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Jurnal Visi Komunikasi

viskom
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Published by Universitas Mercu Buana

ISSN : 14123037 EISSN : 25812335 DOI : https://doi.org/10.22441/visikom

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual articles in communications (see Focus and Scope). The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 7 Documents

Search results for , issue "Vol 18, No 1 (2019): Mei 2019" : 7 Documents clear

PENGARUH GAYA KOMUNIKASI PRESENTER TALKSHOW “RUMPI NO SECRET” DI TRANS TV TERHADAP AUDIENCE SATISFACTION Kurniawan Prasetyo
Jurnal Visi Komunikasi Vol 18, No 1 (2019): Mei 2019
Publisher : Universitas Mercu Buana

Television stations every day present various types of programs whose types are very diverse. One of them is a talk show program. One of the talk show programs. the mainstay of Trans TV is "Rumpi No Secret" which is packaged in a conversation. The talk show "Rumpi No Secret" was hosted by Feni Rose who has a very unique appeal that is able to attract the attention of loyal viewers. The purpose of this research is to find out whether there is an influence from the style of presenter Feni Rose when guiding the talk show "Rumpi No Secret" that aired on Trans Tv to the satisfaction of watching housewives in Kampung Baru RW residents. 10 Kembangan Utara, West Jakarta. This study uses survey research methods in which this method is a study that takes the main sample from a population of data using a questionnaire statement or questionnaire as a primary data collection tool. Data were analyzed by a causal explanative method with a quantitative approach. The theoretical basis used is the uses and gratification theory owned by Blumer and Katz.

STRATEGI KOMPETENSI KOMUNIKASI ANTAR BUDAYA MASYARAKAT PESISIR PANTAI DI KEPULAUAN SERIBU JAKARTA Agustina Zubair
Jurnal Visi Komunikasi Vol 18, No 1 (2019): Mei 2019
Publisher : Universitas Mercu Buana

Tourism is an important commodity for Indonesia, for several reasons, in addition to geographical reasons, namely Indonesia has the world's fourth longest coastline, cultural diversity, and other potential. In the face of the Asean Economic Community (AEC), each country will then compete with each other while supporting each other to face global competition. The aim of the research is to answer the problem, namely to determine the competence of intercultural communication and the development of tourism in coastal areas. To that end, researchers try to explain the research objectives, namely to find out the competency strategies of intercultural communication among coastal communities in the Thousand Islands, Jakarta and to find out coastal communities in the face of changes that tourism in the Thousand Islands, Jakarta is increasingly developing. This research uses a constructivist paradigm. The theory used in this study is the communication competency strategy of Charles Berger that can be used to gather information and reduce the level of uncertainty. This research method uses a case study with a qualitative approach and uses triangulation for data validity techniques.

PENGARUH KUALITAS KOMUNIKASI TELEMARKETING PT. ASURANSI XYZ TERHADAP KEPUASAN PELANGGAN DALAM MENDAPATKAN INFORMASI NASABAH ASURANSI KESEHATAN X DI JAKARTA Mariani Mariani
Jurnal Visi Komunikasi Vol 18, No 1 (2019): Mei 2019
Publisher : Universitas Mercu Buana

The development of information technology is expected that companies can create a variety of innovations so as not to decline. The research objective is to find out how much influence the quality of telemarketing communication on customer satisfaction X health insurance PT XYZ Insurance. The independent variable in this study is the quality of communication (X) with the concept of Joseph de Vito's theory (1997), and the dependent variable is customer satisfaction (Y) with the theory of Kotler, Keller (2008). This research uses a quantitative approach with a comparative causal type. The method used was a survey by distributing questionnaires. Sampling technique from a total population of 138 inpatients. The technique used in this study is total sampling where sampling is the same as the existing population. The results showed that the influence of communication quality on customer satisfaction health insurance X amounted to 0.27%, and the remaining 99.73% was influenced by other factors.

PENGELOLAAN MEDIA SOSIAL TWITTER OLEH KEMENTERIAN PENDIDIKAN DAN KEBUDAYAAN DALAM SOSIALISASI PERPRES PENGUATAN PENDIDIKAN KARAKTER Miranda, Ardanari
Jurnal Visi Komunikasi Vol 18, No 1 (2019): Mei 2019
Publisher : Universitas Mercu Buana

