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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 94 Documents
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Search results for , issue "Vol 8, No 3 (2019)" : 94 Documents clear
ORCHESTRATING AIRPORT STAKEHOLDER ON ONE ID INITIATIVE: A SERVICE SCIENCE PERSPECTIVE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

One ID initiative is a recommended practice from IATA that involved many stakeholders on the airport in order to provide seamless, secure passenger journeys through biometric recognition technology. AP2 as the airport operator has initiative to implement One ID on Soekarno-Hatta airport, Jakarta.Steps to achieve it are first situational analysis from Soekarno-Hatta Airport passenger process by using qualitative approach including benchmarking from Aruba Airport Happy Flow and Digi Yatra Program in Indian Airport, Focus Group Discussion on airport stakeholder and interview expert. Then analyzing the process model of value co-creation that including co-experience, co-definition, co-elevation and co-development. From the modelling, we could see the interactive relationship among airport stakeholders that involved on value co-creation process to realize One ID initiative. Value Orchestration Platform also modelled for orchestrating value co-creation process like involvement, curation and empowerment strategies.In this research, we use model value co-creation process and value orchestration platform as a hierarchical service by using service science perspective. We first examine and express the situation from Airport Passenger Processing in CGK Airport by using qualitative approach. Then, we analyze a process model of value co-creation consisting of four phases, i.e., co-experience, co-definition, co-elevation and co-development. The model describes interactive relationship among stakeholders in Airport by involving value co-creation process to supporting such collaboration. Finally, we apply three management strategies of value orchestration platform for orchestrating value co-creation process, i.e., involvement, curation and empowerment strategies. All the process will be organized on a Project Management Office.Keywords:  Biometric, Collaboration, Project Management, Service Science.
ANALYSIS OF THE BUSINESS FEASIBILITY OF ESTABLISHING A STRATEGIC BUSINESS UNIT FOR NON-AIRCRAFT PRODUCTS AT PT DIRGANTARA INDONESIA
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Company has to try to manage resources effectively and efficiently. It is intended to get more revenue, so that the company can be going concern. It will boost company to reach competitive levels. PT. DI, one of the Industry Strategies of BUMN, produces not only aircraft but also non-aircraft that have a contribution to company's overall revenue. Production process management of non-aircraft products must have good management. Researcher proposed to establish of a strategic non-aircraft products business unit. Researcher collects and processes data as a basic to make decision to establish strategic business unit for non-aircraft products. Researcher uses SWOT analysis, financial feasibility analysis, sensitivity analysis to provide recommendation to establish non-aircraft product business unit. The results of the analysis of the researcher are :Based on the SWOT Analysis of the proposed Non-Aircraft Products SBU for market & marketing aspects, HR, and Production and Facilities Aspects, PT. DI needs to minimize weaknesses and take opportunities. Through the establishment of Non-Aircraft Products SBUs, this will be implemented.Based on financial feasibility analysis, non-aircraft products SBU has NPV of IDR55.075.788.717 for 5 years. The IRR value is 27.20 % which means it is greater than WACC (17.24), so this business is feasible because it has the ability to get high returns. Net B/C ratio of 1.02 which means that every IDR1.00 in costs incurred will provide a profit of IDR0.02.Sensitivity analysis with two condition : 1) Assumed by material increase 5 % ; 2) Assumed by sales condition decrease 10 %. Based on sensitivity analysis assumed by material increase 5%, this project has NPV IDR37.827.291.229,61, IRR value is 19,28%, B/C ratio value is 1,00 its mean non-aircfraft products SBU is still feasible to implement. Based on sensitivity analysis assumed by material decrease 10%, this project has NPV IDR40.983.886.068,26, IRR value is 20,77 %, B/C ratio value is 1,00 its mean non-aircraft products SBU is still feasible to implement. Keyword : resources, non-aircraft product, SWOT analysis, feasibility, sensitivity analysis.
