaxi Indah Residential, South Bekasi. Milka Baby Shop products were divided into several categories such as clothing, eating equipment, toiletries, toys, and so on. Milka Baby Shop also provided free gift-wrapping services for customers. Since Milka Baby Shop established in January 2011, the revenues were fluctuated as seen from its financial statement. Currently Milka Baby Shop is no longer able to survive and temporary closed since August 2013. The research began with the data collection through questionnaires, interviews, literature, and references. Then do the exploration of the problems faced by Milka Baby Shop by analyzing the external and internal factors Milka Baby Shop. External factors were analyzed using the Porter’s Five Forces to determine the threat of the new entrants, bargaining power of buyers, threat of substitute products, bargaining power of suppliers, and rivalry among existing competitor. With this analysis, the threats and opportunities that faced by Milka Baby Shop is known. Then internal factors were analyzed using value chain analysis and business model canvas to know what are the strengths and weaknesses of Milka Baby Shop. Then the threats, opportunities, strengths, and weaknesses that have been known is used to formulate the appropriate strategies using diamond strategy, TOWS matrix, and proposed business model canvas. Diamond strategy showed that Milka Baby Shop should emphasize its business strategy into arena and vehicle. Then TOWS matrix generating strategies related to arena and vehicle which are establish an online shop to selling and marketing, do advertising and promotion strategy, make a good ambience in store and maintain a good service for customer, provide the baby needs completely, maintain a good relationship with suppliers, find new principal, expansion & diversification, restructuring the organization, and assets management strategy.Milka Baby Shop still has an opportunity to reset the business. At the beginning Milka Baby Shop has to control the product quality, the product variety completeness, and the products price in order to achieve their vision to become one stop shopping baby stuff. Keyword: Retail Business, TOWS Matrix, Business Model Canvas
Good Corporate Governance Implementation at PT. Chevron Pacific Indonesia (Bioremediation Corruption Case Study)
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract— PT Chevron Pacific Indonesia (CPI) was conducting bioremediation or land recovery process in several areas which are in Sumatera Light North (SLN) and Sumatra Light South (SLS) to recover the land/soil condition which detected being contaminated by waste from oil production operation. The project related with bioremediation implementation was handled by two contractors which were PT Green Planet Indonesia and PT Sumigita Jaya that was chosen through tender mechanism. During the bioremediation implementation, Public Prosecutor accused that the project was not implemented according to the agreement, therefore, incurring allegation of corruption practice. CPI as the owner of the project allegedly has caused state to loss ± IDR 210 billion by proposing cost recovery expenses. This research tried to elaborate the potential issues which became the root cause problem of the weaknesses on CPI corporate governance practice in order to propose recommendation for improvement or addition in CPI internal system. Furthermore, this research will try to identify the weakness points in CPI internal system in the context of precaution and also bioremediation case management. After the root causes and miss-implementation of CPI internal corporate governance weaknesses are identified, therefore a new modification of corporate governance can be implemented in the system. Data collected in this research comes from primary and secondary data. The primary data collected from direct interaction with the source and observation. The secondary data collected from official court documents, CPI internal documents which being accessed for research purpose and literature studies related to the research. The analysis in this research was done using descriptive method by comparing data’s which were related with bioremediation case and the real facts. Keywords: Good Corporate Governance, Bioremediation, System, Precaution, Root Cause.
Diagnosing Organizational Effectiveness in PT MIT Using 7S MCKINSEY and CUSTOMER PERSPECTIVE
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - For 20 years of its existence, PT MIT’s growth rate is slow. From the past five periods, the company’s net income in 2012 have the biggest decline which about 79% from the previous year. There are some issues that makes the company facing a slow growth rate. Two main aspects are financial area and managerial area. The main problem faced by PT MIT is the target of the company during the previous years until 2012 is not achieved, not only the punctuality of the project’s completion but also the revenue, this lead to financial crisis and poor customer satisfaction. These can be a threat to the achievement of organization performance. Based on analyzing internal condition conducted using 7S McKinsey framework, this analyzing revealed from 7 elements of organization which are Strategy, Structure, Systems, Staff, Skill, and Shared Values, there are shortcomings in Structure, System, Shared Values, and Style. This research obtain primary data through survey method by using questionnaire and secondary data by taking interview and literature documents. This study analyzed the outcome of the organizational element using customer satisfaction survey, from nine factors measurement which are Service, Accuracy, Inspectors’ Skills, Hospitality, Ease of Communication, Quality of Reports, Inspectors’ Cooperation, Adequate Equipment, and Price, there is Accuracy factor regarding the timeliness completion of projects that got less satisfaction and being a concern for the company to develop. This research provides strategy for PT MIT in order to improve corporate performance by implementing the recommendation that supported by ADKAR change management. Keywords: organization effectiveness, organizational performance, 7S McKinsey framework, ADKAR change management

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