cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Purbowo
Contact Email
purbowo@unwaha.ac.id
Phone
+62321-853533
Journal Mail Official
sigmagri@unwaha.ac.id
Editorial Address
Jl. Garuda No. 09 Tambakberas Jombang Jawa Timur
Location
Kab. jombang,
Jawa timur
INDONESIA
Sigmagri
Published by Universitas KH. A. Wahab Hasbullah
ISSN : -     EISSN : 27980901     DOI : https://doi.org/10.32764/sigmagri.v1i02
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
This journal encompasses original research articles, review articles, and short communications, including: 1. Agribusiness Management 2. Agriculture Economics, 3. Social Science 4. Rural Development 5. Rural Sociology 6. Risk Management 7. Agriculture Extension 8. Financial Management 9. Marketing Management 10. Human Resource Management 11. Agricultural policy 12. Strategic Management 13. Entrepreneurship.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2024): Desember" : 7 Documents clear
Pemetaan Image Konsumen Terhadap Buah Durian Bajul Di Kecamatan Sawahan Kabupaten Nganjuk Kurniawan, Moh Andi; Sukma, Septi Ambar Indraningtia; Purbowo, Purbowo; Khasan, Umar
Sigmagri Vol. 4 No. 2 (2024): Desember
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v4i2.1213

Abstract

ABSTRACT This research aims to identify the purchasing decision process, analyze the factors that influence purchases, and map consumer image of the Bajul durian fruit. This research was carried out in Sawahan sub-district, Nganjuk Regency. Samples were taken using the Accidental sampling method. Data were analyzed using descriptive and correspondence methods. The research results show that the durian purchasing decision process consists of five stages, namely need recognition, information search, alternative evaluation, purchasing decision process, and post-purchase behavior. Based on correspondence analysis, it was found that several attributes were similar to other durian varieties. Keywords: consumer preferences; durian; correspondence ABSTRAK Penelitian ini bertujuan untuk mengidentifikasi proses keputusan pembelian, menganalisis faktor – faktor yang mempengaruhi pembelian, dan peta Image konsumen terhadap buah durian Bajul. Penelitian ini dilaksanakan di kecamatan Sawahan Kabupaten Nganjuk. Sampel diambil dengan metode Accidental sampling. Data dianalisis dengan metode deskriptif dan korespondensi. Hasil penelitian menunjukkan bahwa proses keputusan pembelian durian terdiri dari lima tahap yaitu pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, proses keputusan pembelian, dan perilaku pasca pembelian. Berdasarkan analisis korespondensi didapatkan kemiripan beberapa atribut pada varietas durian lainnya. Kata Kunci : preferensi konsumen; durian; korespondensi
Pemetaan Image Konsumen Terhadap Buah Durian Bido di Kecamatan Wonosalam Kabupaten Jombang Romadloni, M wahyu Rizqi; Sukma, Septi Ambar Indraningtia; Purbowo, Purbowo; Khasan, Umar
Sigmagri Vol. 4 No. 2 (2024): Desember
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v4i2.1219

Abstract

ABSTRACT This research aims to map the profile of Bido durian consumers in Wonosalam using an image mapping approach. The image mapping method was used to identify consumer characteristics and preferences based on survey data involving 80 respondents who were durian consumers in Wonosalam District, Jombang Regency. Sampling was carried out using an accidental sampling technique. The method used in this research is quantitative descriptive analysis. The attributes observed in this research are price, taste, texture, meat color, meat thickness and aroma. The data analysis technique used is quantitative descriptive analysis and correspondence analysis. The research results show that Bido durian consumers in Wonosalam sub-district are dominated by the 25-45 year age group with middle to upper income levels. Consumers' main preference is durian with its bitter sweet taste and soft texture. In addition, visual image analysis reveals that Bido durian is often consumed in the context of family events and as a snack, with promotion via social media proving effective in reaching young consumers. Keywords: Consumer Image, Bido Durian Fruit ABSTRAK Penelitian ini bertujuan untuk memetakan profil konsumen durian Bido di Wonosalam menggunakan pendekatan pemetaan image. Metode pemetaan image digunakan untuk mengidentifikasi karakteristik dan preferensi konsumen berdasarkan data survei yang melibatkan 80 responden yang merupakan konsumen durian di Kecamata Wonosalam Kabupaten Jombang. Pengambilan sampel dilakukan dengan teknik accidental sampling. Metode yang digunakan dalam penelitian ini adalah dengan menggunakan analisis deskriptif kuantitatif. Atribut – atribut yang diamati pada penelitian ini adalah harga, rasa, tekstur, warna daging, ketebalan daging dan aroma. Dengan Teknik analisis data yang digunakan adalah Analisis deskriptif kuantitatif dan analisis korespondensi. Hasil penelitian menunjukkan bahwa konsumen durian Bido di kecamatan Wonosalam didominasi oleh kelompok usia 25-45 tahun dengan tingkat pendapatan menengah ke atas. Preferensi utama konsumen adalah durian dengan rasa manis pahit dan tekstur lembut. Selain itu, analisis citra visual mengungkapkan bahwa durian Bido sering dikonsumsi dalam konteks acara keluarga dan sebagai Makanan selingan, dengan promosi melalui media sosial yang terbukti efektif menjangkau konsumen muda. Kata Kunci : Image Konsumen, Buah Durian Bido.
FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PETANI PADI DI DESA BANJARDOWO, KECAMATAN JOMBANG KABUPATEN JOMBANG Qomariyah, Siti Nur; Nasirudin, Mohamad; Majidah, Ni'matul
Sigmagri Vol. 4 No. 2 (2024): Desember
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v4i2.1183

