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Telaah Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 14116375     EISSN : 25416790     DOI : http://dx.doi.org/10.35917/tb.v21i2
Core Subject : Economy,
Economics, Econometrics & Finance
TELAAH BISNIS is a scientific journal published by Sekolah Tinggi Ilmu Manajemen (STIM) YKPN Yogyakarta, for the purpose of information media which examines issues relating to the management, accounting, business and the general economic.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 23, No 2 (2022): December 2022" : 7 Documents clear
Study of PKLMalioboro Relocation Policy on Tourists' Buying Interest to Increase Local Income in the Special Region of Yogyakarta during the Covid-19 Pandemic Era Manggar Wulan Kusuma; Shita Lusi Wardhani
Telaah Bisnis Vol 23, No 2 (2022): December 2022
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v23i2.307

Abstract

The decrease in the number of tourists in DIY Province, especially the Malioboro area, which occurred during the Covid-19 pandemic, resulted in reduced local revenues for the DIY provincial government.  This is due to the enactment of PP Number21 of 2020 concerning Large-Scale Social Restrictions (PSBB) in Indonesia. This condition makes the level of fear of tourists entering the tourist area very high. One of them is the Tourist Area of Malioboro. The very limited location of the PKL is the cause of the emergence of tourist crowds in the Malioboro area. To overcome this, the DIY Provincial Government then made a policy of relocating the Malioboro PKL. With the new location, it is hoped that PKL will further restore the store atmosphere as it was felt by tourists before the Covid-19 pandemic era. Tourists will again feel safe and comfortable visiting the Malioboro PKL. This condition is expected to increase the number of tourists at the Malioboro PKL again so that it can increase the DIY Provincial Pad which had experienced a decline during the Covid-19 pandemic. This study used a survey method with the sample being DIY travelers.  The data in this study were processed using SmartPLS 3.0 software.  The results of this study show that the store atmosphere variable does not affect the buying interest of tourists.  Meanwhile, location variables and experiential marketing positively affect tourists' buying interest.  This proves that the increase in PAD, of which occurred due to an increase in the number of tourists visiting DIY after the PPKM policy was relaxed. The increase in PAD was also coupled with an increase in sales of souvenir products typical of Yogyakarta, one of which tourists could get at the Malioboro PKL relocation location.
Analysis of Supply Chain Management System Using Lean Six Sigma with Performance Indicator Measurement Control Wahyu Eko Prasetyo; Rita Ambarwati
Telaah Bisnis Vol 23, No 2 (2022): December 2022
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v23i2.313

Abstract

The potential for the development of the beauty product industry in Indonesia is considered very potential. The beauty product industry and trade in Indonesia is projected to increase by USD 7.5 billion with a growth of 6.5% annually for the next five years. The huge potential in the cosmetic retail business is considered to trigger competition, especially in the supply chain system which has implications for product affordability to consumers. So that this becomes an interesting condition for research as well as efforts to provide certain improvement treatments so that there is an improvement in the supply system flow in the object company. In this study, 3 layers of the research process will be carried out, namely observing and describing the existing supply chain system in the research object company, supply chain system improvement and treatment using the lean six sigma model with the stages define, measure, analyze, improve, control (DMAIC), and make observations as well as measurement of improvement results using 4 (four) balanced score card performance indicators. Excavation of data using the method of observation, interviews, scoring key performance indicators in each perspective, and study of the company's operational administration data. Based on the results of the research, the supply system based on 4 balanced-scored card indicators still has shortcomings, namely the debt to equity ratio, customer quantity and quality, internal business organization and personnel accountability. The recommendations of this study can have an improvement effect for object companies and also a reference for other companies specifically with the same segmentation.
The Effect of Training, Career Development and Competence on the Performance of PDAM Tirta Kamuning Employees in Kuningan Regency Wike Roharyani; Siti Maryam; Yodi Rudiantono; Sandi Nasrudin Wibowo
Telaah Bisnis Vol 23, No 2 (2022): December 2022
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v23i2.314

Abstract

This study aims to analyze the effect of training, career development and competencies jointly and partially on the performance of PDAM Tirta Kamuning employees in Kuningan Regency. This study used quantitative methods using questionnaires. The population in this study was 161 permanent employees of PDAM Tirta Kamuning, Kuningan Regency. The sampling technique with proportional stratified random sampling and the number of samples determined based on the Slovin formula obtained by 62 respondents. Data analysis uses classical assumptions, multiple linear regression, coefficient of determination and hypothesis tests (t-test and F-test). The results showed that: (1) training had a positive and significant effect on employee performance as evidenced by the calculated tstatistic > ttable, namely 2.107 > 1.671 and the sig value of 0.039 < 0.05, (2) career development had a negative and significant effect on employee performance indicated by the calculated tstatistic < ttable namely -2,070 < 1,671 and sig value 0.043 < 0.05, and (3) competence has a positive and significant effect on employee performance indicated by a calculated tstatistic > ttable which is 3.087 > 1.671 and a sig value of 0.003 < 0.05. Meanwhile, the results of simultaneous tests showed that training, career development and competence had a significant effect on the performance of PDAM Tirta Kamuning employees in Kuningan Regency, which was shown by the  calculated Fstatistic >  Ftable, namely 7.964 > 2.76 and a sig value of 0.000 < 0.05.
The Impact of Dental Satisfaction Questionnaire (DSQ) and Word of Mouth on Patient Satisfaction Educational Dental and Oral Hospital Reza Rahmadi Hasibuan
Telaah Bisnis Vol 23, No 2 (2022): December 2022
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v23i2.296

