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INDONESIA
INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Published by Yayasan Pena Cendekia Insani
ISSN : 27985377     EISSN : 27985156     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
International Journal of Cultural and Social Science (IJCSS) is an International Journal covering various social science fields, including culture, sociology, communication, politics, and information literacy. All articles submitted in the English language.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 17 Documents
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Search results for , issue "Vol. 4 No. 2 (2023): June" : 17 Documents clear
Analysis of Foreign Investment in Indonesia: A Case Study of Blackpink Brand Ambassador and Oreo Brand Image Sari, Salwa Nurmala; Amelia, Farah; Sihombing, Jeciska; Natasia, Rachel; Hutasoit, Rifka; Adlina, Hafiza
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.616

Abstract

Foreign direct investment has become a significant phenomenon in the global economic context, including in Indonesia. This study aims to analyze the influence of foreign direct investment on BLACKPINK's brand ambassador and Oreo's brand image in Indonesia. In this case study, we adopt a literature review approach to investigate concepts related to foreign direct investment, brand ambassadors, and brand image. In this research, we also observe the factors influencing the success of foreign direct investment and the effectiveness of brand ambassadors. Our analysis reveals that factors such as appropriate marketing strategies, alignment between the brand and the ambassador, and positive interaction between the brand and consumers play pivotal roles in achieving successful outcomes. By gaining deeper insights into the influence of foreign direct investment on BLACKPINK's brand ambassador and Oreo's brand image, this study can provide valuable insights for companies and other stakeholders in understanding the increasingly global dynamics of the Indonesian market. Furthermore, this research can serve as a foundation for developing more effective marketing strategies in the context of foreign direct investment and the utilization of brand ambassadors in the future.
The Role of Ethics in International Business Sari, Bintang Permata; Zain, M. Riwanda Firdaus; M. Ihsan; Hudzaifa, Rio; Adlina, Hafiza
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.617

Abstract

International business occurs one of them because of the inability of a country in meeting all the needs of its country, therefore came the idea of establishing cooperation between one country and another country. this research aims to find out the role of ethics and social responsibility in international business. this research uses a qualitative approach that describes and outlines the role of ethics and social responsibility in international business. the data collection technique used in this research is a literature study, where the study is conducted by collecting data related to research derived from books, scientific journals and other publications that deserve to be a source of research. the results of this study show that ethics and social business responsibility have the same role that aims to improve the company's image and develop the company. a business will not be able to develop without the role of consumers, because the main purpose of the company besides benefiting is to be able to attract consumer interest and gain the trust of consumers and business partners.
Interpersonal Communication Strategies for Counseling Teachers in Overcoming Student Delinquency at Nurul Falah High School Jakarta Mardiani, Dessi; Monang, Sori
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.637

Abstract

Interpersonal communication is communication that occurs between two or more people, who have a clear relationship, done face-to-face both verbally and non-verbally, with interpersonal communication will be able to affect the relationship between one another and connected in a certain way. Interpersonal communication is used by counseling guidance teachers in overcoming student delinquency at SMA Nurul Falah Jakarta. The purpose of this study was to determine the interpersonal communication strategies that were carried out between counseling guidance teachers and students in overcoming student delinquency at Nurul Falah High School Jakarta and to determine the inhibiting factors of the counseling counseling teacher's interpersonal communication process in overcoming student delinquency at Nurul Falah High School Jakarta.
Moral Messages in the Film Wedding Agreement The Series (Roland Barthes Semiotic Analysis) Chairun Nisa, Salsa Nabilla; Deni, Indira Fatra
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.638

Abstract

Film is a medium that is used and developed by humans to convey communication through storylines and narratives in the form of audio and visual. In the world of cinema, films have their own value. Film as an object of art should be judged artistically, not rationally. Semiotics is the study of science or analytical methods to examine signs in a context. Therefore, a good film will convey information well as well. Implicit messages in a film are the ideas, ideas, and goals of the director or film script writer.
Tourism Service Promotion Strategy in Aek Sijorni Tourism Development in Padang Sidempuan City Dicki, Naufal; Husni R, Muhammad
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.639

Abstract

Indonesia is an archipelagic country that is beautiful and rich in natural and cultural wealth. It is proven that Indonesia’s natueal wealth is an attraction so that it invites foreign and local tourists to visit and enjoy it. This is then used bt the goverment and the community to become an economic resource. In this case, promotional communication strategis play an important role in selling the nuances of Indonesia’s natural beauty to attract tourist. In the case, the researcher is interested in further researching how the local community or goverment can promot the Aek Sijorni spot to tourist.
The Sociological Meaning of The Nineteen Daily Meetings of Baha'i Religions in Medan Qiftiah, Salsabilla Raudhatul; Harahap, Suheri; Muary, Rholand
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.643

