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Fanny Lesmana
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INDONESIA
Scriptura: Jurnal Ilmiah Komunikasi
Published by Universitas Kristen Petra Surabaya
ISSN : 1978385X     EISSN : 26554968     DOI : https://doi.org/10.9744/scriptura
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmiah Scriptura is published biannually, in January and July, by Petra Christian University. Jurnal Ilmiah Scriptura aims to promote a comprehensive approach to communication incorporating viewpoints of different disciplines, strengthen academic exchange with other institutions, and encourage scientist, practicing engineers, and others to conduct research and other similar activities. Jurnal Ilmiah Scriptura welcomes papers with the above aims and scopes. The editorial board decides papers to be published in Scriptura after review by reviewers appointed by the board. Authors will be advised of reviewers comments and suggestions.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 9 No. 2 (2019): DECEMBER 2019" : 5 Documents clear
PENGELOLAAN ACARA “BANDUNG LAUTAN SEPEDA” OLEH BIRO HUMAS DAN PROTOKOL SEKRETARIAT DAERAH PROVINSI JAWA BARAT Putri Meysha Nabila Fauzziya; Aat Ruchiat Nugraha
Scriptura Vol. 9 No. 2 (2019): DECEMBER 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1053.605 KB) | DOI: 10.9744/scriptura.9.2.59-70

Abstract

One of the characteristics of the success of public services carried out by an organization is in the form of delivering information and organizing an activity that is beneficial to stakeholders. Submitting information and organizing these activities is part of public communication that must be carried out by the public relations department of an organization. Is done by the Public Relations and Protocol Bureau of the Regional Secretariat of West Java Province which has the function as the front guard to provide information through various media publications with a deliberate strategy. The form of undertaken strategy is public relations events and media relations which packaged in activities with the theme "Bandung Ocean Bike". This article discusses how the contents of the communication message delivered in the "Bandung Lautan Sepeda" activity and how to use its publication media. This study uses a qualitative method with a descriptive-based research approach through data collection conducted by interviews, field observations, and literature studies. The results of the research on the "Bandung Ocean of Bicycles" activity showed that the message content conveyed on the activity poster contained persuasive sentences while the type of media publication used is below the line media such as banners, posters, backdrops, and word of mouth
EMPATI DAN HOMOFILI DALAM KOMUNIKASI POLITIK PEMENANGAN PEMILIHAN LEGISLATIF Choirul Muna; Guntur Freddy Prisanto; Niken Febrina Ernungtyas; Irwansyah Irwansyah; Sekartaji Anisa Putri
Scriptura Vol. 9 No. 2 (2019): DECEMBER 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.357 KB) | DOI: 10.9744/scriptura.9.2.82-90

Abstract

Empathy and homophily communication in campaigns is important to garner public support in the era of democracy. Loyal community support can be achieved if political actors make empathy and homophile communication appropriately. This study aims to find out how empathy and homophile communication carried out by Gus, a legislative candidate, is able to win votes from a community that is basically apathetic to politics, namely the thoriqoh congregation. The research method used is a qualitative approach, with in-depth interview and observation data collection techniques. The results showed that the communication of empathy and homophilia carried out by Gus, made it seen as part of the Thoriqoh congregation itself thus increasing its credibility. The homophile aspect fulfilled by Gus so that he gets full loyal support from the Thoriqoh congregation is in terms of equality in dressing, religion, speaking, behaving, and in carrying out rituals.
KOMUNIKASI CSR PERUSAHAAN-PERUSAHAAN DI INDONESIA TAHUN 2017 Abraham Wahyu Nugroho
Scriptura Vol. 9 No. 2 (2019): DECEMBER 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.238 KB) | DOI: 10.9744/scriptura.9.2.51-58

Abstract

Communication is essential for the success of CSR program. However, research on CSR communication is still limited. Therefore, this paper aims to describe content of communication through CSR report in Indonesia. This research uses quantitative content analysis method with NVivo 10 text analysis support. The population of this research is 47 annual reports from public companies that received Investment Award in 2017. The results of this study indicate that every company had more than one social responsibility issue. Social responsibility was not only for communities but also for employee and customer. Rationale of CSR in Indonesia was not clear. Most of companies run CSR program through charity activities.
PENGARUH KUALITAS INFORMASI DAN PEMENUHAN KEBUTUHAN INFORMASI PADA YOUTUBE CHANNEL “GADGETIN” TERHADAP KEPUTUSAN PEMBELIAN GADGET Nurul Aini; Sendi Eka Nanda
Scriptura Vol. 9 No. 2 (2019): DECEMBER 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.566 KB) | DOI: 10.9744/scriptura.9.2.43-50

Abstract

This study aims to determine how much influence the quality of information and the fulfillment of information needs on Youtube channel gadget GadgetIn on purchasing decisions. This type of research uses descriptive quantitative method. Mechanical withdrawal sampling using purposive sampling technique. Uses and gratification theory is used as the theoretical foundation of this research. Methods of data collection using the questionnaire in the spread on 400 respondents who fit the criteria that researchers Youtube channel GadgetIn subscribers aged 20-25 years. Based on the research quality of information (X1) on purchasing decisions gadget (Y) has the effect of 18.1%, the results of research on meeting the needs of information on Youtube channel GadgetIn (X2) on purchasing decisions gadget (Y) has the effect of 26%, simultaneously the quality of information and the fulfillment of the Youtube channel GadgetIn information on purchasing decisions gadget has an influence 28.5%. The result of determination coefficient of 28.5%, which means fulfillment on Youtube channel information GadgetIn affected the quality of information, while the remaining 71.5% influenced by other factors.
PENGGUNAAN MEDIA SOSIAL PADA MAHASISWA UNIVERSITAS KRISTEN PETRA SURABAYA Vita Monica; Regina Bella Rosari
Scriptura Vol. 9 No. 2 (2019): DECEMBER 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.395 KB) | DOI: 10.9744/scriptura.9.2.71-81

Abstract

In the midst of the times and technological growth, the function of mass media began to be carried out by social media. This is influenced by the rapid development of various types of social media and its features. Most social media users are millennials. One of the millennial generation members and active users of social media are students, including Petra Christian University students. This study is using survey method, aims to determine using of Facebook, Twitter, Instagram, YouTube, and LinkedIn by 225 Petra Christian University students. From this study is known, the majority of students use Instagram. They used Instagram to get information, find entertainment, add networking, and increase knowledge

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