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Jurnal Ilmu Manajemen Advantage
Published by Institut Teknologi dan Bisnis Widya Gama
ISSN : 25981072     EISSN : 25978888     DOI : https://doi.org/10.30741/adv
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Advantage published twice a year in June and December, published by Institut Teknologi dan Bisnis Widya Gama Lumajang since June 2017. Jurnal Ilmu Manajemen Advantage intended as a forum for publishing scientific articles in the field of management science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
 1   2 
Search results for , issue "Vol. 1 No. 1 (2017): June" : 14 Documents clear
Pengaruh Store Atmosphere, Lokasi, Dan Keragaman Produk Terhadap Keputusan Pembelian Pakaian: Pada Pasar Umum Pasirian Lumajang Sufyan Lutfi; Jesi Irwanto
Jurnal Ilmu Manajemen Advantage Vol. 1 No. 1 (2017): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v1i1.17

Abstract

This study aims to determine the of store atmosphere, location, and product diversity on the purchasing influence decision to buy clothes on the general market of Pasirian Lumajang. This research is a quantitative research by finding associative ssociation which is causal. The results of this study showes that partially store tmosphere has no significant effect on purchasing decisions, location has a significant influence on purchsing decisions, and product diversity has a significant effect on purchasing decisions. Simultaneously store atmosphere, location, and product diversity have a significant effect on purchasing decision of garment at general market of Pasirian Lumajang. The limitations of this study is to research of store atmosphere, ocation, and product diversity as a factor influencing purchasing decisions, while ther variables that can influence purcasing decisions are expected to be examined by subsequent researchers in different periods and internet services.
Pengaruh Green Marketing Dan Green Product Terhadap Keputusan Pembelian Pupuk Organik Di Kios Tani Mulyo Kedungrejo Kabupaten Lumajang Reni Selvi Irawati; Nawangsih Nawangsih
Jurnal Ilmu Manajemen Advantage Vol. 1 No. 1 (2017): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v1i1.19

Abstract

This study aims to determine the effect of green marketing and green product depend on the decision to purchase organic fertilizer in Kios Tan Mulyo Kedungrejo Lumajang regency either partially or simultaneously. The research method used is multiple linear regression method by using hypothesis test that is t test and F test. The result of research indicate that partially for green marketing variable has no influence to purchase decision of organic fertilizer. Variable of green product there is significant influence to decision of purchasing organic fertilizer. While simultaneously there is the influence of green marketing and green product on purchasing decisions of organic fertilizer with a coefficient of determination (R square) of 0.406 was showed that 40.6% of organic fertilizer purchasing decisions can be explained by green marketing and green product, while the remaining 59,4% influenced by other variables not research in this study.
Pengaruh Keamanan, Kemudahan, Kepercayaan, Dan Risiko Kinerja Terhadap Keputusan Pembelian Secara Online: Studi Kasus Tokopedia.com di Kabupaten Lumajang Edwin Hadi Setiawan; Anisatul Fauziah
Jurnal Ilmu Manajemen Advantage Vol. 1 No. 1 (2017): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v1i1.21

Abstract

This study aims to determine how the influence of security, easy, trust and performance risk to online purchasing decisions either partially, simultaneously or dominant. This type of research using survey. The sample in this research 50 respondents there is users of tokopedia.com in Lumajang district. Methods of data collection with questionnaires distributed online using google forms. Data analysis using descriptive analysis and multiple regression analysis. The results showed variable security, easy, trust and performance risk partially have a significant positive effect on online purchasing decisions. While the simultaneous variable security, easy, trust and performance risk have a significant positive effect on online purchasing decisions. While the most dominant in influencing purchasing decision online is the security.
Pengaruh Citra Bank dan Promosi Undian Ghendis Manis Terhadap Keputusan Petani Tebu Menabung di Bank: Studi Kasus Bank Rakyat Indonesia Kantor Cabang Lumajang Umar Makruf; Hesti Budiwati
Jurnal Ilmu Manajemen Advantage Vol. 1 No. 1 (2017): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v1i1.23

Abstract

The study aims to knowed influence of bank image and promotion on gamling gendis manis to farming dicision to saving in Lumajang Branch office of BRI. Either partially of simultaneously. This research is quantitative research to find the associative relationship that are causal or the research to ask the question the relations between two or more variable and cause effect relation. The study aims to find evidence of the influence of bank image and promotion on saving decisions of Lumajang Barnch Office of Bank Rakyat Indonesia either partially or simultaneously. This study tested the hypothesis that there is a bank image effect on the saving decisions, there is promotion on saing decisions, and there is the influence of bank image and promotion to work simultaneously on the performance of employees at the National Narcotics Agency office Lumajang. The study, of 45 respondents using multiple linear regression analysis is the bank image there is an influence on saving decisions, there is work promotion on saving decisions, and there is the influence of bank image and promotion to work simultaneously on the decisions of saving at the Lumajang Barnch Office of Bank Rakyat Indonesia. Simple linear regression function generated is Y= 4,096 + 0,345X1 + 0,183X2. The coefficient of determination showed that 53,5 of saving decisions can be explained by the bank image and promotion t, while the remaining 46,5% of saving decisions is influenced by other variables not examined in this study.

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