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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 94 Documents
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Search results for , issue "Vol 8, No 3 (2019)" : 94 Documents clear
BUSINESS MODEL INNOVATION FOR PT. CASAMIRAH BANGUN INDONESIA TO OVERCOME COMPANY UNSTABLE INCOME
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Starting as an individual business in 2012, Casamirah is an interior contractor and design company, work mostly at of food & beverage sector, such as projects for cafes and restaurants. Since 2016, corporate clients’ contributions have been dominating the total revenue of the company. Almost all the corporate clients have been returning customers and contributed significantly to Casamirah’s business. In the current business model, Casamirah main activity is as an interior contractor and design. Company main revenue is depending on how the company win over the big contract and how the project manager and all the supporting division performance to deliver the project according the budget and time agreement. These condition is contributed to company unstable cash flowThis research is conducted to find the solution of this problem. Internal and external environment company analysis have been conducted using several tools, there are PEST analysis, Porter’s Five Forces, Porter’s Generic Value Chain Model, VRIO framework and Existing Business Model Canvas. Semi-structure interview also conducted to identify and analyze the company problems and how to utilize Casamirah elements to solve the problem.Eventually the root cause of the problem is identified, i.e., lack of bargaining in corporate agreement, less marketing activities and lack of knowledge in project acquisition and development. In addressing those problem, business model innovation based on offer-driven innovation is formulated. Three relevant strategic actions are recommended for Casamirah, they are product innovation (sharing workshop & material distributor), digital marketing and social media campaign, and employee training and development program. Positives impact are expected from this strategic actions, in terms of generating new revenue sources and stabilizing company’s cash flow due to developed key activities and product innovation. The implementation of these actions is also expected to improving employee knowledge and competence due to the training and development program.Keywords: business model innovation, interior contractor, unstable cash flow
VALUE ALIGNMENT BETWEEN EMPLOYEE AND COMPANY AT PT. XYZ
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT XYZ is one of start-up company in Indonesia. It established in 2018. It focuses on the technology business. The company believes that its product would be the first innovation in the world. Initially, the product will be launched in April 2019, but due to obstacles in the production process, launching was postponed until Q1 2020. Currently, PT XYZ has 30 employees in May 2019. Based on people planning forecast, total employees next year will be around 100 people. Most of the employees are experienced and have expertise in technology competency. As a new company, PT XYZ commits building a positive organization that referring to humanism as an organizational approach. The company has 3 company values: Continuous Improvement, Respect Each Other, and Radical Knowledge. To help the company find out the root cause of the business issue until propose the solution, the researcher using interview and observation as research method. Interview not only conducted for the employees, but also with Board of Director (BOD) and Head of Human Capital (HC). On top of that, in the beginning of this study, the researcher analyze the issue by reviewing existing company’s data, such as, team performance monitoring and internal assessment result.  According to above approach, the researcher find out the main issue of this company is value incongruence between employee and company that impacted to the personal and team’s performance. Currently, PT XYZ has not designed yet the strategies or programs to help employees to align with company’s value. Following up this condition, the researcher focus to explore the actual behavior gap of employees that indicate value incongruence. Then, propose program solution that address those gaps. The researcher proposes 5 programs as business solution, such as, Coaching Program, Conducted Fun Collaboration, Establish Pilot Project: Outside-Office-Activities, Design Standard Operational of Problem Solving and Improvement Suggestion Program, and the last is visualize Implementation Plan by produce the board.Keywords:  Value Congruence, Performance, Start-up Company.
