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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 24 Documents
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Search results for , issue "Vol 9, No 3 (2020)" : 24 Documents clear
Digital Marketing Strategy Of Independent Record Label In Digital Era (Study Case FFWD Records)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

With digital development how we consume music is change, thanks to music platform like Spotify, iTunes, and Joox; we can easily hear our favourite song. This might make it easier for music lovers to listen to their favourite songs. On the other hand, it burdens the record label, like independent record label, because musicians already don't seem to need their service. FFWD Records as one of Indonesia independent label, feel the impact of the digital era with the decline in physical sales. In this study author using external and internal analysis. External analysis is used to determine opportunities and threats from the market, while internal analysis is to determine the strengths and weaknesses of the company itself. The analysis will then continue to the SWOT analysis that is built based on the two analysis earlier. After that, IE Matrix and RACE Framework are used to propose strategies that will be used by FFWD Records. The results of the analysis, the authors propose 3 strategies namely, form a digital marketing team; social media, marketplace, and music platform optimization; and optimizing comment features on all online platforms to get feedback from consumers.Keyword: Digital Era, Digital Marketing, FFWD Records, Indie Label, Music Business.
Risk Assessment in PT INTI (Persero) or PLTS Project
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. INTI (Persero) has a business line consisting of manufacture assembly, managed service, digital service, and system integrator. In the system integrator, there is one business in the form of solar panels or solar power (PLTS). Until now, PT INTI (Persero) has completed several projects related to PLTS, which include projects from Ministries, BUMN, regional government, and also from the private sector. In order to complete the project by achieving the specified target without any delay or other obstacles, in this case the Company is planning to carry out an assessment related to the risks that may appear. In completing various projects related to PLTS, there are many risks that can affect the completion of a project. If this risks is not mitigated, the company will have a negative impact which will make the target not achieved from the contribution margin. In order to complete the project by achieving the specified target without any delay or other obstacles, in this case the Company is planning to carry out an assessment related to the risks that may appear. The company plans to analyze the risk that can affect the project, so PT INTI (Persero) can mitigate the risk to maintain the project margin in PLTS for 2020. Afterall, if the Company can mitigate the risk, so the target that already set will be achieved by the Company. The analysis will be using analytical hierarchy process (AHP). After the analysis, there is no high or very high issues. Sub criteria like customer, coaching and development, recording, organizational, tender rules are at low level of risk. Sub criteria like selling product, selling price, supporting documents, business scheme, market/competition, accounts receivable, exchange, budgeting, coaching and development, work accidents, process, quality, purchase price, shipping/arrival, planning, implementation, reporting are at medium level of risk. Based on that, we accept 5 risk factors because low level, and reduce 16 risks for the medium level. Keywords: analytical hierarchy process, risk management, PLTS
Analyzing The Effectiveness Of E-Commerce Marketplace Coupon In The Culinary Industry: A Case Study Of Dago Restaurant Jakarta
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

New culinary industry opportunities always arise created by entrepreneurs. With the times, the culture of Indonesian society today has also changed. Indonesian people are easy to accept and adapt to various types of food. Such potential is the target for foreign parties who want to invest in Indonesia. Many foreign restaurants have sprung up in Indonesia, one of which is DaGo Restaurant Jakarta. In introducing the restaurant, DaGo Restaurant Jakarta does not want to be out of date so DaGo Restaurant Jakarta uses the help of technology by using e-commerce marketplace. DaGo Restaurant Jakarta collaborates with an e-commerce marketplace in Indonesia named LaKupon. However, in its implementation the collaboration between DaGo Restaurant Jakarta and LaKupon did not go well. The function of DaGo Restaurant Jakarta using LaKupon is to increase visitor traffic, but in reality DaGo Restaurant Jakarta actually loses its revenue potential because the use of vouchers from LaKupon itself does not reach the target. Therefore DaGo Restaurant Jakarta must make a decision on how to increase their visitor traffic. The problem of choosing a new and appropriate e-commerce marketplace for DaGo Restaurant Jakarta is analyzed using the Analytic Hierarchy Process (AHP). As a result of AHP, Fave is the best choice as a new e-commerce marketplace to increase customer traffic for DaGo Restaurant Jakarta.
