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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 94 Documents
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Search results for , issue "Vol 8, No 3 (2019)" : 94 Documents clear
ANALYSIS OF FACTORS AFFECTING THE MARKET SHARE OF ISLAMIC BANKS IN INDONESIA
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Islamic Bank is a bank that conducts operational activities based on sharia principles. In Indonesia it is known as sharia banking, sharia principles are agreements based on Islamic law. One essential Islamic banking activity is the distribution of funds. Fund distribution in conventional banks called credit, while the distribution of funds in Islamic banks called financing. The progress of the market share of Islamic banking is inseparable from the development of third party funds (TPF), the more third party funds (TPF), the more opportunities to channel funds to customers. Important thing for sharia banking to increase market share in the macro economy is the use of various sharia financial products and instruments that can strengthen the relationship between the real sector and the banking sector.This aims of this study was to determine the factors that influence market share in Islamic Banks in Indonesia. Data sourced from the Financial Services Authority (OJK) quarterly reports of Islamic Banks and Conventional Banks in Indonesia from March 2008 - December 2018. The sampling method was used purposive sampling, with data analysis used was analysis Ordinary Least Square (OLS) panel data regression.The result of research independent variables market share of total assets, and number of office market share has a significant influence on the financing market share and market share of Third Party Fund, while ROA and FDR proportion has a significant influence on Market Share Third Party Fund. Based on the results of testing the hypothesis with the T- test and F- test on market share Financing, the results obtained F-count > F-table (14.989> 2.112) and probability 0.000 <0.05, then Ho is rejected and Ha is accepted and the result Market share Third Party Fund F-count> F-table ( 9.856 > 2.112) and probability 0.000 <0.05, then Ho is rejected and Ha is accepted. The result of determination coefficient obtained which is shown by the value of r square as much as  0.7987 or 79.87%, its shows that as much as 79.87% contributed effect from all independent variable towards fund market share, while the remaining is as much 20.13% is a contribution from other variable outside this research. The result of determination coefficient is obtained which is shown by the value of r-square as much as 0.7229 or 72.29%, its shows that as much as 72.29% is contribution from the effect of all independent variable towards third party fund equivalence, while the remaining as much as 27.71% is a contribution from another variable outside this research.Keywords : Market Share, total assets, equivalence Third Party Fund, operational costs, CAR, BOPO, FDR, NPF, number of office, ROA, Financing
THE IMPACT OF 4Ps MARKETING MIX ELEMENTS ON PURCHASE INTENTION AND LOYALTY (STUDY OF HEALTHY CATERING BUSINESS)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Increasing healthy lifestyle, the need to eat healthy food also increases. The increasing for healthy food makes opportunities for healthy catering businesses. Fitmeal_id is one of the new healthy catering. Fitmeal_id has not implemented the right marketing mix. To maximize the marketing mix concept, the focus of this research is impact of elements of  the marketing mix 4Ps on purchase intention and loyalty in a healthy catering business. The method of the research is using quantitative and qualitative method. After the data collected, testing of the survey results carried out by using several SPSS tests. There are Validation Test and Reliability Test those include in Instrumentation test, Normality (Graphic Analysis and Kolmogorov-Smirnov), Heteroscedasticity, Multicollinearity those include in Classic Assumption Test, T-test and Path Analysis those include in Hypothesis Test, and Determination Coefficient.The results of this study involved 150 respondents. Tests conducted on the results of the questionnaire showed the influence of the dependent variable on the independent variable, on all three models. Based on path analysis the biggest effect of 4Ps Marketing Mix on purchase intention is the promotion variable. Based on path analysis the biggest effect of 4Ps Marketing Mix on loyalty is the promotion variable. The coefficient of determination or R Square purchase intention on loyalty is 0,753 which means 75,3% of dependent variable loyalty explained by the independent variable Purchase Intention.Keyword: 4Ps, Loyalty, Marketing Mix, Purchase Intention, and Validation Test
INVESTMENT STRATEGY AND ANALYSIS FOR GRAIN TERMINAL DEVELOPMENT A CASE STUDY: INDONESIA PORT CORPORATION
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The purpose of this research is to conduct a feasibility study related to the development of grain terminal at one of sea ports owned by Indonesia Port Corporation. This study aims to determine the most appropriate investment strategy both in normal market trend and within condition when there is a trend breaker. The study will answer the question of what alternative strategies are available to carry out development plan. Which is the best investment strategy based on Net Present Value (NPV), Internal Rate of Return (IRR), Pay Back Period (PBP) and Value at Risk under normal market trend? Which is the best investment strategy based on NPV within condition when there is a trend breaker? Exploration begins with an analysis of the business situation using PESTLE analysis, competitor analysis, port capacity analysis and financial performance analysis. The SWOT & TOWS framework is then used to formulate solution scenarios, namely; (1) "as is" terminal operation, (2) single stage terminal development, (3) multi stages terminal development. In normal market trend, each scenario is then evaluated through Capital Budgeting analysis using the Discounted Cash Flow (DCF) method while Value at Risk (VaR) is evaluated using Monte Carlo Simulation. In the presence of trend breaker, Decision Tree analysis is used to evaluate the Net Present Value of each scenario. This evaluation concludes that the multi-stage development strategy produces the best value of investment criteria under normal market trends and when there is a trend breaker.Keywords: Grain Terminal,  Multi Stages, Trend Breaker, NPV,  Value at Risk.