BUSINESS STRATEGY TO MAXIMIZE NON-AERONAUTICAL REVENUE FROM RETAIL BUSINESS CASE STUDY: SOEKARNO – HATTA INTERNATIONAL AIRPORT
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Soekarno Hatta International Airport concessions and rental income must be increased by strong retail performance trough managing the shopping experience of passengers as well as collaboration between concessionaires, airports, and airlines. The proposed strategy is derived from Porter’s Generic Strategy that Soekarno Hatta International Airport in retail business should implemented the integrated cost leadership and differentiation strategy to control the prices but still maintaining the quality of the services, and TOWS matrix analysis are used to define the appropriate strategy and developing the capabilities and core competencies of retail business development to keep sustaining in the retail business at airport.The implementation in this final project will guide company to reach the target portion of non-aeronautical revenue. PT Angkasa Pura II's non-aeronautical revenue maximum target plan by implementing the strategy is IDR3,965,478,878 that represents 52% of PT Angkasa Pura II's non-aeronautical revenue in the coming years with the composition of contributing revenue from retail business in Soekarno Hatta International Airport approximately IDR815.581.726 by the end of 2023.Keywords: Airport, Business strategy, Non-aeronautical revenue, Retail business
PROPOSED BUSINESS STRATEGY FOR TEXTILE COMPANY USING DIAMOND STRATEGY CASE STUDY: CV KARA SYANDANA
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Fabrics are now valued as necessity because the need for clothing is one of the main needs of humans, making the fabric manufacturing business now has potential to become a growing business. CV Kara Syandana is a company engaged in fabric manufacturing and become legal entity since 2017. The products offered by CV Kara Syandana are cotton fabrics with various levels of thickness and various colors. Nowadays, many businesses that offer products in the same category as CV Kara Syandana, making the market of fabrics to be fiercely competitive, and problem arise for companies that reducing the number of sales. Aknowledged that condition is not good for the company, CV Kara Syandana must be able to find a way to win competition in the market.The results of the research shown that the company has the strength of great quality of the product and the speed of delivery, moreover opportunity comes from polyester fabric that has potential market. Therefore by using the facts found, a business strategy that was designed using diamond strategy as the framework.By formulating using a diamond strategy, the arena that chosen are consumers who focus on quality over price, then differentiate to prioritize quality factors with a focus on fabric softness and durability. After that the vehicle chosen is to use an alliance and internal development, with the staging stage it will implement a strategy of flanking into poliester market. And then implementation will be carried out using a business canvas model providing recommendations such as the production of new types of fabric, opening a shop as a showcase for the consumer, and maintaining the quality of fabric and the speed of fabric delivery.Keywords : Business Strategy, Competition, Cotton, Diamond Strategy, Fabric Manufacturing
PROPOSED FORECASTING METHOD AND INVENTORY CONTROL METHOD FOR RINGER LACTAT 500 ML MJB AT ROYAL PRIMA HOSPITAL MEDAN
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Royal Prima Medan Hospital is a type B private hospital in Medan that has been accredited. Royal Prima Hospital must always provide the needs of its patients. In addition, one of the things that must be considered by the Hospital to maintain this accreditation is that it must always provide the medicine stock needed by the patient. In 2018, the Royal Prima Medan Hospital suffered a loss of opportunity costs of Rp 117,125,215 of one type of medicine, namely Ringer Lactat 500 ML MJB caused by out of stock.This research aims to assist the Royal Prima Medan Hospital, specifically to reduce the loss of opportunity costs caused by depleted medicine stocks. From 10 types of medicines that caused the biggest loss of opportunity costs at the Royal Prima Hospital in Medan, this research focused on the Ringer Lactat 500 ML MJB medicine which had the largest contribution, around Rp. 117,125,215. The method used in this study is the time series forecasting method and inventory control method. In addition, the author also developed an inventory ordering process to reduce the long lead time for ordering medicines. So the process of ordering medicines can done more effectively.After calculating the time series forecasting method and inventory control method, the author found the best method for the Royal Prima Medan Hospital. This method uses the estimated Holt Winter method with alpha 0.6 and gamma 0.6 and the fixed order quantity inventory control method. By applying these two methods, Royal Prima Medan Hospital can reduce the loss of opportunity costs around 49% or IDR 57,626,111 and reduce the total inventory cost around 45% or IDR 114,408,778. This helps the Royal Prima Medan Hospital to be more efficient and effective in carrying out its business.Keywords: Forecasting, Inventory Control, Hospital, Pharmacy
