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Implementasi Manajemen & Kewirausahaan
Published by Universitas Wijaya Putra Surabaya
ISSN : -     EISSN : 27768554     DOI : 10.38156
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The IMKA provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of management business both theory and practices. It aims to foster the exchange of ideas on a range of important management subjects and to provide stimulus for research and the further development of international perspectives.  The main objective of the Journal of Management & Entrepreneurship Implementation (IMKA) is to facilitate the scientific publication of research results in Indonesia and participate in improving the quality and quantity of research for academics and researchers. The Journal of Management & Entrepreneurship Implementation (IMKA) is published every April and October. The Journal of Management & Entrepreneurship Implementation (IMKA) invites manuscripts in the following areas: Marketing management, Finance and management accounting, Strategic management, Operation, logistic and supply chain management, Human resource management, E-business, Knowledge management, Management information system, International business, Quantitative and research method, Tourism management, Business ethics, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 3 No 1 (2023): JURNAL IMKA (APRIL)" : 6 Documents clear
Bagaimana price perception, brand image, dan service quality mempengaruhi consumer buying interest?: Empirical study Mutmainah, Mutmainah; Nikmah, Masfi'atun
Implementasi Manajemen & Kewirausahaan Vol 3 No 1 (2023): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i1.161

Abstract

This study aims to determine the effect of price perception, brand image, service quality on purchase intention at umammi cheese banana outlets in Mojokerto City either partially or simultaneously. The research method used is a quantitative research method with descriptive analysis and data sources, namely primary data and secondary data. The population in this study are consumers who buy cheese bananas whose population is known, namely 85 samples. The data analysis technique used is multiple linear regression. The test results with regression analysis found that price perception, brand image, and service quality have a partial effect on consumer buying interest. Simultaneously, price perception, brand image, and service quality also influence consumer buying interest. The novelty of this study is that we jointly test how the correlation of price perception, brand image, service quality in encouraging consumer buying interest, which previously was rarely done by many studies.
Rasio keuangan, ukuran perusahaan, dan arus kas aktivitas operasi mempengaruhi return saham: Investigasi pada perusahaan sektor properti dan Real Estate, Tbk Setijadi, Narwastu Angelia; Indrawati, Trisa
Implementasi Manajemen & Kewirausahaan Vol 3 No 1 (2023): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i1.127

Abstract

This study aims to test and analyze financial ratios consisting of liquidity ratios (current ratio), profitability ratios (return on assets), solvency ratios (debt to equity ratio), and activity ratios (total asset turnover), company size, and cash flow operating activities to stock returns. This type of research is quantitative research and the data used is secondary data. The selection of the sample used in this study is the purposive side. The number of samples obtained were 22 property and real estate companies with a total of 5 years of observation so that the total sample was 110 property and real estate companies. The data analysis technique used is multiple linear regression analysis with the help of the IBM SPSS program. The results of the study partially show that the current ratio, debt to equity ratio, total asset turnover, and company size have no significant effect on stock returns, while return on assets and cash flow from operating activities have a significant effect on stock returns. Simultaneously the current ratio, return on assets, debt to equity ratio, total asset turnover, company size and cash flow from operating activities have a significant effect on stock returns.
The effect of socio-economic status, emotional intelligence and financial literacy as a mediation variable on personal financial management Rahayu, Sri; Nuansari, Shindy Dwita
Implementasi Manajemen & Kewirausahaan Vol 3 No 1 (2023): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i1.162

