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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 94 Documents
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Search results for , issue "Vol 8, No 3 (2019)" : 94 Documents clear
PROPOSED MULTI MANNED ASSEMBLY LINE BALANCING AS PRODUCTION SYSTEM IN AIRCRAFT INDUSTRY
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Dirgantara Indonesia use project layouts in their production systems. With projects layout the risk of late delivery are quite high. The average production duration with a project layout is 10 months with a standard deviation of 4.22 months and coefficient of variance 43.95% which show unstable production duration.The application of MMALB can be a solution to this problem. Assembly line balancing (ALB) is a tool in operation that is used to divide production activities into workstations. In a single ALB, there is one worker in a work station whereas in Multi Manned Assembly Line Balancing (MMALB), there are more than one worker in a workstation. The whole process of assigning production activities into workstations use heuristic algorithmAs a result, there are eight workstations required, with eachwork station filled with production activities which each production activity has been registered in the team. The average production duration with MMALB is 250 hours/ 2 months with standard deviation 13.18 hours,  and coefficient of variance 5.23%. Efficiency level of MMALB configuration is 81%. It can be concluded that MMALB provides faster production takt time with more stable production duration compare to project layout.Keywords:  Assembly line balancing, Multi Manned Assembly Line Balancing, Cycle Time, Efficiency, Standard Deviation
ANALYSIS OF ORGANIZATIONAL CULTURE CASE STUDY: SHARED SERVICE CENTER UNIT PELINDO III
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The purpose of this study is to analyze the current organizational culture in the SSC unit and provide cultural recommendations as expected by employees in the next 2 years. Data collection is done using a questionnaire Organizational Culture Assessment Instrument (OCAI) that is distributed to all employees and leaders in the SSC unit. The purpose of the OCAI is to assess six key organizational cultures from the concept of Competing Value Framework (CVF). The results of the assessment indicate that the overall dimension in the SSC unit is currently dominated by clan culture, as well as the overall dimensions expected in the SSC unit are still dominated by clan culture that emphasizes family atmosphere and participation. From the culture of the adhocracy there was a considerable gap from the current and expected culture. This means that respondents expect organizations in the future to be more innovative and enthusiastic in facing new challenges. For the hierarchy culture and the expected market tends to decline than at present. The final results of the overall cultural analysis show that there is no significant gap in the current and expected organizational culture, which is still dominated by clan culture. This means that overall the SSC unit is more internal focus than external focus.Based on these results, plans for improvements that can be made at the SSC unit include minimizing miss communication with routine morning briefings, increasing competence with training related to work and supporters, and workshops to the region for external improvement.Keywords:  adhocracy, clan, CVF, hierarchy,  market, OCAI, SSC
DIGITAL MARKETING STRATEGY FOR CLOTHING BRAND “KOMO”
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

At this time the creative economy in Indonesia will become an economic sector that is no less important than agriculture, industry and information. Especially in the creative fashion industry that is developing in Indonesia, which is supported by the rapid development of internet technology. So that the market place and online platforms that change shopping habits to shop online. KOMO is one of the fashion brands, needs a plan for effective digital marketing so that it is not left behind by other competitors. The main objective of this research is to find out the source of the problems that occur in KOMO so that they can formulate the best digital marketing strategy and can increase sales. This study uses internal and external analysis, for internal analysis using the STP analysis method and marketing mix while external analysis uses market analysis methods, competitor analysis, and customer analysis. From the results of this analysis it can be seen through fishbone diagrams there are 4 factors that affect KOMO's sales level, namely place, product, promotion, and human resource. From these results, the researcher formulated a solution to implemented by KOMO in the form of a digital marketing strategy.Keywords: KOMO, Digital marketing, Creative Economy, Fashion Industry, Market Place, Online Platform
IMPROVING INVENTORY MANAGEMENT TO PREVENT SHORTAGE WITHIN SUGAR TRADE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This study aims to solve the stock out problem that occurred in the company PT. Cakra Regla Mundial as a startup in the sale and distribution of white sugar by improving inventory policy.This out of stock is based on sugar demand which is not proportional to the availability of sugar supply due to the lack of production from PG Rajawali II West Java as a sugar producer in West Java so that the supply of sugar distributors is disrupted. Therefore, to deal with these problems there is a solution to meet the demands of this company by regulating the number and time of purchase it can meet the market that has been obtained by the company.With various factors that are difficult to predict, the calculation of sugar is narrowed based on historical demand to determine Inventory starting with predicting demand for 2019-2020 based on demand data in 2018-2019 namely by using