Abstract

The realization of satisfied patients provides benefits, including harmonious relationships with patients to hospitals, providing a good foundation for patient loyalty and recommending WOM. The general purpose of this survey is to find out the effect of satisfied patients through the dental satisfaction tools approach on the interest in recommending to others at the Unsoed Dental and Oral Education Hospital. This research is an analytic observational study with a cross sectional approach. With a total sample of 106 respondents, where the respondents were RSGMP patients. The research data collection method was carried out by collecting data directly in the field, namely through the questionnaire or questionnaire method where the questionnaire was a Dental Satisfaction Questionnaire, patient satisfaction variables and word of mouth variables. The results of the overall analysis concluded that dental patient satisfaction had a positive effect on RSGMP patient satisfaction and word of mouth had an effect on RSGMP patient satisfaction. Future research is expected to use interview or observation methods other than questionnaires as research instruments so that patient data can be obtained that are outside the sample criteria. Thus the data collected will be more varied.
Pengaruh Kecerdasan Emosional dan Kecerdasan Spiritual terhadap Perilaku Etis dengan Locus of Control sebagai Variabel Moderating pada Karyawan Dazzle di Yogyakarta Rohmat Hidayat; Nur Rokhman
Telaah Bisnis Vol 23, No 2 (2022): December 2022
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v23i2.331

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kecerdasan emosional dan kecerdasan spiritual terhadap perilaku etis pada karyawan dengan locus of control sebagai variable moderating. Penelitian ini dilakukan pada bulan Mei sampai Juli 2021 di Dazzle Store Yogyakarta. Pengumpulan data dilakukan dengan menggunakan kuesioner. Sampel dalam penelitian ini adalah karyawan yang bekerja di Dazzle Gejayan dan Super Dazzle Jakal Yogyakarta yang berjumlah 76 dari 190 karyawan dan pengambilannya dengan model probability dengan metode disproportionate stratified random sampling. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, asumsi dasar dan klasik, analisis MRA, uji t,serta uji F. Hasil penelitian ini menunjukkan bahwa kecerdasan emosional tidak berpengaruh terhadap perilaku etis, kecerdasan spiritual tidak berpengaruh terhadap perilaku etis dan locus of control tidak bisa memoderasi hubungan kecerdasan emosional serta kecerdasan spiritual terhadap perilaku etis pada karyawan.
The Effects of e-WOM and Green Product Innovation on Consumer Purchase Decisions through Social Media Marketing on Beauty Products in Sociolla Siti Asriah Immawati; Apriliani Anggi
Telaah Bisnis Vol 23, No 2 (2022): December 2022
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v23i2.338

Abstract

The study aims to analyze the determinant of electronic word of mouth and green product innovation on purchasing decisions through Social Media Marketing for beauty products at Sociolla. This research is quantitative, with a sample of 96 people. The non-probability sampling technique used is the accidental sampling technique. Primary data collection was obtained by distributing questionnaires. Data processing uses smart PLS and data analysis used in this study includes descriptive statistical analysis, instrument testing, classical assumption testing, regression analysis, hypothesis testing, and coefficient of determination testing. The results of the study show that partially and simultaneously social media marketing, electronic word of mouth, and green products affect purchasing decisions. The findings of this study are expected to provide fundamental data for strategy development related to social media marketing of beauty products. In addition, this study has implications for suggestions to increase the use of e-wom and green product innovation through social media marketing.
The Strategy of BPJS Ketenagakerjaan Banda Aceh Branch in the Socialization of the Non-wage Recipient Program Rahmat Arfan; Rila Maufira; Indra Akbar
Telaah Bisnis Vol 23, No 2 (2022): December 2022
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v23i2.321

Abstract

This study aims to discuss the strategies implemented by BPJS Ketenagakerjaan Banda Aceh Branch Office in disseminating the Non-Wage Recipient program and to find out the obstacles of this program. The theory used in this paper is the promotion mix model which includes: sales promotion, personal selling, direct marketing, advertising, and public relations. This study uses qualitative analysis methods. This paper uses certain data collection techniques such as an interview with respondents and documentation supporting the research.The results showed that the strategy BPJS Ketenagakerjaan Banda Aceh Branch used in socializing the Non-Wage Recipient Program or BPU program was by advertising or promoting the benefits of the BPJS Ketenagakerjaan program for informal workers in various media. The second strategy is personal selling. The third strategy is public relations. The fourth strategy is direct marketing through the Market. The last strategy is sales promotion through socialization in informal worker forums. There are four obstacles faced by BPJS Ketenagakerjaan Banda Aceh Branch in conducting socialization this program, it is the public's view about BPJS is not an Islamic product, competition with commercial insurance, lack of firmness from the government.

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