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JRMB (Jurnal Riset Manajemen & Bisnis) Fakultas Ekonomi Universitas Islam Sumatera Utara, Medan Indonesia. Jalan Sisingmangaraja Teladan Medan Telp./Fax. (061) 7869880
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JRMB (JURNAL RISET MANAJEMEN & BISNIS)
Published by Universitas Islam Sumatera Utara
ISSN : 23390506     EISSN : 2599137X     DOI : https://doi.org/10.30743/jrmb.v6i2
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
JRMB (Jurnal Riset Manajemen & Bisnis) adalah forum diseminasi ilmu bisnis multi-disiplin yang bertujuan untuk menjembatani ilmu dan praktik manajemen dan kewirausahaan di Indonesia. JRMB (Jurnal Riset Manajemen & Bisnis) menerbitkan hasil-hasil penelitian yang berdampak tinggi terhadap teori dan praktik manajemen dan kewirausahaan, baik yang berbentuk makalah konseptual, studi kasus, maupun laporan penelitian empiris. Topik yang dikembangkan dalam publikasi JRMB (Jurnal Riset Manajemen & Bisnis) adalah sebagai berikut: Strategi bisnis dan manajemen Manajemen pemasaran Manajemen operasi Manajemen komputasi dan teknologi Keuangan perusahaan dan manajemen investasi Manajemen pengetahuan dan inovasi Kewirausahaan dan UMKM Perilaku organisasi dan manajemen sumber daya manusia Tanggung jawab sosial perusahaan Manajemen dan bisnis islami Keuangan digital Selain itu, JRMB (Jurnal Riset Manajemen & Bisnis) mengutamakan artikel ilmiah yang mengangkat dan mengaplikasikan konsep-konsep manajemen untuk memecahkan permasalahan dan isu yang dihadapi praktisi usaha di Indonesia. JRMB (Jurnal Riset Manajemen & Bisnis) merupakan open access journal yang diterbitkan dua kali setahun setiap bulan Juni dan November
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 9, No 1 (2024): JUNI" : 5 Documents clear
Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Pegawai di PT Kereta Api Indonesia (Persero) UPT Balai Yasa Pulobrayan Medan Hasibuan, Salsa Bila; Syafrizal, Syafrizal; Julkarnain, Julkarnain
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 9, No 1 (2024): JUNI
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v9i1.11078

Abstract

The purpose ofthisstudyis to determine work motivation affects employee performance at PT Kereta ApiIndonesia (Persero) UPT. Balai Yasa Pulubrayan Medan.     To    find     out     the work environment and employee performance affect employees at PT Kereta Api Indonesia (Persero) UPT. Balai Yasa Pulubrayan Medan. The population in this study were 91 people, the sample was 91 people. The data collection method used is a questionnaire using validity     and     reliability     measuring instruments to measure validity and reliability, then using data analysis methods using     multiple     regression analysis which is used to determine the effect between the independent variables and the dependent variable simultaneously and individually, using hypothesis testing in the form of t-test which is used to determine the extent to which the independent variables used individually are able to explain the dependent variable and the F-test is used to determine the extent to which the independent            variables used simultaneously are able to explain the dependent variable. The coefficient of determination which measures how far the model's ability to explain the variation inthe dependent variable. Data analysis in this study used the help of IBM SPSS version 25. Personally (t-test) Work Motivation hasa positive and significant effect on employee performance at PT Kereta ApiIndonesia (Persero) UPT. Balai Yasa Pulubrayan Medan. The work environment also has a significant influence on employee performance     at     PT.     Kereta     Api Indonesia (Persero) UPT. Balai Yasa Pulubrayan Medan. The results of simultaneous significant testing (test -F) Work     Motivation and     Work Environment have a significant effect on employees at PT Kereta Api Indonesia (Persero) UPT. Balai Yasa Pulubrayan Medan
Pengaruh Content Marketing Dan Influencer Marketing Terhadap Minat Beli Produk Kosmetik Somethinc Di Kota Medan Z, Aulya Putri Rayhan; Helmi, Tengku Ahmad; Julkarnain, Julkarnain
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 9, No 1 (2024): JUNI
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v9i1.11079

