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BIP'S : Jurnal Bisnis Perspektif
Published by Universitas Katolik Darma Cendika
ISSN : 19794932     EISSN : 27152596     DOI : 10.37477/bip
Core Subject : Economy,
Economics, Econometrics & Finance
BIPs Jurnal Bisnis Perspekti merupakan jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Unika Darma Cendika Surabaya. BIPs Jurnal Bisnis Perspektif sebelumnya bernama Jurnal Darma Cendika Manajemen & Akuntansi, yang ditujukan terutama untuk mempublikasikan pemikiran, gagasan, hasil kajian, dan penelitian dari dosen Fakultas Ekonomi Unika Darma Cendika. BIPs Jurnal Bisnis Perspektif diterbitkan setiap 6 bulan sekali pada bulan Januari dan bulan Juli.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 17 No. 1 (2025): Januari" : 6 Documents clear
Pengaruh Fintech, Perilaku Keuangan dan Persepsi Kemudahan Terhadap Pengambilan Keputusan oleh Mahasiswa untuk Melakukan Pinjaman Online Ronadi, Violina Jasmine; Permatasari, Anita
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 1 (2025): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i1.692

Abstract

ABSTRACT ABSTRACT The variables used in this research are financial technology, financial behavior and perceived convenience which can influence students' decision making to take out online loans. The data used in this research is primary data obtained from questionnaires. The results of this research are that financial technology influences students' decision making to take out online loans. The results of the second research in this study are that financial behavior influences students' decision making to take out online loans. The third research result is that the perception of convenience has no influence on students' decision making to take out online loans. Keywords: Financial Technology, Financial Behavior, Perception of Convenience, Online Loans
Peran Event Marketing, Sosial Media Marketing, dan Content Marketing Terhadap Minat Beli Adinata, Patrick Vivid; Cahyaningrum, Brigita N; Margaretha, Betchy Y; Putra, Nicko Kornelius
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 1 (2025): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i1.694

Abstract

ABSTRACT The apparel industry in Yogyakarta has experienced rapid growth, leading to intensified competition in the market. This study investigates the influence of event marketing, social media marketing, and content marketing on consumer purchase intention for CRSL Store, both collectively and individually. CRSL Store, a leading local brand in Yogyakarta, uses various development strategies to maintain consumer interest, including organizing music events (CRSL Concert), leveraging social media platforms (Instagram and Tik-Tok), and implementing content-based marketing initiatives. This study adopted a survey-based approach, using questionnaires as the main data collection tool, total of 112 valid respondent, who were selected based on certain criteria: familiarity with the CRSL brand, attendance at CRSL Concert #4, and age range of 17-35 years. Data analysis involved validity and reliability assessment, classical assumption test, multiple linear regression analysis, and hypothesis testing. The findings showed that social media marketing and content marketing had a significant positive impact on consumers' purchase intention for CRSL Store. In contrast, event marketing showed no significant effect. These results indicate the importance for CRSL Store to priorities and improve its social media marketing and content marketing strategies to better capture and retain consumer interest. Keywords: event marketing, social media marketing, content marketing, purchase intention, marketing strategy. ABSTRAK Industri pakaian jadi di Yogyakarta telah mengalami pertumbuhan yang pesat, yang mengarah pada persaingan yang semakin ketat di pasar. Penelitian ini menyelidiki pengaruh event marketing, social media marketing, dan content marketing terhadap minat beli konsumen untuk CRSL Store, baik secara kolektif maupun individual. CRSL Store, sebuah merek lokal terkemuka di Yogyakarta, menggunakan berbagai strategi pengembangan untuk mempertahankan minat konsumen, termasuk menyelenggarakan acara musik (CRSL Concert), memanfaatkan platform media sosial (Instagram dan TikTok), dan menerapkan inisiatif pemasaran berbasis konten. Penelitian ini mengadopsi pendekatan berbasis survei, menggunakan kuesioner sebagai alat pengumpulan data utama sebanyak 112 responden, yang dipilih berdasarkan kriteria tertentu: keakraban dengan merek CRSL, kehadiran di Konser CRSL #4, dan rentang usia 17-35 tahun. Analisis data melibatkan penilaian validitas dan reliabilitas, uji asumsi klasik, analisis regresi linier berganda, dan pengujian hipotesis. Temuan ini menunjukkan bahwa social media marketing dan content marketing memberikan dampak positif yang signifikan terhadap minat beli konsumen CRSL Store. Sebaliknya, event marketing tidak menunjukkan pengaruh yang signifikan. Hasil ini menunjukkan pentingnya bagi CRSL Store untuk memprioritaskan dan meningkatkan strategi social media marketing dan content marketing untuk menangkap dan mempertahankan minat konsumen dengan lebih baik. Kata kunci: event marketing, social media marketing, content marketing, purchase intention, strategi pemasaran.
Real-Time Temperature Monitoring VHMS Dashboard Development to Reduce Component Unscheduled Breakdown Nur, M. Hidayatullah; Hendriana, Dena; Baskoro, Gembong
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 1 (2025): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i1.697

