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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 94 Documents
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Search results for , issue "Vol 8, No 3 (2019)" : 94 Documents clear
PROPOSED PROGRAM STRATEGY OF CREATIVE SCHOOL FOR LECTURER DEVELOPMENT IN HE TRIDHARMA (CASE STUDY: CYAN.ID)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia has a lot of workforce that significantly increase from time to time, which creates fresh potential power for Indonesia economic. Good workforce means that it should be developed with good education as well. But this development also has some constraints, which is the lecturer ability to cope with the rapid development are low. Even lecturer has main task to do Higher Education (HE) Tridharma, which is research, lecturing, and empowerment, these tasks are not completely done perfectly. The main issue is on how our development in education tend to forget the definitive of creativity. Creativity are often misconcepted and focus on concrete matter rather than abstract matter. This condition creates unbalanced mindset which created gap in problem solving and derived innovation for social empowerment. This is why Cyan.id are created to solve these mindset problems. This research will use several methods to determine the program strategy that applied for Cyan.id. The methods are Politics, Economics, Social, & Technology (PEST) analysis, Marketing mix (4P), Porter’s Five Forces, Key Success Factor, and Value Chain. The other methods to create valid data is to perform Minnesota Test of Creative Thinking (MTCT) and questionnaire to determine whether the creative school program is effective. These methods need to be done in order to create exact needs and strategy for Cyan.id and its customers.Keywords:Creative, Strategy, School, Tridharma, Education
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Muslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matrix
EVALUATING PERFORMANCE TO IMPROVE CONTAINER THROUGHPUT AND BUSINESS STRATEGIC DECISION FOR NILAM MULTIPURPOSE TERMINAL PORT OF TANJUNG PERAK
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The purpose of this study is to to find the root cause of not optimal (stagnant) performance that aims to increase throughput optimally and the right business strategy for the future of Nilam Multipurpose Terminals by using Fishbone Analysis, External & Internal Analysis, and SWOT analysis. Based on the exploration it can be concluded that the high Vessel Turnover Time that occurs in Nilam Multipurpose Terminal is a cause that should be evaluated and optimized so that it can increase throughput in the future. Based on Fishbone Analysis result, it can be seen that there are several factors that cause the high vessel turnover time. External Analysis (PEST Analysis) and Internal Analysis (Core Competencies) are input for SWOT Analysis. From the problem scoring, the problem that become the core for increasing container throughput of Nilam Multipurpose Terminal is high vessel turnover time. Several alternative solutions from the results of brainstorming are joint agreement, workshop & HR training, optimize talent pool management, pilot clusterization, upgrade facility and maintenance evaluation.From mapping of alternative solutions and quantitative comparison matrix, the result show that solution that can be done in the near future and have a significant impact to increase container throughput of Nilam Multipurpose Terminal is execute workshop and training (in-house and/or ex-house) to improve and evaluate the capabilities and skills of human resources serving in Nilam Multipurpose Terminal and Port Operation Command Center (POCC) team. An activity plan has been prepared for the implementation plan of the solution.Keywords:  performance, throughput, fishbone analysis, external & internal analysis, SWOT analysis.
