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How Go-Food by GOJEK Apps work on consumer purchase decisions Entas, Derinta; Putri, Ni Made Dwiyana Rasuma; Widiastiti, A. A. Istri Putra; Hanum, Fauziah
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.37-44

Go-Food by GOJEK Apps is a popular food delivery platform in Indonesia. The main objective of this study is to understand the factors influencing consumer purchase decisions through the Go-Food by GOJEK Apps, such as delivery reliability, menu variety, food quality, price, and service quality. Methods of research are using a quantitative approach by collecting data through a survey using a questionnaire that has been developed. The research sample was taken randomly from the consumer population using the Go-Food by GOJEK Apps. The collected data were analyzed using descriptive statistical analysis and multiple linear regression. The results of the study show that delivery reliability, menu variety, food quality, price and service quality have a significant effect on consumer purchase decisions through the Go-Food by GOJEK Apps. Results of the research show that consumers tend to choose apps that offer fast delivery, a wide menu selection, high-quality food, competitive prices, and responsive service. These findings provide a better understanding of the factors influencing consumer purchase decisions through the Go-Food by GOJEK Apps. This research implies the importance of Go-Food service providers paying attention to these factors in improving user experience and consumer satisfaction. By understanding consumer preferences and needs, service providers can improve service quality, optimize delivery, provide interesting menu variations, and set prices accordingly.

Tourism in the virtual age: Predicting the adoption of virtual reality applications in tourism Wibisono, Nono; Rafdinal, Wahyu; Setiawati, Lina
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.9-23

Virtual Reality (VR) has grown rapidly since the COVID-19 pandemic and continues to grow even after the pandemic is over. In the tourism industry, VR applications are often used in the tourism process to promote destinations and attract tourists to visit. Starting from the quality of VR applications, tourists will intend to use VR applications if these applications have good quality. For this reason, by assessing VR quality and incorporating it into TAM, this study aims to explore the adoption of VR applications in the tourism sector. This study included 400 VR users as participants. Using the partial least square structural equational model (PLS-SEM), a number of hypotheses were assessed. The findings demonstrate that VR quality significantly influences all TAM constructs, including attitude and intention to use. Then, attitude is significantly influenced by perceived usefulness and ease of use. Finally, the intention to use is significantly influenced by attitude. These results indicate that VR quality that is useful and easy to use will determine the adoption of VR applications in tourism. This paper advances both theory and practice by explaining the importance of VR quality and TAM in the adoption of VR applications in tourism.

Exploration of human resources and tourism potential through POKDARWIS in pioneering a tourism village in Gemawang Village, Ngadirojo Sub-District, Wonogiri District Widagdo, Yohanes Martono; Wibiyanto , Agung
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.1-8

Tourism village pilot through the formation of POKDARWIS is an initiative that aims to develop tourism villages as attractive tourism destinations. This research aims to explore the potential of human and tourism resources through POKDARWIS activities in an effort to pioneer a Tourism Village in Gemawang Village, Ngadirojo Sub-district, Wonogiri Regency. This research uses descriptive qualitative. Data collection techniques with direct observation and interviews in a structured manner and literature study. The results showed that Gemawang Village has natural and cultural potential that can be developed into an attractive tourist destination. However, this potential has not been fully utilised due to the limited understanding of the community about their tourism potential. Through POKDARWIS activities, the community of Gemawang Village learnt to manage tourism potential sustainably and build close cooperation among residents to improve the attractiveness and quality of tourism services. This research provides new insights into the important role of human resources in local tourism development as well as the benefits of collaboration between the government, community, and other related parties in advancing the tourism sector at the village level.