Abstract

The coal mining industry relies on heavy equipment such as excavators and bulldozers and their efficiencies are critical for the productivity. This paper addresses the issue of unscheduled breakdowns due to high operational temperatures which impacts productivity, equipment availability and maintenance costs. The existing Vehicle Health Monitoring System (VHMS) from Komatsu Original Manufacturing lacks of real-time data for coolant temperature. The data recording is only every 20 hours and data reporting to the monitoring system is transferred daily. This lack of data is leading to unable for identifying the causes of problems. This study proposes a real-time temperature monitoring dashboard for the VHMS to track and manage Komatsu equipment temperature limits and to upgrade the existing system to record temperature data in every second instead of every 20 hours. This fine data collection provides enough information for a comprehensive analysis of machine conditions. This allows for quick identification of abnormal temperature trends, leading to timely maintenance and failures prevention. The new dashboard system provides immediate access to detailed temperature data, facilitating prompt decision-making in maintenance process. It also involves setting new temperature limits to prevent overheating and reduce unscheduled component breakdown from 25% in 2019 to 0% in 2023 and 2024. Implementing a real-time temperature monitoring dashboard is expected to improve equipment availability, reduce breakdowns, optimize maintenance schedules and lower operational costs in the coal mining industry.
Pengaruh Kompetensi, Pengembangan Karir, Budaya Organisasi dan Pelatihan Terhadap Kinerja Karyawan Basuki, Antonius Ndaru Sulistiyono
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 1 (2025): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i1.701

Abstract

A modern company requires employee performance that is able to achieve targets so that company goals are met. Employees as human resources in the company are expected to be able to contribute and add value.This study was conducted with the objectives of this research are (1) able to prove whether competence has a positive influence on employee performance, (2) able to prove whether career development has a positive influence on employee performance, (3) able to prove whether organizational culture has a positive influence on performance employees, (4) able to prove whether training has a positive influence on employee performance, (5) able to prove whether simultaneously competency, career development, organizational culture and training have a positive influence on employee performance. This research is classified as basic research because this research aims to test, identify, explain, modify and develop theories from previous research. Based on its objectives, this research is included in the category of causal research which is descriptive explanatory in nature and explains the influence of the independent variable on the dependent variable. This research is a quantitative type with primary data sources from research subjects, namely employees with a minimum work period of 1 year through distributing questionnaires. The sampling used is saturated/census sampling where all members of the population are used as samples. The total population is 152 people. The questionnaire uses a Likert scale measurement type with five scales consisting of strongly disagree, disagree, quite agree, agree, strongly agree with a value range of 1 to 5. Data analysis uses multiple linear regression analysis techniques using JASP 0.18.3 software. From the research results, it is partially proven that the competency and organizational culture variables have a positive and significant effect on employee performance. Meanwhile, the career development variable has a negative and significant effect on employee performance. The training variable has a negative and insignificant effect on employee performance. This research also proves that simultaneously competency, career development, organizational culture and training have a positive and significant effect on employee performance. The results of this research can be used as a basis for management to determine the company's strategic direction in the medium or long term into the future. Keywords: Employee Performance, Competency, Career Development, Organizational Culture, Training.
Pengaruh Promosi, Kualitas Produk, dan Shopping Lifestyle Terhadap Impluse Buying Behavior Dalam Pembelian Produk Skincare Skintific Pada Pengguna Shopee Di Surabaya Suharyanto, Yosephine; Yustinianus Ferdinand, Deograsias Yoseph
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 1 (2025): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i1.702

Abstract

Kehadiran tren belanja online memberikan dampak pada terjadinya impulse buying behavior yang disebabkan kemudahan dan praktisnya dalam bertransaksi.. Tujuan dari penelitian ini adalah sebagai pengetahuan dan analisis tentang Pengaruh Promosi, Kualitas Produk Dan Shopping Lifestyle Terhadap Impulse Buying Behavior Dalam Pembelian Produk Skincare Skintific Pada Pengguna Shopee Di Surabaya. Metode penelitian ini menggunakan kuesioner yang telah disebarkan melalui google form dengan menggunakan teknik purposive sampling atau menentukan responden berdasarkan karakteristik yang ditetapkan. Untuk jumlah responden dari penelitian ini sebanyak 75 responden berumur 17 hingga 25 tahun dengan syarat bertempat tinggal di Surabaya dan pernah membeli produk skincare Skintific di platform Shopee. Berdasarkan hasil olah data menggunakan SPSS 25 dapat disimpulkan bahwa setiap pernyataan menunjukkan hasil yang valid dan seluruh variabel dinyatakan reliabel. Serta pada uji asumsi klasik dapat disimpulkan bahwa setiap variabel telah memenuhi syarat tersebut. Hasil dari uji t menunjukkan hasil bahwa promosi, kualitas produk dan shopping lifestyle memiliki nilai r hitung > r tabel dan sign. < 0,05 sehingga dapat disimpulkan setiap variabel berpengaruh secara positif dan signifikan.
Store Novelty dan Loyalitas Toko: Pengaruh Mediasi Store Design Complexity dan Store Design Pleasure Raynaldi, Aldwin; Supriharyanti, Elisabeth; Mawasti, Alpi
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 1 (2025): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i1.735

Abstract

One of the biggest challenges faced by the retail sector in the digital era is maintaining customer loyalty to stores. This study aims to analyze the effect of store novelty on store loyalty, with store design complexity and store design pleasure as mediating variables. The study employed a purposive sampling method, involving 120 respondents who were customers of fashion stores in Surabaya. Data collection was conducted using a questionnaire distributed online via Google Forms. The collected data were analyzed using the Partial Least Square (PLS) technique with the SmartPLS 3.0 application. The results show that store novelty does not have a direct effect on store loyalty; however, it has an indirect effect mediated by store design complexity and store design pleasure. These findings provide significant contributions to the retail management literature, particularly regarding strategies for building and maintaining customer loyalty. From a managerial perspective, the study recommends that store managers focus on innovative designs emphasizing variety and comfort to create a unique and enjoyable shopping experience for customers. Effectively managing engaging and complex store design elements can serve as a powerful strategy to enhance customer loyalty amidst the increasing competition in the retail industry.

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