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Dwi Ardi Wicaksana Putra
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keizai@unda.ac.id
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+6281348720709
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keizai@unda.ac.id
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Gedung Fakultas Bisnis, Universitas Darwan Ali, JL. Batu Berlian, No. 10, Sampit, Kabupaten Kotawaringin Timur, Provinsi Kalimantan Tengah, 74325
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Kab. kotawaringin timur,
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Keizai
Published by Universitas Darwan Ali
ISSN : 28075668     EISSN : 28073967     DOI : http://dx.doi.org/10.56589/keizai
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
KEIZAI: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi mengundang para praktisi, peneliti, dan mahasiswa untuk memberikan temuan kajian-kajian di lingkup ekonomi, manajemen, dan akuntansi sebagai berikut: (1) Ekonomi perilaku, Studi ekonomi spasial (wilayah, perkotaan, pedesaaan, dsb), Perencanaan pembangunan, dan Kebijakan pembangunan termasuk makroekonomi dan mikroekononomi; (2) Manajemen Keuangan; Pemasaran; Sumber Daya Manusia; dan Manajemen Produksi; (3) Akuntansi Biaya, Akuntansi Pajak, Akuntansi Keuangan, Akuntansi Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 3, No 1 (2022): Maret-Agustus" : 7 Documents clear
Keputusan Konsumen Menggunakan Ojek Sampit: Harga, Produk, Orang, dan Bukti Fisik Restiyani, Lina; Desliniati, Nurfitri
Keizai Vol 3, No 1 (2022): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (750.437 KB) | DOI: 10.56589/keizai.v3i1.262

Abstract

The study was conducted to analyze the effect of price, promotion, people, and physical evidence on PitJek's purchasing decisions. There are five independent variables in the study, namely price, promotion, people, and physical evidence, and the dependent variable is purchasing decisions. Data were obtained by distributing questionnaires to 100 samples who had used the services of PitJek (Sampit Ojek). Samples were taken using the accidental sampling technique. The research analysis method is quantitative with validity and reliability tests, the analysis technique is the outer and inner models. The results of the analysis show that each statement is declared valid and reliable. In the results of hypothesis testing, it is found that price has a positive effect on purchasing decisions for PitJek services, while the results of promotions, people, physical evidence, and income (control variables) do not affect the purchasing decisions of PitJek services
Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan Car Wash WS Sampit Arbiansyah, Ihza
Keizai Vol 3, No 1 (2022): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (683.736 KB) | DOI: 10.56589/keizai.v3i1.284

Abstract

The purpose of this research is to find out how the quality of service provided by the company and the price set can affect the satisfaction of customers who visit the Car Wash WS Sampit car wash. This sample was made using the Incidental Sampling method which to find these respondents is to ask by chance respondents who are at the place of the object of research, the total number of respondents is 100 people with each criterion including gender, age, and type of work. The instrument of this research is a questionnaire that uses a Likert scale to obtain information about customer satisfaction. Respondents were asked to answer each question with an assessment of strongly disagree, disagree, agree, and strongly agree. Multiple regression analysis is a technique used for data analysis. The results of the tests that have been carried out show a significant value of 0.000 <0.05, the service quality variable has a positive and significant impact on customer satisfaction. Thus H1 is approved but Ho is not approved. With a significant value of 0.001 <0.05, the price variable has a positive and significant impact on consumer satisfaction. Thus Ha is approved while Ho is not approved.
SAK-EMKM pada Penyusunan Laporan Keuangan bagi Kios Dewi Hayati, Sari
Keizai Vol 3, No 1 (2022): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.668 KB) | DOI: 10.56589/keizai.v3i1.343

