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juremi: jurnal riset ekonomi
Published by bajang Institute
ISSN : 27986489     EISSN : 27986535     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Juremi: Jurnal Riset Ekonomi is a research base journal published by Bajang Institute. The journal published six times per year. This journal started publishes since 2021 In the following year of publication, the journal is going to publish trianually. Any interested author could submit the manuscript following the submission guidelines. Please read these guidelines carefully. Authors who want to submit their manuscript to the editorial office of Jurnal Amal should obey the writing guidelines. If the manuscript submitted is not appropriate with the guidelines or written in a different format, it will be REJECTED by the editors before further reviewed. The editors will only accept the manuscripts which meet the assigned format. Every article that goes to the editorial staff will be selected through Desk Review and Initial Manuscript Evaluation processes by Editorial Board. Then, the articles will be sent to the Mitra Bebestari/peer reviewer and will go to the next selection by Double-Blind Peer-Review Process. Further details on reviewing policy and processes are available on submission guidelines. The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. All manuscripts submitted to the journal recommended being written in good English or Bahasa Indonesia. The scope and focus is related to research in economics, accounting, management and also economic education studies such as microeconomics, macroeconomics, development studies, behavioral economics, human resource management, finance, leadership management, marketing, accounting and research on education in economical. This journal also publishes articles related to the study of banking, small and medium enterprises, stock market, Islamic economics, Islamic banking, Islamic accounting and other sharia-related economic fields. And also publishes development policy studies. In accordance with its scope, the Juremi: Jurnal Riset Ekonomi welcomes multidisciplinary articles related to economic research, management, accounting, and economic education both conventional and sharia. This journal accepts qualitative research and quantitative research. The journal aims to publish a scientific article from researchers from Indonesia and other countries.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 27 Documents
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Search results for , issue "Vol. 4 No. 6: Mei 2025" : 27 Documents clear
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH DI BPRS BHAKTI SUMEKAR CABANG LEGUNG KABUPATEN SUMENEP Moh. Fajri; Rachmad Hidayat; Sri Rahayu; Rifda Fitrianty
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 6: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i6.10170

Abstract

Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh kualitas produk dan kualitas pelayanan terhadap loyalitas nasabah melalui kepuasan nasabah sebagai variable intervening di BPRS Bhakti Sumekar Cabang Legung kabupaten sumenep. Dalam penelitian ini menggunakan metode kuantitatif dengan populasi nasabah BPRS Bhakti Sumekar. Sampel penelitian ini berjumlah 200 responden dengan menggunakan metode statistik. Pengumpulan data penelitian ini dilakukan dengan menggunakan teknik penyebaran kuesioner kepada nasabah BPRS Bhakti Sumekar. Metode analisis data dengan menggunakan Structural Equation Modeling -Partial Least Square (SEM PLS) dengan alat bantu Software SmartPLS versi 4.0. Hasil penelitian menunjukkan kualitas pelayanan secara langsung berpengaruh terhadap loyalitas nasabah di BPRS Bhakti sumekar. Kualitas produk secara langsung berpengaruh terhadap loyalitas nasabah di BPRS Bhakti sumenep. Kualitas pelayanan berpengaruh terhadap kepuasan nasabah di BPRS Bhakti sumekar. Kualitas produk berpengaruh terhadap kepuasan nasabah di BPRS Bhakti sumekar. Kepuasan nasabah berpengaruh terhadap loyalitas nasabah di BPRS Bhakti sumekar. Kualitas pelayanan tidak berpengaruh terhadap loyalitas nasabah melalui kepuasan nasabah di BPRS Bhakti sumekar dan kualitas produk berpengaruh terhadap loyalitas nasabah mealalui kepuasan naabah di BPRS Bhakti sumekar. Hal ini menunjukkan bahwa pentingnya meningkatkan kualitas produk dan kualitas pelayanan agar nasabah merasakan kepuasan dan menciptakan rasa loyalitas nasabah kepada BPRS Bhakti sumekar cabang legung.
PENGARUH VIRAL MARKETING, INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA MIE GACOAN PAMEKASAN Angky Ayudia Ardena; Rachmad Hidayat; Sri Rahayu; Rifda Fitrianty
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 6: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i6.10171

