Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema
Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema adalah publikasi ilmiah yang pertama kali terbit pada tahun 2018. Jurnal PIKMA dipublikasikan oleh Program Studi Ilmu Komunikasi, Fakultas Ekonomi dan Sosial, Universitas AMIKOM Yogyakarta. Selain itu, Jurnal PIKMA diterbitkan dua kali dalam setahun, yakni bulan Maret dan September. Adapun fokus tulisan Jurnal PIKMA adalah mengenai Media Baru dan Teknologi Komunikasi (New Media and Communication Technologies), Media dan Jurnalistik (Media and Journalism), Komunikasi Pemasaran (Marketing Communication), Kajian Film (Film Studies), Komunikasi Antar Budaya (Cross-cultural communication), Komunikasi Politik (Political communication) dan Teknologi Informasi dan Komunikasi (Information and Communication Technology).
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<![CDATA[Diversifikasi Konten Tonight Show dan Regulasi yang Berlaku Pada Media Massa (NET TV) dan Media Online (Youtube) ]]>
<![CDATA[Jasmin Jannatania]]>;
<![CDATA[Eni Maryani]]>;
<![CDATA[Dadang R Hidayat]]>;
<![CDATA[Sri S Indriani]]>
<![CDATA[ Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta ]]>
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DOI: 10.24076/pikma.v5i1.778
<![CDATA[The Tonight Show is a talk show program that has been broadcast on NET TV since 2013. Recently, NET TV made a new strategy for the Tonight Show program by creating a new program that is only broadcast on the Youtube platform only. The purpose of this study is to explain the content diversification strategy carried out by NET TV using Mosco's political economy theory, with a descriptive comparative study method. This study also compares the regulation of television media with Youtube media when one program is broadcast on two different platforms, which also have very different content. The findings of this study are that NET TV's strategy to diversify content is quite successful, as seen from the high subscriber of the TonightShowNET Youtube channel when the Tonight Show Premiere was first broadcast, and the number of viewers who continued to rise when the special was uploaded. Another finding is that Youtube already has regulations for users and creators who do violate the rules, but when compared to P3SPS which has been compiled by KPI, the viewing standards on Youtube are still not appropriate.]]>
<![CDATA[Bingkai Pemberitaan Himbauan Pemerintah Indonesia Terkait Covid-19 di Situs Berita Online ]]>
<![CDATA[Wijayanti, Sri]]>;
<![CDATA[Utami, Isti Purwi Tyas]]>
<![CDATA[ Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta ]]>
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DOI: 10.24076/pikma.v5i1.780
<![CDATA[This study aims to determine the framing of the government's appeal related to Covid-19 by online news sites. It is important and interesting to study because ideally online news sites play a major role in disseminating government policies in the context of health communication to the public through their news. But in reality, at the beginning of the pandemic, reporting on online news sites actually caused an infodemic. For this reason, this research takes the period from March to July 2020 which is the initial phase of the pandemic period in Indonesia as well as the initial period of issuing government appeals related to Covid-19. This study chose Kompas.com and Tempo.co as research subjects with consideration of their credibility as trusted news sites so far in Indonesia. The method used is framing analysis with Pan and Kosicki devices in order to obtain a comprehensive analysis related to the structure of the news. The research findings result in differences in the framing of government appeals between the two news sites. Kompas.com focuses on reporting by prioritizing the educational function to support government performance. So they chose to explore the how element in the news packaging. On the other hand, Tempo.co focuses on news that carries an informative function to carry out its role as social control over government performance. For this reason, Tempo.co packs more of a why element in its reporting. However, the research findings show that framing the government's appeal about COVID-19 is useful in building health and risk information that is important as a source of information and risk mitigation.]]>
<![CDATA[Pengaruh Efektivitas Pesan CSR melalui Instagram terhadap Pembentukan Citra lia s. Associates Branding dan Design Agency ]]>
<![CDATA[Salsabila, Annisa]]>;
<![CDATA[Sudaryanto, Edy]]>;
<![CDATA[Rizqi, Muchammad]]>;
<![CDATA[Romadhan, Mohammad Insan]]>
<![CDATA[ Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta ]]>
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DOI: 10.24076/pikma.v5i1.792
<![CDATA[Nowadays, the importance of Corporate Social Responsibility (CSR) belongs not only to large companies but also to any organization. Along with the changing times and the development of today's technology, we can see companies trying to accommodate digital technologies in communication in implementing CSR. The primary value of Corporate Social Responsibility (CSR) is the image or reputation of the company. Implementation of CSR by lia s. Associates to date have used Instagram social media to communicate about CSR. Digital technology easily communicates CSR to stakeholders and consumers through social media. This research uses quantitative methods with an associative approach, namely research that asks about the relationship between two or more variables. The theory of research used in this study is stimulus-response theory. This study's results significantly influence the effectiveness of CSR messages in forming the company's image. In this study, it was also seen that the message was produced and conveyed to the audience and stakeholders of lia s. Associates Branding & Design Agency is quite effective through Instagram content. The message of Corporate Social Responsibility (CSR) in lia s. Associates Branding & Design Agency can be said to be very good. By using and utilizing content visually and well-informed storytelling, many respondents in this study, could understand the intended message.]]>
