cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Tantri Puspita Yazid
Contact Email
tantri.yazid@lecturer.unri.ac.id
Phone
+6281363205292
Journal Mail Official
jkms@ejournal.unri.ac.id
Editorial Address
Kampus Bina Widya, Jl. H.R. Subrantas KM. 12,5 Simp. Baru Pekanbaru-Riau
Location
Kota pekanbaru,
Riau
INDONESIA
JKMS : Jurnal Ilmu Komunikasi
Published by Universitas Riau
ISSN : 2252665x     EISSN : 27161889     DOI : https://dx.doi.org/10.35967/jkms
Core Subject : Education, Social,
Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other
Jurnal Ilmu Komunikasi (JKMS) accepts all research and scientific papers from researcher, academics, practitioners who work in the field of media and communication applied studies which may include to these fields: Journalism Public relations Phenomenology Studies Marketing Communication Communication Strategy in Libraries Educational Communication Communication development Health Communication Environmental Communication Media Law Media and Cultural Studies Media and Community Networks Media Technology Media Influence Visual Communication Media Literacy Communications and Policy Other applied Media and Communication fields
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
 1 
Search results for , issue "Vol 8 No 1 (2019)" : 1 Documents clear
EFEKTIVITAS INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG KE DESA WISATA BULUHCINA (STUDI DESKRIPTIF KUANTITATIF TERHADAP AKUN INSTAGRAM @DESABULUHCINA) Ismi Wahidar, Tutut
Jurnal Ilmu Komunikasi Vol 8 No 1 (2019)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The concept of communication established through social media Instagram is by sharing photos and videos along with descriptions of these posts so that they can attract attention to become followers. Users who are already connected can also interact with each other intensely by providing a comment column on the post. Instagram is widely used by travelers as a reference for tourist sites to be visited. One of them is the Instagram account @desabuluhcina which focuses on posting information related to tourism potential in the Tourism Village of Buluhcina, Riau Province. This study aims to describe the effectiveness of Instagram as a promotional medium for the decision to visit the tourist village of Buluhcina. The research method uses quantitative descriptive methods. The population in this study were 165 people (accounts), and 63 samples used the Taro Yamane formula with a precision of 10%. The data collection technique was carried out using questionnaires and observations on the Instagram account @desabuluhcina. The results of this study are based on the results of the calculation of the hypothesis test using the Pearson formula is 0.947 <0.05 and the coefficient of determination of the effectiveness of the Instagram @desabuluhcina account on the decision of visiting tourists is 90%. Then there is a very high influence of 90% between the effectiveness of Instagram on the @desabuluhcina account on the decision to visit the tourist village of Buluhcina.

Page 1 of 1 | Total Record : 1

 1 

Filter by Year

2019 2019


Reset
Filter By Issues
All Issue Vol 14 No 2 (2025): JKMS : Jurnal Ilmu Komunikasi Vol 14 No 1 (2025): Jurnal Ilmu Komunikasi (JKMS) Vol 13 No 2 (2024): Jurnal Ilmu Komunikasi (JKMS) Vol 13, No 1 (2024): Jurnal Ilmu Komunikasi (JKMS) Vol 13 No 1 (2024): Jurnal Ilmu Komunikasi (JKMS) Vol 12 No 2 (2023): Jurnal Ilmu Komunikasi (JKMS) Vol 12, No 2 (2023): Jurnal Ilmu Komunikasi (JKMS) Vol 12, No 1 (2023): Jurnal Ilmu Komunikasi (JKMS) Vol 12 No 1 (2023): Jurnal Ilmu Komunikasi (JKMS) Vol 11 No 2 (2022): Jurnal Ilmu Komunikasi (JKMS) Vol 11, No 2 (2022): Jurnal Ilmu Komunikasi (JKMS) Vol 11, No 1 (2022): Jurnal Ilmu Komunikasi (JKMS) Vol 10, No 2 (2021) Vol 10, No 1 (2021): Jurnal Ilmu Komunikasi (JKMS) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 2 (2019) Vol 8 No 1 (2019) Vol 8, No 1 (2019) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 4, No 2 (2015) Vol 3, No 1 (2014) Vol 2, No 2 (2013) Vol 1, No 01 (2012) Vol 1 No 01 (2012) More Issue