cover
Contact Name
Yen Efawati
Contact Email
secretariat.ijabo@gmail.com
Phone
+6281394838831
Journal Mail Official
secretariat.ijabo@gmail.com
Editorial Address
Komplek Puri Cipageran Indah 2, Blok E1 No. 5, Kecamatan Ngamprah, Kabupaten Bandung Barat-40552
Location
Unknown,
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INDONESIA
International Journal Administration, Business & Organization
ISSN : 27215652     EISSN : 27215652     DOI : https://doi.org/10.61242/ijabo.xx.xxx
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
Articles 12 Documents
Search results for , issue "Vol 4 No 2 (2023): IJABO" : 12 Documents clear
The Effect of K-Pop Industry on Metamorphosis of Digital Marketing Entertainment Business During Covid-19 Pandemic Emi Destiani
International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

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Abstract

The purpose of this study is to find the impact of the Covid-19 Pandemic on the metamorphosis of the digital entertainment business in the K-Pop industry. The sample used in this study amounted to 150 respondents who are fans of K-Pop in Bandung. This study used descriptive analysis, validity test, reliability test, correlation analysis and simple regression analysis. Data collection was conducted through questionnaires distributed through social media to respondents who met the criteria. In this study, the results obtained were 61,7% of the influence of K-Pop industry on digital marketing entertainment during covid-19. The results of this study indicate that K-Pop industry on digital marketing entertainment during covid-19 has influence and its influence is included in the strong criteria.
Pengaruh Shopping Lifestyle Terhadap Impulse Buying Mahasiswa/I Politeknik Negeri Bandung Pada Marketplace Shopee Khaerany Aulia
International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to test and empirically prove the influence of an impulsive shopping lifestyle on students at the Bandung State Polytechnic, especially at Shopee. The object of this study was students of the Bandung State Polytechnic with a sample of 105 respondents. The methods used consist of validity tests, reliability tests, descriptive analysis, regression analysis, and correlation test analysis. Data collection is done by filling out a questionnaire on a google form. Shopping lifestyle has an influence of 19.8% on impulse purchases of Bandung State Polytechnic students. Meanwhile, the other 80.2% were influenced by other variables outside the study.he purpose of this study

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