Marketing Strategy for Creative Industry (Indie Video Game) (Case Study : Pamali Game by Story Tale Studio)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Video games are a creative industry that promises high profits. In this case the video games made by Indie Studio also have the potential to generate quite high profits. In this case, Studio Story Tale with their latest and flagship product, PAMALI: Indonesian Folklore Horror, which was just released at the end of 2018, has so far released their latest content in two DLCs.This study aims to help the Story Tales Studio in knowing what factors can influence the behavior of buyers' decisions to buy Pamali games by analyzing internal factors using STP and marketing mix followed by analyzing external factors using Competitor Analysis, Consumer Analysis, PEST analysis, and Porter Five Force Analysis. The research methodology is quantitative by distributing questionnaires to respondents who like to play games to determine the factors that influence the respondent's decision to buy Pamali games.By using Multiple Linear Regression, the results show that the main factors affecting consumer decisions to buy games are personal motivation (needs) and culture (culture) followed by products, places , promotions, and Price by that using the SOSTAC framework, Story Tale Studios can implement digital marketing optimization strategies, promotion through influencers and online media, and promotion of horror culture in Indonesian culture.Keywords: Consumer Motivation, Marketing Strategy, Video Game, SWOT, SOSTAC, TOWS
Proposed Political Marketing Strategy to Attract Millennial Voters: Case Study Indonesia Democratic Party of Struggle (PDIP)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The Indonesian Democratic Party of Struggle (PDIP) was established in 1999 by Megawati Soekarnoputri with a good performance for the last 20 years with its superiority in a lower class society with its tagline “Partainya Wong Cilik”. PDIP has succeeded won three general elections consisting of 1999, 2014, and 2019.The problem facing for PDIP in the coming years to attract educated millennial groups because in 2024 the Indonesian Central Board of Statistics (BPS) predicted the millennial generation will be contributed 60 percent of Indonesia’s total population. Meanwhile in recent years has been a massive shifting from conventional media to internet media as a media platform for the political campaigns and the current internet media user dominated by the millennial generation. Furthermore, new political figures will emerge in the Indonesian Political and the other parties will be more competitive. Therefore, this research tries to find appropriate political marketing strategies for PDIP to attract millennials.This research using mixed methods research to support the accuracy of the analyses. The author uses STP (Segmenting, Targeting, Positioning) analysis to comprehend PDIP’s internal conditions and issues. While to comprehend PDIP’s external conditions and issues, the author uses Porter’s Five Forces analysis. The results of all analyses are developed using TOWS Matrix analysis so that it becomes several alternative strategies. Based on all analyses, the root of the problem facing PDIP is the unattractive political marketing for millennials. Therefore, the author proposed three political marketing strategies consist of maintaining traditional and base voters, build internal political programs by millennials preference, and developing digital political strategies. Key Words: political marketing, millennials, political party, social media, general election
PROPOSED CORPORATE STRATEGY TO DRIVE SUSTAINABLE IN FUTURE BY USING HEXAGONAL RESTRUCTURING (CASE STUDY IN PT PERKEBUNAN NUSANTARA VIII)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Perkebunan Nusantara (PTPN) VIII is a state-owned enterprise (BUMN) that has been established since March 11, 1996, PTPN VIII is a state-owned company engaged in agribusiness and agroindustry with business activities including cultivation, land preparation, nursery, planting, maintenance, management and sales of plantation commodities and optimizing the utilization of company resources amounting to 113,958 ha, which consists of two provinces (West Java and Banten). The agricultural sector itself is included in the 4 biggest industries in Indonesia, this is because Indonesia itself gets bonus topography, soil structure, and weather that strongly supports the agricultural business. At present PTPN VIII out of 113,958 ha of land that has been given by the government, there is still 47,145.11 ha that has not been productive in producing agricultural products, and it is alleged that PTPN VIII made efforts to utilize land resources by developing business towards the property business (hotels, apartments, houses) with the goal is that the land owned has added value and continues to provide benefits. Based on external analysis and internal analysis as well as SWOT analysis for PTPN VIII, that the strength of PTPN VIII is the condition of Indonesia that supports plantation business activities, but still has shortcomings in the application of technology and business processes in plantation business operations and doing business outside the plantation business in collaboration with parties three, and faced with the challenges of changing natural conditions. This research shows that PTPN VIII is in the position of a company that needs restructuring, based on the TOWS Matrix, produces several strategies which include improving corporate governance that is more focused on the plantation business, making improvements in the field of operations so that it can produce better commodities, make innovations in technology and products produced by PTPN VIII. Based on Hexagonal Restructuring there are still significant differences between PTPN VIII and competing companies, and PTPN VIII needs to sell assets owned but not related to agricultural businesses such as hospital businesses and property businesses and unproductive assets so that the cash owned can be used for the development and innovation of PTPN VIII in the plantation sector. Keywords: Corporate Strategy, SWOT Analysis, TOWS Matrix, Hexagonal Restructuring
The Impact of Person-Organization Fit Dimensions on Work Performance Case Study: PT. Biofarma (Persero) Indonesia
