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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 94 Documents
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Search results for , issue "Vol 8, No 3 (2019)" : 94 Documents clear
KNOWLEDGE MANAGEMENT MATURITY AT DANA PENSIUN TELKOM
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Dana Pensiun Telkom (Dapen Telkom) is a company managing and providing pension funds to employees of PT. Telekomunikasi Indonesia. Today, Dapen Telkom is experiencing problems due to the failure of knowledge management in the company. This causes the performance of the company to experience fluctuations in the last five years, due to the occurrence of information gaps within the organization. The value of knowledge management proves it in the Kriteria Penilaian Kinerja Unggul (KPKU), which is still relatively low and has not shown signs to the company's vision. Besides, the company is currently at risk of losing knowledge assets, because 31% of top management employees will retire. The need for measuring the maturity level of knowledge management that has occurred in the company so that the writer can provide advice to develop knowledge management. The qualitative approach uses in-depth interviews about knowledge management within the company with six respondents. The quantitative approach uses seven categories from the APO Framework. From the results of the analysis that has been done, knowledge management is at level three, namely: expansion. Where companies have carried out knowledge management functions, but only occur in several departments. Knowledge management has not been massive in all departments within the business. After the author makes a root cause of the problem that arises, then suggests that the company takes the initiative towards the knowledge management program. Namely through; leadership, KM team, knowledge cafe, project/training lesson learned, and digital learning.Keywords: Pension Fund,Kowledge Management, Knowledge Loss, Knowledge Conversion, Maturity Assesment, APO Framework
AN INVESTMENT ANALYSIS FOR BUSINESS DIVERSIFICATION STRATEGY IN PT. BPK
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The trend of production and consumption of fuel-based energy is increasingly up worldwide. The condition can benefit industry players to run the projects from investments in the sectors. However, PT. BPK, family-run business, is facing fierce competition and uncertainty of income in the future because of the limitedness of small to medium scale projects in the oil and gas industry. Using the approach of Grand Matrix Strategy, this paper is going to find appropriate strategy PT. BPK can take in the future to secure and increase more income and make the company as a going concern. The analysis includes external analysis, inter alia: PEST, Porter Five Force, and competitor analysis, while internal analysis is using VRIO and value chain analysis. These analyses will narrow into SWOT and TOWS, and then being constructed into IFAS and EFAS to formulate the business strategy. The analysis has concluded into diversification strategy as the primary option. PT. BPK is now eyeing on a new project in coal transportation to diversify its business. Investment analysis is feasible as shown by positive project and equity NPV, project IRR is higher than WACC, equity IRR is higher than the cost of equity, and payback period on the investment is faster than the project period.Keywords : Feasibility Study, Financial Analysis, IRR, NPV, WACC
DEVELOPING NIION INSTAGRAM CONTENT FOR INCREASING CUSTOMER ENGAGEMENT
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In Indonesia, the internet users and active social media is riding into a half of the total population of the country which is 150 million people. Report said that the most active social media platforms are Youtube, Facebook, Whatsapp, and Instagram. Indonesia is reportedly has become the biggest market for Instagram in Asia Pacific with no less than 60 million people logging on. In Instagram, people able to take real action, not only follow accounts, give likes, or comment, but Instagram can also convince users to click on links to sites to buy product. Research said that the most happening market on the global front is the personal accessories market which majorly comprises of jewelry, bags, watches, and etc (Based on data from Statista, 2019).PT NIION Indonesia Utama is one of the local brands which manufactures bags with various models such as sling bags, duffle bags, hip bags, and many more. The signature of NIION is that it is also providing full colours of bags starting from red, yellow, green, navy, white, black, pink, grey, orange, chocolate, and many more. Although NIION having a lot of followers in Instagram, and always participates in many events, NIION’s engagement rate in Instagram still in the low level that makes the sales of NIION is also under the expectation.To further understand the issues, this study has been used a series of analysis from external and internal environment analysis to consumer analysis using an exploratory sequential mixed method for a combination of both exploratory and descriptive research as the primary data, including the SWOT Analysis and Root Cause Analysis. The exploratory research done by conducting focus group discussion with the suitable target segment to get insight for the factors that can be affected to increasing the customer engagement and sale. After doing the exploratory research, the findings used to build a questionnaire for descriptive research. Then, the questionnaire will be spreading in to minimum of 200 respondents as needed for problem-solving research. To analyse the descriptive research, the data will be processed with SPSS to find what independent factors that has significant score to dependent factors which is customer engagement.The proposed solution to the problem are: a new STP and Marketing Mix Strategies, including the results from the data that show the factors that can affected customer engagement such are Detail Specific content, Responsible content, Fun and Cinematic content, also Collaboration content. The findings chosen according to the company’s circumstances and is expected to be able to solve the problem in engagement rate when the solution of the findings is implemented by NIION after developing the new design of content for its Instagram.Keywords: customer engagement, Instagram, social media content, fashion.