Abstract

ABSTRACT One of the villages that is a rice production center in Jombang Regency is Banjardowo Village. The people in this village expect a good income from rice production. However, farmers cannot be separated from technical obstacles in their efforts to increase productivity and income. The aim of this research is to analyze factors that can influence the income of rice farmers in Banjardowo Village, Jombang District, Jombang Regency. This research uses multiple regression analysis using a purposive sampling method. The type of data used is quantitative data with an associative method. The population in this study were rice farmers in Banjardowo Village, Jombang District, who were members of 30 farmer groups (Poktan). The sampling technique used is a saturated sampling technique, with the condition that the population is less than 30 people. Based on the results of the analysis of labor costs, fertilizer costs, production, and planting patterns, which together or simultaneously influence farmer income, The results of the significance of labor costs, fertilizer costs, and production show that there is a partial influence on farmer income. However, partially, the crop pattern variable does not affect farmer income. Keywords: farmer income, productivity, farmer income factors ABSTRAK Salah satu desa yang menjadi sentra produksi padi di Kabupaten Jombang adalah Desa Banjardowo. masyarakat pada desa ini mengharapkan pendapatan yang baik dari hasil padi sawah. Namun petani tidak terlepas dari kendala teknis dalam upaya peningkatan produktivitas dan pendapatan. tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang mampu mempengaruhi pendapatan petani padi di Desa Banjardowo, Kecamatan Jombang, Kabupaten Jombang.Penelitian ini menggunakan analisis regresi berganda dengan menggunakan metode purposive sampling.Jenis data yang digunakan adalah data kuantitatif dengan metode asosiatif. Populasi dalam penelitian ini adalah petani padi di Desa Banjardowo, Kecamatan Jombang yang tergabung dalam kelompok tani (Poktan) berjumlah 30 orang. Teknik pengambilan sampel yang digunakan adalah teknik sampling jenuh dengan syarat populasi yang ada kurang dari 30 orang. Berdasarkan hasil analisis Biaya Tenaga Kerja, Biaya Pupuk, Produksi, dan Pola Tanam secara bersama-sama atau secara simultan berpengaruh terhadap Pendapatan Petani. Hasil signifikansi Biaya Tenaga Kerja, Biaya Pupuk, dan Produksi menunjukkan adanya pengaruh secara parsial terhadap terhadap Pendapatan Petani. Namun, secara parsial variabel Pola Tanam tidak berpengaruh terhadap Pendapatan Petani. Keywords: Pendapatan Petani, Produktivitas, Faktor Pendapatan Petani
Analisis Perilaku Konsumen Terhadap Pengambilan Keputusan Pembelian Cabai Rawit Di Pasar Tradisional Citra Niaga Jombang Abdillah, Muhammad Aufa; Sukma, Septi Ambar Indraningtia
Sigmagri Vol. 4 No. 2 (2024): Desember
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v4i2.1244