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Over time the pattern of human lifestyle raises the risk of increasing new diseases that are endemic in society. As a preventive way, vaccines are needs to protect human from the disease. One of the companies in Indonesia that produce vaccines and antisera is PT. Biofarma (Persero). The increasing competition in the pharmaceutical industry, especially vaccines, and the decline in revenue has made Biofarma change its corporate culture and corporate value. These cultural and values changes have an impact on the performance decrease of employees and the increasing amount of employees counselling. The impact felt by the employees show that managing human resources is essential to the company to achieve the company’s vision and mission.This study aims to determine whether there is an influence of person-organization fit dimensions on employee performance. The person-organization fit variable refers to the theory of Kristof Brown (1996), which suggests that measurement of person-organization fit can be using two dimensions, namely supplementary fit and complementary fit. The supplementary fit dimension measures the suitability of individual values with company values through the five values applied by Biofarma. The complementary fit dimension measures the fulfilment of employee needs as measured through the hierarchy theory of employee needs from Stum (2001). This study uses a quantitative approach by giving questionnaires to respondents and obtained 460 respondents from various positions and directorates. Data from the questionnaire were processed statistically using SPSS 20. This study uses multiple linear tests and correlations to get the effect between variables. Besides, sub-variables of each variable test using a simple linear test. Based on the results of statistical analysis, found that the two dimensions of person-organization fit influence the performance of employees at PT. Biofarma (Persero). Based on these results, this study provides several recommendations that aim to improve employee performance and will also have an impact on the development and sustainability of the company. Recommendations from this research can be taken into consideration by companies in managing human resources and improving company performance to be able to compete in intense competition in the vaccine industry. Keywords: Person Organization Fit, Work Performance, Company Value, Personal Value, Employee Needs Hierarchy
Selecting Proper Sand Control Method to Achieve Production Target Through Decision Making Approach
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT.LKOC is one of the largest companies in Indonesia which is engaged in oil and gas. Considering the production sharing contract that will expire in August 2021, PT.LKOC chose the path for optimization in servicing of wells through workover and well service to maintain the level of oil production. In addition, PT.LKOC has another effort to maintain production by reducing the amount of lost production oil (LPO) which has a very high number. Writer use the why tree and Focus Group Discussion (FGD) to find the root cause of not achieving the production target. The less effective sand control method is a potential cause of this problem. Then after conducting focus group discussion, team have 3 alternatives and 4 criteria. In making alternative choices, the teams use the Analytic Hierarchy Process (AHP) as a structured method for analyzing alternatives. The sand control pump screen method is rated as the most effective method of suppressing very high LPO in Ridu field. In addition, the result of implementation the pump screen can reduce the LPO number from average 2,098 BOPD to 1,747 BOPD and improve the oil production 1,000 BOPD above from the estimation.Keywords: Sand control, LPO, decision making, AHP
Proposed Marketing Strategy for Carwash Business (Case Study: C’Monk Carwash)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Bandung is the fourth most populous city in Indonesia, and is the most populous city in Indonesia. The reason is because the Bandung city is an attractive tourist destination and has various types of tourist destinations. This was accompanied by an increase in the number of vehicles in Indonesia, especially in the city of Bandung and its surroundings, which further strengthened the survey that the Bandung city was the most populous city in Indonesia. This fact provides an opportunity to do car wash service businessOne of the companies engaged in this vehicle washing service is C’Monk, which was established in 2017 and is located on Jl. Sadakeling No. 18 A Bandung. Right now, the problem faced by C'Monk is that there is no marketing strategy to increase sales. To solve this problem, it is necessary to create a new marketing strategy based on consumer opinion to further improve the services provided by C’MonkThe results show that the most ideal marketing strategy for C’Monk is to increase the awareness of potential customers through social media, build collaboration with other businesses in the automotive field, and at the same time improve the quality of services provided by C’Monk Keywords: Service Marketing Mix, SWOT Analysis, TOWS Matrix Analysis, Business Model Canvas, Carwash Business
Evaluation of Right Issue and Optimal Capital Structure (Case Study: PT Lippo Karawaci Tbk)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Lippo Karawaci Tbk which was established in 1990, is one of the largest real estate company in Indonesia with diversified business sectors. Having a long history and data, it is easy for PT Lippo Karawaci to calculates the optimal capital structure that fits the current business situation. In July 2019, PT Lippo Karawaci completed its right issue as a financing decision to decrease its debt ratio and to fund the company’s future expansion. This research evaluates that decision and compares it to the optimal capital structure. The cost of capital approach was used to calculate the rates in various levels of debt. The research shows that the right issue has a positive impact on decreasing the prior market value debt to equity ratio which was 233%, however, the company has not reached the suggested optimal capital structure at the 10% level. The recommendation for such problem is to decrease the current debt level or to improve the stock price performance that undervalued at 0.49x price per book value. Keywords: Optimal capital structure, cost of capital approach, right issue, debt restructuring

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