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Arif Bahtiar
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jime@ibs.ac.id
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INDONESIA
Jurnal Ilmu Manajemen & Ekonomika
Published by Sekolah Tinggi Ilmu Ekonomi indonesia banking school
ISSN : 20894309     EISSN : 25794841     DOI : http://journal.ibs.ac.id/index.php/jime/index
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JIME is a peer-reviewed journal published by INDONESIA BANKING SCHOOL. The journal main aim is to provide an outlet for publishing scholarly research articles which emphasizes the contribution and managerial implication of the findings. JIME invites manuscripts on various topics in banking, business and management. The topic area includes, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management information system, international business, business economics, business ethics and entrepreneurship. JIME accepts articles in any business related subjects and any research methodology that meet the standards established for publication in the journal. The journal’s purpose is to channel communication between its contributors and audiences, which may consist of academicians, graduate students, practitioners, policy makers and others interested in business research.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 15 No. 2 (2023): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 15, No.2, Juni 2023" : 5 Documents clear
Analysis of Factors Forming Attitude towards Brand and Repurchase Intention by Using Brand Ambassadors on the Shopee Online Shopping Platform Muhammad Luthfi Haiban; Santi Rimadias
Jurnal Ilmu Manajemen & Ekonomika Vol. 15 No. 2 (2023): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 15, No.2, Juni 2023
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v15i2.368

Abstract

The development of online shopping is increasing which is marked by the growth of various kinds of e-commerce, one of which is Shopee. The purpose of this study is to examine and analyze the factors that shape Attitude towards Brand and Repurchase Intention by using Blackpink as a Brand Ambassador on the Shopee online shopping platform. Respondents in this study were consumers who had made a purchase transaction on the Shopee online shopping platform, which amounted to 135 respondents and the data was processed using Smart PLS software. The results of the study explain that Brand Image and Brand Credibility have a positive effect on Attitude towards Brand. Furthermore, there is a positive effect of Endorser Likeability on Attitude towards Brand and there is a positive effect of Attitude towards Brand on Repurchase Intention. Meanwhile, it was found that Endorser Credibility had no effect on Attitude towards Brand, and Brand Image, Brand Credibility, Endorser Credibility, Endorser Likeability had no effect on Repurchase Intention.
The Effect of Ease of Use Of The Application, Quality Of Service, And Promotion On Repurchase Interest (Grab Application Customer Study at PT Sido Muncul Kebon Jeruk) Aprileny Imelda; Puspitasari Rianav; Emarawati Jayanti Apri
Jurnal Ilmu Manajemen & Ekonomika Vol. 15 No. 2 (2023): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 15, No.2, Juni 2023
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v15i2.370

Abstract

This study aims to determine and analyze the effect of ease of use of the application, quality of service, and promotion on repurchase interest in consumer studies of Grab application customers. Sido Muncul Kebon Jeruk, West Jakarta. The research method used is a survey method, using a questionnaire as a data collection tool. The population in this study were all employees of PT. Sido Muncul Kebon Jeruk, West Jakarta, with a sample size of 98 respondents. The analysis tool used is SPSS v 25. Based on the results and discussion, it proves that partially ease of use has negative and significant effect on repurchase interest partially service quality has positive and significant effect on repurchase interest, and partially promotion has positive and significant effect on purchase intention. Simultaneously, ease of use, quality of service, and promotion have a significant effect on repurchase interest.
IPB University's Strategic Capabilities Dealing with Environmental Turbulence Agustina Widi
Jurnal Ilmu Manajemen & Ekonomika Vol. 15 No. 2 (2023): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 15, No.2, Juni 2023
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v15i2.371

Abstract

The turbulent environmental conditions in the education industry urgently require a flexible strategic response and strong organizational capabilities. Universities cannot be left behind with their practices which tend to be planned, slow and bureaucratic. The purposes of this study include analyzing the turbulence level of the higher education environment, assessing the condition of IPB University's organizational capabilities, and designing IPB University's strategy based on the value of organizational capability and the level of environmental turbulence. The method used in this study is a qualitative method and sample selection is done by purposive sampling method. The study results show that progressive turbulence in the higher education environment demands service improvements to anticipate customer developments. The capability of IPB University must be continuously encouraged to fit the level of environmental turbulence to gain competitive advantage.
The Effect of CSR on Buyback Decisions with Brand Image Mediation and Credibilitys Merek: Case of Wardah Halal Cosmetics in Indonesia Marsha Chikita Fawzi; Chico Adhibaskara Ekananda Hindarto
Jurnal Ilmu Manajemen & Ekonomika Vol. 15 No. 2 (2023): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 15, No.2, Juni 2023
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v15i2.372

Abstract

Corporate social responsibility (CSR) is becoming one of the most critical challenges, where companies need to survive in an increasingly competitive business world. Therefore, the research conducted in this study is an investigation effort on the impact of customer CSR perception on repeat purchase intent, mediated by brand image and brand credibility, with the aim of uncovering the benefits of CSR values that have been applied within the company. This study used a purely quantitative approach, in collecting data on 290 people with female gender who had become customers of Wardah halal cosmetics, using questionnaires through online surveys. Smart PLS-SEM 4.0 software is used to analyze data. The results showed that perceptions from customers showed that the CSR activities produced by the company did not directly have a significant effect on the decision to repurchase its products. However, CSR significantly has a direct influence on its mediation variables, namely: (1) Brand Image; and (2) Brand Credibility. The results obtained provide an important reference for the academic world in terms of conducting empirical research on this subject, as well as benefits for marketers and company managers who want to develop their marketing strategies using CSR elements for the expected improvement of sustainable business development.
The Effect Of The Sharia Supervisory Board (SSB) And Financial Performance On The Disclosure Of The Islamic Social Report (ISR) Analysis Before And After The Merger: (Case Studies on Companies of Bank BRI Syariah, Bank Syariah Mandiri, and Bank BNI Syariah Listed on the Indonesia Stock Exchange for the 2020-2021 Period) Winda Auliza; Murniati Murniati
Jurnal Ilmu Manajemen & Ekonomika Vol. 15 No. 2 (2023): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 15, No.2, Juni 2023
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v15i2.373

Abstract

This study aims to examine the influence of the sharia supervisory board and financial performance on Islamic Social Reporting before and after the merger to become Bank Syariah Indonesia. Financial performance is proxied using ROA, the population in this study are Islamic banks listed on the Indonesia Stock Exchange operating in 2020-2021. The sampling technique used a purposive sampling technique, and 4 samples were obtained. The analytical method used to test the hypothesis is the Different Test and multiple regression analysis. The results of this study indicate that the sharia supervisory board has effect on Islamic Social Reporting (ISR), while financial performance has effect on Islamic Social Reporting (ISR). The sharia supervisory board and financial performance have an influence on Islamic Social Reporting (ISR).

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