Abstract

ABSTRACT The purpose of this study is to understand the factors that influence consumers in choosing to buy cayenne pepper in the Citra Niaga Jombang market. The research method used is descriptive quantitative analysis, the sampling method uses accidental sampling so as to get a sample of 30 people. The collected data were analyzed using multiple linear regression tests to identify the influence of cultural, social, personal, psychological variables, and the use value of goods on purchasing decisions. The results showed that cultural factors, social factors and psychological factors have a significant influence on purchasing decisions for cayenne pepper, while personal factors and the use value of goods factor have no effect on purchasing decisions for cayenne pepper in the Citra Niaga Jombang market. Psychological factors, with indicators such as motivation, perception, learning, and beliefs and attitudes are the factors that most influence consumer decisions. Keywords: Bird's Eye Chili, Consumer Behavior, Purchase Decision ABSTRAK Tujuan penelitian ini adalah untuk memahami faktor-faktor yang mempengaruhi konsumen dalam memilih untuk membeli cabai rawit di pasar Citra Niaga Jombang. Metode penelitian yang digunakan adalah anaslisis deskriptif kuantitatif, metode pengambilan sampel menggunakan accidental sampling sehingga mendapatkan sampel sebanyak 30 orang. Data yang terkumpul dianalisis menggunakan uji regresi linier berganda untuk mengidentifikasi pengaruh variabel budaya, sosial, pribadi, psikologis, dan nilai guna barang terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa faktor budaya, faktor sosial dan faktor psikologis memiliki pengaruh yang signifikan terhadap keputusan pembelian cabai rawit, sedangkan faktor pribadi dan faktor nilai guna barang tidak berpengaruh terhadap keputusan pembelian cabai rawit di pasar Citra Niaga Jombang. Faktor psikologis, dengan indikator seperti motivasi, persepsi, pembelajaran, serta keyakinan dan sikap adalah faktor yang paling mempengaruhi keputusan konsumen. Kata kunci: Cabai Rawit, Perilaku Konsumen, Keputusan Pembelian
Development of ICT-Based Learning Media as an Extension Tool for the Production of Liquid Organic Fertilizer Hidayat, Rohmat; Maulida, Pusparani; Nasirudin, Mohamad
Sigmagri Vol. 4 No. 2 (2024): Desember
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v4i2.1250

Abstract

This research aims to develop an agricultural learning media called Em Penyu (Media Penyuluhan Pertanian). It is an extension tool based on Information Communication and Technology (ICT) as an alternative solution in supporting agricultural extension activities dealing with liquid organic fertilizer. This study used the Research and Development method based on the ADDIE development model. The subjects of this research were 25% of the members of the Ngaren Farmers Group. The data collection techniques are interviews and questionnaires. Researchers designed agricultural extension media in the form of videos. The results of this study indicate that (1) the assessment of the validity of the media by material experts gets a percentage of 71.875% in the good category, and the assessment by media experts gets a percentage of 85.294% in the very good category. (2) Assessment of farmers' response to the media gets a percentage of 84.5% in the very good category. Based on these results, it can be interpreted that Em Penyu is suitable for use in agricultural extension activities and farmers have given a positive response regarding the development of this agricultural extension media. So it is hoped that it can also be a supporter in advancing the agricultural sector.
Bauran Pemasaran Jamur Tiram (Pleurotus Ostreatus) di UPT BLK Wonojati Malang Budiono, Handik; Aji, Teguh Sarwo
Sigmagri Vol. 4 No. 2 (2024): Desember
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v4i2.1257