COORDINATION IN SUPPLY CHAIN IN THE USE OF RAW MATERIAL ALLUMUNIUM SHEET FOR LOGISTIC DIVISION INDONESIAN AEROSPACE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Dirgantara Indonesia is one of the state-owned companies engaged in the design, development and manufacture of airplanes, established since 1976 until now has produced various types of aircraft both civilian aircraft to military aircraft. The background of this research is the accumulation of stock in SAP because there are remnant size due to demand from production, the request is in the form of a request to cut material in a certain size from its standard size of 1220 x 3660 mm, where the size is part of the configuration plan. The results of cutting the material produce remnant where the material size is no longer standard. With coordination in the supply chain in the use of aluminum raw materials in the logistics division can be proposed alternatives to assist in overcoming the remnant, of course this involves various functions and parts within the company. The alternative is the maximum use of one standard allumunium size and the use of a billet size or size that has been adjusted to the production demand. But to achieve this, five implementation plans are needed, which is preparation, alternatives review,  business process set up, role model plan and go live.Keywords: Billet, Remnant, Work Order, Standard Size
IMPROVEMENT MARKETING COMMUNICATION STRATEGY FOR FASHION INDUSTRY (CASE STUDY : Up2date Plus)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia is in the top five of member countries of the Organization of Islamic Cooperation (OIC) which is the world's largest Muslim fashion exporter. Global Islamic Economy predicts the growth of the world Muslim fashion market in 2020 will reach 327 billion US dollars. Up2date Plus is a brand founded by one of the pioneers of Muslim clothing in Indonesia, namely Irna Mutiara who collaborated with her daughter, Reyna Hanifa. This brand is inspired by the relationship between mothers and daughter who usually have the same taste and have a size that is not much different then become a casual style. Up2date Plus producing various clothing, tunic, pants, skirts and hijab. Up2date Plus sales from September 2018 - June 2019 has declining trend. Based on interview with the owner, Up2date Plus marketing communication channel is done through Youtube, Website and Instagram as an online platform but it does not effective to attarct customer. Up2date Plus wants to meet current customer needs in accordance with the marketing communication needed. The purpose of this research is to identify the effect of promotion mix used by Up2date Plus on consumers purchase intention and to find suitable promotion strategy for Up2date Plus. This research using external analysis to understand the environment that affect the business by using PEST Analysis, Porter 5 Forces, Consumer analysis and Competitor Analysis. Also, describe the internal analysis to define the business strength and weakness by using STP Analysis and Marketing mix. And then formulating SWOT, that will be lead the research to know the root cause. The survey divided into five parts such as demography, buyer decision process, consumer knowledge of Up2date Plus, promotion mix, and purchase intention. Quantitave survey conduct by distributes online with 202 respondents and using Descriptive and Regression analysis to get the result.Based on the survey result then TOWS analysis, shows that there are three variables promotion that can affect to consumer purchase intention such as Website advertising, Sales promotion, and Personal selling. Therefore, the proposed business solution that can be implemented to Up2date Plus are improve Sales Person knowledge in offline sales approach, Provide attractive promotion strategy use digital marketing and social media, and Maximizing sales promotion.Keyword: Marketing Communication Strategy, Muslim Fashion Industry, Promotion mix
INVESTMENT ANALYSIS FOR MATURE FIELD UNDER GROSS SPLIT PRODUCTION SHARING CONTRACT