DECISION MAKING IN BUSINESS MODEL IMPROVEMENT OF INVESPROPERTI.ID USING KEPNER-TREGOE PERSPECTIVE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

InvesProperti.ID established in 2018 as fintech startup who provide a platform to aggregating ‘investors’ from society as lenders with property developers as borrowers in a Syariah crowdfunding scheme.  April, 14% of target has reached with details of 5 properties launched, 366 investors registered, and 1 billion rupiah managed which far below management’s expectation. Kepner-Tregoe analyses conducted to overcome concerns occurred. Situation appraisal determined condition and cause of underperforming business operation externally and internally. Some problems revealed, and top priority of concerns felt by management and interfere the business operation are no uniqueness in business model of InvesProperti.ID. Decision analysis will evaluate alternatives proposed to overcome problems which consist of improvements in customer segments, key activities, and key partners. Alternative also included with current business model to comparing the performance relative to other alternatives. Selecting an appropriate business model to improve current business model in financial and sustainability aspect is objective of alternative consideration. Objectives derived into ‘must’ and ‘want’ to evaluate available alternatives. Potential problems analysis will foresee consequences and prepare action to prevent or reduce them. Implementation will change some of resources needed in business operation such as investors relation, and improving function such as project supervisors, project analyst, and legal. Transition phase of implementation predicted will take 1-2 months before operation to do preparation such as improving capabilities of employee, and risk mitigation.Keywords:Business model improvement, decision making, financial technology, Kepner-Tregoe, property investment, Peer-to-Peer lending
BUSINESS STRATEGY FORMULATION FOR HUMBLEZING TO OBTAIN SUSTAINABLE COMPETITIVE ADVANTAGE IN COMPETITIVE MARKET
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Building a sustainable competitive advantages is crucial to winning the competitive fashion industry. The purpose of this study was to design a business strategy to create the sustainable competitive advantage. Research initiated by analyse the external and internal factor of the company including PESTEL analysis, Porter’s five forces, competitor analysis, Porter’s value chain analysis, Resourced-based view and VRIO analysis. The methodological approach that used are integrating quantitative and qualitative data. Observation and questionnaire data will be collected to generate the SWOT matrix, TOWS matrix, Porter’s three generic strategies, Proposed business model canvas, and Proposed sustainable competitive advantages. The result showed that the best strategy for Humblezing can be tailored to sustain the business in competitive environment is focus differentiation. Where the company will emphasize the innovation in terms of product, variations, excellent customer service, digital marketing and brand communication. Then the sustainable competitive advantages will be obtained through powerful brand value, prospensity to innovation, customer co-creation and loyalty, and also the management system.Keywords : business model canvas, business strategy, fashion industry, humblezing, sustainable competitive advantage
ASSESSING YOGYAKARTA CREATIVE CITY ACCORDING TO CHARLES LANDRY’S CREATIVE CITY INDEX
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia has joined AEC (ASEAN Economic Community) that makes Indonesia has to compete internationally. Creative economic is believed to be one driving sector that can capture the opportunity of AEC. Therefore creativity and knowledge become an invaluable asset in competition and economic development. Indonesia try to increase competitiveness both in terms of products and human resources to be nation’s competitive advantage. The problems and challenges facing the national economy are also directly faced by the city of Yogyakarta. In the midst of effort to realize quality and sustainable economic development, Yogyakarta city is required to optimize the potential of human resource creativity. This research aims to know the readiness of Yogyakarta to sustainably the creative ecosytem in the city. The method that the researcher use is mixed method. This method combines qualitative and quantitative. The qualitative method used observation and interview to fifty respondents related to the topic and the quantitative method used survey research. This research founds that Yogyakarta has fulfilled seven indexes out of ten Charles Landry’s creative city index that are more than moderate level. The most subsector creative industry that influenced Yogyakarta are arts, performing arts, and music. These three top subsectors has already had its ecosystem. Yogyakarta can boost other indexes that is still in moderate level and build more facilitation to the top three subsectors.Keywords: Charles Landry, Creative City, Creative Economy, Creative Industry, Yogyakarta.