OPTIMIZING GROUND SUPPORT SYSTEM (CASE STUDY: TERMINAL 3 SOEKARNO-HATTA INTERNATIONAL AIRPORT)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Angkasa Pura II built Ground Support System (GSS) facility at Terminal 3 Soekarno-Hatta Int’l Airport. AP II’s GSS consists of Ground Power Unit (GPU), Pre-Conditioned Air Unit, and Water Service Unit (WSU). The management of GSS facilities is inefficient and GSS business still has low utilization. The research objectives are for optimizing and developing GSS business. The qualitative research conducts by data gathering from interview and examine the company’s documents. Literature review with Business Process Improvement of Six-Sigma model DMAIC and Marketing Mix 4P are used for identifying the business issues and assist to find the solution. According to the Define, Measure, & Analyze phase, the root causes are different second party technician & operator, slow response time, power trip of GPU facility, and lack of promotion activity. The solution conducts through Improvement & Control phase for increasing the GSS utilization, GSS revenue, and GSS value. The first solution is developing GSS monitoring and reporting system. The second solution is developing marketing mix 4P strategy, they are Product by develop GSS product free from defects and guaranteed quality, Place by install WSU automatic time sensor, training, and adding Commercial officers, Promotion by use advertisement, direct marketing, sales promotion, personal selling, and public relation, and Price by charge the tariff by per minute.Keywords: Airport, Business Process Improvement, DMAIC, Ground Support System, Marketing Mix
SERVICE QUALITY ANALYSIS FOR CUSTOMER JOURNEY EXPERIENCE IMPROVEMENT AT TERMINAL 3 SOEKARNO-HATTA INTERNATIONAL AIRPORT
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Terminal 3 (T3) owned by PT Angkasa Pura II (AP II) at Soekarno-Hatta International Airport is a high-class airport for serve domestic and international passengers. AP II realize the importance of service quality by regularly monitoring the development of customer satisfaction to encourage continuous service improvement. In this research, the orientation of customers at T3 Soekarno-Hatta International Airport will be assessed based on experience of interaction with facilities and services that have been used. To achieve the objectives, the research will apply qualitative and quantitative by Service Quality (SERVQUAL) methods.Analysis of the T3 Soekarno-Hatta International Airport to determine external and internal conditions that have an impact on the existing business, evaluation uses SWOT analysis. Service quality to the level of customer satisfaction in term of tangible, reliability, responsiveness, assurance, and empathy at T3 Soekarno-Hatta International Airport have positive correlations. With notes, found three partial gaps data in the SERVQUAL dimensions indicators. The dimensions that has the greatest value to the creation of customer satisfaction at T3 Soekarno-Hatta International Airport is tangible dimension.Based on the findings of the research, suggestions are made to relevant parties at T3 Soekarno-Hatta International Airport through strategic improvement namely service improvement program, facility improvement program, and activity & entertainment improvement program.Keywords: Service Quality, T3 Soekarno-Hatta International Airport, Customer, Expectation, Performance.
LEGISLATIVE CANDIDATE MARKETING STRATEGY FOR ATTRACT MILLENNIAL VOTER IN PEMILU 2019 : CASE STUDY INDONESIA SOLIDARITY PARTY
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The presence of a new party namely the Indonesian solidarity party, legislative candidates from the party must use a new method. increasingly critical communities such as milennials demand that they take a more persuasive approach. This research aims to study participation in pemilu with the presence of the Indonesian Solidarity Party and the identification of marketing strategies to increase millennial participation in the 2019 elections and overcome the problems discussed by Yoki Oktorian Sukardi, a legislative candidate from the Indonesian Solidarity Party.The analysis in this study uses internal and external factors to be able to provide effective and efficient solutions. Internal analysis was carried out to analyze STP (Segmenting, Targeting, Positioning) and Market Mix (4P) of Yoki Oktorian Sukardi, a legislative candidate from the Indonesian Solidarity Party. Then analyze externally using STEEPLED analysis (Sociocultural, Techonological, Economic, Environment, Political, Legal, Ethical, Demographic) in Sumedang district, competitor analysis of other party legislative candidates and millennial voter analysis in Sumedang.Based on the results of the survey that has been obtained, millennial voters in the Sumedang area choose legislative candidates based on the resolution of policy problems such as work programs and real things given to the public. In addition, the ideology and issues raised were less accepted by millennials in the Sumedang region whose majority of voters were rational and critical.solution suggested to the legislative candidates from the Indonesian Solidarity party that is conducting an effective campaign strategy and positioning evaluation by adding more popular issues in the community.Keywords:  Marketing Strategy, political marketing, Brand Awareness, Communication Strategy.
