cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Agus Junaidi
Contact Email
agus.asj@bsi.ac.id
Phone
+6221-231170
Journal Mail Official
jurnal.jpr@bsi.ac.id
Editorial Address
Jl. Kramat Raya No 98, Senen
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Jurnal Public Relations (J-PR)
Published by Universitas Bina Sarana Informatika
ISSN : -     EISSN : 27747670     DOI : https://doi.org/10.31294/jpr
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 12 Documents
 1   2 
Search results for , issue "Vol. 4 No. 1 (2023): April 2023" : 12 Documents clear
Penggunaan Ahli dan Komunitas dalam Kampanye Sadar Stunting Genbest Tahun 2022 Wilhelm Bender, George
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.2303

Abstract

Even though it continues to decrease every year, the prevalence of stunting in Indonesia is still above the figure set by WHO, which is below 20%. Stunts, which are characterized by length or height that is less than their age in toddlers, also have long-term effects, such as delays in physical development and cognitive abilities, which can lead to health problems in the future. In order to break the chain of stunting due to stunting, various efforts to reduce the prevalence of stunting continue to be made. For example, the Genbest Program (Clean and Healthy Generation) as a means of stunting education especially for young people through a variety of digital content to promote a clean and healthy lifestyle. In addition to using influencers who have a wide reach due to their number of followers, the organizers of the Aware Stunting 2022 health campaign through the Genbest program also use experts and the community. Through the use of experts and communities in cyberspace, it is hoped that it will not only broaden outreach and awareness about stunting, but also involve high engagement or interaction, discussion and deeper understanding of stunting and prevention efforts. The purpose of this study is to describe how the public campaign for Stunting Awareness in 2022 is being carried out by the Directorate General of Public Information and Communication of the Ministry of Communication and Informatics through the Clean and Healthy Generation (Genbest) program by involving experts and the community using social media in spreading health messages to the public to have awareness of stunting. Keyword: community, experts, health campaign, stunting
Strategi Marketing Mix UMKM Kota Bekasi Pada Layanan Delivery Food Online Sarasati, Fitri; Abadi, Mansurni; Putri Kussanti, Devy; Yudha Erlangga, Christopher
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.2338

Abstract

In its implementation, companies providing online food delivery services serve not only as mere delivery service providers. Beyond that, particularly for Micro, Small, and Medium Enterprises (MSMEs), this service serves as a platform that offers opportunities for small and medium-scale culinary entrepreneurs to reach a wider audience in introducing and marketing their food products or cuisines. The utilization of the marketing mix by Micro, Small, and Medium Enterprise (MSME) operators enables their culinary products to become widely recognized due to the convenience of ordering culinary products through online food delivery services. The data analysis method employed is qualitative descriptive with non-participant observation data collection techniques, where the researcher obtains primary data and secondary data through short interviews and review of various literary sources. The research findings have the potential to contribute knowledge to Micro, Small, and Medium Enterprises (MSMEs) by providing insights into marketing strategies that can be adopted by MSMEs to advance their businesses.

Page 2 of 2 | Total Record : 12

 1   2 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 6 No. 2 (2025): Oktober 2025 Vol. 6 No. 1 (2025): April 2025 Vol. 5 No. 2 (2024): Oktober 2024 Vol. 5 No. 1 (2024): April 2024 Vol. 4 No. 2 (2023): Oktober 2023 Vol. 4 No. 1 (2023): April 2023 Vol. 3 No. 2 (2022): Oktober 2022 Vol. 3 No. 1 (2022): April 2022 Vol. 2 No. 2 (2021): Oktober 2021 Vol. 2 No. 1 (2021): April 2021 Vol. 1 No. 2 (2020): Oktober 2020 Vol. 1 No. 1 (2020): April 2020 More Issue