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Dwi Ardi Wicaksana Putra
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keizai@unda.ac.id
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Gedung Fakultas Bisnis, Universitas Darwan Ali, JL. Batu Berlian, No. 10, Sampit, Kabupaten Kotawaringin Timur, Provinsi Kalimantan Tengah, 74325
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Kab. kotawaringin timur,
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Keizai
Published by Universitas Darwan Ali
ISSN : 28075668     EISSN : 28073967     DOI : http://dx.doi.org/10.56589/keizai
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
KEIZAI: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi mengundang para praktisi, peneliti, dan mahasiswa untuk memberikan temuan kajian-kajian di lingkup ekonomi, manajemen, dan akuntansi sebagai berikut: (1) Ekonomi perilaku, Studi ekonomi spasial (wilayah, perkotaan, pedesaaan, dsb), Perencanaan pembangunan, dan Kebijakan pembangunan termasuk makroekonomi dan mikroekononomi; (2) Manajemen Keuangan; Pemasaran; Sumber Daya Manusia; dan Manajemen Produksi; (3) Akuntansi Biaya, Akuntansi Pajak, Akuntansi Keuangan, Akuntansi Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 3, No 2 (2022): September-Februari" : 6 Documents clear
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Hidayat, Ridho Rahmad; Rayuwanto, Rayuwanto
Keizai Vol 3, No 2 (2022): September-Februari
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (853.511 KB) | DOI: 10.56589/keizai.v3i2.292

Abstract

This thesis presents an investigation of the influence of factors such as price and product quality on consumer decisions regarding the purchase of Kanzler sausages in the city of Sampit. The investigative instrument was compiled in the form of a questionnaire distributed online. In this study, the type of sampling used is convenience sampling because it is a fast, simple, and affordable method, in addition, this approach is efficient in terms of time and money, and the sample uses the simplest and most convenient way for the researcher. Determination of the sample with as many as one hundred respondents, namely the unknown population method. Because of the incentives provided by the very high level of customer purchase, this research was conducted. The purpose of this study was to determine the extent to which Kanzler sausage is influenced by the independent variables, namely price and product quality, and which of the two variables has the greatest influence. The results of multiple regression analysis in this study indicate that price and product quality have a significant and positive effect on purchasing decisions for Kanzler sausage. 
Keputusan Pembelian Konsumen di Matahari Citimall Sampit: Produk, Harga, dan Promosi Seliwati, Resa
Keizai Vol 3, No 2 (2022): September-Februari
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (590.892 KB) | DOI: 10.56589/keizai.v3i2.288

Abstract

The research aims to find out whether product, price, and promotion influence purchasing decisions. Matahari Citimall rarely carries out promotions on social media such as discounts so people are not aware of marketing information. This study used a quantitative methodology, with a sample of 100 respondents. This survey collects product, price, promotion, and purchase decision data using a Likert scale. This study uses a multiple linear regression approach using SPSS Version 22 software. Based on the results of this study, purchasing decision behavior is not formed by price variables, but by products and promotions. Therefore, Matahari Citimall should maintain the quality of the products they sell and increase the display of promotions through Instagram and SMS media.
Pengaruh Harga Ms Glow terhadap Kepuasan Konsumen Dewi, Chandra Puspita
Keizai Vol 3, No 2 (2022): September-Februari
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.024 KB) | DOI: 10.56589/keizai.v3i2.301

Abstract

As people's spending power rises, so does the scope of the cosmetics industry, which is benefiting from advances in technology and more cutting-edge variations of existing products. Because of this, cosmetic manufacturers in Indonesia are now able to compete fairly in the local cosmetic brand section in Indonesia. This is due to the fact that demand has been on the rise over the past two years, which has led to an increase in the number of people purchasing cosmetics within Indonesia. The purpose of this research is to investigate the relationship between the pricing of Ms. Glow cosmetic items and the level of customer satisfaction with regard to product quality control factors. Quantitative study was conducted, and a total of one hundred people from the city of Sampit who had previously purchased Ms. Glow goods served as responders. In this study, the method of sampling that was carried out was known as snowball sampling. It is possible to draw the conclusion that there is a positive and significant effect of price on consumer satisfaction based on the findings of this study, which indicate that the value of the sig t-test was 0.000, which means that the significance level was less than 0.05. This indicates that there is a correlation between the price of a product and the degree to which customers are satisfied with that product.
Pengaruh Instagram sebagai Social Media Marketing terhadap Perilaku Konsumtif Wanita di Kota Sampit Ananda, Dea
Keizai Vol 3, No 2 (2022): September-Februari
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (720.399 KB) | DOI: 10.56589/keizai.v3i2.276

Abstract

This study aims to determine the effect of Instagram as a social media marketing on consumptive behavior. The population of this study was women in the city of Sampit with an age range of 17-26 years with a sample of 100 respondents. The sampling method used purposive sampling with an instrument in the form of a Likert scale questionnaire. The data analysis method used is multiple linear regression. The results show that Instagram as social media marketing has a positive and significant effect on consumptive behavior. This means that women in the city of Sampit have consumptive behavior. Therefore, if the information on products specific to women's fashion is further improved, information on the latest goods is continuously developed, and advertising appearances on Instagram are made more attractive, then the consumptive behavior of women viewing Instagram will increase.
Apakah Penilaian Kinerja berdasarkan Sistem Badan Keuangan dan Asset Daerah Tepat dalam Mengukur Kinerja Pegawai? Aristiyani, Danista
Keizai Vol 3, No 2 (2022): September-Februari
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (673.915 KB) | DOI: 10.56589/keizai.v3i2.294

Abstract

This study aims to determine whether there is a difference between the performance appraisal based on the Regional Financial and Assets Agency system and the actual performance appraisal. This study uses paired sample t-test in its measurement method. The population in this study were all employees of the Regional Finance and Assets Agency (BKAD) of East Kotawaringin Regency with 83 people. In this study, the sample used was 60 people, this is because there are some people who do not meet the criteria as a reference for performance appraisal. Sampling using a purposive sampling technique. The results showed a significant difference between the performance appraisal based on the Regional Financial Agency and Assets system and the actual performance appraisal. Where the assessment based on the system is higher than the actual performance appraisal with a difference of -8.75000.
Pengaruh Ketepatan Waktu Pengiriman dan Harga terhadap Kepuasan Konsumen pada Ninja Xpress Sampit Atmoko, Parni Tri
Keizai Vol 3, No 2 (2022): September-Februari
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1146.663 KB) | DOI: 10.56589/keizai.v3i2.277

Abstract

The aim is to analyze the effect of on-time delivery and price on customer satisfaction with Ninja Xpress Sampit. The phenomenon in this study is, based on data on the delivery of goods in 2021, there are many delays in the delivery of goods. Then the problem of price or shipping rates on Ninja Xpress Sampit is more expensive than other logistics companies. Quantitative research and sample collection technique used a non-probability sampling method through a convenience sampling approach and 100 people as samples. The data were analyzed by multiple regression, and the test was carried out using SPSS 22. The results of the partial study showed that the variable on the delivery time (X1) had a significant and positive effect on consumer satisfaction and price (X2) also had a significant and positive impact on customer satisfaction with a value of each having the same significance, namely 0.00 < 0.05. Where the level of significance is below 0.05, H1 and H2 are accepted, meaning that the delivery time and price have a significant effect on customer satisfaction with Ninja Xpress Sampit.

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