PROGRAM CN295 PROJECT MANAGEMENT ANALYSIS AND IMPROVEMENT STRATEGY FOR PRODUCTION OF A CUSTOMIZED MEDIUM AIRCRAFT (Case Study at Indonesian Aerospace)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Where in carrying out its duties as PM for the CN295 Program, there are many obstacles if not managed properly it can lead to delayed delivery targets of aircraft to the customers. It is therefore necessary to determine a parameter that can be measured so that the work of the PM can be done categorically so that it can be measured the success rate of the project being executed. This can cause losses for PTDI who have to pay penalties due to late delivery to the customer. Because develop the aircraft is a sequential process, then being late in one function will cause other functions to wait, this is what makes the project late. By using the Current Reality Tree (CRT) method, the rootcause of the problems that occur in PTDI can be identified accurately.By using the Project Management reference from PMI in the form of PMBOK guide 5th edition, the solution to the rootcause that arise will be tried to be resolved. The business processes in PTDI actually exist in part that are similar to the principles of Project Management from PMBOK, so this paper will improve existing business processes and add processes that do not yet exist of the problems that have an impact on PTDI, it has a profound effect on the company's cashflow, operations, and also the welfare of PTDI's work. For this reason, the results of this case study will be proposed to the PTDI management so that it can be adopted into the business process that has been approved by PTDI as a series of improvements to the business process. In addition to having an impact on the existing business system, this case study also suggests that PTDI increase knowledge to the Project Manager to have training in accordance with the principles of Project Management. in collaboration with HRD, the proposed training will be scheduled as a means of increasing PTDI's resources.Keyword: Project Management, CN295, PMBOK, Current Reality Tree, Customizing Medium Aircraft
PROPOSED MARKETING STRATEGY (CASE ON MEJABUNDAR STUDIO)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

With the rapid development of information technology today. Make it easier for a business to get information about a product or service that they want to use for their business needs to grow. This will lead to a problem where a service company cannot reach their customer in this era. This will cause fluctuations sales of services provided each month for the company. This is what happened to Mejabundar studio, a motion graphic studio from Bandung that cannot maximize their marketing strategy to reach consumers for stabilizing the number of projects each month. With the ease of use of social media and the development of media content, it has become one of the opportunities for MejaBundar to optimize their online channels. To generate new marketing strategy that fitted, the author uses the results of TOWS analysis from internal and external factors. The strategy generated are Promotional Strategy, Social Media Strategy, Customer Experience Strategy, Collaboration, Market Development Strategy, lastly, Product and services. This study generated an output in the form of a new marketing strategy to solve problems from MejaBundar Studio.Keywords: marketing strategy, TOWS analysis, service company, fluctuations sales, motion graphic studio
PROPOSED MARKETING STRATEGY TO INCREASE THE PERFORMANCE OF LOCAL BRAND SNEAKERS (CASE STUDY: NAH PROJECT)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

NAH Project, a local SME that engaged in sneakers industry experienced rapid business development in terms of sales and brand traction. This invites attentions to local customers including the president, Joko Widodo, which then resulted “Jokowi effect” phenomenon. However, the sales resulted inconsistent and fluctuate in high margin. Hence, this research aimed to find the causes.External and internal environmental analysis were assessed in this research to obtain SWOT and root cause analysis, which resulted that the causes are the company still rely on certain products, few channel options given to customers, and lack of marketing effort in terms of promotion.Solution strategies to be proposed are based on TOWS matrix analysis. The solutions are launch classic model sneakers, adding additional value as complimentary for consumers, strengthen customer relation for competitive advantages, adding more online marketplace, more intense promotion on social media, more detail on categorizing product, and make use of public figure endorsement. New STP and marketing mix are also added to solution strategies.The proposed strategies has its detailed actions and timeline to make the most of its implementations by start in second semester of 2019 and will be ended in the end of first semester of 2020.Keywords: footwear, marketing strategy, public figure, sneakers, social media
IMPLEMENTATION OF INSTAGRAM DIGITAL MARKETING TOOLS TO IMPROVE SALES OF BUGAR HEALTHY FOOD PRODUCT
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Bugar is healthy food product from Bandung. Products from Bugar are fruit salads with variety of fruit, various choices of toppings, and yoghurt as salad dressing. Bugar sales activities are through online media, i.e., Instagram. It is because Instagram has high engagement compared to other social media platforms. But, in terms of sales, Bugar encounters problem, i.e., sales per month did not reach the target. The aim of this study is to find the right marketing strategies to improve sales. The analyses carried out are marketing mix, STP analysis, social media marketing, market analysis, customer analysis, competitor analysis, and trial of Instagram digital marketing tools. The research shows that the implementation of Instagram tools and activities are not successful to improve sales, but it successful to improve awareness. As for sales, the more effective way is to find customers on social media organically combined with customer offline promotions. Solutions that can be offered are increasing customers’ testimonials (E-WOM), maintaining loyal customers, optimizing Instagram Ads, choosing the right selebgrams and food bloggers, and looking for customers organically. To implement it, an action plan that consist of schedule, proposed budget, and estimated results has been created.Keywords: Bugar, Digital Marketing, Fruit Salad, Healthy Food, Instagram
PROPOSED VALUE ADDED AND MARKETING STRATEGY IMPROVEMENT FOR INDONESIAN SPECIALTY COFFEE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia as a country that located in the coffee belt, produce coffee with various characteristics. High number of coffee production in Indonesia is not comparable with the income that the roastery get because Indonesia consumption of coffee still dominated by commercial coffee or low-quality coffee. To increase the income of coffee roastery can be done with increase the consumption of high-quality coffee or what it is called specialty coffee. But then, consumption of Indonesian specialty coffee is still low. Objectives of the research is to collect the related information for the Indonesian specialty coffee roastery, taste preference of Indonesian coffee drinker, also to find the right marketing strategy for roastery to increase the consumption of specialty coffee in Indonesia. The methods used in this research are blind cupping as the primary data and literature review as secondary data. As solution of the problem, marketing strategy programs that are used, include product development, allow and encourage the stakeholders to collaborate in creating a value experience to involve the customer. Consumers experience will stimulate their knowledge and interest in Indonesian specialty coffee. Collaboration between stakeholders also expected to increase the knowledge among the coffee roastery.Keywords: Consumer Knowledge, Coffee Flavor, Indonesian Specialty Coffee, Marketing Mix Strategy, and Product Development.

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