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Bandung Conference Series: Communication Management
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282183     DOI : https://doi.org/10.29313/bcscm.v2i2
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Bandung Conference Series: Communication Management (BCSCM) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Manajemen Komunikasi dengan ruang lingkup diantaranya adalah Awareness, Brand equity, Brand Image, Connecting Community Building, Content Creation, Content Sharing, Daya Tarik Iklan, Drama Televisi, Event, Gaya Hidup, Interior Display, Jingle, Kampanye, Keputusan Pembelian, Keterikatan Pelanggan, Komunikasi antar pribadi, Komunikasi Pemasaran, Konsep Diri, Kredibilitas Komunikator, Kualitas Pelayanan, Literasi Media, Loyalitas Konsumen Manajemen branding, Media Sosial, Minat Beli Konsumen, Online Review, Pemasaran Konten, Penjualan produk, Persepsi Budaya, Personal Branding, Promosi online, Sikap, Store Atmospheredan Layout, Tagline, Terpaan Media, Tindakan Membeli, Transportasi Online, Ujaran Kebencian, Website, Word of Mouth. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
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Pengelolaan Pesan Kesadaran Lingkungan Sampah dari Instagram Stories, Reels & Feed pada Akun @Cibunutfinest Dea Fadillah Aprilliani; Santi Indra Astuti
Bandung Conference Series: Communication Management 631 - 640
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.24747

Abstract

This research analyzes the management of environmental awareness messages regarding waste through the Instagram account @cibunutfinest, managed by the Kampung Cibunut community in Bandung. The background of this research stems from the high volume of waste in Bandung City, reaching 1,496 tons per day, Kampung Cibunut has successfully transformed from a slum area into an environmental education tourism village through the zero waste concept and Kang Pisman Movement. This study employs a qualitative approach with thematic analysis within an interpretive paradigm. Data was collected through Instagram content observation, in depth interviews with four informants consisting of the community founder, account manager, RW chairman, and a local resident, as well as documentation. The research findings indicate that @cibunutfinest manages messages by combining pragmatic functions and constitutive functions through educational and persuasive visual content strategies. The message production process is organic, community based, and collaborative, utilizing the ATM (Observe, Imitate, Modify) approach. Message distribution employs a multi-channel strategy that combines Instagram features (Stories, Reels, Feed) with WhatsApp groups, YouTube, and door-to-door education to reach all community segments. This research enriches the literature on social media-based environmental communication and provides a practical model for other communities in building environmental awareness through digital platforms.   Penelitian ini menganalisis pengelolaan pesan kesadaran lingkungan sampah melalui akun Instagram @cibunutfinest yang dikelola oleh komunitas Kampung Cibunut di Bandung. Latar belakang penelitian ini berangkat dari permasalahan tingginya volume sampah di Kota Bandung yang mencapai 1.496 ton per hari, Kampung Cibunut berhasil bertransformasi dari permukiman kumuh menjadi kampung wisata edukasi lingkungan melalui penerapan konsep zero waste dan Gerakan Kang Pisman. Penelitian menggunakan pendekatan kualitatif dengan analisis tematik dalam paradigma interpretif. Data dikumpulkan melalui observasi konten Instagram, wawancara mendalam dengan empat informan yang terdiri dari penggagas komunitas, pengelola akun, ketua RW, dan warga setempat, serta dokumentasi. Hasil penelitian menunjukkan bahwa @cibunutfinest mengelola pesan dengan memadukan fungsi pragmatis dan fungsi konstitutif melalui strategi konten visual yang edukatif dan persuasif. Proses produksi pesan bersifat organik, berbasis komunitas, dan kolaboratif dengan pendekatan ATM (Amati, Tiru, Modifikasi). Distribusi pesan menerapkan strategi multi saluran yang memadukan fitur Instagram (Stories, Reels, Feed) dengan WhatsApp grup, YouTube, dan edukasi door to door untuk menjangkau seluruh lapisan warga.  

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