Abstract

ABSTRACT The purpose of this study is to describe the marketing mix of oyster mushrooms at UPT BLK Wonojati Malang, as well as the obstacles faced, so that oyster mushroom business managers at UPT BLK Wonojati Malang need to develop the right marketing strategy in dealing with problems in order to achieve opportunities, so that company goals can be achieved. This study uses a qualitative method (case study). Data collection techniques are carried out through observation, interviews, literature and library studies and documentation. The data analysis technique used is a qualitative descriptive method. The results of the study indicate that the marketing mix of oyster mushrooms at UPT BLK Wonojati Malang has implemented the four elements of the marketing mix including product, price, place, and promotion. The obstacles faced in marketing include fraud, declining product quality, unable to meet market targets, no business agreement, promotion is not optimal, packaging or repacking is not attractive, the location is too far, the production machine is still manual, and competition. Keywords: Marketing Mix, Oyster Mushrooms. ABSTRAK Tujuan penelitian ini yaitu untuk mendeskripsikan bauran pemasaran jamur tiram di UPT BLK Wonojati Malang, serta kendala-kendala ang dihadapinya, sehingga pengelola usaha jamur tiram di UPT BLK Wonojati Malang memerlukan pengembangan strategi pemasaran yang tepat dalam menghadapi permasalahan guna meraih peluang, agar tujuan perusahaan bisa tercapai. Penelitian ini menggunakan metode kualitatif (studi kasus). Teknik pengumpulan data dilakukan melalui observasi, wawancara, studi literatur dan kepustakaan serta dokumentasi. Teknik analisis data yang digunakan yaitu metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa bauran pemasaran jamur tiram di UPT BLK Wonojati Malang telah menerapkan keempat unsur dari bauran pemasaran diantaranya produk, harga, tempat, dan promosi. Adapun kendala-kendala yang dihadapi dalam pemasaran tersebut diantaranya adanya penipuan, kualitas barang menurun, tidak bisa memenuhi target pasar, tidak ada perjanjian usaha, promosi belum maksimal, kemasan atau repacking belum menarik, lokasi terlalu jauh, mesin produksi masih manual, dan adanya persaingan. Kata Kunci: Bauran Pemasaran, Jamur Tiram.
Pengaruh Eksistensi Lokasi Dan Word Of Mouth Terhadap Keputusan Pembelian Keripik Jagung Kota Blitar DAPUT, GERVASIUS RIVALDINO; Widiatama, Jeka; Zamrodah, Yuhanin; Budiman, Eko Wahyu
Sigmagri Vol. 4 No. 2 (2024): Desember
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v4i2.1285

Abstract

ABSTRACT The purpose of this study is to analyze the influence and the most dominant variable between location existence (X1), Word of Mouth (X2) on the purchase decision process of Jaya Tani corn chips products. This research is quantitative with a sample size of 30 and the method used for analysis is (SEM-PLS). Based on the validity test results, it shows that the loading factor value>0.7 and AVE value>0.5 are declared valid. In the reliability test, the composite reliability and Cronbach's alpha values>0.7 are said to be reliable. It can be concluded that H1 is rejected, which states that location (X1) has a positive and insignificant effect. H2 which is accepted that word of mouth (X2) has a positive and significant effect. H3 is accepted where based on the data, it is found that the effect size value on the word of mouth variable is 0.323. Based on these results, it can be stated that the word of mouth variable (X2) has a greater influence than the location variable (X1) in influencing the consumer purchase decision process (Y) of Jaya Tani corn chips products. Keyword: Location, Purchase Decision, Structural Equation Modeling Partial Least Square (SEM-PLS) ABSTRAK Tujuan penelitian ini untuk menganalisis pengaruh dan variabel yang paling dominan antara eksistensi lokasi (X1), Word of Mouth (X2) dan terhadap proses keputusan pembelian produk keripik jagung Jaya Tani. Jenis penelitian ini adalah kuantitatif dengan jumlah sampel sebesar 30 dan metode yang digunakan (SEM-PLS). Berdasarkan hasil uji validitas menujukkan bahwa nilai loading faktor>0.7 dan nilai AVE>0.5 dinyatakan valid. Pada uji reliabilitas nilai composite reliability dan cronbach’s alpha > 0.7 dikatakan reliabel. Dapat disimpulkan bahwa H1 ditolak, menunjukkan bahwa lokasi (X1) memiliki pengaruh positif namun tidak signifikan. H2 diterima, menyatakan bahwa word of mouth (X2) berdampak positif dan signifikan. H3 diterima, dengan data menunjukkan bahwa nilai effect size variabel word of mouth adalah 0.323. Berdasarkan hasil ini, dapat disimpulkan bahwa variabel word of mouth (X2) memiliki pengaruh lebih besar dibandingkan variabel lokasi (X1) dalam memengaruhi proses keputusan pembelian konsumen (Y) untuk produk keripik jagung Jaya Tani.

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 5 No. 2 (2025): Desember Vol. 5 No. 1 (2025): Juni Vol. 4 No. 2 (2024): Desember Vol. 4 No. 1 (2024): Juni Vol 3 No 1 (2023): Juni 2023 Vol. 3 No. 2 (2023): Desember Vol 2 No 2 (2022): Desember (2022) Vol 2 No 1 (2022): Juni 2022 Vol 1 No 2 (2021): Desember 2021 Vol 1 No 1 (2021): Juni 2021