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Institut Teknologi dan Bisnis Widya Gama Lumajang Jl. Gatot Subroto No.4 Lumajang Jawa Timur - Indonesia
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Empowerment Society
Published by Institut Teknologi dan Bisnis Widya Gama
ISSN : 26141027     EISSN : 26141035     DOI : https://doi.org/10.30741/eps
Core Subject : Humanities, Social,
Humanities Social Sciences
Empowerment Society published twice a year in February and August, published by LPPM Institut Teknologi dan Bisnis Widya Gama Lumajang since February 2018. Empowerment Society is intended as a forum for publishing scientific articles in the field of community development and involvement.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
 1   2 
Search results for , issue "Vol 3 No 1 (2020): February" : 12 Documents clear
Marketing Extension Of Marketing Area (Distribution Channel) In Ketumbar Crackers (Kriuk Baren) Business In Curah Lele Village, Balung District, Jember District Tri Palupi Robustin
IMPOWERMENT SOCIETY Vol 3 No 1 (2020): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v3i1.583

Abstract

Distribution channels have an important role in the distribution of a product from producers to the end consumers in order to meet the wants and needs of consumers. This is one of the obstacles for UMKM in expanding distribution channels. Coriander Crackers (Baren’s Kriuk) is a small and medium business that was established around the end of 2018 which is located in the village of Curah Lele Balung District Jember Regency. The problem faced by the home industry of coriander crackers barri 's kriuk is in the field of marketing especially the marketing area (distribution channel) which is less expanded, especially in the jember city area. Community service activities are expected to produce targets in accordance with partner expectations, namely: (1) Broader marketing area (distribution channels) so that products are better known to the wider community; (2) Better packaging innovation.
Providing Benefits Of Protection Intellectual Property Of Products In UMKM Traditional Jamu Wahyuning Murniati
IMPOWERMENT SOCIETY Vol 3 No 1 (2020): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v3i1.584

Abstract

UMKM Jamu is engaged in the health sector by producing traditional herbal medicine which is believed to be effective in preventing the growth of cancer cells and various other diseases. This UMKM is located in Wonorejo Village, Lumajang Regency and from the beginning, marketing was only done in the area around Lumajang. Over time, UMKM managers must think about product protection. Therefore, this assistance is carried out with the aim of being able to provide understanding to the UMKM Jamu Ibuk producers related to Intellectual Property and its benefits for UMKM. In its activities, it was explained that product protection would increase originality, so of course it would increase sales. In addition, product protection will prevent producers from various parties who want to make plagiarism from Jamu Ibuk.

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