time series prediction techniques and then proceed by selecting according to find the smallest error value. Furthermore, we found a simple exponential smoothing ? = 0,1 with smallest error value.After analyzing and doing calculations, some conclusions can be drawn, namely the best method that can be done by PT. Carkra Regla Mundial is a time series forecasting method by comparing MAPE, MAD, MSD errors, respectively 42, 16631, 3897388 with the process through minitab. What happened then was continued with the process of building inventory management by comparing existing inventory management to compare the smallest expenditure or inventory with the highest level of efficiency through the MRP technique, which is to determine the time and number of purchases vulnerable the total expenditure can be calculated on the lot-sizing system technique. In this technique, there is a comparison between existing inventory, lot-for-lot, EOQ and. furthermore it is concluded that EOQ is the most efficient technique with the lowest expenditure among other techniques, amounting to IDR 6,745,023 with the same demand and carrying cost is assumed to be constant.Keywords : Inventory Management, Shortage, Sugar, Stock
PROPOSED MARKETING STRATEGI OF BAVERAGE BRAND CASE STUDY SMILKE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The low level of milk consumption in Indonesia is a challenge and also opportunity. Smilke took this business opportunity in this field. Smilke is a beverage brand that focus on milk products released on March 2019. At this stage,Smilke focuses on increasing sales and branding so that the Smilke product can be known by targeted segment. Therefore Smilke requires the right marketing strategy so that the business plan can run. Quantitative methodology used in order to gather information regarding internal and external environment of Smilke. Internal analysis tools used are resource analysis, value chain anlysis and STP to identify Smilkes strengths and weaknessess. External analysis tools used are five force Porter, competitor and customer analysis to identify opportunities and threats that facing by Smilke. Based on the result analysis, the solution is Smilke should do benchmarking and develop some attributes including 7P in marketing mix. Strategies that can be carried out by Smilke in 2 years, which is finding mixologist to create product differentiation and add new variants, design eye catching packaging, expand more branch, campaign of drinking milk, endorsement and more promotion. These strategies is to achieve Smilke goals that increase sales and brand awareness.Keywords: Marketing Strategy, Beverage brand, Internal analysis, external analysis, Marketing Mix
PROPOSED ALTERNATIVE STRATEGY OF CARRIABLE PACKAGE COFFEE BUSINESS (CASE: CICIPI KOPI)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Coffee is one of the most popular drinks in the world. Coffee is also popular in Indonesia. In 2016, coffee shops in Indonesia began to develop, especially in big cities. Cicipi Kopi is one business that runs in the field of coffee, precisely coffee drinks. Coffee sold has good taste and quality, and is valued at reasonable prices for the quality and taste that it gets. The problem faced by Cicipi Kopi is the reduction in sales from time to time. Research will focus on finding solutions that can help Cicipi Kopi. Research uses qualitative methods. In this study, internal and external analysis will be carried out to help find the right solution to solve the problem from Cicipi Kopi and increase sales.Keywords: Coffee, Indonesia coffee, internal and external analysis
ANALYSIS ELEMENT OF ORGANIZATION CAPABILITY THAT EFFECT ON ORGANIZATION PERFORMANCE IN PT. KERETA API INDONESIA (PERSERO)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Kereta Api Indonesia (persero) is one of the state's own companies based on the transportation business. In 2017 the ministry of transportation (Menhub) with Kalimantan and Sulawesi Government build train transportation to meet the need for transportation. Train transportation will manage by PT. Kereta Api Indonesia at the end of 2019, so the company needs more employees to manage their new area. Analysis Capability of organizations needed to maintain their performance still good, so the company knows what element of capability that must be developed on their new employee and has a big impact on company performance. Methodology analysis using multiple regression analysis to know the relationship of organization capability to organization performance. 100 respondent was taken in this analysis is an employee of headquarter of PT. Kereta Api Indonesia (persero), This research use nine element (Speed, Innovation, Relationship with Customer, Seeks with related change, Strategic responsiveness, Talent, Efficient, Ready for strategic alliance, and international working environment) of organization capability that have impact to organization performance, from nine element which was analyzed with multiple regression analysis, there are 2 elements that has a big impact on organization performance this is working speed and international working environment. Speed has a significant level of 0,011 and a T value of 2,601, which means if the speed of an employee increase in one unit there is an increasing organization performance of 2,601. The international working environment has a significant level of 0,001 and a T value of 3,479, which means if the international working environment of PT. Kereta Api Indonesia (persero) increase in one unit so the organization's performance increases 3,479. Based on the interview and SWOT analysis of PT. Kereta Api Indonesia it can be concluded that changes must exist to maintain the existence of the company, but PT. Kereta Api Indonesia has a big challenge to prepare their human resource to be ready. PT. Kincreasesereta Api Indonesia has power as a stated own company, but if their employee is to relaxed and comfortable in their zone without any desire to change, their existence will falling down. Some implementations plan recommend PT. Kereta Api Indonesia to increase their readiness is Give training about creative and integrative thinkin, Make  list of common obstacle and how to solve, Make innovation that support the main product, Give employee english training and make ability to use english in office, Update information and issue in the internationl steel market and share by HRIS.Keywords : PT. Kereta Api Indonesia, Organization, Capability, Performance