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The Mature Field is an oil field which have experienced in declining its production and already in secondary recovery stage or in mature condition. The new infill drilling project is required to maintain the production level and prolong its economic of life. Therefore, investment analysis to investigate the economic feasibility of the identified opportunity for development of the field is required. This is important to The New Contractor in order to seek partners to operate the overall PSC contract including in Mature Field with using the Gross Split Scheme. Under Gross Split Scheme, The government is no longer burdened with cost recovery from the oil and gas development, while in Contractor side, the investment risk will be significantly different and impact to the economic feasibility and return of the investment as well.The environment analysis and capital budgeting techniques are performed to get the most optimum alternative and better perspective for investment decision in Mature Field. The environment analysis is based on data and information for the general oil and gas industry using Porter Five Forces Approach. While the investment analysis is based on capital budgeting technique which mainly to get the best economic feasibility parameter such as net present value, internal rate of return and profitability index including the sensitivity analysis.The investment analysis result shows that Gross Split PSC with project option provides better result to the Contractor at all economic parameters such as cashflow, NPV, profitability index and IRR. Sensitivity analysis is also performed to see how changes in the values of important variables affect the output / benefits.Considering IRR for the Gross Split PSC with Project is 18.74% which is above threshold of 15%. This investment in Mature Field is economically viable and competitive for many major oil companies to invest. Thus, The New Contractor should be able to seek Partner in order to operate Mature Field. Keywords: Capital Budgeting, Cost Recovery PSC, Gross Split PSC, Investment Analysis, Upstream Oil and Gas
PROPOSED MARKETING STRATEGY TO IMPROVE PRODUCT VALUE OF ERIGO USING PERCEPTION CHANGE STRATEGIES
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Creative economy’s sector is one of the most growth sector in Indonesia. Based on data from Badan Ekonomi Kreatif (Bekraf), creative economy’s sector in 2016 contributed 7,38% to the total of Indonesia Product Domestic Bruto (PDB). One of the most contributed sector is fashion’s sector that contributed as 18,15%. The high contribution of this sector showed an increasing demand of fashion industry products, and also creates high competitive condition. In 2016, the total number of local fashion brand is 1.230.988. High competition on fashion industry in Indonesia also caused by many foreign fashion companies enter to this industry.One of local fahion brand that compete in fashion industry in Indoneia is Erigo. Erigo is a small fashion company that offers fashion products with low price, so in business activity Erigo must minimizing their cost. The increasing of raw material price caused problem for Erigo because its increasing their production cost. As a fashion company that offers many purchase deal or discount as their marketing program, increasing their price will be irrelevant. Erigo need to formulate new marketing stategy to keep competing in fashion industry in Indonesia.To formulate new marketing strategy Erigo need to understand the behavior of their consumers. This research using consumer buying process to analyze the consumers behavior. Furthermore this research using product attribute’s analysis to understand product attributes that significantly affecting consumer purchase decision.The result of both analysis generate three new marketing strategies for Erigo to improve their product value. The strategies are changing the consumer’s basic motivational function, and associating the product with an admired group or event strategy.Keywords: Consumer Behavior, Consumer Buying Process, Analysis Product Attribute, Marketing Strategy.
PROPOSE STRATEGY FOR PROJECT MANAGEMENT IMPROVEMENT AT PT AKSAMAIA REKTA NUSA
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

As a new consultant company, PT Aksamaia Rekta Nusa (Aksamaia) is facing the challenge of difficulties in managing the projects properly. Some recent projects experienced delays in project completion and decreased actual profit margins compare to what its planned in the beginning. This research aims to help Aksamaia to increase its project profit margin by improving the project management methodology. To improve project management for Aksamaia, it is necessary to collecting data and information to find out the existing conditions. In order to anticipates the type of data needed and the data availability, this research use qualitative research methodology. This research collected primary data by Focus Group Discussion (FGD) and unstructured interview with Aksamaia directors and employees consecutively. Current Tree Reality (CRT) was used to perform root cause analysis and found five reasonable root causes and Project Management Body of Knowledge (PMBOK) approach was used as guidelines to find the alternative solutions. Three alternative solutions have the highest percentage to improve the project management in Aksamaia based on Analytical Hierarchy Process (AHP) analysis. The first alternative is improve project cost estimation process, second, conduct a formal or informal training to improve human resource capability, and third, allocate proper budget for new equipment.Keywords:  project management, consultant company, PMBOK, CRT, AHP

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