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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 15 Documents
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Search results for , issue "Vol 7, No 2 (2018)" : 15 Documents clear
Proposed business strategy of pt chandra asri petrochemical polyethylene product in indonesia Goenawan, Rowan; Kartajaya, Hermawan
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT CAP Tbk is the largest publicly listed petrochemical company in Indonesia. Polyolefins plant produces Polyethylene (PE) and Polypropylene (PP). As of 2017, Indonesia is still a net importer country for PE. Indonesia can be described as the haven of imported materials simply because of stable domestic demand and insufficient domestic supply. And going forward, the condition is expected to remain in deficit and highly dependent on imports as long as there is no domestic plant expansion in the future. For PE, the domestic producers are only have two producers, which are PT Chandra Asri Petrochemical Tbk and PT Lotte Chemical Titan Nusantara Tbk.. The thesis is consisting of: internal analysis, external analysis, business strategy formulation, and implementation plan. In addition, business strategic recommendation would be provided for PT CAP Tbk. The objectives of this study is to provide the insightful information for the most potential resources from the company to grow the business as well as to formulate the best fitted business strategy for PT CAP Tbk in order to capture market opportunities in domestic PE business. As a result, based on SWOT analysis, the business strategies have been formulated, which consists of: production capacity expansion, geo-expansion, new product diversification, R&D collaboration, operational excellence, cost efficiency and effectiveness, human capital development, channel distribution management. The implementation plan would be divided on two phases, short term plan and long term. On short term, PT CAP Tbk should develop and execute marketing strategy for new product development and diversification. And for the long term, the new capacity expansion is worth to be executed in order to capture all the market opportunities in Indonesia PE business.Keywords: polyethylene, Chandra Asri Petrochemical, business strategy, strategy formulation, strategy implementation
Operations strategy of ahli pest to survive in competitive market Eka Wijayanti, Arlyza; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. PT Pupuk Kujang is a subsidiary of PT Pupuk Indonesia (Persero), a state owned holding company focusing on production and distribution of subsidized and non-subsidized fertilizers. Issue on subsidy scheme change, natural gas price, and decreasing trend of international Urea price affecting the company’s profit. The company revenue kept increasing but its profit trend was decreasing (2012 – 2016). The company had an intention to increase its revenue through plant factory diversification plan. Grand Strategy matrix analysis was being used to conform the diversification strategy, while the value innovation of the plant factory was determined by examining parameters of design thinking perspective. Based on the company external and internal analysis, it can be concluded that the company still had its competitive advantage in the industry and diversification strategy was suitable for the company. Based on the root challenge analysis on the diversification plan, there were three aspects that can be used to define the value innovation from the plant factory development plant which are: human desirability, technology feasibility, and economic viability. The value innovation of vegetables plant factory development offered by the company should be premium vegetables products those are clean, fresh, free-pesticide, and smooth available only in premium market in Greater Jakarta and direct sales to certain business consumers. Tomatoes and some certain leafy vegetables can be applicable. The most viable technology to meet the market needs is the vegetables plant factory technology with full solar light and controlled environment system. During the implementation, the company should provide resource needed such as land, plant factory building and facilities, capital, and people. The scale and economic evaluation of the vegetables plant was profitable but still too small compared to existing revenue and profit of the company. Therefore, the vegetables plant factory development was not viable as business substitute to the existing company business in fertilizer production. Keywords: design thinking, grand strategy matrix, plant factory, premium vegetables business, value innovation
Key account managament for resources sector team at markplus, inc marthani, marthani; Setiawan, Iwan
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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The system to analyze and how to handle clients, in this case is key account, called Key Account Management System. The system which can help a sales person and marketer to be more systematically, understand their clients better and provide a holistic solution. This system can be applied partially or as a whole, depends on the classification of the clients. Key account management system in Resources Sector in MarkPlus,Inc, a leading marketing consulting firm which provide holistic solution for its clients by having a high competitive advantage and broad network internationally and locally. The reason why Resources sector needs a key account management system because pareto exists in the market, only a small number of company holds majority of market share. Therefore, retaining pareto accounts matter, these market leaders are typically large organization with complex decision making unit (DMU), they need complex solutions which require integrated offerings from professional services. The Resources sector also switch to downstream business therefore need to educate the employee about marketing because it is not just about production but also commercial with international standard.Key words : Resources sector, Key Account Management System, MarkPlus,Inc
Proposed marketing strategy of presidents university in education industry in indonesia Kurniadi, Stevanus; Aditya Wibowo, Satya
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract – President University as one of the university that exist in Indonesia offer the international curriculum and standard. Established in 2002, President University offer undergraduate program and graduate program to students in Indonesia which result in creating the leaders that can compete in Asean Economic Community. Having many competitors, President University has a problem in increasing the intake number each year. By that, this paper aims to propose new marketing strategy by that the number of intake student will be increased. The objectives that need to be achieved is to increase the profit of the university by that the expenses will be bigger and the development can happen in order to chase the late improvement compare to other university which already exist many years before President University did. Using some analysis and method, the new marketing strategy can be formulated, more over the weaknesses and threads can be identified for President University in order to take the precaution actions. Many aspects need to be changed from the analysis especially in price aspect. Therefore, President University can target the accurate segment and do the marketing activities effectively and efficiently. 
