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Karona Cahya Susena
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JL. Ratu Agung No. 4A, Anggut Bawah, Ratu Samban, Kota Bengkulu
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INDONESIA
Journal of Indonesian Management
Published by Indonesian Journal Publisher
ISSN : 28072405     EISSN : 2807212X     DOI : https://doi.org/10.53697/jim.v1i3
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Journal of Indonesian Management (JIM) covers various research approaches, namely: quantitative, qualitative and mixed methods. The Journal of Indonesian Management (JIM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial management, Marketing Management, Strategic Management, Organizational behavior, Operation management, Change Management, Sharia Management, Knowledge Management Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol. 4 No. 3 (2024): September" : 2 Documents clear
The Influence of Social Media Marketing on Brand Loyalty through Customer Engagement as a Mediating Factor Pramana, Sheren; Ching-Tsung Jen
Journal of Indonesian Management Vol. 4 No. 3 (2024): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i3.1904

Abstract

This study explores how social media marketing affects brand loyalty through customer engagement as a mediating factor in media/news company. This study focuses on Nihao Indonesia, a media platform that provides Indonesian news and content in Taiwan. The research objective is analyzing how social media marketing affects consumer interaction on Nihao Indonesia's Instagram account in order to enhance brand loyalty. A survey was conducted through Google Forms utilizing purposive sampling, distributed to 115 respondents. Structural equation modeling (SEM) was employed to examine the data. The research outcomes demonstrate a significant, positive correlation among the three variables. The findings are expected to offer hands-on knowledge for media companies on optimizing marketing endeavors on social media to make customers more engaged and loyal to a brand.
Proses Pengambilan Keputusan yang Diterapkan dalam Organisasi dan Manajemen Saputra, Aditya; Situmorang, Gurilina; Kusumasari, Indah; Hidayat, Rusdi
Journal of Indonesian Management Vol. 4 No. 3 (2024): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i3.1911

Abstract

Artikel ini membahas proses pengambilan keputusan yang diterapkan dalam organisasi dan manajemen. Hal ini menyoroti peran penting pengambilan keputusan yang efektif dalam mencapai tujuan organisasi di tengah tantangan yang kompleks. Studi ini menguraikan langkah-langkah yang terlibat dalam pengambilan keputusan, penerapan teori pengambilan keputusan dalam konteks manajemen, dan faktor-faktor yang mempengaruhi keputusan dalam organisasi. Selain itu, bab ini membahas konsekuensi pengambilan keputusan yang buruk terhadap individu dan organisasi. Dengan menggunakan metodologi tinjauan literatur, artikel ini bertujuan untuk meningkatkan pemahaman konsep pengambilan keputusan dan implikasi praktisnya, yang pada akhirnya berkontribusi terhadap peningkatan kualitas keputusan dalam lingkungan organisasi.

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