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SMBJ: Strategic Management Business Journal
Published by Universitas Pembinaan Masyarakat Indonesia
ISSN : -     EISSN : 27756572     DOI : https://doi.org/10.55751/smbj
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Strategis Bisnis Manajemen (SMBJ) menerbitkan penelitian yang menyelidiki strategi bisnis organisasi dalam mengelola kinerja karyawan di tempat kerja untuk meningkatkan kinerja organisasi dengan menawarkan berbagai informasi penelitian tentang perilaku kerja. Jurnal ini didedikasikan untuk penelitian asli (kuantitatif dan kualitatif), baik teori maupun metode pengukuran.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 5 No. 01 (2025): June, 2025" : 5 Documents clear
HALAL CULINARY INDUSTRY 2026 TO SUPPORT THE SUSTAINABLE DEVELOPMENT GOALS (SDGS) IN SUPPORTING THE PERSPECTIVE OF THE HALAL INDUSTRY MAQASHID SYARI'AH Syahbudi, Muhammad; Irham, Mawaddah; Indra, Ahmad Perdana
Strategic Management Business Journal Vol. 5 No. 01 (2025): June, 2025
Publisher : Universitas Pembinaan Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v5i01.113

Abstract

Research background: The growth of the halal culinary industry continues to grow both domestically and globally. The halal industry, which includes goods and services, has its own attraction for many players and is in line with the Government's target by 2026 by increasing the halal culinary industry in Indonesia by going through several changes starting from the Halal Certification Obligations. Halal consumption patterns are not only a concern for Muslims but also many parties, so that the halal culinary industry can play a role in the economy. Purpose of the article: The purpose of this research is to identify the development of the halal culinary industry and describe the role of the halal industry in supporting the SDGs agenda towards the 2026 halal industry. Methods: The method used in this study is qualitative, with a literature study research approach, from several sources that are considered relevant to the research theme. The data source used is secondary data. The data collection technique is literature, and the data analysis technique used is qualitative descriptive. The role of the halal industry in realizing the SDGs is; Reducing poverty, reducing hunger, healthy living and well-being, decent work and economic growth, innovation industries and infrastructure. Responsible consumption and production. And partnerships to achieve goals.
DEVELOPMENT OF CANVAS MODEL BUSINESS-BASED COOPERATIVES: IDEAS IN THE DEVELOPMENT OF INDEPENDENT HOUSES OF WORSHIP IN MEDAN CITY Barus, Elida Elfi; Nasution, Venny Fraya Hartini; Ichsan, Reza Nurul; Syahbudi, Muhammad; Barus, Irwan Irawadi
Strategic Management Business Journal Vol. 5 No. 01 (2025): June, 2025
Publisher : Universitas Pembinaan Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v5i01.114

Abstract

Research background: The Medan City Government has programmed to establish a house-of-worship-based cooperative, namely a mosque with the "Independent Mosque" program, so it needs to receive support from other parties who have an impact. Through Sharia cooperation described by the Cooperatives and SMEs Office as a financial institution that can help small business owners, especially those operating on a small and medium scale, in transactional problems. This is very important to do so that mosque cooperatives can develop and provide benefits for the underprivileged people in the area. Purpose of the article: This study aims 1) To find out and evaluate the effectiveness of mosques in Medan City in terms of community economic empowerment through the establishment of mosque cooperatives. and 2) To find out and analyze  the Sharia Cooperative Business Plan in realizing an Independent Mosque. Methods: The method used in this study is qualitative, with a literature study research approach, from several sources that are considered relevant to the research theme. The data source used is secondary data. The data collection technique is literature, and the data analysis technique used is qualitative descriptive. The majority of customers are MSMEs, resellers, distributors. Value Prepositions include family principles and shuttle services. Revenue Streams come from financing products, payment services, and property. Cost Structures consist of variable and fixed costs.
THE EFFECT OF FINANCIAL LITERACY, RISK PERCEPTION, RETURN PERCEPTION AND SOCIAL MEDIA INFLUENCERS ON THE INVESTMENT INTEREST OF THE MILLENNIAL GENERATION IN TEMANGGUNG REGENCY IN 2024 Lestari, Wahyu; Albertus, Redy Herinanto; Murdo, Ilham Tri
Strategic Management Business Journal Vol. 5 No. 01 (2025): June, 2025
Publisher : Universitas Pembinaan Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v5i01.115

Abstract

Research background: This study aims to examine the influence of financial literacy, risk perception, return perception, and social media influencers. The object of this research is the millennial generation in Temanggung Regency. Purpose of the article: This study indicate that perceived return and social media influencers have a positive effect on millennial generation investment interest in Temanggung Regency. Financial literacy and risk perception do not have a positive effect on millennial generation investment interest in Temanggung Regency. Methods: The data analysis technique used in this research is Multiple Linear Regression Analysis. Sampling in this study used cluster sampling technique. Respondent data collection used a questionnaire with a total of thirty-five statements and 111 participants. Each statement is measured with five Likert scales.
ANALYSIS OF THE EFFECTIVENESS OF GOVERNMENT PROGRAMS IN IMPROVING EDUCATION PARTICIPATION IN NIAS DISTRICT Waruwu, Meiman Hidayat
Strategic Management Business Journal Vol. 5 No. 01 (2025): June, 2025
Publisher : Universitas Pembinaan Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v5i01.116

Abstract

Research background: This study aims to analyze the effectiveness of government programs, especially the Smart Indonesia Program (PIP) and School Operational Assistance (BOS), in increasing education participation in Nias Regency. Purpose of the article: This study indicate that education participation in Nias Regency still faces significant challenges, especially those related to family economic factors, limited education infrastructure, and geographical distance between villages. The PIP and BOS programs have made a positive contribution to easing the burden of education costs, but have not been able to fully overcome the structural and cultural barriers that influence children's decisions to continue school. Methods: Using a descriptive qualitative approach, data were collected through in-depth interviews, field observations, and documentation from various related parties such as teachers, students, parents, and education officials.
THE EFFECT OF SALES PROMOTION ON PURCHASE DECISION TO USE INDIHOME PRODUCTS AT PLASA TELKOM NIAS Zega, Oktorianus
Strategic Management Business Journal Vol. 5 No. 01 (2025): June, 2025
Publisher : Universitas Pembinaan Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v5i01.117

Abstract

Research background: This study aims to determine the extent of the influence of sales promotion on the decision to use Indihome products at Plasa Telkom Nias. Purpose of the article: This study provides practical implications for Plasa Telkom Nias management to improve the quality and scope of promotions in order to attract and retain customers. The results showed that sales promotion had a significant influence on the decision to use Indihome products, with a significance value of 0.000 <0.05. This means that the better the sales promotion strategy carried out, the higher the likelihood of customers deciding to use Indihome products. Methods: The study used a quantitative method with a survey approach to 57 Indihome customers selected purposively. The data analysis technique used simple linear regression and determination coefficient test.  

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