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Angelia Putriana
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INDONESIA
Jurnal Ilmu Sosial dan Humaniora
Published by Yayasan Literasi Sains Indonesia
ISSN : 28292359     EISSN : 28292340     DOI : https://doi.org/10.55123/sosmaniora
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SOSMANIORA merupakan Jurnal Ilmu Sosial dan Humaniora yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Maret, Juni, September dan Desember oleh Yayasan Literasi Sains Indonesia. Sebagai jurnal multidisiplin nasional yang mencakup berbagai isu dalam kajian ilmu-ilmu sosial dan humaniora, jurnal ini juga memperhatikan isu-isu utama pembangunan sosial dan humaniora, meliputi: pembangunan ekonomi dan sosial. Serta perubahan mencakup isu-isu, seperti: isu pemberdayaan masyarakat, kelembagaan sosial dan pemerintah, sistem pengetahuan lokal, dan kesehatan masyarakat. Jurnal SOSMANIORA bertujuan untuk menyebarluaskan pemikiran konseptual dan hasil penelitian yang telah dicapai.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 38 Documents
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Search results for , issue "Vol. 4 No. 2 (2025): Juni 2025" : 38 Documents clear
Analisis Pengaruh Promo Voucher dan Kepuasan Konsumen terhadap Loyalitas Konsumen Tokopedia Is Fadhillah; Alexander Mico Ray Themasoa
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.3373

Abstract

Currently, the development of information technology is very complex and has many impacts on human life, including business on the internet, namely E-Commerce which saves time and does not require large capital promote products. One of them is the Tokopedia website which sells goods and services anyone can do business and compete with low costs. This website provides business and selling opportunities various products at more affordable prices than general stores. To launch marketing, Tokopedia collaborates with banking institutions and other companies to make it easier for consumers to do payment. This study aims to find out whether Promos and Consumer Satisfaction Affect Tokopedia Consumer Loyalty Results The number of respondents The questionnaire in this study was 100 respondents. The type of research used by researchers is using quantitative research methods and the technique used in this research is using simple linear regression analysis. The results of the research that have been examined by researchers are as follows based on the results of statistical testing on the results of the T test based on the data output from the results of statistical tests showing Tokopedia Consumers has a significant effect on Loyalty to Tokopedia seen from the calculation of t-count 6,383> t-table 2,371 with a significance of 0.000.
Strategi Pembelajaran Inovatif Materi Aksara Ulu di SMP Muhammadiyah Tanjung Raja Kaka Picasso Destani; Jessica Amanda Aulia; Syarifuddin, Syarifuddin
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.3896

Abstract

Learning in schools needs to be updated to make it more engaging and relevant for students. Lessons should be delivered in a fun and creative way. When lessons are taught in an enjoyable manner, students will not only understand the material more easily, but they will also be more motivated to learn. Therefore, the use of innovative teaching strategies is crucial to create a more lively and interactive learning environment. Creative learning is the key to creating an enjoyable learning atmosphere. The Ulu Script learning uses creative learning. The method in this research employs a case study approach, utilizing bottle relay games and videos to enhance students' understanding of the Ulu Script material. Students not only find the lesson easier to understand, but this method also increases their interest. Based on observations from 14 students, ten students, or 71.43%, said that this method made the Ulu Script material very easy to understand. The other four students, or 28.57%, also mentioned that the method was easy to understand. This shows that using a case study method with a creative approach can improve students' comprehension and interest in learning. Therefore, creative and enjoyable learning has the potential to improve the quality of education in schools.
Strategi Adaptasi Mahasiswa Gen Z terhadap Trend Velocity dalam Pembelajaran dan Kehidupan Sosial Wafiq Maulana Ibrahim; Dany Miftah M. Nur
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.4991

Abstract

In the digital era marked by the acceleration of trend Velocity changes, especially through platforms such as TikTok, Generation Z students are required to have high adaptability to face challenges in learning and social life. This study aims to explore the adaptation strategies implemented by Gen Z students in responding to the rapid changes in trends, both in academic contexts and social interactions on campus. With a qualitative descriptive approach, data were collected through direct and indirect interviews and open questionnaires via Google Form. Informants were selected purposively, namely those who are active in digital learning and campus organizational activities. The results show that students utilize digital media to create educational content such as learning videos, vlogs, and digital campaigns, and are able to manage the content production process efficiently following the latest trends. Socially, they are active in organizing and interacting through digital communities, showing short, fast, and platform-based communication patterns. Campus organizations become a space for developing soft skills and digital networks. In conclusion, Gen Z students are adaptive to the dynamics of digital trends through the use of technology, content creativity, and integration of online-offline activities. They rely on platforms such as YouTube, Google Scholar, and e-learning, and are active in building social networks. However, they also face challenges in the form of digital distractions and existential pressures that are addressed through selective time and information management strategies.
Dari Lokasi ke Layanan: Dampak Lokasi dan Kualitas Layanan pada Loyalitas Tamu di Mediasi oleh Pengalaman Tamu Danny Philipe Bukidz; Joselyn Chandrigo
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.4994