THE ROLE OF INVENTORY MANAGEMENT AND FORECASTING IN ORDER TO REDUCE DEADSTOCK AND IMPROVE INVENTORY MANAGEMENT AT PT THE PEAK CONNOISSEURS
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT The Peak Connoisseurs is one of many alcoholic beverages distributor and retailer in Indonesia, it sells mostly wine and spirit. PT The Peak Connoisseurs are currently facing a problem, deadstock problem. This problem has been around since almost three years ago. Although the deadstock has been reduced, but it is still there. The purpose of this research is to reduce deadstock and improve inventory management in PT The Peak Connoisseurs.Current Reality Tree (CRT) is used to find the root cause of PT The Peak Connoisseur’s problem. There are several results from the root cause analysis using CRT, but the selected root causes are the lack of inventory management and forecasting.There are three methods that are used to solve this problem, ABC Classification, Forecasting, and Inventory Management. ABC Classification main purpose is to classified the important products from the unimportant. This research also use 6 methods of forecasting, there are Simple Moving Average, Weighted Moving Average, Trend Analysis, Single Exponential Smoothing, Double Exponential Smoothing, and Decomposition Method. Inventory Management is used to find the Economic Order Quantity (EOQ) and to optimize the cost.The result from the ABC Classification is Class A are the products with 80% contribution to the company total revenue, Class B are the products with 15% contribution to the company total revenue, Class C are the products with the 5% contribution to the company total revenue. There are 255 products in Class A,  273 products in Class B, and 679 products in Class C. Products that are not included in this classification are categorized as deadstock products. This research will focus only in Class A products. Through Forecasting, we can see which forecasting method is the best for each products. Through inventory management calculation, we can find that PT The Peak Connoisseurs can save by Rp 570,385,844.16.Keyword: Alcoholic Beverages, Wine, Deadstock, Inventory Management, Forecasting.
ANALYSIS OF CUSTOMER COMPLAINT HANDLING (Case Study)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The quality of service provided by each Bank becomes a differentiator and becomes a consideration for customers to be loyal to the Bank. With increasing competition in the service and manufacturing sectors, the strategic focus has shifted to determining retention strategies for customers.. The speed of handling complaints is measured by SLA (Services Level Agreement), where each bank is required to settle customer complaints for a maximum of 20 working days. For this reason, the company has a great responsibility to be able to handle customer complaints in accordance with the established SLA (Services Level Agreement). Risk of reputation and even financial risk can arise if customer complaints are not handled quickly and accurately.The research method uses PDCA (plan, do check, action) to know how the business process can be a contious improvement. This research will showed what the effect from the complaint handling is too late with the root causes method. To given a feedback from the problem this research uses decision making tools as a Analytic Hierarchy Process.Purpose – Purpose of research is to Determine factor-factor made a complaint handling problem and provide reference to which effective complaint handling.Methodology/approach – In this research, using qualitative methods which aim to take a direct data, interviews and questionnaires. Findings – Results of this research, Research Limitation – In this research has been established limitations in conducting research. Keywords: Customer Complaint Handling, Services Level Agreement, Decision Making, Analytic Hierarchy Process.
AN ANALYSIS OF GENDER DIFFERENTIATION AND HOW IT CREATES GENDER PAY GAP IN CORPORATION (CASE STUDY AT PT. TIGA DIMENSI DATA)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The focus of this research is to analyze the cause of gender pay gap issues and how it affect the workforce, especially women workers. The research method in this study is a combination of qualitative and quantitative research, by adopting one method, it is case study. The researcher use the case study method due to analyze the gender pay gap that occurs in one of the industrial manufacturing company, PT. Tiga Dimensi Data.The data obtained from the company were analyzed and showed the cause of the gender pay gap was due to first, occupational sexism in the form of gender stereotypes carried out by managers and company directors, restrictions on employment opportunities and women's rights, and second, occupational segregation in both of horizontal and vertical. One interesting findings that was discovered by researchers was the “acceptance” of female employees who consciously know that their wages were being given unfairly.The research concluded that the analysis of gender differences had an impact on the existence of gaps and differences in pays between male workers and female workers in PT. Tiga Dimensi Data.Keywords: Gender pay gap, women labor, gender role, occupational sexism, occupational segregation

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