PROPOSED IMPROVEMENTS OF SEMINAR BAG PRODUCTION SYSTEM TO MINIMIZE DELAYS IN PRODUCT DELIVERY (CASE STUDY IN CV. ABC)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

CV ABC is a firm involved in the production of bags in Bandung. CV ABC always strives to deliver the highest quality products and on-time delivery service in satisfying customer wishes. One product with the highest manufacturing demand on CV ABC is the seminar bag. In 2018, the seminar bag became the product with the highest demand but became the product that caused the company's biggest loss. The business encountered a reduction in profit Rp 77.934.000 due to late shipment of the product. Based on the issues, Current Reality Tree is used to define the key factors that cause delays in the product's shipment that lead the business to lose. Then it was discovered that no procurement plans, no production planning, no standard processes, no resource management and poor design facilities caused the delay. After understanding the key factors that cause delays in the product's shipment, alternative solutions are suggested. Proposed alternative solutions are forecasting for core suppliers, selecting new suppliers using Analytical Hierarchy Process method, determining worker demands, improving facilities layout, designing Standard Operating Procedures and recruitment processes, and combining all alternative alternatives. Then, comparison is created between alternative solutions that contain the total loss decrease and the solution's effectiveness. The discussion was performed with CV ABC to find the best alternative solution. The findings of the discussion show that the business selecting the best alternative solution for the short term that will be implemented is to add the number of workers. The addition of workers can decrease losses by Rp 37.140.000 with an effectiveness rate of 75 percent. The company then selects the combination of all alternative alternatives for the long-term implementation plan.Keywords:  Current Reality Tree, Effectiveness, Loss Reduction, On Time Delivery, Seminar Bag
THE ANALYSIS OF OPTIMAL PORTFOLIO USING MARKOWITZ METHOD (CASE BASED ON LQ45 SEMESTER 1/2019)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Investment in the capital market is now an interesting thing for the Indonesian people. Beside being used for saving, it also provides more potential profit than saving at bank. The condition of The Indonesian capital market has increase, this is reflected by the increasing JCI movement, so that capital market investment provides so sufficient profit for investors. Price movements in the capital market are influenced by the level of market purchasing power, global economic conditions, government policies, and company performance. Those make stock investment has high risk for investors. The knowledge of stocks and risk is something that is important and needs to be owned by investors or potential investors. This makes investors still have concerns about investment and even suffer losses due to a lack of understanding in investing. Through this research, the author analyzes several alternative portfolio choices used in managing stock investments. The stocks used are included in the LQ45 index for the period February-July 2019 which has the largest market capitalization value. The 10 stocks chosen were ASII, TLKM, UNVR, BMRI, GGRM, BBNI, BBCA, ICBP, BBRI, and HMSP. The historical data used is monthly yield-induced data in 5 years from January 2014 to December 2018. In this research, the author used the Markowitz’s optimization theory for method. The combination of portfolio formed consists of one Equally-weighted portfolio, one optimal risky portfolio, and 28 portfolios in the efficient frontier. The optimal portfolio in efficient frontier is the one that produces the highest profit expectations with a lowest risk value, and the highest Sharpe Ratio value to assess the best performance. Based on 30 alternative portfolio combinations, the best choice of portfolio (10) has a maximum Sharpe Ratio of 5.7315 with a composition of shares with composition of HMSP 15.17%, GGRM 18.93%, BBCA 35.74%, ICBP 6.09%, and BBRI 24.07% with expected return 35.03% with 4.89% risk value. So that the Portfolio (10) can be a reference for investors in managing investments, especially in stocks.Keywords:  Stock, Investment, Portfolio, Markowitz.
PROPOSED BUSINESS STRATEGY FOR CV ARTHA GUNA SANJAYA (TUSK BAG) IN CIMAHI
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Tusk Bag is a bag brand that has a product focusing on backpacks that have special containers for laptops (laptop backpacks). Tusk Bag was established in 2012 under the auspices of CV Artha Guna Sanjaya which is located on Jalan Raflesia No. 2 Blok C, Cihanjuang, Cibabat District, Cimahi City. Businesses in the field of fashion do have tremendous potential, including backpacks. At present, backpacks are a primary need for high school and college students. Tusk Bag has the advantage in its attractive design but has an affordable price. Therefore, Tusk Bag is able to develop until now. But problems arise in the sixth year. Tusk Bag began to experience a significant decline in sales from month to month. Not to mention the many competitors in the same industry. Therefore, the author conducted research and initiated a strategy for Tusk Bag so that it could increase its sales and compete with its competitors.The research began by analyzing the company's external and internal environment which affected the running of the Tusk Bag business. After that, from the analysis, create a segmentation for backpack products and determine the potential arena for Tusk Bag to enter. Then, using the AHP (Analytical Hierarchical Process) method determines the priority factor for Tusk Bag to develop. After that, formulating a strategy that is suitable for use by Tusk Bag in order to increase sales and compete with competitors.From the research that has been done, it was found that the design is still the main consideration of the buyer in choosing a backpack. However, from the results of the Importance-Performance Analysis (IPA) it was found that the brand is a factor that must be a top priority for Tusk Bag to be improved because from the survey results many have never heard of Tusk Bag before.Keywords: Backpack industry, sales declining problem, internal dan external environment analysis, diamond strategy consist of: arena, differentiator, vehicle, stage plan and economic logic.
