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Aggi Panigoro S.
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ArtComm : Jurnal Komunikasi dan Desain
Published by Universitas Informatika dan Bisnis Indonesia
ISSN : 25980408     EISSN : 25975188     DOI : https://doi.org/10.37278
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal ArtComm : Jurnal Komunikasi dan Desain sebagai media untuk mempublikasikan tulisan ilmiah: hasil penelitian, hasil pemikiran (gagasan konseptual), hasil perancangan Desain, Desain Komunikasi Visual, Seni Rupa, Ilmu Komunikasi, Studi Media, Komunikasi Massa dan Jurnalisme, Strategi Komunikasi, New Media, dan Budaya
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 13 Documents
 1   2 
Search results for , issue "Vol 1 No 1 (2018): ArtComm" : 13 Documents clear
STRATEGI KOMUNIKASI DALAM MENYIAPKAN SUMBER DAYA MANUSIA UNTUK MENGHADAPI ERA DISRUPSI INOVASI Muhammad Ikbal Tawakal, Yuliyani Rachma Putri
ArtComm Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (99.596 KB) | DOI: 10.37278/artcomm.v1i1.73

Abstract

MASKULINITAS PRIA METROSEKSUAL Nurchelly Rahmah, Roro Retno Wulan
ArtComm Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.319 KB) | DOI: 10.37278/artcomm.v1i1.74

Abstract

MITOS CANTIK PADA IKLAN PERAWATAN KULIT LANEIGE Siti Novita Anindita, Rah Utami Nugrahani
ArtComm Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.205 KB) | DOI: 10.37278/artcomm.v1i1.76

Abstract

Beauty is identical with women. Beautiful has many versions depending on several factors, point of view, until the area. Laneige skincare advertisement shows signs and symbols that indicate a beautiful element. This ad uses YouTube social media which is new media. YouTube has audio-visual features and YouTube is the most popular online video community in the world. The author wants to see the beautiful myths that existed in the Laneige skin-care ad version of "Waterbank Series" in semiotics using Roland Barthes's semiology. This research uses a constructivist-descriptive paradigm with Roland Barthes Semiotics analysis technique which has three elements: the first level meaning (denotation), the second level meaning (connotation), and the myth. The results of this study are advertising shows that the standard of beauty in accordance with a beauty standard of Korea where has a bright white skin, long hair, a pointed nose and sharp chin, slim body and slim waist. This research confirms that the portrayal of models in advertisements shows the beauty myth in Korean standard of beauty. Keywords: Semiotics, Beauty Myth, YouTube Ad

Page 2 of 2 | Total Record : 13

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