cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Romindo
Contact Email
romindo@yp3a.org
Phone
+6281275518124
Journal Mail Official
jurnal.mukasi@gmail.com
Editorial Address
Jl. Glugur Rimbun, Perum. Medan Hills, Cluster Eboni, Blok J No. 3. Deli Serdang. Indonesia
Location
Unknown,
Unknown
INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
 1 
Search results for , issue "Vol. 3 No. 3 (2024): Agustus 2024" : 7 Documents clear
Diferensiasi Public Speaking Online di Era Digitalisasi Pasca Pandemi Covid -19: Studi Kasus Mengenai Diferensiasi Public Speaking Online Di Era Digitalisasi Pasca Pandemi Covid-19 pada Kalangan Dosen di Kota Bandung Rizki Surya Tawaqal; Maudy Rizkiana Poedjadi; Amy Elva Silviany
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.2730

Abstract

The digitalization era post-Covid-19 pandemic has brought significant changes in various aspects of life, including Public Speaking techniques. This study aims to explore the differences in Public Speaking techniques before and after the pandemic and how adaptation to digital platforms affects communication effectiveness. Before the pandemic, Public Speaking was often conducted face-to-face, focusing on body language, eye contact, and voice intonation to capture the audience's attention. However, the pandemic forced many Public Speaking activities to shift to digital platforms. This shift requires speakers to master technology, understand the dynamics of virtual interaction, and adapt their presentation techniques to remain interactive. This study uses qualitative methods by collecting data through in-depth interviews with Public Speaking practitioners and related literature analysis. The findings show that successful speakers in this digital era are those who can effectively utilize technology, use attractive visual aids, and develop adaptive communication skills. Additionally, factors such as time management, maintaining audience engagement through interactive features, and understanding digital communication ethics are key to success. The conclusion of this study emphasizes the importance of continuous training and adaptation for public speakers to remain relevant and effective in the digitalization era. Furthermore, there is a need for developing curricula and training programs that support the mastery of new techniques in Public Speaking. Thus, this change not only presents challenges but also opportunities to enhance the overall quality of public communication
Etika Periklanan dan Perlindungan Anak dalam Iklan Mie Sedaap Papa Hidup Lagi Burhanudin Al-Ghoni; Muhammad Shaba Shabira; Fajar Junaedi
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.2732

Abstract

In Indonesia's advertising context, upholding ethics is a crucial aspect for practitioners. The Indonesian Advertising Council recognizes the importance of ethics in creating advertisements that are not only creative but also ethical. As a strategic instrument in marketing communication, advertising must prioritize ethics when conveying messages to the public. Creating ethical ads requires specific methods to conform to established standards. This article evaluates ethical violations in the 'Papa Hidup Lagi' edition of Mie Sedaap's advertisement. This study will examine scenes that allegedly violate the advertising code of ethics in detail. This study uses a qualitative approach with content analysis techniques and data validity is strengthened with supporting related reference sources. Based on the research results, it was found that the 'Papa Hidup Lagi' edition of Mie Sedaap's advertisement violated Indonesian Advertising Ethics, especially Chapter. III A, article 3.1, sub-article 3.1.2 deals with depicting children in situations that are misleading or inappropriate to be shown. In addition, this advertisement violates the Chapter. III A, point 1.27 states that the benefits of a product must be conveyed honestly, correctly, and responsibly, and not add other benefits beyond the product's capabilities.
Food Vlogger vs. e-WoM: Preferensi Kepercayaan Konsumen dalam Memilih Tempat Makan di Pekanbaru Johan Faladhin
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.2928

Abstract

This study examines consumer trust preferences in Pekanbaru when choosing dining places, comparing the influence of reviews from food vloggers and electronic Word of Mouth (e-WoM). The study employs Consumer Behavior Theory as the theoretical framework and a descriptive qualitative approach to analyze data obtained from interviews with 20 informants. The results show that consumer trust preferences are influenced by a combination of both sources of information. Most consumers use food vlogger reviews to get an initial impression and then verify this information by reading e-WoM from other consumers. This research has implications for culinary MSMEs in Pekanbaru to utilize food vlogger reviews and e-WoM as effective marketing strategies. Transparency, honesty, and consistency in reviews are key factors in building consumer trust. Social interactions on social media significantly influence consumer purchasing decisions, especially in the culinary MSME sector. Therefore, MSMEs need to leverage these interactions to build and maintain consumer trust through word of mouth.
Difusi Inovasi dalam Film “Toilet” Fransiska , Fransiska
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.3002

Abstract

Sanitation is a polemic faced by developing countries. There are various reasons why sanitation is still underdeveloped in some areas such as poverty, culture, customs and others. Inability to sanitation can unknowingly result in losses for the community, losses experienced such as the emergence of diseases such as skin diseases, dirty environments and well water pollution. The purpose of this study is to illustrate that it is not easy to adopt a habit in society that is translated into an Indian film entitled "Toilet". The method used in this study is qualitative descriptive. The data collection technique uses observation by watching toilet films and determining the seconds that describe the spread of innovation absorption. The results of the study in this film illustrate that the absorption or adoption of a habit has a fairly difficult process. Where a country or region has norms that apply such as a culture that has been passed down from generation to generation, so if there is something new, it is not necessarily easily accepted by the surrounding environment. As depicted in the toilet film which explains that toilets, especially for defecating, are prohibited from being installed in the house, because ancestral teachings explain that dirty things should not be in the house, so that the activity is carried out in open fields or in fields.
Penggunaan Media Sosial X pada Akun @Txtdrberseragam untuk Mengetahui Tingkat Kepercayaan Masyarakat Yogyakarta terhadap Kepolisian RI Razan Arvin Pradipa Wahyu; Angga Intueri Mahendra
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.3005

Abstract

The formulation in this study is how to use social media x on @txtdrberseragam accounts to find out the level of trust of the people of Yogyakarta towards the Indonesian Police. The purpose of this study is to find out the level of trust of the people of Yogyakarta in the Indonesian Police through the use of social media X @txtdrberseragam accounts. The research method used in this study is descriptive quantitative statistics. The data collection technique in this study was by distributing a questionnaire of 100 respondents taken from @txtdrberseragam account followers. The results of the study showed the categorization of the scale of Yogyakarta people's trust in the police regarding exposure to social media X content from @txtdrberseragam accounts, namely, 12% (12 people) were in the high category, then 71% (71 people) were in the medium category, and 17% (17 people) were in the low category. It can be stated that the level of trust of the people of Yogyakarta in the police about the exposure of social media content X from @txtdrberseragam accounts is in the medium category of 71%. Thus, that the use of social media X can be used to find out the level of trust of the people of Yogyakarta in the Indonesian Police. Then based on the results of the analysis, it was found that the trust of the people of Yogyakarta in the Indonesian Police increased from 2023-2024.
Strategi Komunikasi Persuasif Guru dalam Meningkatkan Motivasi Belajar Siswa : (Studi Kasus SD Islam Sinar Cendekia BSD) Riza Gusti Rahayu
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.3047

Abstract

Student motivation is the key to the success of an educational process, with fluctuations in motivation, whether increasing or decreasing, often being an internal factor of the student. However, teachers play a crucial role in supporting and enhancing student motivation. In efforts to increase student motivation, teachers employ persuasive communication to alter the understanding of students experiencing challenges in learning motivation. This study examines the persuasive communication strategies used by teachers at SD Islam Sinar Cendekia BSD to enhance student learning motivation. Using a descriptive qualitative approach and a case study method, data were collected through observations and interviews with teachers. The findings of the study indicate that before implementing persuasive communication, teachers are guided to understand the students' character so that the persuasive message aligns with the students' emotional conditions, which undoubtedly facilitates the teachers in providing examples or analogies to support the persuasive message. Additionally, teachers also align student character with the design and implementation of learning, the outcomes of which reflect the teachers' credibility in applying persuasive communication strategies
Strategi Komunikasi Pemasaran Terpadu melalui Media Sosial Instagram "Nona Judes" Bintang Nurijadi; Novida Irawan; Fransiska, Fransiska; Ambarwati, Ambarwati
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.3076

Abstract

The development of technology and communication has experienced quite amazing developments and made it easier for someone to promote products for sale, especially food and beverage products. Promotion is very important in marketing a product offline or online. Before online, offline influenced selling a product to the communicant, face to face, being able to see the expression on the communicant's face directly, as technology develops now, online sales increasingly influence sales because the sophistication of current technology greatly influences marketing developments. This research aims to determine the Integrated Marketing Communication Strategy via Instagram Social Media "Miss Judes". The theory used in this research is Integrated Marketing Communication. The method used in this research is descriptive qualitative. The data collection technique is conducting in-depth interviews, where the interview is intended to obtain data and information that is reliable and can be accounted for. So the researcher conducted interviews with key informants and informants. Data analysis techniques are collected, analyzed, and interpreted to obtain an overview of the observed variables, through data reduction. The research results show that Miss Judes' marketing communication strategy carries out product and service promotion activities through Instagram social media. Through social media, these activities are more effective, whereas Instagram social media only relies on internet quota or WiFi, which is different from direct promotion.

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2026): Februari 2026 Vol. 4 No. 4 (2025): November 2025 Vol. 4 No. 3 (2025): Agustus 2025 Vol. 4 No. 2 (2025): Mei 2025 Vol. 4 No. 1 (2025): Februari 2025 Vol. 3 No. 4 (2024): November 2024 Vol. 3 No. 3 (2024): Agustus 2024 Vol. 3 No. 2 (2024): Mei 2024 Vol. 3 No. 1 (2024): Februari 2024 Vol. 2 No. 4 (2023): November 2023 Vol. 2 No. 3 (2023): Agustus 2023 Vol. 2 No. 2 (2023): Mei 2023 Vol. 2 No. 1 (2023): Februari 2023 Vol. 1 No. 4 (2022): November 2022 Vol. 1 No. 3 (2022): Agustus 2022 Vol. 1 No. 2 (2022): Mei 2022 Vol. 1 No. 1 (2022): Februari 2022 More Issue