cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Unang arifin
Contact Email
bcscm@unisba.ac.id
Phone
+6282118633944
Journal Mail Official
bcscm@unisba.ac.id
Editorial Address
UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp +62 22 420 3368, +62 22 426 3895 ext. 6891
Location
Kota bandung,
Jawa barat
INDONESIA
Bandung Conference Series: Communication Management
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282183     DOI : https://doi.org/10.29313/bcscm.v2i2
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Bandung Conference Series: Communication Management (BCSCM) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Manajemen Komunikasi dengan ruang lingkup diantaranya adalah Awareness, Brand equity, Brand Image, Connecting Community Building, Content Creation, Content Sharing, Daya Tarik Iklan, Drama Televisi, Event, Gaya Hidup, Interior Display, Jingle, Kampanye, Keputusan Pembelian, Keterikatan Pelanggan, Komunikasi antar pribadi, Komunikasi Pemasaran, Konsep Diri, Kredibilitas Komunikator, Kualitas Pelayanan, Literasi Media, Loyalitas Konsumen Manajemen branding, Media Sosial, Minat Beli Konsumen, Online Review, Pemasaran Konten, Penjualan produk, Persepsi Budaya, Personal Branding, Promosi online, Sikap, Store Atmospheredan Layout, Tagline, Terpaan Media, Tindakan Membeli, Transportasi Online, Ujaran Kebencian, Website, Word of Mouth. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
 1 
Search results for , issue "697 - 708" : 1 Documents clear
Makna Cancel culture pada Film Budi Pekerti : Analisis Semiotika Roland Barthes terhadap Moralitas Publik Uqbatia Tsani; Askurifa'i Baksin
Bandung Conference Series: Communication Management 697 - 708
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.24883

Abstract

The rapid development of social media has transformed how people access information, express opinions, and evaluate individuals or social events. This transformation has contributed to the emergence of cancel culture, a phenomenon in which public judgment develops collectively based on fragmented information shared through digital media. The film Budi Pekerti portrays this phenomenon through the experiences of Bu Prani, a teacher whose life changes after a video of her argument in a traditional market goes viral. This study aims to identify the denotative, connotative, and mythical meanings of cancel culture in the film and explain their relationship to public morality. The research employed a qualitative method using Roland Barthes' semiotic analysis. Data were collected through textual observation and documentation of scenes, dialogues, character expressions, and visual elements relevant to the research focus. The findings show that, at the denotative level, cancel culture appears through the spread of viral content and public reactions. At the connotative level, the film illustrates that public judgment often develops more quickly than efforts to understand the complete context of an event. At the mythical level, the film reveals the belief that viral information is frequently treated as truth, allowing collective opinion to shape public morality and determine social judgment.   Perkembangan media sosial telah mengubah cara masyarakat memperoleh informasi, menyampaikan pendapat, dan memberikan penilaian terhadap individu maupun suatu peristiwa. Perubahan tersebut melahirkan fenomena cancel culture, yaitu penghakiman publik yang berkembang secara kolektif berdasarkan potongan informasi yang tersebar di ruang digital. Film Budi Pekerti menampilkan fenomena tersebut melalui kisah Bu Prani, seorang guru yang menghadapi tekanan sosial setelah video perselisihannya di pasar menjadi viral. Penelitian ini bertujuan untuk mengetahui makna denotasi, konotasi, dan mitos mengenai cancel culture dalam film Budi Pekerti serta menjelaskan keterkaitannya dengan moralitas publik. Penelitian menggunakan metode kualitatif dengan pendekatan analisis semiotika Roland Barthes. Data diperoleh melalui observasi tekstual dan dokumentasi terhadap adegan, dialog, ekspresi tokoh, serta unsur visual yang berkaitan dengan fokus penelitian. Hasil penelitian menunjukkan bahwa pada tingkat denotasi, cancel culture ditampilkan melalui penyebaran video dan munculnya reaksi publik. Pada tingkat konotasi, film memperlihatkan bahwa penghakiman berkembang lebih cepat dibandingkan upaya memahami konteks suatu peristiwa. Pada tingkat mitos, film menunjukkan adanya keyakinan bahwa informasi yang viral sering dipandang sebagai kebenaran sehingga opini kolektif berperan dalam membentuk moralitas publik dan menentukan penilaian sosial terhadap individu.

Page 1 of 1 | Total Record : 1

 1 

Filter by Year

0000


Reset
Filter By Issues
All Issue Vol. 6 No. 1 (2026): Bandung Conference Series: Communication Management Vol. 5 No. 2 (2025): Bandung Conference Series: Communication Management Vol. 4 No. 2 (2024): Bandung Conference Series: Communication Management Vol. 4 No. 1 (2024): Bandung Conference Series: Communication Management Vol. 3 No. 3 (2023): Bandung Conference Series: Communication Management Vol. 3 No. 2 (2023): Bandung Conference Series: Communication Management Vol. 3 No. 1 (2023): Bandung Conference Series: Communication Management Vol. 2 No. 2 (2022): Bandung Conference Series: Communication Management Vol. 2 No. 1 (2022): Bandung Conference Series: Communication Management Vol. 1 No. 1 (2021): Bandung Conference Series: Communication Management 1121 - 1130 1113 - 1120 1089 - 1096 1081 - 1088 1073 - 1080 1057 - 1064 1049 - 1056 1041 -1048 1033 - 1040 1025 - 1032 1007 - 1016 999 - 1006 991 - 998 983 - 990 973 - 982 965 - 972 947 - 954 939 - 946 931 - 938 923 - 930 915 - 922 905 - 914 895 - 904 887 - 894 879 - 886 871 - 878 861 - 870 853 - 860 843 - 852 835 - 842 827- 834 819 - 826 811 - 818 803 - 810 793 - 802 785 - 792 777 - 784 769 - 776 761 - 768 753 - 760 743 - 752 735 - 742 727 - 734 719 - 726 709 - 718 697 - 708 689 - 696 681 - 688 671 - 680 659 - 670 651 - 658 641 - 650 631 - 640 623 - 630 613 - 622 603 - 612 595 - 602 583 - 594 573 - 582 565 - 572 557 - 564 547 - 556 537 - 546 529 - 536 521 - 528 511 - 520 503 - 510 493 - 502 485 - 492 477 - 484 467 - 476 459 - 466 451 - 458 443 - 450 435 - 442 425 - 434 417 - 424 407 - 416 399 - 406 391 - 398 379 - 390 369 - 378 361 - 368 353 - 360 343 - 352 335 - 342 325 - 334 317 - 324 307 - 316 297 - 306 287 - 296 277 - 286 269 - 276 More Issue