Dunn analysis on indonesian energy policy Dwiani, Ery; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract – National Energy Policy and National Energy General Plan have been established. However, after 4 (four) years National Energy Policy was published, there are several problem occurs in energy sector. As a result, the effectiveness of this policy is still remained to be seen. Government needs to make another intervention to follow up the issue. Therefore an objective study is needed on the evaluation of National Energy Policy, National Energy General Plan and the formulation of Regional Energy Plan. This final project is carried out by using the Policy Analysis method according to William Dunn by comparing the policy that has been established with the results of the interview on the condition at this time. The gap is a problem that requires an appropriate solution in implementing the established policy and the preparation of the Regional General Energy Plan as a form of implementation of the National Energy Policy and the National General Energy Plan. The results of the analysis show that there are problems in implementing the National Energy Policy and General Plan of National Energy, among others: 1) After 4 (four) years determined, the electrification ratio of Indonesia which still has not reached 100%; 2) Policies on the Buffer Stock of Energy have not existed; 3) There is still a lack of understanding of both the community and local government regarding the importance of energy roles; 4) The Regional General Energy Plan has not been set; 5) Limited budget and human resources of local government; and 6) Lack of communication and coordination between government and local government. In general, the National Energy Policy and the General Plan of National Energy have a good purpose and should proceed. Based on the analysis, then formulated the solution that must be taken by the Government to improve the situation, among others: 1) The Government assists the Regional Government in the preparation of the General Plan of Regional Energy; 2) Increasing people's understanding of the importance of energy role by implementing socialization on a large scale; 3) Consistency of Regional Government in energy development priority that will be poured in General Plan of Regional Energy; 4) Improved coordination between the Government and Local Government; 5) Changing the energy planning paradigm from supply side to demand side that is based on requirement from region; 6) RUED is expected to increase the industrial sector in the region 7) Review of energy policy.Keywords:  National Energy Policy, National Energy General Plan, Regional Energy Policy, Dunn Policy Analysis.
Redisigning career plan and development to optimize pt krakatau daya listrik performance Diah Kartika Irawati, Monica Rahayu Siska; Welly, John
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Since PT Krakatau Daya Listrik (KDL) established as subsidiary PT Krakatau Steel Tbk. (PT KS) on 1996, business process and strategy of PT KDL should be supported PT KS goals. Focus in Human Capital development evaluation, to achieve PT KDL target there are some issues as obstacles of PT KDL. Career planning & development system cannot fulfilled what employee needs and cannot supports PT KDL achievement. Based on analysis from employee satisfaction survey and SWOT PT KDL in Rencana Jangka Panjang Perusahaan (RJPP 2017-2021), PT KDL should gain more information to find out the root cause and compare with literature for redesigning the system. Design alternative should be present to expert representative Human Capital from several company and to Board of Directors. Root cause of this problem issue not only related with system of career planning, but start from implementation and how to  assess in performance management system. To overcome the issues, PT KDL should create new design start from performance management to develop people and implemented in career planning and development to optimize company performance. Keywords:  performance management, career planning, career development
Exploring wicked problems of coal price fluctuations on indonesia's economic sector: a system thinking approch Renna Ertanti, Susanna; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract . Substances related to coal mining management have always been a sensitive issue for stakeholders. Including when the issue of domestic coal pricing, it again became wicked problems for the government. This means that the steps governments have and will take to address this issue have the potential to bring both positive and negative effects together for all concerned. Coal prices become important to be managed properly, considering that coal is still one of the energy sources used in power plants, which in fact the community needs its utilization. Therefore, it is important to know the variables that are affected by coal price fluctuations. Causal diagram, with its feedback system, can be one of the tools to find solutions for future regulation designing on the price of coal. From the result of interrelation analysis of the variables modeled in the causal loop diagram, it can be concluded that the fluctuation of coal price has direct impact on coal royalty and coal mining investment, and an indirect impact on state revenue. As for the electricity subsidy, as long as there is government intervention in certain policy form, the effect of coal price fluctuation is not very significant. However, GDP obviously gives effect to national electricity consumption. Causes of potential problems in the future due to coal price fluctuations are the decline in coal prices (as well as coal production) causing two potential problems: the decrease in state revenues and investment in the coal mining subsector. Some actions, both preventive and contingent, are detailed in a potential problem analysis method popularized by Kepner-Tregoe, which includes government appeals to coal mining companies to optimize stripping ratios and heavy equipment reconditions, incentives for production contributions, eliminating export duties, as well as policies on the use of shared facilities.Keywords: coal price, systems thinking, wicked problem, electricity subsidy, coal royalty, causal loop diagram, potential problem analysis