Abstract

This research aims to analyze the influence of content marketing and influencer marketing on consumer purchase intention for Somethinc products in Medan. The research method employed a quantitative approach with data collection through an online questionnaire. The research sample consisted of 200 respondents. Data analysis was conducted using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The results indicate that content marketing and influencer marketing have a positive and significant influence on consumer purchase intention. These findings provide valuable insights for Somethinc and other cosmetic brands in designing effective digital marketing strategies to enhance consumer purchase intention.
Pengaruh Motivasi dan Disiplin terhadap Kinerja Pegawai PT Perkebunan Nusantara II Kebun Patumbak Dirgantara, Rizky Nascha; Aminuddin, Aminuddin; Nasution, Ismail
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 9, No 1 (2024): JUNI
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v9i1.11080

Abstract

This study applies quantitative methods with the aim of determining whether motivation and discipline influence on employee performance at PT. Perkebunan Nusantara II, Patumbak plantation. The population involved in this study was 34 employees and the entire population was used as a research sample. Data collection techniques were carried out by giving questionnaires to respondents, interviews, and collecting documents. To prove and analyze this, this study used several testing techniques, including validity and reliability tests, classical assumption tests, multiple linear regression tests, heteroscedasticity tests, multicollinearity tests, and f tests (simultaneous) and t tests (partial) and determination correlation tests. The results of the study showed that partially both motivation variables and discipline variables had a positive and significant effect on performance variables and simultaneously showed that employee performance at PT. Perkebunan Nusantara II, Partumbak  plantation  was influenced by motivation and discipline by 50.2%
Pengaruh Pengembangan Sumber Daya Manusia dan Kompetensi terhadap Kinerja Guru di Perguruan Al-Washliyah Amplas Widiyantika, Widiyantika; Syafrizal, Syafrizal; Wibowo, Muhammad Prasetyo
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 9, No 1 (2024): JUNI
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v9i1.11076

Abstract

The purpose of this study was to determine and analyze the effect of human resource development on teacher performance at Al-Washliyah Amplas college, to determine and analyze the effect of competence on teacher performance at Al-Washliyah Amplas college, to determine and analyze the effect of human resource development and competence on teacher performance at Al-Washliyah Amplas college. The population in this study were all teachers who worked at the Al-Washliyah Amplas college, totaling 38 teachers and the sampling was done by total sampling so that 38 respondents were sampled. Based on the results of the study it is known that there is a significant influence between human resource development and competence on teacher performance, there is a positive influence of human resource development variables and competence on teacher performance. Human resource development and competence on teacher performance together (multiple) there is positive and significant influence on Teacher performance
Pengaruh Live Streaming Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skintific Pada Aplikasi Tiktok Shop Di Kota Medan Diniati, Diniati; Helmi, Tengku Ahmad; Yudha, Tri Kartika
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 9, No 1 (2024): JUNI
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v9i1.11077

Abstract

This study aims to analyze the influence of live streaming and product quality on purchasing decisions for Skintific products at TikTokShop Medan. Using a quantitative approach, a survey was conducted on 200 respondents who had purchased Skintific products through TikTokShop. Data were collected through an online questionnaire covering the variables of live streaming, product quality, and purchasing decisions. Data analysis used the Partial Least Square (PLS) method to evaluate the relationship between variables and test the research model. The results showed that both live streaming and product quality had a positive and significant influence on purchasing decisions. Live streaming was found to have a stronger impact, indicating the importance of real-time interaction and product demonstration in influencing consumer decisions. Product quality was also shown to be an important factor, emphasizing that consumers still consider the intrinsic aspects of the product even in the context of online shopping

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