The Post-pandemic MICE digitalization development: A strategy for sustainable tourism in Bali Dewi, Ni Made Rosita; Darma, Gede Sri
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.45-54

The worldwide COVID-19 pandemic has forced numerous businesses to a standstill, with the tourism sector, especially the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, facing severe challenges. However, this unprecedented situation highlights the unpredictable nature of crises and their potential to reshape travel patterns. This research examines the factors contributing to the success of the digitalization strategy in the MICE industry and explores the impact of digitalization on the industry's pursuit of sustainable tourism goals. The research employs a detailed and all-encompassing examination of the subject, utilizing a case study research methodology in conjunction with a qualitative descriptive research strategy. Data collection involves observation, literature analysis, and interviews conducted with participants in the tourism industry and management of MICE companies. The findings suggest significant potential for Bali as a MICE destination. Digitalization is identified as a pivotal factor in enhancing the future resilience of the MICE industry by creating new prospects, tackling industry challenges, and promoting sustainable event tourism.

Development strategy of Keraton Museum as the center of cultural tourism destination in Sumenep District Wahdah, Nikmatul Bahril; Nabila, Ilsa; Suharto, Bambang; Isnaini, Santi
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.24-36

This study aims to develop a development strategy for the Sumenep Palace Museum as a cultural tourism des-tination in Sumenep Regency. The research approach uses qualitative case studies, SWOT analysis, IFAS/EFAS matrix and TOWS matrix preparation. Data collection was carried out by interviewing museum managers and local communities, as well as observing the location of the Sumenep Palace Museum. Tourism Sumenep Pal-ace Museum has a historical building that is still maintained, but public facilities still need to be improved. People are still highly interested in the Palace Museum, and the threat is losing competitiveness with other tours, so people are bored visiting the museum. It is found that the Sumenep Palace Museum is located in quadrant 1, which is an aggressive strategy, meaning that it has the potential for development. The devel-opment strategy that can be applied is to collaborate with artists/culturalists, education institution, and young people to enliven the museum by holding art/cultural performances regularly and maximizing the role of so-cial media with influencers in promoting Sumenep Palace Museum tourism.

Optimising the fear of missing out phenomenon as a framework to boost musical concert sales Supina, Supina; Lautama, Sidharta Sebastiandi
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.55-63

The Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, particularly within the domain of music concerts, stands poised for significant enhancement in Indonesia. It is worth noting that Indonesia has successfully hosted numerous international music concerts; however, there is still considerable room for growth compared to other ASEAN countries. This study employs theory synthesis to achieve conceptual integration as a research framework construct by combining the FoMO phenomenon, which is currently prevalent due to the rise of social networking sites (SNS), with different policies facilitating music concerts in Indonesia. This review study aims to achieve its research objectives and establish that the Fear of Missing Out (FoMO) phenomenon can significantly enhance music performance ticket sales. This is achieved by constructing the FoMO trait and the Bergen Facebook Addiction Scale, then classifying products according to each concert theme, whether virtual or physical. By capitalizing on the ubiquitous presence of social networking sites (SNS) and the heightened Fear of Missing Out (FoMO) phenomenon post-COVID-19, we anticipate significant improvements. This conceptual study can serve as a valuable resource for enhancing research on the optimization of music concerts, which is also an area that is still underexplored, particularly in Indonesia.

How Go-Food by GOJEK Apps work on consumer purchase decisions Entas, Derinta; Putri, Ni Made Dwiyana Rasuma; Widiastiti, A. A. Istri Putra; Hanum, Fauziah
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.37-44

Go-Food by GOJEK Apps is a popular food delivery platform in Indonesia. The main objective of this study is to understand the factors influencing consumer purchase decisions through the Go-Food by GOJEK Apps, such as delivery reliability, menu variety, food quality, price, and service quality. Methods of research are using a quantitative approach by collecting data through a survey using a questionnaire that has been developed. The research sample was taken randomly from the consumer population using the Go-Food by GOJEK Apps. The collected data were analyzed using descriptive statistical analysis and multiple linear regression. The results of the study show that delivery reliability, menu variety, food quality, price and service quality have a significant effect on consumer purchase decisions through the Go-Food by GOJEK Apps. Results of the research show that consumers tend to choose apps that offer fast delivery, a wide menu selection, high-quality food, competitive prices, and responsive service. These findings provide a better understanding of the factors influencing consumer purchase decisions through the Go-Food by GOJEK Apps. This research implies the importance of Go-Food service providers paying attention to these factors in improving user experience and consumer satisfaction. By understanding consumer preferences and needs, service providers can improve service quality, optimize delivery, provide interesting menu variations, and set prices accordingly.