Abstract

This study analyzes the impact of location and service quality on guest loyalty at Aryaduta Hotel Medan, with guest experience as a mediating variable. Using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method, this research involved 100 respondents who had stayed at the hotel. The results show that location does not have a direct significant effect on guest loyalty (coefficient 0.087; p=0.1410), but it significantly enhances guest experience (coefficient 0.386; p=0.0000). Conversely, service quality has a direct significant effect on guest loyalty (coefficient 0.412; p=0.0010) and also improves guest experience (coefficient 0.401; p=0.0000). Guest experience is a significant mediator in the relationship between location and guest loyalty (coefficient 0.182; p=0.0010) as well as between service quality and guest loyalty (coefficient 0.189; p=0.0000). These findings confirmed the importance of guest experience in building customer loyalty. Strategic recommendations include enhancing service quality, optimizing location, and developing more personalized guest experience programs. This study provides insights for the hospitality industry more effective and sustainable customer retention.
Pengaruh Kualitas Sumber Daya Manusia terhadap Pengelolaan Badan Usaha Milik Desa Salo Dua Kabupaten Enrekang Zulfia Syam; Andi Uceng; Muhammad Ikbal; Sandi Lubis
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5084

Abstract

The purpose of this study was to determine the extent to which the quality of human resources affects the management of BUMDes in Salo Dua Village, Enrekang Regency. This research involved 43 respondents who served as both the population and the sample because it used the saturated sample method. The research approach applied was descriptive quantitative. Data collection was conducted through observation, literature review, and questionnaire distribution. Data analysis was conducted by applying validity and reliability tests using IBM SPSS Statistics version 21.0 software. The findings of this study indicate that 61% of the human resource quality variable falls into the “not good” category, and 64% of the BUMDes management variable also falls into the “not good” category. Factors that influence the quality of human resources in BUMDes management include motivation (68%), work environment (62%), and social skills (58%). Overall, the quality of human resources and BUMDes management in Salo Dua Village were found to have a significant influence. The ANOVA analysis results in a calculated F value of 1284,138 with a significance of 0.000, which means that the influence of the independent variables is significant. The partial t test also shows that the calculated t value (35.329) exceeds the t table value (1.683), which indicates that the quality of human resources has a significant influence on the management of BUMDes in Salo Dua Village, Enrekang Regency.
Community Movement to Transform the Paradigm from Illegal Logger to Eco-lodger with a Dignity Oriented in Tangkahan Ecovillage Sabam Syahputra Manurung; Furqan, Furqan; A.M. Hatuaon Sihite
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5085

Abstract

This research explores a community movement in Tangkahan Ecovillage, Indonesia, driven by a desire to safeguard their local ecology with dignity at the forefront. The study delves into the mechanisms and outcomes of this shift in approach through a case study, offering insights into community-driven efforts for sustainable forestry practices. It underscores the significance of grassroots movements in advocating for environmental conservation while prioritizing the well-being and respect of local residents. The movement seeks to transform people's perceptions by replacing destructive illegal logging with sustainable eco-logging methods. Through a case study methodology, the research investigates the motivations, strategies, and challenges faced by the community in this transformative process. By examining how the movement empowers the community and instills a sense of ownership over natural resources, the concept of dignity emerges as a central theme. The analysis of Tangkahan's journey in this study aims to provide a replicable model for transitioning from illegal-logging to eco-logging, promoting environmental sustainability and community welfare.
Ekuitas Merek, Gaya Hidup, dan Pembelian Bobabox: Studi pada Generasi Z Denissa Aldana; Syafrida Hafni Sahir
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5116