Abstract

Berkembangnya teknologi internet berdampak pada beragamam aspek kehidupan, salah satunya adalah perkembangan dunia bisnis dan pemasaran. Penelitian ini bertujuan untuk menganalisis pengaruh Viral Marketing dan Influencer Marketing terhadap keputusan pembelian, dengan minat beli sebagai variabel intervening pada konsumen Mie Gacoan Pamekasan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling-Partial Least Square (SEM-PLS) dan melibatkan 100 responden. Hasil penelitian menunjukkan bahwa Viral Marketing memiliki pengaruh yang signifikan terhadap keputusan pembelian, sedangkan Influencer Marketing tidak menunjukkan pengaruh langsung yang signifikan terhadap keputusan pembelian. Minat beli terbukti menjadi variabel intervening yang memperkuat hubungan antara Viral Marketing dan keputusan pembelian. Penelitian ini memberikan wawasan praktis bagi pelaku usaha kuliner untuk mengoptimalkan media sosial sebagai sarana strategi pemasaran, serta memperkuat literatur tentang efektivitas pemasaran digital dalam konteks bisnis kuliner di Indonesia.
PENGARUH KOMPENSASI DAN PROMOSI JABATAN TERHADAP KEPUASAN KERJA MELALUI KINERJA KARYAWAN SEBAGAI VARIABEL MEDIASI PADA KARYAWAN BMT NU JAWA TIMUR Moh Naufal Abror; Rachmad Hidayat; Sri Rahayu; Rifda Fitrianty
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 6: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i6.10172

Abstract

Kinerja karyawan merupakan elemen penting yang memengaruhi kesuksesan organisasi, terutama di lembaga keuangan seperti BMT NU Jawa Timur. Kinerja yang optimal mampu meningkatkan produktivitas dan efisiensi organisasi, sehingga penting untuk memahami faktor- faktor yang dapat mempengaruhi kinerja karyawan secara menyeluruh. Dalam dunia kerja yang kompetitif, organisasi perlu memiliki strategi yang efektif untuk meningkatkan kinerja karyawannya. Kombinasi antara pemberian kompensasi yang layak, pemberian motivasi, dan peluang promosi jabatan merupakan beberapa strategi yang umum digunakan. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif dari 60 karyawan sebagai sample. Berdasarkan hasil penelitian menunjukkan bahwa kompensasi berpengaruh positif secara langsung terhadap kinerja karyawan dan kepuasan karyawan.
PENGARUH STRATEGI PEMASARAN DIGITAL MARKETING, WORD OF MOUTH DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PADA PRODUK KECANTIKAN MS GLOW DI KOTA SUMENEP Margi Dwi Daryanti; Rachmad Hidayat; Sri Rahayu; Rifda Fitrianty
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 6: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i6.10173

Abstract

Studi ini bermaksud untuk mengetahui pengaruh digital marketing, word of mouth dan influencer marketing terhadap keputusan pembelian produk kecantikan Ms Glow melalui minat beli. Metode pada riset ini ialah metode kuantitatif dengan data diperoleh melalui kuesioner yang diukur dengan skala likert. Analisis yang dilakukan menggunakan aplikasi SmartPLS Versi 4.1, dengan melibatkan 125 orang di Kota Sumenep sebagai responden. Hasil analisis menunjukkan bahwa variabel digital marketing tidak berpengaruh signifikan terhadap keputusan pembelian, variabel word of mouth tidak berpengaruh signifikan terhadap keputusan pembelian, influencer marketing memiliki pengaruh signifikan terhadap keputusan pembelian. Sementara itu, pada variabel digital marketing memiliki pengaruh secara signifikan terhadap minat beli, variabel word of memiliki pengaruh secara signifikan terhadap minat beli, influencer marketing memiliki pengaruh secara signifikan terhadap minat beli. Kemudian, hubungan variabel minat beli dan keputusan pembelian tidak memiliki pengaruh secara signifikan. Serta disisi lain, variabel digital marketing tidak berpengaruh signifikan terhadap keputusan pembelian melalui minat beli, variabel word of mouth tidak berpengaruh signifikan terhadap keputusan pembelian melalui minat beli, influencer marketing memiliki pengaruh signifikan terhadap keputusan pembelian melalui minat beli.
MODEL BISNIS PENYIARAN DI INDONESIA DALAM EKOSISTEM DIGITAL Siti Hamidah
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 6: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i6.10174