ANALYSIS ON THE POTENTIAL OF KERTA SEMAYA SAMINAYA TO ENTER THE GERMAN MARKET
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Solarens Ledindo for the past five years focused its business on the sale of public solar street lighting products which are widely used to supply the needs of infrastructure development projects in Indonesia. Therefore the company becomes dependent on the existence of development projects from the government to be able to run its business. The dependency causes the company to experience high fluctuations in the revenue it can get. For this reason, an alternative market is needed for companies to enter. The big potential is the Highbay lighting products which are widely used in the industry. The challenge faced by entering this product market is the high number of Highbay lighting products from China that have lower prices than the products offered by PT. Solarens Ledindo. Financial Feasibility Study is needed to find out the possibility of the company to enter the Highbay product market. The methodology used in this research is to find out the business issue first, then find out the business situation of the Highbay lighting industry through internal analysis using financial ratios and external analysis using PESTEL and Five Forces. Then do the calculation of the Financial Projection and Financial Feasiblity Study of the project.Keywords:  Feasibility Study, Highbay, PT. Solarens Ledindo, CAPM, Risk Management
STORYTELLING AS CONTENT MARKETING STRATEGY FOR NNYL STUDIO
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Business industry have had enough with faster, stronger, cheaper etc. Many of SME are tired of having competition about valueless things that seems like an endless battle. Stories on the other hand, delivered intangible value and human spirit; it has powerful impact into customer engagement and sustainability of company.Nnyl studio is creative studio that work on customize sewn stuff. Handmade stuffed toy company’s signature products. The value is committed to make people realize their need to express their emotion and originality through personalized goods. In the first year, Nnyl studio did nothing about marketing plan; so the growth is too slow. Using storytelling method is necessary to meet the right market and also create new market.In the first year, Nnyl studio's sales activities has been relied on word-of-Mouth. Existing customers mapping were analyzed from many perspective to find the red thread of customer’s tendency. Then deep interview also held to get insights from ideal customers. This research using several method and tools that stand for value of Nnyl Studio itself as service-design based company.This study used qualitative approach after examined quantitative data. The result of the study indicates that Storytelling is fit for Nnyl Studio target audiences. The implementation plan of this research are graph of storytelling strategic plan and the stages of storytelling for Nnyl Studio.Keywords : Brand value, Content marketing, Customer engagement, Storytelling.
IMPROVEMENT OF E-PROCUREMENT SYSTEM USING LEAN SIX SIGMA APPROACH (CASE STUDY IN PT ANGKASA PURA II (PERSERO))
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The General Meeting of Shareholder has set investment program for development in key performance indicators, such as infrastructure building terminal, runway, or other supporting to operate the airport as production tools that generates revenue. It processed through the procurement, with comply to the company rule that refer to guidelines of state-owned enterprises, so that, the faster procurement process and work process completed, the potential revenue recorded. The problem is, absorption of investment program in recent years has not achieve the target. The delay in the procurement process and duration of the completed, start from the tender request until the appointment issued is the topic of author's analysis.The lean six sigma synergy is the concept of operational management. The procurement process is expected to achieve lean "speed", and "six sigma" quality. The analysis is identifying potential waste using lean principles, things that cause ineffective process, and the DMAIC concept in determining problems, measuring abilities and goals, analyzing data to understand problems, improving processes and reducing the causes of problems, and implementing controls.Improvement has been made in each process, from 65 working days, to 25 working days. The speed and quality of the procurement process will facilitate the achievement of investment absorption targets.Keywords:  investment, lean, procurement, production tools, revenue, six sigma.
PROPOSED MARKETING STRATEGY TO INTEGRATED MARKETING COMMUNICATION OF BANK SYARIAH MANDIRI
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The Banking Industry is the Financial Services Industry with the largest assets in Indonesia. This then makes this industry in a fierce competition. Based on its principles in Indonesia, the banking system is divided into 2 (two) forms, namely Islamic banks and conventional banks. Bank Syariah Mandiri (BSM) is a Sharia commercial bank with the largest market share in Indonesia. However, BSM as a Sharia commercial bank has not become the top choice. This can be seen from the small market share of Islamic banks in the industry.Keywords:  Sharia Bank, Marketing Mix, Marketing Strategy

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