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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 3 (2024): September" : 25 Documents clear
Studi Literatur: Analisis Pekerjaan Dalam Konteks Manajemen Astuti, Devi; Jamilus
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.5734

Abstract

Job analysis is a crucial process in human resource management aimed at gaining aprofound understanding of the tasks, responsibilities, and qualifications associated with aspecific position within an organization. Within the management context, job analysis plays akey role in crafting clear job descriptions, determining necessary job specifications, andproviding a foundation for effective employee management. This article presents a holisticview of job analysis, exploring the steps involved, its objectives and benefits, as well asvarious types and methods that can be utilized in the process. By understanding thesignificance of job analysis in a management context, organizations can enhance efficiency,productivity, and employee satisfaction, thus fostering a more dynamic and sustainable workenvironment
Pengaruh Loyalitas Dan Lifestyle Dalam Keputusan Pembelian Sepatu Nike (Studi Kasus Summarecon Mall Bekasi) Munjir, Fhaisal Haris; Salim Siregar
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.6559

Abstract

The purpose of this study was to determine how lifestyle and loyalty affected people'sdecisions to buy Nike sneakers at Summarecon Mall in Bekasi. This research uses multiplelinear regression analysis as part of the quantitative methodology approaches. Through thedistribution of questionnaires and the evaluation of factors connected to current variables,the data used in this study was collected. According to the study's findings, customer loyaltysignificantly and favorably influences their decision to buy Nike sneakers. The largestindicators are high quality and a well-known brand image; lifestyle does not, however,possess a favorable and noteworthy impact on the choices made by customers to buy Nikesneakers, the lowest indicator is "trend influence, which indicates that people are not tooinfluenced by societal trends when making taste decisions. This information can be veryuseful to the Nike company as it helps them stay ahead of the competition by continuing toinnovate and monitor consumer behavior.
Manajemen Sumber Daya Manusia Dalam Pendidikan Islam : Strategi Dan Tantangan Rusmita; Jamilus
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.7201

Abstract

Islamic education has a central role in forming individuals who not only understandreligion, but also have morals and personality that are in accordance with Islamicteachings. Human resource management (HR) in Islamic educational institutions hascomplex challenges, both from an external and internal perspective. This article investigatesvarious aspects of HR management in the context of Islamic education, starting from basicconcepts, development processes, strategies to the challenges that may be faced. The studymethod uses a library research approach, with data analysis carried out qualitatively. Theresults of the study show that human resource development in Islamic educationalinstitutions requires a continuous process of planning, organizing, directing andmonitoring. A holistic management strategy, including recruitment, employee development,leadership, performance management, technology and collaboration, is the key to success.External challenges such as technological developments, demographic changes, socio-cultural dynamics, economic factors, as well as legal and political changes, influence HRmanagement. Quick response and effective internal management are needed to keep Islamiceducational institutions relevant and of high quality. Good HR management will support theachievement of the goals of Islamic educational institutions in forming individuals who arein accordance with Islamic values
Pengaruh Media Sosial, Keterampilan Dan Kreativitas Berwirausaha Terhadap Keberhasilan Usaha Pada UMKM Kopi Di Bondowoso Duwi Antoro; Eko Budi Satoto; Wenny Murtaliningtyas
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.7202

Abstract

Entrepreneurship is the effort to discover, develop, and combine innovations,opportunities, and better ways to enhance value in life. Entrepreneurial success occurswhen entrepreneurs experience improvement from previous outcomes and are part ofefforts involving all activities to demonstrate that they have achieved what they haveachieved. Numerous internal and external elements that influence the success and failureof businesses. The purpose of this study is to determine whether entrepreneurial skills,social media skills, and entrepreneurial creativity affect the success of coffee SMEs inBondowoso. Quantitative research was used. This study involved 67 respondents. UsingSPSS version 26, multiple linear regression analysis was performed. The coefficient ofdetermination test showed that entrepreneurial skills, social media skills, and creativityinfluence business success by 57.4%. The t-test results showed that entrepreneurial skills,social media skills, and entrepreneurial creativity have a significant influence on thesuccess of coffee SMEs in Bondowoso
Pengaruh Etika Kerja Terhadap Kinerja Karyawan Dengan Motivasi Kerja Karyawan Sebagai Variabel Intervening Pada Muhammadiyah Bisnis Center (MBC) Di Metro Suwarto; Darmawan; Rafi Haritsandi
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.7203

Abstract

This research aims to find out whether the Ethics variable has a direct effect on EmployeePerformance, whether the Employee Performance variable has a direct effect on WorkMotivation, whether the Employee Work Ethics variable has a direct effect on WorkMotivation and to find out the indirect effect of the Work Ethics variable has an indirecteffect on employee performance through Employee Work Motivation at the MuhammadiyahBusiness Center. The method used was a qualitative method and a quantitative method, thesamples were employees of the Muhammadiyah Business Center (MBC). The tool used isPath Analysis using the SPSS Application. Based on the research results, it shows that workethics has a direct positive and significant effect on work motivation. This shows that workethics is the most important element of marketing with an effort to satisfy consumers' wantsand needs. Work ethics has a direct positive and significant effect on employee performance.This shows that work ethics is the most important element of an organization in its efforts tosatisfy consumers. Work motivation has a direct positive and significant effect on employee performance. This shows that if work motivation is related to ability, activity, quality,quantity, collaboration, employee performance will be better. Work ethics indirectly has apositive and significant influence on employee performance, through work motivation. Thisshows that if work motivation in terms of form, character, disposition, morals, behavior,driving ideals is related to abilities, activities, quality, quantity, cooperation, the employee'sperformance will be better.

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