Abstract

Digitalization is considered a necessity in Indonesia considering the lower class society who have difficulty in knowing this policy or remote areas that are not yet adequate in terms of digital signals. However, digital broadcasting must be done to replace analog. Analog cannot continue to be used because every year the number of broadcast channels will continue to increase while the frequency is limited. This study aims to describe a comprehensive new business model and the relationship between each element in the current digital migration through an analysis of the application of media multiplexing and the development of business models in Indonesia. This study uses a descriptive qualitative method. The results of this qualitative method will produce narratives, not numbers, which from the data obtained will be explained again so that they are in accordance with the research topic. The results of this study are that the preparation of a new business model considers aspects of technology, technology standardization, audience accessibility, business growth, and its implications in society. The conclusion of this study states that the broadcasting business model in Indonesia has many types and categories ranging from local, private, community, and other categories.
PENGARUH KEBIJAKAN DIVIDEN, PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP RETURN SAHAM (STUDI KASUS PERUSAHAAN SEKTOR PERBANKAN YANG TERDAFTAR PADA INDEKS INFOBANK15 BEI TAHUN 2021 - 2023) Faisal Reza Firmansyah; Maulidyah Indira Hasmarini
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 6: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i6.10175

Abstract

Investasi menjadi salah satu aktivitas strategis dalam mendorong pertumbuhan ekonomi, baik bagi perusahaan maupun suatu negara. Salah satu faktor yang sangat penting untuk diperhatikan dalam melakukan investasi yaitu return saham. Penelitian ini bertujuan untuk mengetahui pengaruh dari profitabilitas, kebijakan dividen dan ukuran perusahaan terhadap return saham pada perusahaan perbankan khususnya perusahaan yang terdaftar pada Indeks INFOBANK15 yang terdiri dari 15 emiten bank yang memiliki fundamental yang baik dan memiliki likuiditas perdagangan yang tinggi. Data yang digunakan dalam penelitian ini merupakan data sekunder yang diperoleh dari data laporan tahunan dan laporan keuangan perusahaan serta dari website resmi Bursa Efek Indonesia. Populasi dalam penelitian ini adalah perusahaan sektor properti, real estate, dan konstruksi bangunan yang terdaftar di Bursa Efek Indonesia periode 2021-2023. Teknik analisis yang digunakan yaitu statistik deskriptif, Penentuan sampel dilakukan menggunakan metode purposive sampling sedangkan pengujian hipotesis menggunakan analisis regresi linear berganda dengan software olah data SPSS. Hasil penelitian menunjukkan bahwa secara simultan profitabilitas, kebijakan dividen dan ukuran perusahaan berpengaruh terhadap return saham. Secara parsial kebijakan dividen dan ukuran perusahaan berpengaruh positif terhadap harga saham sementara profitabilitas tidak berpengaruh terhadap return saham
ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA KEDAI KOPI LOKAL Archie, Archie; Rita, Rita
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 6: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i6.10219

Abstract

This study analyzes the influence of brand image, product quality, and price on consumer loyalty, with customer satisfaction as an intervening variable in local coffee shops in Jakarta. The research employs a quantitative method with a survey approach. Data were collected through questionnaires and analyzed using path analysis to examine the relationships between variables. The results show that brand image, product quality, and price each have a significant partial effect on customer satisfaction. Additionally, these three variables also directly influence consumer loyalty. Customer satisfaction plays a crucial role in enhancing loyalty and serves as an intervening variable in the relationship between brand image, product quality, and price with consumer loyalty. These findings provide implications for local coffee shop owners and managers in formulating more effective marketing strategies. Improving brand image, maintaining product quality, and offering competitive pricing can enhance customer satisfaction and ultimately strengthen consumer loyalty
ANALISIS PROSEDUR PENGHAPUSAN BARANG MILIK DAERAH BERUPA KENDARAAN OPERASIONAL BERDASARKAN PERATURAN MENTERI DALAM NEGERI (PERMENDAGRI) NOMOR 7 TAHUN 2024 PADA KANTOR BADAN KEUANGAN DAN ASET DAERAH (BKAD) KABUPATEN SUMENEP Diah Ajeng Kusuma Wardani Hamzah; Rachmat Hidayat; Sri Rahayu
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 6: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i6.10236