Abstract

The purpose of this research is to explore the relationship between brand equity, lifestyle, to the purchase decisions of generation Z consumers on Bobabox drinks in Medan Sunggal District. The research employs an associative quantitative method with data collected through observation and questionnaires. The population consisted 45.083 people, with 100 respondents from generation Z in Medan Sunggal District as the research sample. The sample was taken using the slovin formula and the questionnaire was distributed through a purposive sampling approach with the distribution of questionnaires using non-probability sampling to generation Z in Medan Sunggal District, Tanjung Rejo (Bobabox Setia Budi) and Sei Sikambing B (Bobabox Kasuari). Hypothesis testing of multiple linear regression analysis and descriptive analysis are methods of analyzing data. Based on the research results, it shows that: (1) Brand Equity (0,000 < 0,05) and tcount > ttable 3,910 > 1,984) have a positive and significant influence on the Purchase Decision of Bobabox drinks ; (2) The Purchase Decision of Bobabox drinks affects Lifestyle (0,000 < 0,05) and tcount > ttable (6,203 > 1,984) significantly and positively ; (3) The Purchase Decision of Bobabox drinks is positively, significantly and simultaneously influenced by the Brand Equity and Lifestyle factors (0,000 < 0,05) Fcount > Ftable (107,183 > 3,09). The Lifestyle and Brand Equity variables have an influence of 68,2% on the Purchase Decision from the determination coefficient, the remaining 31,8% is influenced by other factors not included in this research.
Implementasi Nilai Ukhuwah Islamiyyah dan Sikap Tasamuh pada Komunitas NU dan MD di Desa Ngembalrejo, Bae, Kudus Ida Rahmawati; Intan Rahmalina; Siti Karomatun Nadziroh; Ahmad Fatah
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5129

Abstract

This study examines the implementation of the values of ukhuwah Islamiyyah (Islamic brotherhood) and tasamuh (tolerance) within the NU (Nahdlatul Ulama) and MD (Muhammadiyah) communities in Ngembalrejo Village, Bae, Kudus. The objective is to understand how these two Islamic organizations practice these values to foster social harmony amidst differences in religious views and traditions. The research employs a qualitative approach with field research, collecting data through in-depth interviews with NU and MD members, as well as documentation. Data analysis is conducted through data reduction, data presentation, and conclusion drawing.  The findings reveal that the NU and MD communities in Ngembalrejo Village successfully build harmony through mutual respect, communal cooperation (gotong royong), and fostering social connections (silaturahmi). Despite differences in religious practices, such as qunut and tahlilan, both communities maintain harmony by prioritizing the values of ukhuwah Islamiyyah and tasamuh. Supporting factors, including collaboration in social activities and awareness of the importance of unity, play a crucial role in strengthening intercommunity relations. This study demonstrates that Islamic values can serve as a foundation for creating harmonious coexistence amid diversity.
Pemaknaan Nelayan Atas Kemiskinan Kultural Syawal Gani Yusuf; Lesti Heriyanti; Linda Safitra
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5139

Abstract

This study aims to examine the social construction of traditional fishermen related to poverty in the Teluk Segara area. Poverty is often understood as an objective condition and can be measured through economic indicators. However, in the context of traditional fishing communities, poverty is also influenced by social construction involving cultural values, social structures, and human relationships and their natural environment. By using a qualitative approach and case study method, this study explores how traditional fishermen in Teluk Segara interpret and deal with their daily poverty. This study aims to examine the social construction of poverty from the perspective of traditional fishermen, with an emphasis on case studies in coastal communities However, in the context of fishing communities, poverty is also a result of social construction influenced by cultural values, social structures, and human relationships with the surrounding natural environment. These findings provide valuable insights into the importance of understanding poverty in a more specific context, especially in communities with strong ties to nature and tradition. This study also emphasizes the need for more inclusive and community-based development policies, as well as empowerment efforts that respect local values. All of this aims to improve the welfare of traditional fishermen in Teluk Segara
Analisis Penggunaan Bahasa Indonesia dalam Media Sosial Implementasi di Marketing STIE Ganesha Abdul Kohar; Adi Wicaksono; Farhat Abas; Muhammad, Muhammad; Faroida Awalia
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5144

Abstract

The Indonesian language plays a strategic role as a national identity and an effective communication tool capable of reaching various segments of society. In the digital era, social media serves as a primary platform for disseminating information and promoting institutions, including higher education institutions. As a competitive institution, STIE Ganesha requires an effective Indonesian-language-based marketing strategy to attract prospective students, maintain a positive institutional image, and enhance its competitiveness amidst intense digital competition. This research is crucial as the mastery and application of the Indonesian language within a digital context significantly influence communication success, especially in reaching a diverse audience. Language misuse can lead to misunderstandings, reduce credibility, and weaken the impact of marketing messages. This study aims to analyze the patterns of Indonesian language use in STIE Ganesha's social media content, identify the strengths and weaknesses in delivering marketing messages, and propose language use strategies that are both grammatically correct and suitable for social media audiences. The expected outcomes include: (1) scientific publication in a SINTA 4-accredited journal, namely the Indonesian Journal of Multidisciplinary Research (IJOMR), Volume 5 Number 1, March 2025; (2) a practical guide for STIE Ganesha's marketing team in optimizing digital communication; and (3) enhancement of institutional image through more professional and engaging social media content.

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