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Jurnal Ilmu Manajemen Advantage
Published by Institut Teknologi dan Bisnis Widya Gama
ISSN : 25981072     EISSN : 25978888     DOI : https://doi.org/10.30741/adv
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Advantage published twice a year in June and December, published by Institut Teknologi dan Bisnis Widya Gama Lumajang since June 2017. Jurnal Ilmu Manajemen Advantage intended as a forum for publishing scientific articles in the field of management science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol. 3 No. 2 (2019): Desember" : 14 Documents clear
Strategi Pengambilan Keputusan Kedai Kopi Nawangsih Nawangsih; Kurniawan Yunus; Khoirul Ifa
Jurnal Ilmu Manajemen Advantage Vol. 3 No. 2 (2019): Desember
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v3i2.474

Abstract

This study purpose to determine the influency of product quality, price, promotion and quality of service of partially and simultaneously on the consumer decision making process in choosing a coffee shop in Lumajang Regency. This research type is descriptive with a causal associative approach. This research using 100 respondents. The sampling technique used is Simple Random Sampling. Hypothesis testing using multiple linear regression analysis for hypotheses through the SPSS 21 for windows program. Results of the study showed that product quality, promotion and service quality there is a significant positive influency for partially on the decision making process of consumers in choosing a coffee shop in Lumajang Regency. The price of a positive influence is not significant to the consumer's decision making process in choosing a coffee shop in Lumajang Regency. Simultaneously product quality, price, promotion and service quality have a significant positive effect on the decision making process of consumers in choosing a coffee shop in Lumajang Regency. The variables studied affected 54.1% of the consumer decision making process in choosing a coffee shop in Lumajang Regency and the rest was influenced by another variables.
Menciptakan Kepuasan Konsumen Dengan Pengalaman Membeli Produk Sukma Irdiana; Mohammad Noor Khairullah2
Jurnal Ilmu Manajemen Advantage Vol. 3 No. 2 (2019): Desember
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v3i2.484

Abstract

The number of internet users currently in Indonesia is increasingly growing, along with the development of the times and technology. One of them is the provision of food delivery services. In this research, researchers have the aim to describe how far the influence of the consumer buying experience on satisfaction and the desire to buy back online at Go Food in Surabaya. This research data was obtained through distributing questionnaires to 70 respondents using the accidental sampling method for ordering GoFood in Surabaya, who often bought using GoFood online at least three times in a period of 2 months. The data testing technique used in this research is Partial Least Square. The research proves that buying experience and online customer satisfaction sometimes does not provide a stimulus to repurchase consumers. However, optimal customer satisfaction can result in repurchases on a product or service provided. This is because buying experience and customer satisfaction does not guarantee consumers to buy back a product. However, if consumers are satisfied, consumers will spontaneously make repeat purchases. Even if consumers are satisfied, consumers will indirectly promote products to other consumers.
Kajian Optimalisasi Aset Milik PT. Perkebunan Nusantara XII (Persero) Dwi Aryani Suryaningrum; Dyah Puspasari
Jurnal Ilmu Manajemen Advantage Vol. 3 No. 2 (2019): Desember
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v3i2.490

Abstract

The economic growth of Surabaya also encourages the development of commercial businesses, one of which is the property business. But seeing the increasingly limited land in Surabaya, then the alternative is to optimize existing assets. The optimization is in the form of land use by establishing a property that can provide benefits so that the market value of a land becomes high. Mess Building PT. Perkebunan Nusantara XII (Persero) which is located on Jalan Embong Tanjung No.17 Surabaya has an area of ​​1,388 m2 and is in an area that has the potential to be developed into an alternative commercial property such as apartments, hotels, offices, and shops. The determination of the value of the Mess Building depends on land use, for this reason it is necessary to conduct a Highest and Best Use (HBU) analysis, which is physically possible, legally permitted, financially feasible, and has maximum productivity. The results obtained in this study were seen from the aspects of land, location, legal and financial alternatives of the hotel as the best land use that has the highest land value of IDR 52,253,874 / m2.
Penerapan Menejemen Risiko Pada Pengelolaan Koperasi Pegawai Republik Indonesia (KPRI) Yusuf Wibisono
Jurnal Ilmu Manajemen Advantage Vol. 3 No. 2 (2019): Desember
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v3i2.511

Abstract

This study aims to examine the development of the management of the Employee Cooperatives of the Republic of Indonesia (KPRI) in Lumajang Regency. Where some cooperatives can run well and achieve achievements that can be proud of, some others are less well developed, some have problems, some KPRI are no longer active. This study uses a qualitative descriptive approach, the research method uses interview methods and documentation. Also supported by a literature review that is relevant to the subject matter. This study provides a systematic overview of the management of KPRI in Lumajang Regency as it is. From several KPRI in Lumajang Regency, there are KPRI-KPRI that can carry out their roles and functions significantly in the welfare of their members. But there are some KPRI that are not healthy and finally can not work anymore. Of the 57 KPRI who are still active as many as 46 KPRI, the remaining 11 are not active. The main contributing factor is being unable to overcome the risk of trying. Thus, managers are required to be able to implement risk management in running cooperatives, by minimizing risk, transferring risk, controlling risk and risk funding.

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