Abstract

This study aims to determine the effect of socioeconomic status and emotional intelligence with financial literacy as a mediating variable on the personal financial management of students at Alma Ata University, Yogyakarta. This research is a quantitative research with data collection techniques using a questionnaire. The research sample is 350 respondents. The sampling technique used was random sampling and was calculated using the Slovin formula. Primary data processing uses statistical product and service solutions (SPSS) analysis techniques and the methodologies used are path analysis, sobel test and robustness test. The results of this study state (1) there is a positive and significant influence of socioeconomic status, emotional intelligence and financial literacy on the personal financial management of Alma Ata University students; (2) there is a positive and significant influence of socio-economic status and emotional intelligence on the financial literacy of Alma Ata University students; (3) financial literacy is able to mediate socio-economic status and emotional intelligence on the personal financial management of Alma Ata University students; (4) there is no difference in the results of the analysis when the sample is broken down to carry out the robustness test, so the results of this research analysis are robust.
Tailoring the future of MSME marketing: A study on leveraging customer data for personalized experiences Suryawijaya, Tito Wira Eka; Wardhani, Masitha Fahmi
Implementasi Manajemen & Kewirausahaan Vol 3 No 1 (2023): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i1.163

Abstract

MSMEs play an important role in the global economy, employing nearly 90% of the workforce and contributing nearly 50% of the world's gross domestic product. However, many MSMEs have difficulty finding and retaining repeat customers, which is one of the main challenges for small businesses. This study aims to find out how customer data can be used to improve marketing strategies and meet customer needs and preferences more effectively. This research also aims to provide solutions and recommendations for MSMEs to improve their marketing through personalizing the experience for their customers. This study uses the SEM-PLS method with a quantitative approach. The population is taken from SMEs operating in the city of Semarang. 100 Samples are determined through Quota Sampling. Personalized marketing involves using customer data to customize the customer experience, which can create a closer relationship between customers and MSMEs. This research is still limited to the effectiveness of Personalized Marketing on customer loyalty in MSMEs. There have been many studies that discuss MSME customer loyalty with the marketing communication method. However, there are not many studies that specifically discuss personalized marketing for MSMEs.
Analisis kinerja keuangan PT Kereta Api Indonesia (Persero) dengan metode DuPont system Rabbani, Rafid Azmi; Yasmin, Annisa; Nurita, Dea; Lestari, Lela
Implementasi Manajemen & Kewirausahaan Vol 3 No 1 (2023): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i1.173

Abstract

Company financial performance is a benchmark to increase the value of a company. The existence of Covid-19 pandemic has caused the economy in Indonesia to decline which has had an impact on the financial performance of several companies, one of which is PT KAI (Persero). This research aims to determine the financial performance of PT KAI (Persero) in 2016-2021 as measured through financial statement analysis using the DuPont system. The research method used is descriptive quantitative. The data source used is secondary data, in the form of PT KAI (Persero) financial reports in the form of time series. The analytical technique used is the DuPont system. The results showed that the financial performance of PT KAI (Persero) in 2016-2021 was in a good position. Fluctuating NPM has a major impact on ROE, resulting in PT KAI (Persero) having to be vigilant and immediately innovate because their financial performance is not yet stable enough. The company expected to be able to optimize their financial management, especially in increasing sales volume accompanied by a high level of net profit and good asset management to create a good NPM and TATO for the company's ROI and ROE.
Pengaruh eco-efficiency, environmental performance dan good corporate governance terhadap firm value: Studi empiris Pratama, Ade Setia; Ainiyah, Asmarita Khurrotil
Implementasi Manajemen & Kewirausahaan Vol 3 No 1 (2023): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i1.174

Abstract

A company that wants to maintain its existence must be able to increase the value of the company. There are several factors that can affect company value, including stakeholder perceptions of the efficient use of raw materials, environmental performance and good corporate governance so that later this will increase trust both in the present and in the future. The purpose of this study is to determine whether there is a significant effect of the three independent variables on the overall firm value. The approach used in this research is quantitative. The data collection instrument was carried out by collecting data on the website of the Indonesia Stock Exchange during the 2017-2022 reporting period. The samples used were 39 Real Estate companies listed on the Indonesia Stock Exchange and data analysis used multiple linear regression. The result of this study is that environmental performance is not proven to significantly affect company value. However, two other variables, namely economic efficiency and corporate governance, proved to have a significant effect. This is because the two variables have a dominant effect and the output can be directly felt by the company's stakeholders.

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