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Aditya Halim Perdana Kusuma Putra
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INDONESIA
Golden Ratio of Community Services and Dedication
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 2776642X     DOI : https://doi.org/10.52970/grcs
Core Subject : Humanities, Social,
Humanities Social Sciences
The aim of the Golden Ratio of Community Services and Dedication (GRCSD) is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. Golden Ratio of Community Services and Dedication (GRCSD), particularly focuses on the main problems in the development of the sciences of community services areas as follows: Community Services, People, Local Food Security; Training, Marketing, Appropriate Technology, Design; Community Empowerment, Social Access; Student Community Services; Border Region, Less Developed Region; Education for Sustainable Development.
Arjuna Subject : Umum - Umum
Articles 1 Documents
 1 
Search results for , issue "Vol. 6 No. 2 (2026): May - October" : 1 Documents clear
Digitalization of MSMEs: Market Expansion and Business Efficiency Through Technology in Sabila Village, Mallawa District, Indonesia Zaeni, Nurhaeda; Rijal, Muhammad; Maryadi, M.; Jamaluddin, Hamdana; Manganni, Hikmah; Yusran, Musdhalifah
Golden Ratio of Community Services and Dedication Vol. 6 No. 2 (2026): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i2.2232

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an essential role in strengthening local economies and creating employment opportunities. However, many MSMEs still face limitations in digital literacy, market access, and business management efficiency. This community service activity aimed to enhance MSME capacity through an entrepreneurship seminar focusing on digitalization. The seminar was conducted in Sabila Village, Mallawa District, Maros Regency, involving 40 MSME actors from various business sectors. The activity employed a participatory andragogical approach consisting of interactive presentations, group discussions, and practical demonstrations. The results indicate that participants experienced increased understanding of digital marketing strategies, improved awareness of online marketplace utilization, and enhanced motivation to adopt technology for business efficiency. The seminar also facilitated collaboration among MSME actors and generated practical strategies for market expansion. The findings confirm that digital entrepreneurship seminars serve as effective tools for MSME empowerment and contribute to sustainable local economic development.

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