Abstract

The management of regional-owned assets must be conducted in a transparent, effective, and accountable manner to provide optimal benefits for governmental operations and public services. One critical aspect of asset management is the disposal procedures, particularly concerning operational vehicles that are no longer functional or productive. This study aims to analyze the implementation of asset disposal procedures for operational vehicles at the Regional Finance and Asset Office (Badan Keuangan dan Aset Daerah – BKAD) of Sumenep Regency, in accordance with the provisions outlined in the Minister of Home Affairs Regulation No. 7 of 2024 on the Management of Regional-Owned Assets. Data collection of this study was carried out using qualitative methods, including in- depth interviews, direct observation, and document analysis. The data were analyzed through Miles and Huberman’s qualitative data analysis framework, which consists of data reduction, data display, verification, and conclusion drawing. The primary data sources were officials from the Asset Division and the Asset Disposal Sub-Division within BKAD of Sumenep Regency. Findings indicate that BKAD Sumenep has implemented asset disposal procedures in compliance with previously established regulations. However, the implementation of the newly issued Minister of Home Affairs Regulation No. 7 of 2024 remains ongoing. Despite progress, several challenges persist, including delays in inter-agency coordination and inadequate updating of the asset information system. To enhance the effectiveness and accountability of the asset disposal procedures, it is recommended to improve human resource competencies and increase the integration of asset information systems
EXPLORING THE MOTIVATIONS BEHIND INTENTIONAL USE OF TIKTOK SHOP FOR HOTEL RESERVATIONS Kumaradewi M, Ni Putu Dhanan
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 6: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i6.10264

Abstract

The utilization of TikTok has evolved beyond its original function as a social media platform to serve as a digital commerce, including for hotel reservations. While existing studies have explored various factors influencing consumer purchasing behavior on TikTok, a limited research specifically examines the roles of celebrity endorsement, emotional marketing, and brand image in shaping consumers’ intentions to purchase service-based offerings, such as hotel bookings. This study aims to investigate the factors influencing Generation Z’s purchase intention when booking hotels via TikTok Shop. Using a quantitative approach, data were collected from 125 respondents aged 21 to 25 years in Bali, all of whom had previously made a hotel reservationat one time through TikTok. The analysis using Smart-PLS 3.0 showed that celebrity endorsement, emotional marketing, and brand image significantly impact purchase intention. These findings support the Theory of Planned Behavior (TPB). Practically, they offer strategic insights for the hospitality sector, advising companies to: (1) partner with influencers matching their target audience's traits, (2) create emotionally engaging content such as storytelling and testimonials, and (3) maintain a positive and cohesive brand image across all platforms
HUBUNGAN KEPEMIMPINAN MANAJERIAL DENGAN MOTIVASI KERJA PENGASUH DI RUMAH TAHFIZD Faisal Azhar; Sulhati , Sulhati; Salim Aktar
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 6: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i6.10265

Abstract

The data collection technique in this research is done by collecting instruments, testing instruments, classical assumption test, regression analysis, while the data analysis techniques used are multiple regression, t test, F test, and determination test. The result of the research is that there is a positive and significant relationship between managerial leadership and work motivation, meaning that the higher and more positive the managerial leadership, the higher and more positive the work motivation of caregivers at the Tahfidz PPPA Daarul Qur'an House in Medan, this means that the variations that occur in the leadership variable managerial, 68.2% and 31.8% are influenced by other factors and can be predicted in increasing work motivation.

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