PROPOSED MARKETING STRATEGY ON BRAND AWARENESS FOR ETHISCROWD AS SHARIA EQUITY BASED CROWDFUNDING
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In order to compete with digital innovation in international level and technology industry in national level demand to have a breakthrough from local human resource to make innovation for better living of Indonesia. One of the rising online platforms in Indonesia is EthisCrowd categorized as sharia equity-based crowdfunding that is currently being the only Indonesia sharia equity crowdfunding that exist. In the business issue of EthisCrowd has a challenge of having people to increase invest and knowledge people in general invest little amount of money from total of annual invest potential in Indonesia. This challenge has to be formulized as strategy for EthisCrowd in order to archive gradual increasing performance each yea and sustain. The priority of increase invest with brand awareness to EthisCrowd as becoming the choice of investment platform. This research formulates on improving the implementation of EthisCrowd strategy.Keyword: Technology, FinTech, Sharia, Crowdfunding, Brand Awareness
IMPROVEMENT STRATEGY FOR CREATING VALUE IN INCLUSIVE BUSINESS PLATFORM (KUKM ECOBIZ) FOR ENHANCING USER ACTIVITY
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

KUKM Ecobiz is a collaborative platform between DEKOPINWIL West Java and an expertise team from SBM ITB supported to provide a digital platform from DEKOPINWIL and business supporters specifically cooperatives, SMEs, livestock, farmers, the government, and associations to exchange information about improving shared economy. Marketing efforts have been carried out on several cooperatives through training for several cooperatives in West Java through DEKOPINWIL, but the activity on the platform is still low. The objective of this study is to improve the competence and capabilities of cooperative members, SMEs, as well as farmers and livestock, review UI and UX, recommend website development based on user preferences, and finally increase activities in the KUKM Ecobiz platform. The data collection methodology used in this study mostly uses qualitative data. The primary data came from the previous research questionnaire and the questionnaire. For secondary data obtained from the Ecobiz KUKM database, several websites, and several sources that can support this research. Several stages of analysis are carried out, the first being external analysis using PEST analysis and other similar platform analysis. For internal analysis using platform analysis, comparing with good UI and UX methods, and using platform user needs analysis. After that, to proceed to the solution, it is necessary to search for the root of the problem using CRT (Current Reality Tree). To gain user activity, KUKM Ecobiz needs to do several scenarios that are intended to trigger activities in Ecobiz KUKM such as requiring chosen cooperative members to interact in the forum and several other things. Then create content that suits the needs of KUKM Ecobiz users, and design the KUKM Ecobiz website again with the rules of designing existing software.Keywords:  Inclusive Business, Digital Platform, KUKM Ecobiz, Network Effect, CRT, User Experience.
PRODUCT DEVELOPMENT BASED ON CUSTOMER PREFERENCES
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia itself clothing who produce streetwear motorbike fashion began to appear. Rawtype Riot is a company engaged in Streetwear motorbikers fashion based on Bandung, was founded in 2017 by art paint designer who formerly worked in Unionwell as designer profession Decky Sastra. At the end of 2018, Rawtype Riot developed sukajan’s jacket type. Even though, the sales volume of sukajan jacket had a gap with another type of issue such a versity jacket. Purpose of this study, Rawtype Riot wants to know consumer’s perceptions about the jacket so that in the development of the next jacket in accordance with the preferences of consumers and stick on the positioning of Rawtype Riot itself. To solve this issues, thid research was conducted by exploratory research to find out perception and pereference of Rawtype Riot’s customer. In exploratory research design, the researcher’s ideas and thoughts are key as it is primarily dependent on their personal inclination about a particular topic. Result of this study indicate that Rawtype Riot’s current customer obtained Exclusive brand, manly apparel, local brand and custom culture while investigating about rawtype Riot Brand, then followed to quality, the result is comfortable, durability and safety when indicate prefered jacket. Oranament design also can be variable to drive customer purchasing decision which is raw design style, vintage design, motorbike design is their prefered when see sukajan jacket while origin jacket sukajan which is oriental design avoided by customers. The last is color variable which is this informant suggested that dark and variation is consideration when preference about sukajan jacket. Conclusion of this study is that Rawtype Riot customers do not prefer the type of Japanese origin jacket which is Sukajan. This caused by the color of the jacket which is famously bright and has a graphic design. By knowing these facts, company through product development can consider these factors which can be modified so that it can be accepted by customer Rawtype Riot taste.Keywords: custom culture, in-depth interview, marketing research, Apparel, exploratory research
IMPROVING EMPLOYEE SELF-DETERMINATION BY ANALYZING INDIVIDUAL DIFFERENCES
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

