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IJFBP International Journal of Family Business Practices
Published by President University
ISSN : 26217325     EISSN : 26217333     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The International Journal of Family Business Practices (IJFBP) is open access and biannual double-blind peer-reviewed journal. Numerous family enterprises are based around the legend of an entrepreneurial founder who has stood firm in the face of difficulties. The IJFBP widens the scope to look beyond this interrelationship by exploring the creation of family business, which includes the entrepreneurial tenets, mindset, and processes of the family business and its transgenerational sustainability. The scope of the journal covers various sectors including (but is not limited to), retail, tourism, wealth planning, digital business, among others. All the articles published in English. Submissions are open year-round. Before submitting, please ensure that the manuscript is written in English to comply with the focus and scope of IJFBP and follows the guidelines and templates of authors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol 4, No 1 (2021)" : 2 Documents clear
The effect of product innovation towards brand image and its implication on consumer buying behavior (a case of Toshiba television in Jakarta) Jesslyn Octavia; A.B.M. Witono; Dedi Kurniawan
International Journal of Family Business Practices Vol 4, No 1 (2021)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.707 KB) | DOI: 10.33021/ijfbp.v4i1.1495

Abstract

The television production industry is facing fierce competition from its substitutes such as the smartphone industry. Television manufacturers need to find the right strategy to maintain sales. This study aims to examine the effect of product innovation on brand image and consumer buying behavior on television products. Research on product innovation and its contribution to brand image and consumer buying behavior specifically in the television production industry is not yet fully observed. This study used quantitative methods with survey techniques. Toshiba television product is the object of the research. Three hundred respondents who had purchased television responded to a questionnaire distributed in the DKI Jakarta area, Indonesia. Data were analyzed using the Structural Equation Modeling technique by employing AMOS software. The study found that product innovation has a significant effect on brand image and consumer buying behavior. Brand image also has a significant effect on consumer buying behavior. Hence, product innovation and brand image are both important factors that can influence consumer buying behavior. These two aspects should be the main concern for television manufacturers, especially Toshiba, to compete grabbing consumers. 
Analysis Factor Of Saving Behavior Of An Indonesian For Emergency Fund During Covid-19 Pandemic Roy Poan; Febby Permatasari; Farida Komalasari
International Journal of Family Business Practices Vol 4, No 1 (2021)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.377 KB) | DOI: 10.33021/ijfbp.v4i1.1597

Abstract

Purpose – The objective of this study is to find whether the independent variable, which is financial literacy, attitude towards saving, subjective norms, family socialization has a significant impact on the mediating variable, which is saving intention during the pandemic situation. Researchers also intrigues to find whether saving intention has a significant impact on the dependent variable which is saving behavior in Indonesia at current pandemic.Design/methodology/approach – This research study was conducted using a quantitative method using probability sampling, in which the primary data was collected from the questionnaire filled by 312 Indonesian from age  >17 to <51 years old (productive age). The questionnaire was analyzed using validity and reliability test. The validity and reliability test found that all questions (30 questions) are valid and reliable and can be processed further. The hypotheses and research model of this study were tested using Structural Equation Model.Findings – The results of the survey show that saving intention is affected by saving behavior. In addition, saving intention is influenced by the attitude towards saving, subjective norm, family socialization. Moreover, the financial literacy toward saving intention is not related.Originality/value – The originality of this study is the first research integrating financial literacy, attitude towards saving, subjective norm, and family socialization, mediating by saving intention toward saving behavior in Indonesia

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