Analysis of critical factors causing project close out delay at PT. Gas Mandiri Wiji Seno, Gunar; Firman, Aries F
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Project close out in most cases was not really considered as important as executing, completing and delivering process to the end user of the intended facilities or services as objectives of the project, therefore many projects were experienced delay in this process. It is important for project practitioner and all stakeholders to understand overall project process, especially knowing the expected complete final deliverables, how to ensure and assure that it can be accomplished within stipulated project timeframe and therefore always “begins with the end in mind” is crucial. And in order all activities performed could beneficial, it is essential to always renew the intention only for the Almighty God. PT. Gas Mandiri (GM) is an energy company located in Middle East that primarily produces Liquefied Natural Gas (LNG). The company develops and operates offshore and onshore production facilities for extraction and processing products before it exported in addition of supplying domestic markets. The company developed and executed greenfield and brownfield projects to enhance and sustain production of the products. This thesis is focused on finding critical factors of project close out delay in the Operation Project Engineering Department. Compiling and analyzing secondary data and primary data using qualitative approach and referring to project management standard/guide and internal company process/procedure, it was found that four major project management knowledge area which are project human resources management, project integration management, project time management and project stakeholders management were critical factors contributing to delay of the project close out. Many process involved, lack of priority in planning, share/lack of resource, lack of competency/training, ineffective Contractor selection and doubtful of established timeframe measurement were the root cause of the delay. In the end of the thesis, based on cheese protective barrier model, the solutions and recommendations segregated/grouped and action plan defined to overcome and anticipate project close out delay issues in the PT. Gas Mandiri.Keywords: Project Management, Project Close Out, Close out Delay, Critical factors
Measuring financial performance of going public companies of oil & gas industry during the period of before and after 2010s oil glut phenomenon in 2010-2016 Andriana, Putri; Daryanto, Wiwiek M.
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Energy is one of the most important commodities in the world. This is proven by the increasing of total world’s production and consumption of crude oil every year. The supply of crude oil started to exceed 0.6 million barrels in 2014 and keep going until 2016 (Annual Report of OPEC, 2016) then, it led the world to 2010s Oil Glut. Unfortunately, 2010s Oil Glut caused the falling back of world’s crude oil prices. This research aims to measure, analyze, and compare the financial performance of Public Listed Oil and Gas Companies in Indonesia namely PT Medco Energi Internasional Tbk. (MEDC), PT Energi Mega Persada Tbk. (ENRG), and PT Benakat Integra Tbk. (BIPI) from 2010 to 2016. This research uses financial ratios such as Return on Assets (ROA), Total Debt to Total Assets (TDTA), and Total Assets Turnover (TATO) and also uses paired t-test to verify the differences of financial ratios during the period of before (2010-2012) and after (2014-2016) 2010s oil glut. The results of this study show that the ROA value of MEDC was positive, but for ENRG and BIPI were negative. Moreover, the TDTA of the companies were high which above 60 percent. MEDC has accepted the alternate hypotheses for ROA and TDTA variables with paired t-test results 0.018 and 0.042 respectively. Meanwhile, ENRG has accepted the alternate hypotheses for TATO variable with paired t-test results 0.017. And lastly, BIPI has accepted the alternate hypotheses for TDTA and TATO variables with paired t-test results 0.026 and 0.036 respectively. Author recommends the companies for doing assets management and controlling the amount of debt to be taken during 2010s Oil Glut Phenomenon in order to survive in this situation.Keywords: 2010s Oil Glut, Financial Ratios, Paired T-Test
Business model development of forest-based ecotourism in perum perhutani ( a case study in pulo merah banyuwangi, east java) Sianturi, Veronika; Hamsal, Muhammad
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Managing about 2,4 million hectare production and protection forests in Java and Madura island, Perum Perhutani at least have 700 ecotourism objects in the form of forest, beach, waterfall, lake, crater and cave. Since the company has not set this business seriously, its contribution to the company’s revenue is still low.   This study aimed to evaluate the performance of one ecotourism spot in  Perhutani named Pulo Merah, which is located within its forest area in Banyuwangi East Java. According to number of its visitor, Pulo Merah is potential to be developed as sources of income for the company. In addition, it is located near the Sukamade beach, one of The Triangle Diamond which is set as main tourist destination by local government of Banyuwangi. The IPA (importance-performance analysis) was conducted to assess performance of Pulo Merah and its development priority through spreading questionaire to visitors. The research reveal that the main priority of improvement for Pulo Merah are road access to location, increase of electricity and telecommunication network, improvement of beach area cleanliness, improvement of public toilets and washing facilities quality, addition number of trash can and addition of warning boards of danger, and warning boards not to exploit plants and animals in the beach areas. Keywords : banyuwangi, ecotourism,  importance-performance analysis, perhutani, pulo merah

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