English Prestasi Learning Center or EPLC is one of the non-formal educational institutions engaged in English language courses that was founded in 2013. Since EPLC adopted the learning methods from Kampung Iggris, Pare, Kediri which had further developed rapidly so that they want to expand the business. In this research, the low dimension of self-interest in the ethical climate is related to differences in motivation of each individual working at EPLC and then becomes the basis for the authors to analyze more deeply by using the Theory of Basic Human Needs by Abraham Maslow (1954) and The Theory of Basic Values by Schwartz (2005). These two theories underlie individual differences which basically come from different backgrounds, visions and behaviors which are then supported by their own motivation to act. From the results of these individual differences interviews, information is obtained that individual differences that cause individuals in EPLC are less able to determine their own choices which then refers to the Theory of Self-Determination Proposed by Deci & Ryan (2008). These three theories are then put together and then compared to get information which dimensions need to be improved. From the root of the problem, the authors provide recommendations in this study namely, conduct training, conduct management planning, form human resource divisions, make key performance indicator, and apply performance appraisal at EPLC. With these recommendations, it is expected that EPLC can help improve motivation for employees, so that they can contribute more to the development of EPLC.Keywords: Ethical Climate, Self-Determination, Individual Differences, Self-Interest, EPLC
PROPOSED BUSINESS MODEL OF COMMERCIAL DIVISION (NON-AERONAUTICAL BUSINESS) AT PT ANGKASA PURA II (PERSERO)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In order to enhance the performance of commercial performance, PT AP II create a unit that handles and controls commercialization activities at PT AP II which was formed in the end of 2017 namely Commercial Division. There are activities related to other units in the process of commercial cooperation including the auction process, space renovation or improvement process, supervision process for the implementation of space renovation or improvement, where the activity is highly dependent on the performance of other units outside the Commercial Division.In this study, the author will analyse the factors that affect the effectiveness of existing business processes in the Commercial Division as the unit responsible for achieving company revenue targets, particularly in the non-aeronautical sector. The challenge that arises in this study is What is the most effective business model can be implemented at the Commercial Division (Non-Aeronautical) of PT AP II.
EDUCATION BUSINESS STRATEGY IN SEGMENTED MARKET (CASE STUDY : ASHFIYA ELEMENTARY SCHOOL)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The development of the world of education at this time is very important considering the distinction between parents and elementary school children, making Ashfiya Elementary School need to make management strategies and marketing, to adapt to the modern world SD Ashfiya always develops value, service quality & sustainable. SD Ashfiya is located on Jalan Riung Arum, Riung Bandung, Bandung City, managed by the Sekar Putri Melati Foundation. Observing several dynamic changes in several parents of Ashfiya Elementary School students for eight years (established in 2010) and threats both internally & externally, this has led the Foundation to analyze the forecast of stakeholders 'demand & threat for the next three years' reach (2022). In writing this thesis described in a qualitative descriptive manner. Some of the hypotheses obtained were reviewed & tested to be used as references in plotting Ashfiya Elementary's marketing plan.Keywords : Parents, Student, School
IMPLEMENTATION OF ECONOMIC ORDER QUANTITY (EOQ) AND OPTIMAL VALUE INVENTORY LEVEL TO IMPROVE CASH CONVERSION CYCLE (CASE STUDY: PT. WISMILAK INTI MAKMUR TBK.)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Wismilak Inti Makmur Tbk. is one of the biggest cigarette company in Indonesia. This company was established in 1962 at Surabaya. The current condition of this company has relative decreasing in the financial condition. However, this company has a problem with the value of Cash Conversion Cycle. Cash Conversion Cycle is an indicator that describes the ability of companies to convert their cash into goods or inventory to be sold or converted back into cash. By using the cash conversion cycle, it can measure how quickly and efficiently a company extracts cash from operations and we can find out how efficiently a company manages the operations. A short number means that the company has a positive cash cycle and is efficiently managing operations ,and the longer number indicates the negative cash cycle and uneffecient when managing the operation.Based on the issues that occurred with PT. Wismilak Inti Makmur, the condition of the company's cash conversion cycle is far longer than the average industry. This indicates that the management of company's working capital is not optimal when compared with the industry average. The high inventory value causes the high value of the average age of inventory. It is impacting on the calculation of the cash conversion cycle to become longer. Therefore, the author optimizes the value of inventory. The optimization using two methods which are the Economic Order Quantity (EOQ) and the Optimal Value Inventory Level. The results of the EOQ calculation, a company can minimize raw material based on the order period, which are 12 times a year. In one order, the company needed 667,823 kg of raw materials for the company's needs for 30 days. To overcome excessive demand while using the EOQ system, companies must consider the safety stock of these raw materials. From the calculation, a total of one order was obtained after the safety stock was added, namely 822,964 kg or equivalent to 36,484,733,485 rupiahs. Then, at the end of recording the balance sheet end of the year, inventory from raw materials is reduced become 36,484,733,485 rupiahs. The company's total inventory after using the EOQ system was 217,849,982,827 rupiahs, from the previous 652,607,842,394 rupiahs.Based on total inventory values after calculating the EOQ system, it shows significant changes. The average age of inventory decreased significantly to 82 days from 247 days. This decrease has an impact on the cash conversion cycle to 53 days compared to before using the EOQ method, which is 217 days.Therefore, the author recommend PT. Wismilak Inti Makmur to use the EOQ method to run its business. So, the company can improve company performance of working capital optimally.Keywords: Working Capital Management, Operations, Average Age of Inventory, Cash Conversion Cycle , and Economic Order Quantity (EOQ)

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