<![CDATA[Penggambaran Masyarakat Kelas Atas di Korea Selatan pada Serial Class Of Lies ]]>
<![CDATA[Syifa, Salsabila Ayu]]>;
<![CDATA[Haloho, Heppy New Year]]>
<![CDATA[ Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta ]]>
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DOI: 10.24076/pikma.v5i1.800
<![CDATA[Each country has a different measure to divide society based on its social class. Social class is divided into three parts, namely upper, middle, and lower social class. The purpose of this study is to describe the upper-class society in South Korea in the Class Of Lies series. This research approach uses descriptive qualitative with the semiotic method of Roland Barthes with the meaning of denotation, connotation, and myth. The results of this study indicate that the upper class is described as selfish, likes to abuse power, acts arbitrarily, abuse power, and does academic cheating. These characters are related to the realities that occur in South Korea, such as political scandals containing rulers, education as the standard of social class, and the spoon class theory which emphasizes the importance of parental background in determining children's social class position in social interactions system.]]>
<![CDATA[Perspektif Budaya Ketimuran dalam Film Disney Princess ]]>
<![CDATA[Saputri, Nur Amala]]>
<![CDATA[ Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta ]]>
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DOI: 10.24076/pikma.v5i1.801
<![CDATA[This study aims to see the depiction of the meaning of eastern culture in the Disney Princess film 2020-2021. Disney as a global film company that is very thick with stories of western culture is now slowly starting to reconstruct eastern culture as a manifestation of its tolerance and openness to cultural diversity in the world. The method used is a semiotic analysis of Roland Barthes' model which sees a message meaning based on symbols ideologically. Researchers chose 2 Disney Princess films, namely Mulan (2020) and the film Raya and The Last Dragon (2021) as objects of research. Data collection was done by film observation and literature study. Researchers do documentation by screenshotting scenes and scenes that show symbols of eastern culture in both films. Then the screenshot images will be sorted based on the type of scene classification. The results of this study there are 4 forms of meaning of eastern culture, namely ideology or belief, attitude towards nature, collectivism, and lifestyle. The four cultural forms are practiced every day as a form of eastern cultural image represented in these two Disney films. Ironically, Disney still preserves the orientalization and Otherness of Eastern culture as a colonialism of Western hegemony.]]>
<![CDATA[Pembingkaian Berita Isu Pembangunan Wisata Premium Komodo pada Mongabay.co.id dan Greeners.co : Indonesia ]]>
<![CDATA[Anggita Putri]]>;
<![CDATA[Wininda Qusnul]]>
<![CDATA[ Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta ]]>
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DOI: 10.24076/pikma.v5i1.842
<![CDATA[In October 2020, the Indonesian people were shocked by the appearance of a photo on the @kawanbaikkomodo twitter account containing a truck being blocked by a Komodo dragon. This photo is related to the development of premium Komodo tourism on Rinca Island. Environmental problems in Indonesia often occur every year and even continue to increase. Mass media is considered effective and has a big influence in increasing public awareness of the environment. As media that are concerned with environmental issues, Mongabay.co.id and Greeners.co also report on the issue of Komodo premium tourism development. This study aims to find out how Mongabay.co.id and Greeners.co frame the issue of komodo tourism development and find out the factors that influence the framing of the two media. This study uses a descriptive qualitative approach with the framing analysis method of the Robert N. Entman model. The results show that Mongabay.co.id focuses on reporting on the impact of development on the environment, animals and society. Meanwhile, Greeners.co focused on reporting on the development process which was deemed not to pay attention to the Komodo dragon. There are two factors that most influence the two media in determining framing, namely the level of media routine and ideology.]]>
<![CDATA[Pemuda pada Masa Pendudukan Jepang di Jawa: Semiotika Sampul Depan Djawa Baroe 1943-1945 ]]>
<![CDATA[Noveri Faikar Urfan]]>
<![CDATA[ Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta ]]>
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DOI: 10.24076/pikma.v5i1.847
