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Jurnal Manajemen Update
Published by Universitas Tanjungpura
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 24 Documents
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Search results for , issue "Vol 4, No 1 (2015): Jurnal Mahasiswa Manajemen" : 24 Documents clear
PENGARUH ORIENTASI PASAR DAN INOVASI TERHADAP KINERJA PEMASARAN USAHA KECIL DAN MENENGAH (UKM) DI KOTA PONTIANAK Laufra B11110060, Cristover Roberto
Jurnal Manajemen Update Vol 4, No 1 (2015): Jurnal Mahasiswa Manajemen
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Abstract

Penelitian ini dilakukan sebagai salah satu upaya untuk menjawab permasalahan yang dirumuskan dalam penelitian ini yaitu meneliti apakah orientasi pasar dan inovasi berpengaruh terhadap kinerja pemasaran Usaha Kecil dan Menengah (UKM) di Kota Pontianak. penelitian ini dirancang sebagai penelitian eksplanasi atau kausal. Teknik penarikan sampel yang digunakan adalah teknik Purposive sampling dengan jumlah sampel sebanyak 100 responden di Kota Pontianak. Teknik analisis yang digunakan yaitu analisis regresi linier berganda dengan menggunakan program SPSS versi 20. Hasil analisis data yang diperoleh menunjukan bahwa orientasi pasar dan inovasi secara simultan berpengaruh positif dan signifikan terhadap kinerja pemasaran dengan nilai signifikansi 0,000. Secara parsial, pengaruh orientasi pasar terhadap kinerja pemasaran adalah tidak signifikan dan positif, sedangkan pengaruh inovasi terhadap kinerja pemasaran adalah signifikan dan positif.   Kata Kunci : Orientasi pasar, inovasi, kinerja pemasaran dan usaha kecil dan menengah (UKM)
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN (Studi Kasus Bioskop Cinema XXI Ayani Pontianak) B11110153, SUPRIYANA
Jurnal Manajemen Update Vol 4, No 1 (2015): Jurnal Mahasiswa Manajemen
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Abstract

This research aimed to analyze the influence of experiential marketing which includes a variable sense, feel, think, act, and relate to customer satisfaction of Cinema XXI Ayani Pontianak. This research was designed as an descrptive and causal. The population of this research is the customer of Cinema XXI Ayani Pontianak who have been watching at least 1 times and minimum 17th years old. This research was using accidental sampling, then elected a sample size of 100 people. The analysis technique used multiple linier regression analysis by SPSS version 20.0. The results based on multiple linier regression analysis showedthat sense, feel, think, act and relate as part of experiential marketing together or simultaneously positive and significant effect on customer satisfaction with the R2 value of 58.6%, while the remaining 41.4% is another factor not examined in this research. Through t-test, sense, feel, think, and act in partial positive and significant effect on customer satisfaction, relate partially positive but not significant effect on customer satisfaction. Keywords : experiential marketing, sense, feel, think, act, relate and customer satisfaction.
PENGARUH PERPUTARAN KAS, PIUTANG USAHA DAN PERSEDIAAN TERHADAP TINGKAT PROFITABILITAS PERUSAHAAN OTOMOTIF DAN KOMPONENNYA YANG TERDAFTAR DI BURSA EFEK INDONESIA B11108074, Arpensius
Jurnal Manajemen Update Vol 4, No 1 (2015): Jurnal Mahasiswa Manajemen
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Abstract

The objective of the research is finding out whether the asset turnover, Account Receivable Turnover and Inventory Turnover influence the profitability both partially and stimulatingly. The object chosen by the researcher is automotive industry companies which components are registered on Indonesian Stock Exchange. Research method on this thesis is Causal Research; with the number of samples is 10 companies from 17 automotive industry companies registered on Indonesian Stock Exchange. The research is conducted for the observation in 2006-2013. The type of data is seconder data. The data is gathered from Indonesian Stock Exchange’s official site and ICMD. Then collected data is analyzed by using data analysis method, which has been tested with classical assumption before the hypothesis testing. Hypothesis testing in this research uses double linear regression analysis with t testing and f testing on the significant level of 5% (α = 0,05). The result of Hypothesis testing shows that Partial Variable of Asset turnover and Account Receivable Turnover is influential against Profitability and Inventory Turnover has positive influence, but not significant, against Profitability. Stimulatingly, Asset turnover, Account Receivable Turnover and Inventory Turnover is influential against profitability. Where 18,8% of variation from profitability changes can be explained by the variation of both of independent variable, whereas the rest, on the number of 81,2% is explained by the variation and other factors which are not including on the regression model. Keywords : Asset turnover, Account Receivable turnover, Inventory turnover and profitability
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA KOPERASI TENAGA KERJA BONGKAR MUAT (TKBM) JASA KARYA PELABUHAN PONTIANAK B11110143, Muhammad Said
Jurnal Manajemen Update Vol 4, No 1 (2015): Jurnal Mahasiswa Manajemen
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Abstract

This research is intended to know the influence of service quality (tangible, reliability, responsiveness, assurance, and empathy) either partially or simultaneous to the cooperation members’ satisfaction and to know the more dominant influence from quality service (tangible, reliability, responsiveness, assurance, and empathy) to the members cooperation satisfaction of Labor Loading Unloading (TKBM) Jasa Karya Pontianak Port. The population in this study is members cooperation of Labor Loading Unloading (TKBM) Jasa Karya Pontianak Port. The research sample using non-probability sampling technique with accidental sampling approach some 100 people. Technique analysis used is linear regression analysis of multiple with using program spss version 20.0. The result of study shows that service quality can be seen from 5 dimension: tangible, reliability, responsiveness, assurance, and empathy as simultaneous and partial. Significant influence to the members cooperation satisfaction of Labor Loading Unloading (TKBM) Jasa Karya Pontianak Port. is the variabel which significantly has a dominant influence on the responsiveness. With the value of determination coefficient (R Square) 48,5% it means that the independent variable may describe the dependent variable, while the remaining 51,5% is explained by the other independent variables which are not included in the this study model. Keywords : Quality Of Service, Tangible, Reliability, Responsiveness, Assurance, Empathy And Satisfaction Of Member

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