Abstract

Today's entrepreneurship can be said to be a struggle for prospective workers to overcome the increasing number of unemployed. One of them is by opening a food stall business and so on or trading. This UMKM is a business that is widely developed because basic necessities are a definite food needed in society, no wonder there is a lot of market demand for basic necessities. However, what is still a weakness in this business is that there is no recording of financial statements that have been made since this business started. Therefore, this study aims to help MSMEs at Dewi's kiosk record and prepare finances in accordance with SAK-EMKM. This research uses a descriptive research method that is done by interviews and documentation of transaction evidence. And the results of the study show that the statement of financial position in the form of income is accepted
Efektifitas Promosi melalui Instagram dan Facebook terhadap Volume Penjualan Shoddiq, Muhammad Jagfar
Keizai Vol 3, No 1 (2022): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (833.846 KB) | DOI: 10.56589/keizai.v3i1.296

Abstract

To find out the development of a business can be seen from the volume of sales, the profit obtained will be even greater by looking at sales. Sales volume can be increased by conducting conventional or online promotions, to save costs incurred in conducting promotions, it can be done through online media, namely Instagram and Facebook applications. The research method used is descriptive quantitative, promotion through Instagram and Facebook has a positive and significant influence on the sales volume of the Summer Spring perfume business, from Chi-Square it can be seen that promotions through the two media have different sales results. Using the ROAS formula, it is known that promoting on Facebook is more effective than promoting on Instagram.
Pengaruh Lingkungan Kerja dan Stres Kerja terhadap Loyalitas Karyawan dengan Kepuasan Kerja Karyawan sebagai Variabel Intervening Urmila, Salwa; Rayuwanto, Rayuwanto
Keizai Vol 3, No 1 (2022): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (846.438 KB) | DOI: 10.56589/keizai.v3i1.275

Abstract

This study aims to find out the impact of work environment and work stress on employee loyalty with employee job satisfaction as an intervening variable. The population is all employees who work at UD.Tiga Sewarga totaling 37 people. The sampling method used is a saturated sample with the research instrument in the form of a Likert scale questionnaire. The data analysis method used is multiple linear regression and path analysis. The results showed that the work environment did not have a significant impact on employee job satisfaction with the coefficient value. 0.069, job stress has a significant impact on employee job satisfaction with a coefficient value. 0.483, the work environment does not have a significant impact on employee loyalty with a coefficient value. 0.328, work stress has no significant impact on employee loyalty with a coefficient value. -0.020, employee job satisfaction has a significant impact on employee loyalty with a coefficient value of 0.638.
Pengaruh Nama Toko terhadap Minat Beli Konsumen Holif, Abdul
Keizai Vol 3, No 1 (2022): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (855.548 KB) | DOI: 10.56589/keizai.v3i1.289

Abstract

The purpose of this study was to determine whether the name of the store had an influence on the variable of buying interest in SHMG fashion and 35,000 Sampit fashion. This study uses quantitative methods, and the population presented is all customers who have come and bought at SHMG and all 35,000 Sampit, and the sample taken in this study was obtained from 100 respondents. Sampling using accidental sampling with purposive sampling method and data analysis of this study using multiple linear regression analysis. And this research instrument uses a questionnaire containing questions that will be given to respondents using Likert scale measurements to collect data about store name variables and buying interest. And the results of the study indicate that the store name variable does not have a significant effect on the buying interest variable. This means that even though the shop name is made to show that the shop name is cheap, this will not affect buying interest or will reduce buying interest.
Implementasi Rating ESG dan Kebijakan Dividen terhadap Return Saham Aditya, Muhammad
Keizai Vol 3, No 1 (2022): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.034 KB) | DOI: 10.56589/keizai.v3i1.273

Abstract

The purpose of this study is to examine the effect of ESG rating and dividend policy, while PER, and market capitalization as control variables on stock returns in the period 15 September 2021 to 15 March 2022. The sample of this study is all companies listed in the ESGLeaders30 index30. This study uses multiple regression analysis using Eviews 9. The results of this study indicate that the ESG rating and dividend policy do not have a significant effect on stock returns, this is because there are other factors that affect stock returns such as company fundamentals, microeconomics, macroeconomics, and conditions. Covid-19. Meanwhile, dividend policy has a significant positive effect on stock returns.

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