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INDONESIA
Jurnal Visi Komunikasi
Published by Universitas Mercu Buana
ISSN : 14123037     EISSN : 25812335     DOI : https://doi.org/10.22441/visikom
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual articles in communications (see Focus and Scope). The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol 17, No 1 (2018): Mei 2018" : 5 Documents clear
STRATEGI PROMOSI LOYALTY PROGRAM MY PERTAMINA YANG DILAKUKAN OLEH PT PERTAMINA (PERSERO) TAHUN 2018 Gina Salsabila Heryadi
Jurnal Visi Komunikasi Vol 17, No 1 (2018): Mei 2018
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (541.083 KB) | DOI: 10.22441/visikom.v17i1.6510

Abstract

Marketing is currently growing rapidly. Promotion is very important to market a product so that customers know that the product is worth buying. A mature strategy is needed to promote a product. promotion strategies for successfully marketing company products to the public quickly and on target. Based on this, the authors focus on research, namely "How is the My Pertamina Loyalty Promotion Strategy conducted by PT Pertamina (Persero) in 2018?". My Pertamina is a loyalty program that was formalized by PT Pertamina (Persero). The strategy undertaken by PT Pertamina (Persero) in promoting the My Pertamina program is by segmenting, targeting and positioning, and implementing a promotion mix. The results of this study are My Pertamina's strategy is divided into two parts, namely in terms of operations and marketing.
STRATEGI PROMO OFF AIR “MAHABHARATA KEMBALI” DALAM MENINGKATKAN BRAND IMAGE ANTV Ariesti Putri Perdana
Jurnal Visi Komunikasi Vol 17, No 1 (2018): Mei 2018
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1060.787 KB) | DOI: 10.22441/visikom.v17i1.6511

Abstract

ANTV Television Station implements an off air promotion strategy to support the performance of shows on air so that it is received by loyal viewers. The off-air promo strategy that is synchronous with the on-air program is also applied in the concept of "Show Mahabarata Back" in 2017. Actually, this show wants to repeat the success of the "Mahabarata show" in the previous three years. In addition to establishing ANTV as an Indonesian family drama television, where their series was aired by Competitor TV. The implementation of the Off Air promo strategy used the promo concept and the Blue Ocean Strategy as a theoretical foundation. The research methodology is complemented by a constructivist paradigm, and a case study method. Researchers construct the object under study and examine the object in depth and detail. The concept of in-depth interviews, observational studies and documentation, is a source of data from research. The "Mahabharata Return" Off Air Promotion Strategy passed through the stages that were worked out well, and was executed well so that people felt the experience of directly meeting their idols.
PENGARUH PROGRAM CORPORATE PHILANTROPHY AKSI 1000 SAHABAT NEGERI PT. RETAIL ESTATE SOLUTION TERHADAP CITRA PERUSAHAAN Mellia Andella
Jurnal Visi Komunikasi Vol 17, No 1 (2018): Mei 2018
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v17i1.6512

Abstract

Imagery is defined as the public perception of their thoughts, beliefs, feelings and knowledge society itself against the company. Image is formed based on the knowledge and information received by someone. The information disseminated through communication in a program, one of which is a corporate social responsibility program. Previous research and Hsu Chiu reveals that aspects of CSR can affect the image of a product or company. One of the CSR program which is run by the Living World in maintaining the public image and the public welfare is corporate philanthropic program. Wibisono describes 4 stages of CSR management that are commonly used by companies, namely, planning, implementation phase, evaluation phase and reporting phase. The paradigm of research is positivism. This type of research used by the researchers is an explanatory with quantitative approach. The method used in the research by using quantitative methods by means of a survey by distributing questionnaires to the respondents with a sample of 94 people. Variable X has a strong positive correlation to the variable Y and a significant association with the coefficient of determination 0.396 (39.6%), which means Corporate Philanthropy Program affects the image of the Company amounted to 39.6%. The results of hypothesis testing there is significant influence between Corporate Philanthropy Program of Action 1000 Friends Neger PT. Retail Estate Solution to the Corporate Image.
STRATEGI KREATIF IKLAN “KISAH LEGENDA NUSANTARA” DALAM MENUMBUHKAN BRAND AWARENESS INDOESKRIM NUSANTARA Ikhromi Oktafiandi
Jurnal Visi Komunikasi Vol 17, No 1 (2018): Mei 2018
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (652.662 KB) | DOI: 10.22441/visikom.v17i1.6507

Abstract

Creative strategy is a planning carried out to achieve a specific goal to be achieved in an advertising. The problems want to be appointed is the thing that concerned with creative strategy Indoeskrim Nusantara "Kisah Legenda Nusantara" ads in cooperation with MullenLowe Indonesia as advertising agency that created the ads. While the aim of research is to find out how creative advertising strategy "Kisah Legenda Nusantara" ads to build brand awareness for Indoeskrim Nusantara. Researchers also use the Belch theory for the exploration of big ideas and the attractiveness of advertising. And using theory advertising in Morrisan’s book that describes ad execution.The research method used is a case study with a type of descriptive research and qualitative approaches. Techniques of data collection was in-depth interviews with some of the data sources and some documentation writers. The results of the study conclude that the creative strategy of the advertisement "Kisah Legenda Nusantara" uses the appeal of 'superior sense' (rational) of authentic Indonesian taste and the emotional appeal of integration that uses a contradictory combination of colossal (nostalgic) and contemporary elements (relevance). In execution in absurd humor, slice of life and dramatization.
POLA KOMUNIKASI KELOMPOK FANSITE EXONESIA DALAM MEMBANGUN EKSISTENSI DALAM LINGKUP PENGGEMAR K-POP Debbiani Nurinda
Jurnal Visi Komunikasi Vol 17, No 1 (2018): Mei 2018
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.508 KB) | DOI: 10.22441/visikom.v17i1.6509

Abstract

The development of technology encourages globalization which gives birth to many special phenomena and one of them is popular culture. Popular culture deals with everyday problems such as superstars, fashion, transportation, lifestyle, etc. that can be enjoyed by all people or certain people. K-Pop is one of the popular cultural phenomena that is being talked about by the people of Indonesia. Present with the concept of boyband and girlband, K-POP is loved by many young people and becomes a separate phenomenon in the midst of social life. This K-POP fever is characterized by the presence of fans or fansite, where the community only discusses one boy band or K-POP artist they admire.The focus of this research is to see how the EXOnesia Fansite Group Communication Pattern in Building Existence in the K-POP Enthusiasts Scope. This study uses qualitative research methods with participant observation research methods. Data collection used is in-depth interviews and observations. Based on research and observations conducted by researchers, EXOnesia's fansite community communication pattern is to use a two-way communication pattern where the communication process carried out by this community results in reciprocity or response when the message / information is sent by the giver to the recipient. where in the fanite members of the community do not have boundaries between superiors and subordinates, so that the patterns of interaction that occur within it just flow informally.

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