Tourism in the virtual age: Predicting the adoption of virtual reality applications in tourism Wibisono, Nono; Rafdinal, Wahyu; Setiawati, Lina
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.9-23

Virtual Reality (VR) has grown rapidly since the COVID-19 pandemic and continues to grow even after the pandemic is over. In the tourism industry, VR applications are often used in the tourism process to promote destinations and attract tourists to visit. Starting from the quality of VR applications, tourists will intend to use VR applications if these applications have good quality. For this reason, by assessing VR quality and incorporating it into TAM, this study aims to explore the adoption of VR applications in the tourism sector. This study included 400 VR users as participants. Using the partial least square structural equational model (PLS-SEM), a number of hypotheses were assessed. The findings demonstrate that VR quality significantly influences all TAM constructs, including attitude and intention to use. Then, attitude is significantly influenced by perceived usefulness and ease of use. Finally, the intention to use is significantly influenced by attitude. These results indicate that VR quality that is useful and easy to use will determine the adoption of VR applications in tourism. This paper advances both theory and practice by explaining the importance of VR quality and TAM in the adoption of VR applications in tourism.

Exploration of human resources and tourism potential through POKDARWIS in pioneering a tourism village in Gemawang Village, Ngadirojo Sub-District, Wonogiri District Widagdo, Yohanes Martono; Wibiyanto , Agung
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.1-8

Tourism village pilot through the formation of POKDARWIS is an initiative that aims to develop tourism villages as attractive tourism destinations. This research aims to explore the potential of human and tourism resources through POKDARWIS activities in an effort to pioneer a Tourism Village in Gemawang Village, Ngadirojo Sub-district, Wonogiri Regency. This research uses descriptive qualitative. Data collection techniques with direct observation and interviews in a structured manner and literature study. The results showed that Gemawang Village has natural and cultural potential that can be developed into an attractive tourist destination. However, this potential has not been fully utilised due to the limited understanding of the community about their tourism potential. Through POKDARWIS activities, the community of Gemawang Village learnt to manage tourism potential sustainably and build close cooperation among residents to improve the attractiveness and quality of tourism services. This research provides new insights into the important role of human resources in local tourism development as well as the benefits of collaboration between the government, community, and other related parties in advancing the tourism sector at the village level.

The Post-pandemic MICE digitalization development: A strategy for sustainable tourism in Bali Dewi, Ni Made Rosita; Darma, Gede Sri
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.45-54

The worldwide COVID-19 pandemic has forced numerous businesses to a standstill, with the tourism sector, especially the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, facing severe challenges. However, this unprecedented situation highlights the unpredictable nature of crises and their potential to reshape travel patterns. This research examines the factors contributing to the success of the digitalization strategy in the MICE industry and explores the impact of digitalization on the industry's pursuit of sustainable tourism goals. The research employs a detailed and all-encompassing examination of the subject, utilizing a case study research methodology in conjunction with a qualitative descriptive research strategy. Data collection involves observation, literature analysis, and interviews conducted with participants in the tourism industry and management of MICE companies. The findings suggest significant potential for Bali as a MICE destination. Digitalization is identified as a pivotal factor in enhancing the future resilience of the MICE industry by creating new prospects, tackling industry challenges, and promoting sustainable event tourism.

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Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia

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Kab. badung,

Bali

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email ijaste@pnb.ac.id

Phone -

Journal Mail Official ijaste@pnb.ac.id

Editorial Address Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia

Location Kab. badung, Bali INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
ijaste@pnb.ac.id

Phone
-

Journal Mail Official
ijaste@pnb.ac.id

Editorial Address
Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia

Location
Kab. badung,

Bali

INDONESIA