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juremi: jurnal riset ekonomi
Published by bajang Institute
ISSN : 27986489     EISSN : 27986535     DOI : -
Core Subject : Economy,
Juremi: Jurnal Riset Ekonomi is a research base journal published by Bajang Institute. The journal published six times per year. This journal started publishes since 2021 In the following year of publication, the journal is going to publish trianually. Any interested author could submit the manuscript following the submission guidelines. Please read these guidelines carefully. Authors who want to submit their manuscript to the editorial office of Jurnal Amal should obey the writing guidelines. If the manuscript submitted is not appropriate with the guidelines or written in a different format, it will be REJECTED by the editors before further reviewed. The editors will only accept the manuscripts which meet the assigned format. Every article that goes to the editorial staff will be selected through Desk Review and Initial Manuscript Evaluation processes by Editorial Board. Then, the articles will be sent to the Mitra Bebestari/peer reviewer and will go to the next selection by Double-Blind Peer-Review Process. Further details on reviewing policy and processes are available on submission guidelines. The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. All manuscripts submitted to the journal recommended being written in good English or Bahasa Indonesia. The scope and focus is related to research in economics, accounting, management and also economic education studies such as microeconomics, macroeconomics, development studies, behavioral economics, human resource management, finance, leadership management, marketing, accounting and research on education in economical. This journal also publishes articles related to the study of banking, small and medium enterprises, stock market, Islamic economics, Islamic banking, Islamic accounting and other sharia-related economic fields. And also publishes development policy studies. In accordance with its scope, the Juremi: Jurnal Riset Ekonomi welcomes multidisciplinary articles related to economic research, management, accounting, and economic education both conventional and sharia. This journal accepts qualitative research and quantitative research. The journal aims to publish a scientific article from researchers from Indonesia and other countries.
Articles 11 Documents
Search results for , issue "Vol. 3 No. 2: September 2023" : 11 Documents clear
STRATEGI BUSINESS TO BUSINESS (B2B) MARKETING MIX MENGGUNAKAN SWOT-QSPM PADA BANK SYARIAH MALANG Toni Widiantoro; Djunaedi, Djunaedi; Budi Rahayu
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 2: September 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i2.8926

Abstract

Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal yang mempengaruhi kinerja BSI Malang, serta mengidentifikasi strategi yang tepat dalam meningkatkan standar layanan dan inovasi produk agar dapat bersaing dengan bank syariah lainnya di pasar perbankan. Penelitian ini menggunakan kombinasi metodologi SWOT-QSPM untuk merumuskan strategi baru dan efektif untuk memperkuat posisi BSI Malang dalam persaingan pasar perbankan. Pertama, analisis SWOT dilakukan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi BSI Malang. Kemudian berdasarkan analisis SWOT, faktor internal dan eksternal dievaluasi menggunakan matriks IFE dan EFE. Matriks QSPM digunakan untuk menentukan prioritas alternatif strategi berdasarkan total nilai daya tarik masing-masing strategi. Penelitian menyimpulkan bahwa BSI Malang perlu memperkuat kekuatannya pada produk dan layanan inovatif, tata kelola standar, dan pendidikan syariah. Bank dapat memanfaatkan peluang dalam penyediaan pembiayaan dan penjaminan syariah dengan suku bunga rendah, meningkatkan kepercayaan nasabah terhadap perbankan syariah, serta menjalin kemitraan dengan prinsip syariah untuk meningkatkan ekonomi syariah. Untuk mengatasi ancaman tersebut, BSI Malang harus mematuhi peraturan bisnis syariah, meningkatkan sistem keamanan, serta meningkatkan teknologi dan infrastruktur untuk memperluas jangkauan pasar. Strategi yang diusulkan dapat membantu BSI Malang untuk mempertahankan dan berkembang dalam lingkungan bisnis yang kompetitif sekaligus menghadapi tantangan yang muncul. Dengan fokus pada produk dan layanan inovatif, tata kelola yang baik, dan kemitraan, BSI Malang dapat meraih kepercayaan pelanggan dan berkembang secara berkelanjutan. Kata Kunci: SWOT, QSPM, perbankan syariah, kinerja, strategi, BSI Malang

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