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INDONESIA
KOMUNIKATA57
Published by Institut Bisnis & Informatika Kosgoro 1957
ISSN : 27743616     EISSN : 27743624     DOI : https://doi.org/10.55122/kom57.v3i1.357
Core Subject : Social,
Social Sciences
Journal Sains Komunikata57 (the Scientific Journal of KOM57) is a bilingual journal of communication studies which publish particularly articles on Public Relations, Advertising & Marketing Communication, Media and Political Communication, Intercultural Communication, and Organizational Communication. This journal is run by The communication studies program of the Institute of Business and Information KOSGORO 1957. The Institute is a member of Indonesian Association of Communication Studies Managers (APJIKI), since 2020.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol 1 No 2 (2020): KOMUNIKATA57" : 5 Documents clear
Komunikasi Pemasaran Ketok Tular Langsung (Direct Word of Mouth Marketing) Dalam Industri Restoran Rafiuddin Akil
KOMUNIKATA57 Vol 1 No 2 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.601 KB) | DOI: 10.55122/kom57.v1i2.163

Abstract

Culinery industry comes from tourism sector and it will be one of interested factor for people visited in a country. Restourant industry would be serve any thing for original of Indonesian culinary for unique and real cuisine. This research talk about the impact of Direct Word of Mouth for visited people to restaurant. The theoretical studies of this research is Word of Mouth Marketing dan Hierarcry of effect, marketing communication, interpersonal communication, Promotion and Publicity. This research studies in one of Batavian restaurant in Kuningan – Jakarta, and use quantitative methods to 70 respondents. Hipotetis testing in linear regretions. Finding research show that there are strongest impact from Direct Word of Mouth for visited people to restaurant (84,6%). The degree of Attentions was the level of the highest in hierarchy of effect for people if Direct Word of Mouth was implemented.
Dinamika Komunikasi Humas Kementerian Komunikasi Dan Informatika Dalam Memberantas Hoax Dan Ujaran Kebencian Di Media Sosial Helen Olivia; Winda Leonita
KOMUNIKATA57 Vol 1 No 2 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.239 KB) | DOI: 10.55122/kom57.v1i2.164

Abstract

This research discusses how the dynamics of public relations communication of the Ministry of Communication and informatics in eradicating hoaxes and speech on social media. The research objective was to determine the dynamics of communication, steps and obstacles in eradicating hoaxes and hate speech. This research uses Computer Mediated Communication (CMC) theory and action theory. The paradigm used is constructivism with a qualitative research approach. The method used is a case study. Research subjects in the study consisted of key informants and informants. Data collection techniques using interviews, observation and documentation. The results of this study indicate that the dynamics of communication are carried out through face-to-face (direct) communication and media (indirect) communication. The steps taken in eradicating hoaxes and hate speech are by providing direction to the public through open seminars and on their way being hampered by time and location constraints. Obstacles found in the process of blocking websites or social media, Kominfo cannot directly block them but must wait for recommendations from other parties that are in accordance with their respective sectors
Pengelolaan Kesan Simbolik Presiden Jokowi Agus Hitopa Sukma
KOMUNIKATA57 Vol 1 No 2 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.184 KB) | DOI: 10.55122/kom57.v1i2.165

Abstract

The purpose of research was to find out the management of President Jokowi's leadership communication in terms of managing the symbolic impression displayed in the one-year period of his governance with Vice President Ma'ruf Amin. The research approach uses cultural studies, with the method of studying the literature of media content, especially political opinions. The results showed that during one government, judging by the management of symbolic impressions, President Jokowi more presents himself as an organizer and entrepreneur, so that it does not stand out too prominently the formal aspects of protocol presidency in his daily acts. The leadership challenge is urban geopolitics, namely the co-optation of the city area into a source of legitimacy opposition. This challenge developed into a latent issue of binary opposition that attacked the identity of the President. The post-truth era news phenomenon contributes to the threat of government legitimacy in cyberspace. In the field of education, the element of character building is still weak in the realm of implementation, so the course of government for one year is shown many breakthroughs, but often colored controversially.
Pengaruh Promosi Penjualan Harbolnas Marketplace Terhadap Perilaku Konsumtif Generasi Milenial Di UBSI Dina Andriana; I Ketut Martana; Angga Pradipta Baskoro
KOMUNIKATA57 Vol 1 No 2 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.83 KB) | DOI: 10.55122/kom57.v1i2.166

Abstract

The phenomenon of Harbolnas sales promotion is the latest trend in online retail. All circles are tempted to participate in the Harbolnas sales promotion program which is held annually on 12 December. This study focuses on how much influence the Harbolnas advertising campaign through the smartphone marketplace application has on the consumptive behavior of the millennial generation. The research method is carried out quantitatively, is explanatory with purposive sampling technique on 400 respondents at Bina Sarana Informatika University. The results of the study found that 1% of the additional use of factors in the sales promotion variable had a positive effect on increasing 0.326 consumptive behavior with the regression equation Y = 30.610 + 0.326X.
Adjusted Individual Educational Report Sebagai Media Konstruksi Komunikasi Pihak Sekolah dan Stakeholders Misnan Misnan
KOMUNIKATA57 Vol 1 No 2 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.752 KB) | DOI: 10.55122/kom57.v1i2.167

Abstract

The problem is the construction of social reality in formulating AIEP (Adjusted Individual Educational Program) and making AIEP as a more objective, adaptive and realistic representation of coordination as a communication media for schools, parents and stakeholders. The method is descriptive qualitative. The result showed that the application of the concept of AEIP is very useful because it can accommodate various needs of students. It is no longer appropriate to apply the same assessment tools to all students because they have different abilities and needs. On the other hand, there is urgency to the case of students with special needs who choose to study in public schools. These students need their own assessment tools because they have unique abilities and are not owned by the average normal student. One of the tools to assess students with special needs is to create an IEP program. Through IEP, teachers and other team members can create a special curriculum for these students, but still based on the school curriculum in general.

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