<![CDATA[This study aims to determine the framing of the government's appeal related to Covid-19 by online news sites. It is important and interesting to study because ideally online news sites play a major role in disseminating government policies in the context of health communication to the public through their news. But in reality, at the beginning of the pandemic, reporting on online news sites actually caused an infodemic. For this reason, this research takes the period from March to July 2020 which is the initial phase of the pandemic period in Indonesia as well as the initial period of issuing government appeals related to Covid-19. This study chose Kompas.com and Tempo.co as research subjects with consideration of their credibility as trusted news sites so far in Indonesia. The method used is framing analysis with Pan and Kosicki devices in order to obtain a comprehensive analysis related to the structure of the news. The research findings result in differences in the framing of government appeals between the two news sites. Kompas.com focuses on reporting by prioritizing the educational function to support government performance. So they chose to explore the how element in the news packaging. On the other hand, Tempo.co focuses on news that carries an informative function to carry out its role as social control over government performance. For this reason, Tempo.co packs more of a why element in its reporting. However, the research findings show that framing the government's appeal about COVID-19 is useful in building health and risk information that is important as a source of information and risk mitigation.]]>
<![CDATA[Digital Activism Rancangan Undang – Undang Tindak Pidana Kekerasan Seksual : (Analisis Jaringan Komunikasi terkait isu RUU TPKS di Twitter) ]]>
<![CDATA[Ramadhani, Alif]]>;
<![CDATA[Arianto, Irwan Dwi]]>
<![CDATA[ Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta ]]>
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DOI: 10.24076/pikma.v5i1.848
<![CDATA[Cases of sexual violence that appeared continuously in December 2021, increased the discussion on Twitter regarding the issue of the ratification of the Draft Law on the Crime of Sexual Violence.The high level of discussion gave rise to digital activism in the form of encouragement and pressure to ratify the RUU TPKS. But on the other hand, the urgency of sexual violence that emerged during the discussion of the RUU TPKS did not make all parties agree with the digital activism movement to ratify the RUU TPKS. These differences generate debates to form a communication network. The network formed consists of clusters consisting of actors involved in it. This study aims to map the communication network that is formed on the issue of the RUU TPKS, using the keyword "RUU TPKS". The analysis in this network is based on the analysis of Eriyanto's communication network, and strengthened by the level of analysis of Suratnoaji & Arianto, namely the level of content, behavior, and network analysis. This study shows that the discussion of the RUU TPKS increased on December 8, 2021, and was quite volatile until January 18, 2022. The results showed that there were 15,159 vertices, and 33,308 edges formed. An important actor in the RUU TPKS network in controlling the spread of information is @dpr_ri. This is based on the fact that the actor has a high centrality in several aspects of the assessment. The direction of opinion formed in the RUU TPKS network is dominated by positive sentiment, meaning that the public fully supports the ratification of the RUU TPKS. In addition, the cohesiveness of the supporting clusters shows a higher value than the repellent clusters in the network formed.]]>
<![CDATA[Analisis Pemberitaan Perceraian Gading Marten dan Gisella Anastasia pada Serambinews.com ]]>
<![CDATA[Salamah, Khoirina Nur]]>
<![CDATA[ Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta ]]>
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DOI: 10.24076/pikma.v5i1.859
<![CDATA[Gading Marteen and Gisella Anastasia are among the artists who rarely reported with negative issues, but in 2018 news of Gisella Anastasia's divorce lawsuit against Gading Marteen was widely reported, one of which was on the online media Serambinews.com with the title Ibu Gempita ‘Gisel’ Ingin Rujuk, Gading Marten Diwanti-wanti Ini: Jangan Artis, ‘Ribet’, published on Tuesday, September 22, 2020 at 22:47 . The purpose of this research is to find out the meanings contained in the writing of a news report on the divorce of Gading Marteen and Gisella Anastasia in the online news media Serambinews. This research uses Norman Fairclough's discourse analysis which contains three dimensions, namely text (microstructural), discourse (mesostructural), and sociocultural (macrostructural) which were developed to produce news in the mass media. The results show that Serambinews.com uses clear and striking word choices and uses interview quotes from various sources. In this case, Serambinews.com also leads readers to judge Gading Marten and Gisella Anastasia, although there is a tendency for Gisel to be shown negatively and Gading to be positive.]]>
<![CDATA[Analisis Semiotika Ferdinand de Saussure Desain Kemasan Bakpia Kukus Tugu Jogja ]]>
<![CDATA[Atiqoh, Nazihah Almas]]>;
<![CDATA[Turrohmah, Nadhifa]]>;
<![CDATA[Habibi, Muhamad Lutfi]]>
<![CDATA[ Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 1 (2022): September ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta ]]>
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DOI: 10.24076/pikma.v5i1.861
<![CDATA[This paper interprets the use of signs on the Bakpia Kukus Tugu Jogja packaging which is attractive, looks different,and has a strong influence on the audience's decision to buy the products. The purpose of this study was to determine the meaning of verbal and visual signs based on the theory of visual communication design contained on the front of the packaging design. The analysis units in this study are the visual communication design elements and principles which are grouped based on proximity in Gestalt theory. This study method uses Ferdinand de Saussure's semiotic analysis which states that the relationship between signifier and the signified produces sign. The findings show that Bakpia Kukus Tugu Jogja uses the relationship between verbal and visual signs by displaying the meaning that the product has an identity in the form of modern and luxurious product innovations but does not forget the noble values of wise and equal Javanese culture.]]>