ANALYSIS OF RISK ASSESSMENT TO IMPROVE OPERATIONAL BUSINESS PT MEIJI RUBBER INDONESIA
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Meiji Rubber Indonesia is a company engaged in the rubber manufacturing industry. This company is directly related to the automotive manufacturing industry market. The company has experienced a decline in performance as seen from the company's revenue which dropped by 19% for mold products and 8.3% for hose products from the target set for the 2018 projection. It is necessary to analyze management in the company by evaluating risks faced by the company. To evaluate this risk it is necessary to conduct an analysis of risk management and risk assessment to face the problem in operational process of the company.Weighting was carried out using the Analytic Hierarchy Process (AHP) method to calculate the weight of the pairwise comparison based on data obtained from respondents. With this method, risk weighting will produce a different level of risk from each risk factor. It can be determined the priority risk to be carried out with appropriate mitigation that can improve company performance. Based analysis results, there are 10 risk categories and 31 risk factors. Quality risk has a high level of importance according to respondents, namely 0.960. from the results of AHP weighting there are 9 risk factors with intolerable level.Keywords: Risk Assessment, Risk Evaluation, Analytic Hierarchy Process.
PROPOSE MARKETING STRATEGY THROUGH PRODUCT DIFFERENTIATION AND SOCIAL MEDIA MARKETING APPROACH FOR FASHION READY TO WEAR (CASE STUDY: KYAK WEAR)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia’s fashion and lifestyle are currently getting more exposed to local consumers since the products works in term of quality that are not inferior and have potential to compete in international market. In addition, this state is effected the consumers who want to show their own personal style distinctively, which makes the fashion products needs to be more specific to target consumers. From statistica.com’s data expected 19% of total market revenue in clothing sector will be generated through online sales in 2022Kyak Wear is a ‘ready to wear’ fashion brand which initially started with specialization in women's clothing. The products is intended to have comfort appearance combined with unique and bold style. Although now, fashion products it’s a big and potential market, Kyak Wear has not been able to achieve its desired sales. To evaluate the problem Kyak Wear using 7p marketing analysis to examine more about its product differentiation and its digital marketing because those two things has not been able fully optimized by Kyak Wear. The Methodology used in this research is mixed-methods research methodologies, with data collection done through surveys and questionnaires which distributed to the samples of customer. The data is then used to be analyzed and compared with the actual data from Kyak Wear. If there is a gap between the data, the gap will be reviewed to confirms the main causes of the problem and how to provide the solutions. Then, the result of the research are; 1. the key of product differentiation is in the signature of material, 2. Update all 7p marketing mix factors, 3.Optimize a social media markeitng specifically instagram and website with realiable service.Keywords : ready to wear fashion business, marketing strategy, product differentiation, social media, 7p marketing mix
PROPOSE RELATIONSHIP MARKETING STRATEGY FOR BAYARIN.CO.ID COMPANY
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia PPOB market growing in good term make a new player in this industry increasing year by year to take market opportunity and the government policy which aim to make 75% of Indonesia adult people has banking service in 2019, this lead to make competition become tight for every player in PPOB industry. Instead of taking new customer the company need a strategy to maintain their customer to not move to competitor. relationship marketing (RM) strategy focus on how the company maintain their customer in such condition with fulfill the relationship marketing factor that is relational factor, competence factor and market offering factor. The research method is qualitative method to explore the company current condition of relationship marketing factor and literature review. The solution for this research will generate several alternative for each gap in the RM-factor and discussed with the kiosk and company to find the best solution for company which is improve the company marketing mix based on the discussion. The study shows how the three RM-factor related each other which is the company need to overcome each gap in every RM-factor to make strategy successful implemented in the company.Keywords:  Maintain kiosk, Marketing mix,PPOB industry, Relationship marketing, Marketing Strategy.
THE EFFECT OF CORPORATE VALUE AND CHARACTER TOWARD EMPLOYEE PERFORMANCE IN BANK BJB
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Character Building Education and Training that held by division of bjb University, until the mid of 2018, has already spent around 30 billion rupiahs thoroughly. The level of effectiveness for character building education and training can be measured. However, this measurement still does not exist until now. In addition, it is not possible to measure its effectiveness because character building education and training have been completed by all bank bjb employees. However, the implementation of character building education and training have been effective by testing the model values contained in the corporate value of bank bjb and testing the model of character building objectives that will be associated with employee performance. The model testing will be carried out to employees who have the best performance and non-best performance. There were 42 respondents who had filled out questionnaires for each best employee group and non-best employee group. the result of the questionnaire survey then it would be analyze using SEM PLS Statistic and explain the result with it.Keywords: Education and Training, Human Resources, People Knowledge Management.

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