Abstract

This study discusses the Sociological Meaning of the Nineteen Daily Meetings of the Baha'i Religion in Medan City. Basically, humans need religion in their lives, to serve as a principle of life for both life in this world and in the hereafter. One of the religions in Indonesia, namely the Baha'i Religion, the Baha'i Religion entered Indonesia in 1878, in the Baha'i religion there is a tradition of nineteen daily meetings, where this tradition contains meaning in every celebration. The theory used in this study uses the theory of symbolic interactionism, the essence of symbolic interactionism itself is an interaction or communication using symbols that are given meaning. This study uses qualitative methods with data collection techniques such as observation, interviews, and documentation. This research resulted in an understanding of the sociological meaning of the nineteen daily meetings with 5 Baha'i religious leaders in the city of Medan. The results obtained are: Blumer's conclusion rests on three main premises, namely: (1) humans act based on the meanings that exist in something for them; (2) the meaning is obtained from the results of social interactions carried out with fellow adherents of the Baha'i religion; (3) these meanings are perfected when the process of social interaction is taking place.
Communication Behavior of Mandailing Culture Husband and Wife at Different Age Different Wedding in Sopoonggang Baru Village (Case Study of Wife Older Than Husband) Febriani, Feby; Riza, Faisal; Faishal, Muhammad
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.644

Abstract

This study explores the phenomenon of couples who marry at different ages with the aim of knowing how the communication behavior of husband and wife in the Mandailing culture in marriages with a large age difference in the Mandailing culture. There are many differences in marriage with a large age difference between husband and wife which tends to make it difficult for couples to unite thoughts, ideas and opinions. This will be a challenge for the household so that it can make a household that is sakinah, mawaddah, warahmah. This research uses a qualitative approach with a descriptive qualitative research type. Source of data obtained from primary and secondary data. Data collection techniques were used through observation, in-depth interviews and documentation with three husband and wife couples with a much older age difference than their husbands with a distance of five years, seven years and ten years. The results of research conducted in Sopoonggang Baru Hamlet show that different age marriages are much older for wives than husbands, but there are problems that often occur in domestic life, including: difficult to control emotions, relationships decreased sexual relations between husband and wife, jealousy, differences in perspectives and economic problems. To solve problems that occur in marriages of different ages, the following methods are used by informants to solve problems in the household, namely: discussing and ignoring each other. There are several things that couples with different ages do in building household harmony including being honest, being open to each other, trusting each other and staying closer to Allah SWT.
Telkomsel Halo Product Marketing Communication Strategy at PT. Medan Marelan Regional Office Cellular Telecommunications Atika Dewi, Nurhaliza
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.645

Abstract

Telkomsel is currently improving and strengthening their brand by releasing independent products and products that are widely used by people today. In order for the sales level to reach the target, Telkomsel requires an effective marketing communication strategy in order to satisfy and define consumers. In this study the researchers chose the Halo card product at PT. Telecommunications Seluler Medan Marelan regional office, which can be seen in their high level of sales of their products, one of which is Telkomsel Halo. Based on this background, the question arises how the marketing communication strategy is used in marketing Telkomsel Halo products and what is consumer behavior towards the Halo Telkomsel product. So in this study the aim is to describe the marketing communication strategies used by Telkomsel in marketing Halo products in order to attract and set consumer targets and to know consumer behavior towards Telkomsel Halo products. This type of research is qualitative with a symbolic interaction approach where the data is determined through observation, interviews, and documentation directly in the field. The theory used is integrated marketing communication (IMC) theory. The results of this study can be concluded that the marketing communication strategy used in marketing Telkomsel Halo products at the Medan Marelan regional office uses the theory of integrated marketing communication marketing strategy which consists of 6 components, namely advertising, direct marketing, interactive marketing, sales promotion, public relations and personal selling. In addition, several factors were found that influence consumer behavior towards Telkomsel Halo products, namely internal factors and external factors.
Interpersonal Communication Between Customers and Prospective Customers in Recommending EMJE Wedding Organizers Rosadi, Nindia Ajeng; Harahap, Suheri; Azhar, Anang Anas
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.667

Abstract

The purpose of this study is to find out how interpersonal communication between customers and prospective customers is in recommending EMJE Wedding Organizer and to find out the obstacles in interpersonal communication between customers and prospective customers in recommending EMJE Wedding Organizer. This research was conducted in Hamlet 1, Punden Rejo Village, Tanjung Morawa District. This study uses a qualitative approach that leads to a descriptive method. This study uses the theory of interpersonal communication initiated by De Vito. Collecting data in this study is by way of interviews, observation, and documentation. The data analysis technique used in this study is data reduction, data presentation and conclusion. Examination of the validity of the data in this study with seriousness in observation and triangulation. The results of this study found that the communication process went well between customers and prospective customers. By using De Vito's theory to describe the elements in interpersonal communication so that it is clear to know the communication process between customers, namely the existence of messages, feedback (feedback), feedforward, context and interpersonal competence. There are several things that customers do in the process of communicating with potential customers, namely: (a) forming perceptions of self-quality, (b) equating mindsets, and (c) helping to make choices. The communication process in recommending also has obstacles, namely, (a) language differences, (b) delays in understanding the contents of the message, and (c) time and distance. This study uses the theory of interpersonal communication by De Vito, which is in accordance with the results of the study namely, there are elements in the interpersonal communication process and there are obstacles in the process.
The Impact of Tiktok Application Users in Social Life Rokan, Nadira Zuhra; Monang, Sori
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.668

Abstract

Increasingly sophisticated technology never desires and even further encourages human curiosity. One of the influences of technology that cannot be separated from life is social media. When the COVID-19 pandemic occurred, the TikTok application was present in the midst of society to accompany people when people were forced to stay at home. Therefore, researchers want to find out how the influence of TikTok application users for the people of Pasar Merah Timur.

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