Management of social media, especially the Twitter account of the Ministry of Education and Culture @Kemdikbud_RI. This research is to find out about the management of Kemdikbud_RI's Twitter account in the socialization of the Perpres Strengthening Character Education. The theory used in this study about the management of social media, which includes the processes of planning, activation and supervision, optimization, social media activities, social media strategies, implementation, and to the process of monitoring and evaluation. Case study research method that aims to describe and describe systematically a fact carefully. Data collection techniques using primary and secondary data. Primary data were obtained by in-depth interviews with the Head of the Communication and Public Service Bureau, the Head of Information Services Subdivision and the admin of the Ministry of Education and Culture's social media. Secondary data obtained from pages, books and other documents. The results showed that, the Communication and Public Service Bureau had Standard Operating Procedures in managing the social media accounts of the Ministry of Education and Culture and had grouped the community based on the followers of each social media account (Twitter, Facebook, Instagram, Website, YouTube) owned by the Ministry of Education and Culture, so it is clear what content will be uploaded, so that followers / followers from each account will find it easier to understand the policies that have been conveyed through the Ministry of Education and Culture's social media.

STRATEGI PROMOSI WISATA PURBALINGGA MELALUI FESTIVAL FILM Dewi Tanti
Jurnal Visi Komunikasi Vol 18, No 1 (2019): Mei 2019
Publisher : Universitas Mercu Buana

This study aims to find out the efforts to promotion strategy Purbalingga cultural tourism by the Purbalingga CLC community through the Purbalingga Film Festival (FFP). This study used descriptive qualitative method. The research data source is the Purbalingga CLC community. Data was collected using observation techniques, in-depth interviews, and literature studies. The results showed that FFP activities carried out by the CLC community could help Purbalingga tourism promotion efforts. Local tourism development can be developed with the concept of Community Based Tourism (CBT) is Promotion strategy. In the CBT concept, the presence of the community becomes important as a secondary stakeholder. Together with the government and private parties, community participation can provide valuable input for the advancement of regional tourism that is prospering for the entire community. The Purbalingga CLC through its flagship program, the Purbalingga Film Festival, has shown that the existence of film festivals has a relationship, both directly and indirectly, with the opportunity to promote local culture.

PERAN FUKUN DALAM KAMPANYE PEMILU: ALTERNATIF TERHADAP MEDIA MASSA DAN MEDIA BARU Herman Seran
Jurnal Visi Komunikasi Vol 18, No 1 (2019): Mei 2019
Publisher : Universitas Mercu Buana

This study aims to reveal the communication media used in conducting legislative elections in 2019, especially in rural areas. Several studies have shown that the presence of mass media such as television and radio, as well as the presence of new media (new media) through social media platforms and other online media have contributed to support the activities of the election campaign. However, in the technological development of communication media, in a rural area there is a channel / other communication media were also very successful as a campaign activity. This study specifically examines the communication media used by legislative candidates in campaign activities in rural areas. In the legislative election campaign in 2019 in rural areas Beskem (pseudonym), fukun be an alternative to the media in the campaign due to limited public access to the mass media and new media. Fukun became a communicator as well as a medium for legislative candidates to meet with village communities. In addition, fukun can mobilize the masses in election campaign activities.

PENGARUH KUALITAS PROGRAM CUSTOMER RELATIONS TERHADAP TINGKAT KEPERCAYAAN PELANGGAN Denada Lubis
Jurnal Visi Komunikasi Vol 18, No 1 (2019): Mei 2019
Publisher : Universitas Mercu Buana

Kuningan City Mall is one of the property industry fields, namely a shopping mall that was established in 2012 in South Jakarta. Along with the development of the retail service industry, Kuningan City Mall is well aware of the importance of quality customer relations programs to increase customer trust which leads to satisfaction and profitability. In realizing customer trust requires a good or positive experience from a company. This experience can be realized through good communication in customer relations program activities, in this case Kuningan City Mall develops a "K-Passport" program to improve the quality of the customer relations program and enhance a sense of trust in the eyes of its customers. Quantitative research with explanative type was chosen because researchers wanted to measure the influence of the quality of the customer relations program on the level of customer trust. While the method used is survey method. Samples were taken according to the number of 100 respondents. The Quality of Program Customer Relationship variable regression coefficient (XI) is 0.896, meaning that if the other independent variables are fixed, then the Customer Trust Level (Y) will increase by 0.896. The quality of the Customer Relations Program is able to explain the influence of 87.4% on the dependent variable (Level of Customer Trust).

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Contact Name
Tri Juwono

Contact Email
trijuwono@mercubuana.ac.id

Phone
+628980875279

Journal Mail Official
visikom@mercubuana.ac.id

Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Tri Juwono

Contact Email trijuwono@mercubuana.ac.id

Phone +628980875279

Journal Mail Official visikom@mercubuana.ac.id

Editorial Address Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Tri Juwono

Contact Email
trijuwono@mercubuana.ac.id

Phone
+628980875279

Journal Mail Official
visikom@mercubuana.ac.id

Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA