Jurnal Ilmu Komunikasi
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
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<![CDATA[Analisis Wacana Kritis Atas Representasi Rakyat dalam Strategi Komunikasi Politik Kang Dedi Mulyadi ]]>
<![CDATA[Denny Suryakusuma]]>;
<![CDATA[Riana Putri]]>;
<![CDATA[Alfi Dini Rahman]]>;
<![CDATA[Ahmad Haikhal]]>;
<![CDATA[Muh Ruslan Ramli]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v5i1.5363
<![CDATA[This study aims to analyze the representation of the people in Kang Dedi Mulyadi’s social media content through the perspective of Critical Discourse Analysis using Teun A. Van Dijk’s model. Social media, particularly the YouTube channel “Kang Dedi Mulyadi Channel”, is utilized as a medium of political communication that presents narratives about the people and their leader. The findings reveal that the people are often represented as vulnerable, weak, and marginalized groups who require attention, protection, and swift action from a leader perceived as a savior. The political communication strategy employed is both populist and performative, making use of crisis narratives, local cultural symbols, and emotional expressions to foster a sense of closeness with society. Within the framework of critical discourse, this content reflects the existence of power relations and ideology that position the leader as the dominant actor in addressing social problems. These findings demonstrate that social media is not merely a space for interaction, but also a strategic instrument to construct the image of a leader, strengthen legitimacy, and shape public perception regarding the relationship between the people and those in power.]]>
<![CDATA[Komodifikasi TikTok sebagai Media Komunikasi Politik Calon Presiden Tahun 2024 ]]>
<![CDATA[Mei Candra Mahardika]]>;
<![CDATA[Eny Susilowati]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v5i1.5369
<![CDATA[The largest democratic event in Indonesia is the presidential election. The 2024 election will be even more exciting, thanks to social media campaigns. TikTok is one of the most popular social media platforms among young people. The TikTok phenomenon began in 2018 as an entertainment medium but received negative responses. TikTok, whose users are mostly young people, began to be used for campaign purposes. Through a systematic literature review and literature study, the purpose of this research is to explain how TikTok was commodified in its function in the 2024 presidential election. Research results from pintarpolitik.com and detikcom show that TikTok is a political force and a platform for political activity because its messages spread quickly and short videos are easily accepted by the public. Detikcom explains that during the election campaign period, posts on TikTok influenced political views and support for presidential candidates. Detikcom's TikTok user data shows that 41.26% of TikTok users in Indonesia are aged 18-24. The commodification of TikTok in Vincent's political economy theory can be found through content from a medium of expression to a political medium, which has undergone a change in value from an entertainment medium to an economic medium and has a role in the psychological values of society that determine the choice of presidential candidates in the 2024 election.]]>
<![CDATA[Model Perencanaan Kehumasan Pemerintah: Pendekatan Analytical Hierarchy Process (AHP) pada BPK Perwakilan Provinsi Maluku Utara ]]>
<![CDATA[Roni Wijaya]]>;
<![CDATA[Hifni Alifahmi]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v5i1.5477
<![CDATA[Effective public relations planning is a critical need for government agencies in building a positive public image and reputation. This study aims to develop a public relations communication planning model using the Analytical Hierarchy Process (AHP) and Interpretive Structural Modeling (ISM) approaches for the Public Relations Division of the Audit Board of the Republic of Indonesia (BPK), North Maluku Provincial Representative Office. A qualitative approach was employed, grounded in a post-positivist paradigm. The results reveal that the key factors to consider in communication planning include the quality and relevance of news content to public interest (0.3723), coordination between internal units (0.2257), and the volume and diversity of news coverage (0.1775). Priority message themes include audit planning activities and the submission of audit reports. The most effective communication channels are the official website, followed by mass media and digital platforms such as YouTube and Facebook. Additionally, the reputation index of BPK North Maluku for the 2019–2024 period was 0.52, categorized as "very good." These findings can serve as a strategic reference for developing structured public relations planning models across other government institutions.]]>
<![CDATA[Integrasi Kearifan Lokal melalui Strategi Komuniasi Pengembangan Pariwisata di Perbatasan RI-PNG ]]>
<![CDATA[Samdar Rery]]>;
<![CDATA[Muhammad Nur Jaya]]>;
<![CDATA[Indah Sulistiani]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v5i1.5534
<![CDATA[The tourism industry is one of the sources of regional foreign exchange that is enough to increase the region's original income, the RI-PNG border area in Jayapura City has many tourism locations, but tourism development is not a serious concern for the tourism office and the management of tourist attractions. Tourism development is still minimal and has not been integrated with local wisdom that can improve the community's economy. The purpose of this study is to describe the development of tourism through the integration of local wisdom with a communication approach in improving the community's economy, analyzing the process of integrating local wisdom in tourism development through local wisdom products. This research method uses a qualitative approach with Miles and Huberman model data analysis techniques, namely data collection, reduction, display, and conclusion drawing/verifying. The results of this study show that (1) communication of local wisdom development has not been done well in tourism development, especially participatory communication in increasing the empowerment of local communities through local wisdom products. (2) The use of communication media to encourage the progress of tourism has not been maximally carried out in promoting local wisdom resources.]]>
<![CDATA[Pola Komunikasi Organisasi untuk Menciptakan Kondusivitas Kerja di Bali in Bali Souvenir : Organizational Communication Patterns for Creating Work Conduciveness in Bali in Bali Souvenir ]]>
<![CDATA[Gusti Ayu Dinda Pringga Dewi]]>;
<![CDATA[Anak Agung Mia Intentilia]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v5i1.5720
<![CDATA[Organizational communication is a crucial aspect to ensure the flow of workplace interactions and to minimize potential internal conflicts. This study aims to analyze the communication patterns applied in managing internal work dynamics at Bali in Bali Souvenir. This study applied a qualitative descriptive approach. Data gathered through observation, interviews, and documentation with seven purposively selected informants, consisting of a supervisor, an admin, senior employees, junior employees, and a supplier of Bali in Bali Souvenir. The findings indicate that the dominant communication patterns are downward and horizontal communication, which function in conveying instructions, coordinating task implementation, and addressing operational issues. Although these patterns are considered effective in ensuring message clarity and fostering a conducive work atmosphere, several obstacles remain, including delays in information delivery, message alterations, and limited direct communication from subordinates to superiors. These findings highlight the importance of integrating formal and informal communication to enhance organizational adaptability in dealing with complex work dynamics. Therefore, strengthening two-way communication and external communication more systematically are essential to improve organizational effectiveness in the future.]]>
<![CDATA[Representasi Budaya Lokal dalam Media Sosial : Studi Kasus Tradisi Omed-omedan di Akun Tiktok @melalibali ]]>
<![CDATA[Ni Made Sumiartini Putri Erdani]]>;
<![CDATA[Rieka Yulita Widaswara]]>;
<![CDATA[I Nengah Putra Kariana]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v5i1.5758
<![CDATA[The development of digital technology has significantly transformed the way society accesses, shares, and disseminates information across various online platforms. This transformation has not only influenced the fields of communication and entertainment but has also played an important role in the preservation, promotion, and revitalization of local culture in the modern era. This study aims to examine how the Omed-Omedan tradition, one of Bali’s unique and meaningful cultural practices, is represented through the TikTok account @melali.bali, as well as how public perception is shaped and influenced by this digital representation. Using a descriptive qualitative content analysis method, the study explores visual forms, narratives, and user interactions with content featuring the Omed-Omedan tradition. The findings reveal that the @melali.bali account consistently presents content with high aesthetic value, educational narratives, and strong social and spiritual messages. TikTok has proven to hold great potential as an inclusive, participatory, and educational medium for cultural representation. The positive audience response demonstrates that social media can serve as an effective tool in maintaining the relevance of local culture while broadening its understanding in the global context.]]>
<![CDATA[Social Media Fatigue and the Effectiveness of Digital Activism: A Case Study of the “17+8 People's Demands” Movement in Indonesia ]]>
<![CDATA[Balqis Sulistiyani]]>;
<![CDATA[Yayuk Lestari]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v5i1.5827
<![CDATA[This study examines the phenomenon of social media fatigue (SMF) within the context of digital activism, focusing on the “17+8 People's Demands” movement in Indonesia in 2025. Data were collected qualitatively through content analysis of online media monitoring Instagram, TikTok, Facebook, YouTube, and X from August 28 to September 21, 2025. Findings reveal that after an initial surge of participation and viral attention, there was a sharp decline in engagement and discussion, driven by information overload, opinion polarization, and disappointment with the slow response from authorities. A significant concern is that despite the demands remaining unfulfilled, conversations on social media quickly ceased and were no longer discussed. This study confirms that while social media is effective in raising awareness, it is not necessarily efficient in driving structural or policy change. The results contribute to the literature on social media fatigue and the de-amplification of social issues in the digital age, highlighting the need for sustained activism strategies that integrate online and offline approaches.]]>
<![CDATA[Strategi Pengelolaan Akun Instagram @Reyogchestra dalam Mempromosikan Budaya Reog Ponorogo ]]>
<![CDATA[Rifa'i Riski Isha Mahendra]]>;
<![CDATA[Nieldya Nofandrila]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v5i1.5847
<![CDATA[Reog Ponorogo is one of Indonesia’s traditional performing arts originating from Ponorogo Regency, East Java, which continues to thrive and attract appreciation from both artists and the general public across various regions. This study aims to analyze the cultural communication strategy implemented by the Instagram account @Reyogchestra in promoting Reog Ponorogo in the digital era, focusing on how social media is utilized as a medium for cultural preservation among younger generations. This research employs a qualitative method with a constructivist paradigm, while data analysis follows the interactive model of Miles and Huberman. The SOME Model (Share, Optimize, Manage, Engage) serves as the main analytical framework to examine the applied digital strategy, complemented by the Participatory Communication Theory to understand audience engagement and the role of social media in cultural preservation. Data were collected through in-depth interviews, observation, and documentation of the account’s digital activities. The findings reveal that @Reyogchestra consistently applies a community-based digital communication strategy that is participatory, adaptive, and sustainable, effectively expanding audience reach while strengthening efforts to preserve the cultural heritage of Reog Ponorogo in the digital sphere.]]>
<![CDATA[Audience Engagement Analysis of the Drama Cinta Sedalam Rindu through Uses and Gratification Theory ]]>
<![CDATA[Nadya Fritanita Julyazti]]>;
<![CDATA[Marcel Maulana]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v5i1.5869
<![CDATA[This study aims to analyze the motivation and audience engagement toward the television drama Cinta Sedalam Rindu through the Uses and Gratifications Theory approach. Produced by SinemArt and broadcast on SCTV, the series portrays themes of love and the struggles of young people in the digital era, successfully capturing the attention of both teenage and adult audiences. The research employs a qualitative descriptive approach using content analysis and social media observation techniques, encompassing platforms such as Instagram, TikTok, Twitter, and Facebook. The findings reveal that audiences actively use this drama to fulfill various needs: cognitive (gaining insight into life and social relationships), affective (expressing emotions and empathy), personal identity (reinforcing self-image through relatable characters), social integration (engaging with online communities and the cast), and diversion (escaping from daily routines and stress). Moreover, active audience participation on social media fosters a strong fan community and enhances emotional attachment to the content. These findings affirm that Cinta Sedalam Rindu serves not merely as a form of entertainment but also as a medium of social communication capable of shaping the audience's identity, emotions, and social relationships in the digital age.]]>
<![CDATA[Strategi Komunikasi Edukasi Tuberkulosis Akun Instagram @tbc.komunitas berdasarkan The Circular Model of SOME Theory ]]>
<![CDATA[Raisa Setya Rahmadhani]]>;
<![CDATA[Sidiq Setyawan]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v5i1.5949
<![CDATA[This study aims to examine how the Instagram account @tbc.komunitas, managed by PR Konsorsium Komunitas Penabulu-STPI, implements communication strategies in conducting health education and promotion, particularly regarding Tuberculosis, through the Circular Model of SOME Theory approach. This research employs a descriptive qualitative method with data collection techniques consisting of interviews with the communication team of PR Konsorsium Komunitas Penabulu-STPI and direct observation of the Instagram account @tbc.komunitas. The result show that the account utilizes social media as a medium for health education and promotion while applying communication strategies aligned with the stages of the Circular Model of SOME Theory. The share stage focuses on building identity and audience trust; optimize emphasizes content relevance to audience needs; manage involves interaction management and periodic evaluation; and engage is carried out through collaborations with the Ministry of Health and other health organizations. These strategies reflect the team’s efforts to establish adaptive and interactive communication in delivering health education, although the implementation has not yet been fully optimized.]]>
